The document discusses choosing a band and song for a music video project for a class. The group chose Avenged Sevenfold and their song "Nightmare." They felt the song's title fit well with their plans to make the video scary or nightmare-themed. They also discussed shooting part of the video in woods to fit the dark, isolated feel of rock music videos. Comparing Avenged Sevenfold and Bullet for My Valentine, they felt Avenged Sevenfold had a larger fan base and recognition, though did not want to use a song from their newest album due to mixed reviews.
This document discusses a group's choice to create a music video for the rock/metal genre. The group chose this genre because they are fans and understand the target audience. Rock stereotypically has dark, gothic themes that the group wants to manipulate in their video. They discuss possible bands and songs to feature, settling on "Nightmare" by Avenged Sevenfold. The group analyzes Avenged Sevenfold music videos to get ideas, noting use of fire, close-ups, and natural settings. They want to film the band playing in woods to fit the dark, isolated rock theme.
The document discusses a group's choice to create a music video for a rock/metal genre project. The group chose to do rock/metal because they are fans of the genre and understand the target audience. They felt this genre had many stereotypes they could manipulate in their video. The group selected the Avenged Sevenfold song "Nightmare" because the song title fits with their idea to portray a nightmare theme. They plan to include scenes of the band playing in the woods to make the video spooky like a nightmare and connect to the earth element. Shooting in the woods also aligns with how many rock/metal bands use isolated areas in their videos.
The document contains feedback from multiple people on an indie rock music video, album digipak design, and band website. Regarding the music video, most respondents rated it an 8 out of 10 and enjoyed the personal feel, chemistry between band members, and performance shots. Suggested improvements included adding more performance footage and locations. The album digipak received positive feedback for its indie aesthetic, color scheme, and use of photos from the video. Slight adjustments to fonts and images were proposed. Finally, most felt the website matched the style of the video and digipak but could be more visually cohesive and colorful. The homepage was the favorite page shown due to its professional and spacious layout.
The document discusses several music videos by the Red Hot Chili Peppers and analyzes how they relate to different rock genres and conventions. It examines videos for "Californication", "Cant Stop", and "Dani California", looking at elements like mise-en-scene, camerawork, editing, sound, and how they connect to genres like classic rock, alternative rock from the 2000s, and funk rock. Key conventions highlighted include the use of instruments, animated sequences, costumes impersonating other bands, and editing paces that match the song styles.
The document analyzes several indie/rock music videos to inform the production of a music video for the song "I Wanna Know" by the band Secret American. It discusses the symbolic conventions of videos by Cheers Elephant, Sleepwalkers, Ritual Talk, and Ceramic Animal. Key conventions included introducing each band member, portraying the band's image, using retro aesthetics like old video quality or costumes, natural lighting, and multiple narrative-driven concepts with changes in scenery or costumes. Differences between the example videos and the planned one were also noted, such as indoor versus outdoor settings and revealing faces immediately versus hiding them.
The document summarizes how the media product uses, develops, and challenges conventions of real music videos. It discusses using common music video conventions like including performance elements but also challenging conventions by setting the narrative in bright locations instead of stereotypical dark venues. It also discusses using conventions like a linear narrative but developing it by changing the artist's attitude during performance based on the narrative. Representation of a strong female artist is also discussed. The document then summarizes how the ancillary products like the digipak and magazine ad develop conventions through layout, images, colors, and fonts while also challenging some conventions.
The document discusses the process of creating a music video, website, and album packaging for a band. It examines conventions from existing media products in the same genre to develop forms and conventions for its own creative works. Key conventions included displaying the song/band title, showing the band performing, connecting images to the music, and including information like tour dates. The goal was to create a product that would be recognizable to audiences familiar with the genre.
The music video for Blur's song "Song 2" features an unconventional performance-based concept where the band members fly around the room as they play their instruments. This breaks from normal music videos and aims to showcase the energy of a live performance. While the visuals don't literally represent the song lyrics, they separate the two elements in a bizarre yet attention-grabbing way. The band members move faster around the room as the song intensifies, linking the visuals to the changing music.
This document discusses a group's choice to create a music video for the rock/metal genre. The group chose this genre because they are fans and understand the target audience. Rock stereotypically has dark, gothic themes that the group wants to manipulate in their video. They discuss possible bands and songs to feature, settling on "Nightmare" by Avenged Sevenfold. The group analyzes Avenged Sevenfold music videos to get ideas, noting use of fire, close-ups, and natural settings. They want to film the band playing in woods to fit the dark, isolated rock theme.
The document discusses a group's choice to create a music video for a rock/metal genre project. The group chose to do rock/metal because they are fans of the genre and understand the target audience. They felt this genre had many stereotypes they could manipulate in their video. The group selected the Avenged Sevenfold song "Nightmare" because the song title fits with their idea to portray a nightmare theme. They plan to include scenes of the band playing in the woods to make the video spooky like a nightmare and connect to the earth element. Shooting in the woods also aligns with how many rock/metal bands use isolated areas in their videos.
