1. The producers chose direct visual links between lyrics and video to give purpose to shots and prevent them seeming arbitrary. 2. Styling aimed to represent the target drum and bass audience through casual clothing and run-down settings youth could relate to. 3. Various elements like brick walls, lighting and young subjects were used to visually portray the drum and bass genre.

2. 1. We see the camera being ‘let go’ by one of the people in the video. At the same time, the artist sings, “I’m never going to
let you go”. The direct links are at specific points during the video, as it is passed between people, helping to portray the
upbeat mood of the song.
2. As this song is in the ‘drum and bass’ genre, the target audience is generally young. To appeal to them, we dressed the
artist in this style, in the hope that the younger audience would be able to relate to the style of clothes he is wearing. This
is also a typical style of dress that most audiences would expect to see an artist who makes drum and bass music to be
conveyed.
3. The ‘drum and bass’ music genre is portrayed in the video by its surroundings, as seen in the image, of brick walls, low
lighting and young people appearing in the video. Each of the props, clothes and surroundings were taken into
consideration in order to portray the ‘drum and bass’ genre throughout the video.
4. As we took our inspiration from the music video ‘I Need Your Love’ by Calvin Harris ft. Ellie Goulding, we figured that
featuring a party scene in our video would aid us when trying to portray a fast paced lifestyle of the camera, whilst also
keeping a variety of settings for the camera to visit.
5. We used these camera angles in the car scene to illustrate a sense of speed in the video. The sharply angled, close to the
ground shots of the wheel moving along the ground really created the sense of speed that we wanted. The strange angle
of the camera also highlighted the point-of-view style of filming that we chose to do.
6. The use of lighting was very important when trying to make the artist lip sync. We wanted to keep the focus on the artist
whilst still making it an interesting part of the video. We achieved this by holding a torch low down facing up towards the
artist, and made him look down whilst singing. This creates more of a sense of sadness in the quieter bits of the song, but
still allows him to seem happier in the more upbeat sections.
7. The use of mise-en-scene was important to create a relaxed feel to the video. The certain settings throughout the video
like the pool table, the party scene and the car scene were an aid when creating the stress free mood of the song. The
pool table especially was used in order to relate to a younger audience, of which, the drum and bass scene is a big part of.
8. The lighting in this scene represents the party-like feeling in a lot of pre-existing music videos. The set up of the music and
the speakers represent a DJ deck, and the low angle shot creates a sense of it being a lot bigger than it was. Along with
this and the small room, we were able to create a good sense of the ‘drum and bass’ music genre in the video.
9. The style of clothing worn by the artist is similar to those seen in other music videos. The casual wear along with the run-
down look of the surrounding setting portray a strong portrayal to the younger audiences.

4. 1. The producers of this video chose to make the link here between the lyrics and the video with the intension to make the video directly linked with
the song. The lyrics say “I’ve been waiting all night” as we see two of the main characters friends sleeping and waiting for him in the hospital over
night. The makes the video have more of a reason, and stops any thought about the shots being there for the sake of it.
2. Macklemore has a very specific way that he chose his image to be portrayed, although it is very similar to how hip hop artists are usually
portrayed. His elevated position physically represents his social position, expressing a sense of power. Also, his fur coat, they are seen to be a
luxury item, and whilst being escorted by two women, drinking through a portrays the relaxed and childlike theme whilst also showing that for
Macklemore, this is not a big deal. Making the impression of power even greater.
3. The genre of Eminem’s ‘Lose Yourself’ music video is typical for a hip hop music video. Especially in this shot, the genre of hip hop is portrayed
through the size of his house. His baseball cap and his style of clothes also show the genre of hip-hop, as in the previous shot of him climbing out
of a large white 4x4. Whilst also having hanging frames of himself on the walls, portrays the self obsessed style of the rich and famous.
4. The intertextual reference in this shot could be linked to the film Chicago, which has the same sort of style of dress and lighting in the
background. The sophisticated feel of it all is a clever way for the artist to portray his sense of style, whilst not making it feel cheap, but more
stylised to the era of the 1930’s. The comparison to this and modern day gambling seen later in the video could be used to juxtapose the
differences in popular music now and popular music in the 1930’s.
5. The simplicity of the dead straight camera and the one colour tone of the clothes that the artist is wearing create a very basic feel. This could be a
statement, suggesting that the music is the important part, and shouldn’t be disguised underneath expensive cars, houses and women. Which is
like a lot of other popular hip hop music. The simplicity of the camera movements in the rest of the video is similar, showing the purity of the
music being heard.
6. The lighting in this shot, much like our video, is focus on the artist singing. This style makes the audience concentrate purely on the image of the
artist, which is made up in order for a wide range of people to be able to relate to at some point in the video. This allows the video to be made
with very little budget, but to still be as effective as other high budget music videos.
7. The mise-en-scene in this part of the video shows the artist, with the same image as in the previous photo, yet they are different music
videos, leaning against a wall that is peeling with wallpaper. This run down look is very relatable with a lot of young people who are interested in
hip hop. The feel of the run down walls and poor lighting create the effect of poor housing, which is also a very relatable subject in Britain. As the
artist has appealed to a wide range of audiences, the video is successful, which is why we chose to try a similar effect throughout our video.
8. The party scene in our video is very similar to the one here, although this one was obviously done on a much larger budget. The same point-of-
view camera angles are still there whilst the owner of the camera is seen to be enjoying the music being played by the DJ. This will be a good way
to end the music video as it is seen to be the end of the day. A lot of video are filmed like this to avoid confusion.
9. The image of the character here is very similar to the one in our video. The baseball cap and the casual clothes are creating the relaxed feel to the
video, which is why in our video, we tried to do this by choosing the costumes for all of our characters to portray a relaxed approach, but also
keeping up the sensation of speed and excitement in the video.

5. • 1. a shot that shows a link between lyrics and/or music
and visuals
2. a shot that typifies the way a record company would
want their artist to be represented
3. a shot that illustrates how your video uses music
genre
4. a shot that shows an intertextual reference
5. a shot that demonstrates your use of camera
6. a shot that demonstrates your use of lighting
7. a shot that demonstrates your use of mise-en-scene
8/9. Two shots which you feel demonstrate something
which shows you have watched other music videos