This document contains initial plans and ideas for music videos for various songs by different artists. It discusses 5 potential ideas before settling on "Angels" by Tom Walker as the final idea. For this song, it provides biographical information on the artist, describes the genre as indie pop/rock, and summarizes the meaning and tone of the song based on an interview with Walker. It then outlines plans for shooting the music video, including using different transitions between clips timed to the beat and incorporating various scenarios to tell a story reflecting the genre. Techniques like varying camera angles and shot lengths are discussed, as well as conventions like consistent lighting across locations.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
6. Idea two
Artist: Fall Out Boy
Song: The Last Of The Real Ones
• This song is more in the genre of ‘Electropop’ and is an upbeat song.
With this song, the beat changes throughout the song from the verses to
the chorus. This would be a good opportunity when editing the clips for a
music video to fit each clip in time with the beat. I feel that this type of
styling of a music video is effective with the song.
• As the song is more upbeat and quite fast, the video could have quite a
lot happening in it, unlike if it were to be a slow, calming song the music
video is likely to be slow and relaxing.
• The setting for this type of song could be set in a busy place like a city
centre or a party as this would be somewhere where a lot is happening
at once and can be effective on the audience listening and watching. On
sections of the song where the verses are slower than the song, there
could be a different scene which the video focuses on (someone on their
own)
7. Idea three
Artist: The 1975
Song: Robbers
• This song is in the genre of ‘Alternative/Indie, Rock’ and is in fairness quite a
slow sounding song as he sings, but the beat is quite fast which would make it
interesting if a music video is put together.
• Inertextuality: The song is about a couple in a toxic relationship and are too
focused on each other to see the destruction around their relationship. This
kind of message around the song means that the music video could be focused
around a couple in love, but there are scenes which shows the toxicity of the
relationship, e.g. fights, sadness, etc.
8. Final idea
• Name of track: Angels
• Name of artist: Tom Walker
• Brief biographical background:
Tom Walker was born in Scotland and grew up in Manchester, England. He taught himself
how to play drums, guitar, piano and bass. He studied songwriting at London’s College of
Contemporary Music and then began making music in Earnest, collaborating with house
mates in their home studio. One of his songs in 2016, ‘Sun goes down’ earned acclaim
and airplay on Radio 1 and Walker signed to Relentless soon after. His official debut
single ‘Fly Away With Me’ was released later that year. The Blessings EP was released in
April 2017 along with some singles, and the album ‘What A Time To Be Alive’ was issued
in late 2018.
• Links to other artists: Imagine Dragons, Tom Grennon, Rag’n’bone
man
• Genre info: Indie pop, Indie Rock, Indie folk
9. Final idea – track summary
• Summary/analysis of track [consider meaning, content, duration, pace and
style of the song]
Angels-Tom Walker
• Walker explains in an exclusive interview about the meaning of his song ‘Angels’. He tells
us how the song highlights the ‘angels’ that come into your life and how they come in
many different forms but mostly as everyday people and those who are closest to you.
“Angels are everyday people who come in and out of everyones lives in various forms, so
just try to appreciate the people closest to you whilst you can. It’s a mix of light and dark
which is what the song is about, it’s about the everyday hero’s that don’t get a mention in
society.”
• The genre of this song is described to be Alternative/indie.
• The duration of the song is roughly 3 and a half minutes long
10. Final idea – your idea
Your creative concept/video synopsis [describe
your interpretation, use of imagery or narrative,
genre conventions, etc]
• Different transitions when changing to
another clip (on time with the beat or
start of a chorus)
• Different scenes shot at different places
to merge together in the music video.
• Use different scenarios to create a story
by focusing on the genre of the music
and finding out what part of a music
video makes you understand that genre.
• Possibly focuses on one person in the
music video and their thoughts and
feelings
• Add in small effects when editing such
as keeping the same filter effect
throughout the different locations.
11. Final idea – techniques and styles
Techniques:
Camera work: Experimenting different angles for camera shots to make the music
video itself more interesting (instead of just choosing one angle to film, e.g. from the
back.
Length of shots: Each shot shouldn’t last that long (probably up to 2-4 seconds)
because if a shot goes on for a while the video is likely to be boring.
When editing, changing from clip to clip in time with the beat.
I will have to decide at what time of day to film the music video and how I would want
the setting to look like. This is important for the techniques for how effective the video
is compared to the song itself.
Effect I want to use when editing my music video are effects like slowing and
speeding up clips in my music video. For example, in the music video ‘wind beneath
my wings’ by Bette Midler, the clips of the girls playing are slowed down to create a
more calming effect. This is the kind of effect I want to use when my performer is
walking in the outside locations. I also want to use speed up effects, so if a clip is
moving at a normal speed and then speed up quickly and moves at a faster speed in
the same clip.
Conventions:
• Making sure that the lighting stays the same throughout the different locations I film
so it doesn’t affect the quality of the whole music video