The document contains feedback from multiple people on an indie rock music video, album digipak design, and band website. Regarding the music video, most respondents rated it an 8 out of 10 and enjoyed the personal feel, chemistry between band members, and performance shots. Suggested improvements included adding more performance footage and locations. The album digipak received positive feedback for its indie aesthetic, color scheme, and use of photos from the video. Slight adjustments to fonts and images were proposed. Finally, most felt the website matched the style of the video and digipak but could be more visually cohesive and colorful. The homepage was the favorite page shown due to its professional and spacious layout.
The document discusses several music videos by the Red Hot Chili Peppers and analyzes how they relate to different rock genres and conventions. It examines videos for "Californication", "Cant Stop", and "Dani California", looking at elements like mise-en-scene, camerawork, editing, sound, and how they connect to genres like classic rock, alternative rock from the 2000s, and funk rock. Key conventions highlighted include the use of instruments, animated sequences, costumes impersonating other bands, and editing paces that match the song styles.
The document analyzes several indie/rock music videos to inform the production of a music video for the song "I Wanna Know" by the band Secret American. It discusses the symbolic conventions of videos by Cheers Elephant, Sleepwalkers, Ritual Talk, and Ceramic Animal. Key conventions included introducing each band member, portraying the band's image, using retro aesthetics like old video quality or costumes, natural lighting, and multiple narrative-driven concepts with changes in scenery or costumes. Differences between the example videos and the planned one were also noted, such as indoor versus outdoor settings and revealing faces immediately versus hiding them.
The document summarizes how the media product uses, develops, and challenges conventions of real music videos. It discusses using common music video conventions like including performance elements but also challenging conventions by setting the narrative in bright locations instead of stereotypical dark venues. It also discusses using conventions like a linear narrative but developing it by changing the artist's attitude during performance based on the narrative. Representation of a strong female artist is also discussed. The document then summarizes how the ancillary products like the digipak and magazine ad develop conventions through layout, images, colors, and fonts while also challenging some conventions.
The document discusses the process of creating a music video, website, and album packaging for a band. It examines conventions from existing media products in the same genre to develop forms and conventions for its own creative works. Key conventions included displaying the song/band title, showing the band performing, connecting images to the music, and including information like tour dates. The goal was to create a product that would be recognizable to audiences familiar with the genre.
The music video for Blur's song "Song 2" features an unconventional performance-based concept where the band members fly around the room as they play their instruments. This breaks from normal music videos and aims to showcase the energy of a live performance. While the visuals don't literally represent the song lyrics, they separate the two elements in a bizarre yet attention-grabbing way. The band members move faster around the room as the song intensifies, linking the visuals to the changing music.
The document discusses four music videos by the Red Hot Chili Peppers spanning different eras and subgenres of rock music. It analyzes elements like mise-en-scene, camera work, editing, sound, and how they connect to the genre in each video. Californication features animation and slow pacing reflecting the mellow song. Cant Stop shows a more energetic 2000s alternative rock style. Dani California impersonates other artists in a conceptual yet performance-based funk rock video. Comparisons are made around how the genre is represented through elements in the videos.
The document discusses and analyzes 10 different music videos. It summarizes each video, highlighting elements the author found interesting or inspiring, such as editing techniques, themes, aesthetics, camerawork, and how certain elements relate to the genre of music. Elements that caught the author's attention included comedic elements in "Levels", quick cuts combined with steady editing in "Get Lucky", flashy costumes and cars reflecting rap conventions in "Thrift Shop", effective use of slow motion in "We Are Young", tracking shots and cramped frames making the viewer feel connected in "Stressed Out", silhouettes and color shifting focus from the band in "If You Wanna", jumpy editing synchronizing to the beat in "Party Rock
The music video for "I Won't Give In" by Asking Alexandria is mainly performance-based but also illustrates the band continuing on together after the departure of their former lead singer Danny Worsnop. The video includes shots of the band on tour and having fun to show their fans, referred to as the "AA Family", that the band is still united and will not quit making music. Interspersed text at the beginning emphasizes the themes of family being more than blood and never giving up on those you love. Throughout the video, close-ups of current lead singer Denis Stoff and other band members appeal to the target audience.
1) The music video for Black Veil Brides' "Knives & Pens" combines a performance element showing the band playing with a narrative about a bullied character meant to represent the lead singer.
2) The narrative follows the character being bullied at school but finding creativity through writing lyrics instead of harming himself, reflecting the song's message.
3) The video effectively merges the narrative and performance elements, serving as inspiration for creating a meaningful music video that illustrates the deeper meaning behind the lyrics of a song.
Analysis of Similar Artists to The Hype TheoryVickii Randell
This document analyzes similar artists to The Hype Theory, including Paramore, All Time Low, and You Me At Six. It summarizes key details about each band such as their album covers, websites, and music videos. Common themes identified across the bands include alternative designs, prominent logos, use of similar colors, and narrative or performance-focused music videos.
This document provides an analysis of four alternative/indie music videos according to their codes and conventions:
1. The first video by The Big Moon follows conventions such as brightly colored imagery and long shots of the full band. It appeals to the genre's audience through these recognizable elements.
2. The second video by Blaenavon also features typical settings like cities and performances of the band. It links faster editing to increases in the song's tempo and speed.
3. The third video by Bad Sounds uses surreal montages and bright colors but separates the lead singer, which is untypical for the alternative genre emphasizing unity.
4. The fourth video by The Magic Gang uses
This document provides an evaluation of 12 shots from a music video for a rock song. Each shot is summarized, noting elements like camera angles, lighting, costumes, facial expressions, and how they convey themes and conventions of the rock genre. Overall, the evaluator argues that the video effectively utilizes dark imagery, aggressive stances, passionate singing, narrative elements, and cursing to portray the emotions of the song and align with expectations of the rock genre.
This document contains Karis Hays' ideas for an A2 coursework project involving creating a greatest hits album for the band Fall Out Boy. It includes proposed track lists, album artwork concepts, and analyses of Fall Out Boy's existing album designs. Karis plans to include 12 of the band's most popular songs on the album. For the album artwork, Karis considers using an image of the band on the cover as well as designs inspired by Fall Out Boy's stylistic conventions like imagery and fonts. Details on the digipak design are also provided.
The document summarizes how the creator's album cover, poster, and music video for a band both use and develop upon conventions from real album covers, posters, and music videos, while also challenging some conventions.
For the album cover, elements like prominent logos and bold fonts are used similarly to real covers, while featuring the artist more prominently. Color is used to make it more accessible than typical indie covers.
The poster uses conventions like listing the band, album, release date and tracks, but develops on it with reviews and purchase information.
The music video shows the band performing similarly to real videos, but develops a story with characters, locations and a conceptual theme, challenging the lack of plot in
The document describes the various elements used in creating a music video and accompanying media products for a rock song. It discusses the locations, costumes, props, lighting, camera techniques, editing, narrative, target audience, digipak design, and website design. Key conventions and influences discussed include using dark locations and costumes to match the rock genre, natural lighting with color correction, a range of shots and editing techniques, and including photos, track listings, and band information based on examples of other music videos and album packaging. The target audience is identified as people aged 16-40, primarily males.
This document discusses various aspects of music genres and videos. It provides examples of different rock bands and analyzes elements of their music videos like location, camera shots, lighting, makeup, hairstyles and websites. Key points discussed include how genres influence logo and font design, and how bands like Dream Theater, Nickelback, Avenged Sevenfold and Pantera represent their genre through their visual style and website themes.
The document discusses and analyzes several music videos and their album/single covers. It provides summaries of each one in 3 sentences or less:
- Beyonce's "Sweet Dreams" music video aims at ages 10-28, uses creative editing techniques, and focuses on the artist through a mirror scene.
- Kings of Leon's "Notion" video uses special effects to make the band look like they are in a demolition, has repeated close-ups of band members, and creative camera work.
- Jay-Z, Rihanna, and Kanye West's "Run This Town" video has a historic feel with armor costumes, dims lighting, and jump cuts that sometimes take focus away
The document summarizes the media product of a music video and album created by Xenia Petley. It discusses the various elements used that follow conventions of real media products in the singer/songwriter genre, including:
- The album cover uses simple fonts and backgrounds focused on the artist's face, similar to artists like James Blunt.
- Shots in the music video include extreme close-ups, mid shots and wide shots to connect with the audience, like videos by Seal.
- Editing techniques like lip syncing, scene transitions and cutting to the beat are used to engage viewers, as done by Lemar.
- Artificial lighting gives the artist a glow, and a piano is included
This document provides information about music videos, including their purpose and history. It discusses how music videos started gaining more attention in the 1980s with the launch of MTV and VH1. Modern music videos are used as marketing tools and are accessible on various platforms like YouTube and mobile devices. The document also analyzes specific music videos like those by Bloc Party and Biffy Clyro, providing details on filming techniques and styles. Finally, it discusses considerations for an album cover, magazine advert, and band website promotion.
The song "Wonderwall" was released in 1995 as part of Oasis' album "(What's the Story) Morning Glory?". The music video features lead singer Noel Gallagher singing and playing guitar on stage. Though the video uses disjointed imagery like a clown that doesn't relate to the lyrics, this was a style choice to portray the band as confident and their music as unconventional. The black and white cinematography enhances the masculinity and vintage aesthetic. Noel Gallagher is the clear focal point as the band's frontman. The video continues to be popular among audiences for its performance and ability to relate to the song's message of longing for a savior despite not understanding everything.
- The document discusses a student's media evaluation of their group's music video project for a Kings of Leon-style song.
- Their music video took a narrative approach rather than a performance one, showing a story with lip syncing.
- Feedback was generally positive about the lip syncing and storyline, but some felt time was wasted on unnecessary scenes.
- Their album cover design was also discussed, with praise for emphasizing the lonely mood but some wanting a more typical Kings of Leon style.
- The document outlines how the group used blogs, social media, video sites and software like Photoshop in creating and gathering feedback for their project.
- The document discusses a student's media evaluation of their group's music video project for a Kings of Leon-style song.
- Their music video took a narrative approach rather than a performance one, showing a story with lip syncing.
- Feedback was generally positive about the lip syncing and storyline, but some felt time was wasted on unnecessary scenes.
- Their album cover design was also discussed, with praise for emphasizing the lonely mood but some wanting it closer to Kings of Leon's style.
- Various technologies like YouTube, blogs, Facebook and Photoshop were used in researching and creating the project.
The "Keep The Faith" album cover represented how the band stayed together through a rough period with rumors about their future, showing their five hands joined together. The cover art symbolized the band not giving up and releasing the album. The album title and lyrics also referred to keeping faith during struggles.
The "Lost Highway" album cover depicted the band walking along a long road that had no visible end, suggesting they still had a long way to go in their career despite changing their musical style.
The title "Slippery When Wet" originated from a phrase Jon Bon Jovi and Richie Sambora used while writing the album, and referred to things moving faster during slippery times, reflecting how the band was
I have converted our original paper storyboards into digital format so they will be easier to access when we begin filming. The digital storyboards can be downloaded onto my phone for quick reference on set, avoiding the need to flip through physical pages or risk losing paper copies during outdoor filming. Plus, the original paper storyboards will be kept safe at home.
This document outlines photography plans for a rock music magazine cover and inside pages. It describes using friends as models in various poses and locations to portray an aggressive, rebellious rock style. The cover will feature a close-up of a female model with long hair. Inside pages will include a male model being interviewed in a studio and a smaller image of a guitarist. The editor will also be featured with a friendly smile. A double page spread will show a female band member in a "rocky" Paramore-inspired pose with brightly colored hair.
Research and analysis of digipacks,posters and websiteKayleighSorby
The document discusses research into digipaks, posters, and website themes of the band Avenged Sevenfold. For digipaks, it notes that Avenged Sevenfold album covers are drawn art rather than photos, and discusses including the band's logo. For posters, it describes posters from a magazine and one featuring the band's logo. For website themes, it discusses the band's official site featuring their logo and connections to social media to promote the band.
The document discusses four music videos by the Red Hot Chili Peppers spanning different eras and subgenres of rock music. It analyzes elements like mise-en-scene, camera work, editing, sound, and how they connect to the genre in each video. Californication features animation and slow pacing reflecting the mellow song. Cant Stop shows a more energetic 2000s alternative rock style. Dani California impersonates other artists in a conceptual yet performance-based funk rock video. Comparisons are made around how the genre is represented through elements in the videos.
The document discusses and analyzes 10 different music videos. It summarizes each video, highlighting elements the author found interesting or inspiring, such as editing techniques, themes, aesthetics, camerawork, and how certain elements relate to the genre of music. Elements that caught the author's attention included comedic elements in "Levels", quick cuts combined with steady editing in "Get Lucky", flashy costumes and cars reflecting rap conventions in "Thrift Shop", effective use of slow motion in "We Are Young", tracking shots and cramped frames making the viewer feel connected in "Stressed Out", silhouettes and color shifting focus from the band in "If You Wanna", jumpy editing synchronizing to the beat in "Party Rock
The music video for "I Won't Give In" by Asking Alexandria is mainly performance-based but also illustrates the band continuing on together after the departure of their former lead singer Danny Worsnop. The video includes shots of the band on tour and having fun to show their fans, referred to as the "AA Family", that the band is still united and will not quit making music. Interspersed text at the beginning emphasizes the themes of family being more than blood and never giving up on those you love. Throughout the video, close-ups of current lead singer Denis Stoff and other band members appeal to the target audience.
1) The music video for Black Veil Brides' "Knives & Pens" combines a performance element showing the band playing with a narrative about a bullied character meant to represent the lead singer.
2) The narrative follows the character being bullied at school but finding creativity through writing lyrics instead of harming himself, reflecting the song's message.
3) The video effectively merges the narrative and performance elements, serving as inspiration for creating a meaningful music video that illustrates the deeper meaning behind the lyrics of a song.
Analysis of Similar Artists to The Hype TheoryVickii Randell
This document analyzes similar artists to The Hype Theory, including Paramore, All Time Low, and You Me At Six. It summarizes key details about each band such as their album covers, websites, and music videos. Common themes identified across the bands include alternative designs, prominent logos, use of similar colors, and narrative or performance-focused music videos.
This document provides an analysis of four alternative/indie music videos according to their codes and conventions:
1. The first video by The Big Moon follows conventions such as brightly colored imagery and long shots of the full band. It appeals to the genre's audience through these recognizable elements.
2. The second video by Blaenavon also features typical settings like cities and performances of the band. It links faster editing to increases in the song's tempo and speed.
3. The third video by Bad Sounds uses surreal montages and bright colors but separates the lead singer, which is untypical for the alternative genre emphasizing unity.
4. The fourth video by The Magic Gang uses
This document provides an evaluation of 12 shots from a music video for a rock song. Each shot is summarized, noting elements like camera angles, lighting, costumes, facial expressions, and how they convey themes and conventions of the rock genre. Overall, the evaluator argues that the video effectively utilizes dark imagery, aggressive stances, passionate singing, narrative elements, and cursing to portray the emotions of the song and align with expectations of the rock genre.
This document contains Karis Hays' ideas for an A2 coursework project involving creating a greatest hits album for the band Fall Out Boy. It includes proposed track lists, album artwork concepts, and analyses of Fall Out Boy's existing album designs. Karis plans to include 12 of the band's most popular songs on the album. For the album artwork, Karis considers using an image of the band on the cover as well as designs inspired by Fall Out Boy's stylistic conventions like imagery and fonts. Details on the digipak design are also provided.
The document summarizes how the creator's album cover, poster, and music video for a band both use and develop upon conventions from real album covers, posters, and music videos, while also challenging some conventions.
For the album cover, elements like prominent logos and bold fonts are used similarly to real covers, while featuring the artist more prominently. Color is used to make it more accessible than typical indie covers.
The poster uses conventions like listing the band, album, release date and tracks, but develops on it with reviews and purchase information.
The music video shows the band performing similarly to real videos, but develops a story with characters, locations and a conceptual theme, challenging the lack of plot in
The document describes the various elements used in creating a music video and accompanying media products for a rock song. It discusses the locations, costumes, props, lighting, camera techniques, editing, narrative, target audience, digipak design, and website design. Key conventions and influences discussed include using dark locations and costumes to match the rock genre, natural lighting with color correction, a range of shots and editing techniques, and including photos, track listings, and band information based on examples of other music videos and album packaging. The target audience is identified as people aged 16-40, primarily males.
This document discusses various aspects of music genres and videos. It provides examples of different rock bands and analyzes elements of their music videos like location, camera shots, lighting, makeup, hairstyles and websites. Key points discussed include how genres influence logo and font design, and how bands like Dream Theater, Nickelback, Avenged Sevenfold and Pantera represent their genre through their visual style and website themes.
The document discusses and analyzes several music videos and their album/single covers. It provides summaries of each one in 3 sentences or less:
- Beyonce's "Sweet Dreams" music video aims at ages 10-28, uses creative editing techniques, and focuses on the artist through a mirror scene.
- Kings of Leon's "Notion" video uses special effects to make the band look like they are in a demolition, has repeated close-ups of band members, and creative camera work.
- Jay-Z, Rihanna, and Kanye West's "Run This Town" video has a historic feel with armor costumes, dims lighting, and jump cuts that sometimes take focus away
The document summarizes the media product of a music video and album created by Xenia Petley. It discusses the various elements used that follow conventions of real media products in the singer/songwriter genre, including:
- The album cover uses simple fonts and backgrounds focused on the artist's face, similar to artists like James Blunt.
- Shots in the music video include extreme close-ups, mid shots and wide shots to connect with the audience, like videos by Seal.
- Editing techniques like lip syncing, scene transitions and cutting to the beat are used to engage viewers, as done by Lemar.
- Artificial lighting gives the artist a glow, and a piano is included
This document provides information about music videos, including their purpose and history. It discusses how music videos started gaining more attention in the 1980s with the launch of MTV and VH1. Modern music videos are used as marketing tools and are accessible on various platforms like YouTube and mobile devices. The document also analyzes specific music videos like those by Bloc Party and Biffy Clyro, providing details on filming techniques and styles. Finally, it discusses considerations for an album cover, magazine advert, and band website promotion.
The song "Wonderwall" was released in 1995 as part of Oasis' album "(What's the Story) Morning Glory?". The music video features lead singer Noel Gallagher singing and playing guitar on stage. Though the video uses disjointed imagery like a clown that doesn't relate to the lyrics, this was a style choice to portray the band as confident and their music as unconventional. The black and white cinematography enhances the masculinity and vintage aesthetic. Noel Gallagher is the clear focal point as the band's frontman. The video continues to be popular among audiences for its performance and ability to relate to the song's message of longing for a savior despite not understanding everything.
- The document discusses a student's media evaluation of their group's music video project for a Kings of Leon-style song.
- Their music video took a narrative approach rather than a performance one, showing a story with lip syncing.
- Feedback was generally positive about the lip syncing and storyline, but some felt time was wasted on unnecessary scenes.
- Their album cover design was also discussed, with praise for emphasizing the lonely mood but some wanting a more typical Kings of Leon style.
- The document outlines how the group used blogs, social media, video sites and software like Photoshop in creating and gathering feedback for their project.
- The document discusses a student's media evaluation of their group's music video project for a Kings of Leon-style song.
- Their music video took a narrative approach rather than a performance one, showing a story with lip syncing.
- Feedback was generally positive about the lip syncing and storyline, but some felt time was wasted on unnecessary scenes.
- Their album cover design was also discussed, with praise for emphasizing the lonely mood but some wanting it closer to Kings of Leon's style.
- Various technologies like YouTube, blogs, Facebook and Photoshop were used in researching and creating the project.
The "Keep The Faith" album cover represented how the band stayed together through a rough period with rumors about their future, showing their five hands joined together. The cover art symbolized the band not giving up and releasing the album. The album title and lyrics also referred to keeping faith during struggles.
The "Lost Highway" album cover depicted the band walking along a long road that had no visible end, suggesting they still had a long way to go in their career despite changing their musical style.
The title "Slippery When Wet" originated from a phrase Jon Bon Jovi and Richie Sambora used while writing the album, and referred to things moving faster during slippery times, reflecting how the band was
I have converted our original paper storyboards into digital format so they will be easier to access when we begin filming. The digital storyboards can be downloaded onto my phone for quick reference on set, avoiding the need to flip through physical pages or risk losing paper copies during outdoor filming. Plus, the original paper storyboards will be kept safe at home.
This document outlines photography plans for a rock music magazine cover and inside pages. It describes using friends as models in various poses and locations to portray an aggressive, rebellious rock style. The cover will feature a close-up of a female model with long hair. Inside pages will include a male model being interviewed in a studio and a smaller image of a guitarist. The editor will also be featured with a friendly smile. A double page spread will show a female band member in a "rocky" Paramore-inspired pose with brightly colored hair.
Research and analysis of digipacks,posters and websiteKayleighSorby
The document discusses research into digipaks, posters, and website themes of the band Avenged Sevenfold. For digipaks, it notes that Avenged Sevenfold album covers are drawn art rather than photos, and discusses including the band's logo. For posters, it describes posters from a magazine and one featuring the band's logo. For website themes, it discusses the band's official site featuring their logo and connections to social media to promote the band.
This document summarizes how the media product uses conventions from real magazines and represents social groups.
[1] The front cover uses conventions like overlaying the title on the main image and including promotional banners. The contents page lists articles in columns and includes images. The double page spread uses a 50/50 text to image ratio and columns.
[2] The magazine represents young people aged 16-25 interested in rock music. It features a female model with brightly colored hair that challenges stereotypes. Competitions and prizes are included to appeal to this audience. The magazine aims to show it's okay to be different and not conform to stereotypes about gender, appearance, and interests.
[3]
Progression of digipak and album art workKayleighSorby
The document discusses album artwork created for a school project on Avenged Sevenfold's album "Nightmare". The artist drew the band's symbol, the Death Bat, and added the Joker's makeup to represent nightmarish clown-like figures chased in the song. The image was scanned and effects were added in Photoshop. A digipak draft was also presented, planning to include forest images representing the planned video shoot location and band photos, with hidden Joker-faced figures revealed when removing the CDs. The artwork was meant to be original while representing the band for the coursework.
Progression of digipak and album art workKayleighSorby
The document discusses album artwork created for a school project on Avenged Sevenfold's album "Nightmare". The artist drew the band's symbol, the Death Bat, and added the Joker's makeup to represent characters in the accompanying music video. The drawing was scanned and edited in Photoshop to refine the lines. It was used on the album cover and digipak. The digipak draft layout includes forest images representing the video's setting, with Joker-faced figures hiding behind the CDs to surprise the viewer. The artwork was designed to be recognizable while adding their own creative twist.
The document describes the process of designing a digipak album cover for a fictional Avenged Sevenfold album. It discusses editing the album art image in Photoshop, choosing fonts and colors, adding elements like the parental advisory logo and Warner Brothers logo, and designing the front, back and inside layout. The goal was to create a design matching Avenged Sevenfold's style while also conveying the dark, nightmare theme of the fictional album.
The document discusses choosing a band and song for a music video project on the rock/metal genre. The group selected Avenged Sevenfold and their song "Nightmare." Details are provided on why this band and song were chosen, including that the lyrics could be interpreted broadly for the nightmare theme. Analysis is also given of Avenged Sevenfold music videos to get ideas for shooting locations, effects, and how they appeal to fans.
This document discusses planning a music video project for a rock/metal genre. The group chose to do the genre because they are fans and understand the target audience. They selected the Avenged Sevenfold song "Nightmare" because the lyrics describe being in a nightmare, allowing room for interpretation. The group's initial plan is to include a section of the band playing in the woods to make it spooky like a nightmare and fit with the genre's stereotypes of isolation. Scouting locations and using effects to make the woods look darker and colder will help the video look professional and of high quality.
The document provides an analysis of how the student's media product uses, develops, and challenges conventions of real music videos. It discusses the use of narrative through storytelling that relates to the song lyrics. Genre conventions of indie/rock music videos are explored through examples like location, clothing, and instrumentation. Representation of social class, age, and gender align with typical portrayals in indie music. Cinematography techniques, editing, mise-en-scene, and sound work to develop the narrative and reinforce the genre. Audience feedback confirmed the project achieved its goals of mirroring real music video forms and conventions.
The document outlines research conducted on the target audience for a music video, including surveys that find most people visualize the music video when listening to a song and enjoy watching music videos to songs they like. Market research analyzes popular music videos from the same genre to identify common features like showing the band performing. The findings will help shape the new music video to appeal to fans of the genre by including band performances and fast cuts between scenes.
The document provides research on target audiences for a music video, including analyzing survey responses that found older participants watched more music videos than younger ones from the 90s/2000s, and examining existing music videos to identify common features like showing the band performing and using fast cuts. The research will help ensure the new music video appeals to audiences who enjoyed past rock/pop genres as well as younger viewers.
The group discussed doing a music video for a rock band. They decided on Avenged Sevenfold as the band because the members all enjoy rock music and Avenged Sevenfold in particular. Avenged Sevenfold was chosen over similar band Bullet for My Valentine because Avenged Sevenfold is currently more popular and well-known, so their songs would be more recognizable to audiences. The group brainstormed potential Avenged Sevenfold songs that would work well for a music video based on the lyrics and conventions from their existing music videos.
The document discusses how the media product follows conventions of real rock music videos. It summarizes how the music video includes a performance scene with band equipment to convey a live feel. It discusses how the band's clothing fits rock video conventions. Cinematography takes influence from other videos, using close-ups, handheld shots, tilts and pans to match the fast-paced song. The narrative reflects the song's theme of isolation through close-ups and high angles of the protagonist. Ancillary texts like the digipak and poster also follow conventions found in researching other albums to seem professional. Theories of representation and stereotypes could apply to how rock fans are portrayed in the narrative.
The document discusses music videos and their purpose. It provides examples of different music videos and analyzes their conventions and techniques. The key points are:
1) Music videos help sell songs, promote artists, and make songs more memorable by telling a visual narrative that allows audiences to better understand and relate to the song.
2) Popular music videos use conventions like telling a storyline that cuts between the band performing and jumping between shots to the beat of the music.
3) Covering a popular song and creating a memorable music video can help unknown artists and bands gain popularity.
Analysis of existing products- The ScriptMediaAmelia
The video for The Script's "Man Who Can't Be Moved" uses various camera shots and angles of the lead singer to introduce him and the band to the audience. It draws on conventions of the pop rock genre through the members' clothing, instrumentation, and positioning. The album digipak for "Science and Faith" symbolically represents its themes through hand images and includes lyrics and messages to fans. The band's website prominently features live performance photos to promote an image of them as serious performers and allows fans to easily access their music, merchandise, and tour information.
The document discusses plans for a music video for the acoustic song "Until You're Heard" by the indie band "Stop Acoustic". The video will tell the narrative story of a breaking up relationship between a boy and girl through shots of them alone singing lyrics and arguing. It will use black and white flashbacks and include solo shots of the boy playing guitar and a shot of the full band to represent the music.
The video for the song "Ain't no Rest for the Wicked" by indie rock band Cage and the Elephant contains 147 separate shots. It has a disjointed and dizzying editing style, using an old film reel filter throughout. During the chorus when the tempo increases, the number of cuts also increases to amplify the music. The video follows a non-chronological narrative, flashing between scenes of the band members in a crashed car and driving around getting into trouble. It jumps elliptically between situations to create a detached and rushed vibe, reflecting the lyrics and conventions of the rock genre in a unique way for an indie band.
The video for the song "Ain't no Rest for the Wicked" by indie rock band Cage and the Elephant contains 147 separate shots. It has a disjointed and dizzying editing style, using an old film reel filter throughout. During the chorus when the tempo increases, the number of cuts also increases to amplify the music. The video follows a non-chronological narrative, flashing between scenes of the band in a crashed car and driving around getting into trouble. It jumps elliptically between situations to create a detached and rushed vibe, playing with conventions of the rock genre in a unique way for an indie band.
The music video created summarizes as:
- It is a music video for the heavy rock/pop punk band "In Transmission" for their song "Tonight."
- The video fits with conventions of the genre like including live performance footage and elements of partying/drinking but also aims to be original.
- Various shots in the video were inspired by or reference other music videos to conform to genre conventions while also adding new elements.
- Effort was made to ensure the ancillary texts of a poster and album art coordinated with the video's portrayal of the band to strengthen their image and personality across all media.
The media product is a music video for the band "In Transmission" for their song "Tonight" in the heavy rock/pop punk genre. There are three main conventions seen in this genre that are incorporated: 1) live performance shots, 2) a dark or mysterious atmosphere, and 3) partying and drinking. The video fits with genre conventions but also brings some original elements. It establishes the band waking up hungover from a night of partying through establishing shots and tells the story through a variety of shots including close-ups, long shots, and shots from different camera angles with influences from other music videos in the genre.
The media product is a music video for the band "In Transmission" for their song "Tonight" in the heavy rock/pop punk genre. There are three main conventions seen in this genre that are incorporated: 1) live performance shots, 2) a dark or mysterious atmosphere, and 3) partying and drinking. The video fits with genre conventions but also brings some original elements. It establishes the band waking up hungover from a night of partying through establishing shots and tells the story through a variety of shots including close-ups, long shots, and shots from different camera angles with influences from other music videos in the genre.
The document provides feedback from an audience on various drafts of media products created by the author for a band called Flood. The audience provided suggestions for improvements, such as changing the color scheme and removing images of band members from certain products based on genre conventions. The author discusses incorporating this feedback to refine the products, such as the CD cover, poster, and music video. Technologies used included YouTube, iMovie, and Fireworks. The author reflects on lessons learned, such as the importance of audience feedback and following genre conventions.
The document discusses plans for a music video for a rock song. It will tell a story of a house party that gets increasingly chaotic as the band performs. Scenes will show the band playing at the party with shots of partygoers dancing and enjoying themselves. Costumes will be casual clothes to fit the genre. Technical elements like close-ups, camera movement, and matching action to music will be used. The target audience is male rock fans aged 16-21.
The document provides feedback from an audience on various drafts of media products created by the author for a music video and band. The audience provides suggestions for improvements, such as removing textures that look random, making the band name more visible, and changing the color scheme used. The author reflects on how the audience feedback helped strengthen the products by making them look more professional and appealing to the target genre.
The document provides information about creating a music video for the song "To Anyone" by the indie rock band Crystal Whites. It discusses comparing the song to similar music videos to determine themes. It also analyzes lyrics and discusses using band members in the video to make it feel realistic. Location ideas and influences from other young bands' videos are presented. Elements of the rock/indie music video genre like focusing on performance over narrative and using natural low-budget settings are also covered.
Alt-J is a British indie rock band formed in 2007 at Leeds University. They released their debut album in 2012 which featured popular songs and won a Mercury Prize. Their website, album artwork, and music videos focus on their unique sounds and music rather than their images. They use abstract paintings and bright colors as symbols of their style. This allows audiences to focus on their eccentric music rather than appearances.
The document discusses the evaluation of a media production project. It describes how new media technologies were used at different stages of the project. During filming, DSLR cameras and tripods were used to capture footage. Poor camera settings on one camera resulted in low quality shots, but these were incorporated into the final video as point-of-view shots. Photoshop was used to edit images and create artwork for promotional materials. Audience feedback on the video was generally positive and highlighted effective elements like the opening sequence, but also noted areas for improvement such as adding more narrative footage.
The document discusses album art ideas for a group project focusing on Avenged Sevenfold's album "Nightmare". The artist drew interpretations of Avenged Sevenfold's iconic "Death bat" symbol to use on the album cover and digipak. A twist was added by incorporating the Joker's makeup onto the bat to reference the song's theme of being chased by clown-like figures. The drawings were scanned and digitally edited to refine the lines and appearance. Additional artwork was created for the poster and possible inclusion in the digipak. A draft design for the digipak incorporates images from the planned music video filming location in the woods to set a dark, scary tone fitting the rock genre.
The document describes the process of designing a digipak album cover for a fictional Avenged Sevenfold album. It discusses editing the album art image in Photoshop, choosing fonts and colors, adding elements like the parental advisory logo and Warner Brothers logo, and designing the front, back and inside layout. The goal was to create a design matching Avenged Sevenfold's style while also conveying the dark, nightmare theme of the fictional album.
The document discusses album art ideas for a group project focusing on Avenged Sevenfold's album "Nightmare". The artist drew the band's symbol, the Death Bat, and added the Joker's makeup to create their own twist. They scanned and digitally edited the drawing, then drew another poster design. A draft digipak layout was proposed including forest imagery to represent the album's theme and location for their music video shoot. The group aimed to develop original artwork while representing Avenged Sevenfold for their coursework.
The target viewer for this video is a 18-year-old white British male student who has a part-time job. He enjoys rock music festivals and has tattoos. The video will include close-ups of tattoos, dark clothing, and focus on the band's instruments and clothing to appeal to his interests in rock music styles and fashion. It aims to include elements stereotypical of metal music like black clothing and long dark hair to connect with its target genre audience.
Story boards are visual representations of a film or video that show the sequence of events in a scene and how they relate to each other. They help filmmakers plan shots and visualize how a scene will look and flow before going into production. Each panel represents a scene and includes images representing the action, location, camera angles, and other details to map out the scene.
The document discusses research conducted on the target audience for a rock music video. A survey found the audience was split 60:40 male to female. It was also found that those aged 17-24 made up most of the responses. The research showed all respondents were white British. Most watch music videos on computers and laptops. Respondents said they like seeing the band playing and having a good time. The research group concluded they would include both staged live performances of a band as well as a narrative to appeal to different preferences and keep the video interesting.
This document summarizes the ways in which the media product uses and develops conventions of real magazines.
It discusses using conventions like overlaying the title on the front cover image, including feature headlines and price, and using a banner to promote prizes. On the contents page, conventions like labeling sections, including editorials and images are used. Effects like bevel and emboss are applied to titles to make them stand out. Across pages, conventions of labeling images and articles clearly are developed. Overall, the document shows how conventions of layout, design elements and common magazine sections are used and developed to make the media product feel like a realistic magazine.
The document discusses the readership of two UK music magazines: Kerrang! and NME. It summarizes that Kerrang!'s circulation and readership numbers have been decreasing slightly each year, though the difference is not significant. Kerrang! has been able to maintain readership over 29 years by appealing to younger people aged 22 on average. Though NME has a slightly higher percentage of male readers, its median age is similar at 23, with 42% of readers being students. Both magazines effectively profile their target demographics to understand reader interests and tailor content accordingly.
The peer feedback on a pitch focused on both positive and constructive comments. The feedback recipient incorporated some suggestions to modify their pitch, such as keeping the proposed magazine's price under £3 to appeal to the target audience. While the depth of genre knowledge was praised, reviewers recommended providing more clarity around the planned double page spread.
1) The interviewee, a 17-year-old male college student with a strong interest in music, would spend £50 on gig tickets or CDs because he loves music and finds it uplifting.
2) Over an average weekend, the interviewee plays guitar, goes jogging, and helps his parents, showing that the target audience is active, talented, and interested in music.
3) The interviewee's favorite genre of music is rock because he loves the unexpected sounds and many different styles within rock music.
This document outlines photography plans for a rock music magazine cover and inside pages. It describes using a female friend with a black t-shirt and aggressive facial expression for the cover. For inside pages it discusses a male friend photographed in a studio looking directly at the camera to convey attitude. It also mentions including a small poster image, a headshot of the female editor with a slight smile, and a double page spread of a female band member posed in a "rocky" style inspired by Paramore.
The Kerrang magazine cover uses bright colors and imagery to attract rock music fans. It features an image of singer Corey Taylor against a red background with white bold text. Smaller images of other bands like My Chemical Romance are included to appeal to a wide variety of rock genres. The contents page uses large colorful images of artists like Marilyn Manson to draw readers' eyes to different articles and includes quizzes to encourage reading the full magazine.
The magazine uses bold colors, graphics, and headlines to attract its target audience of mostly male rock fans aged 16-24. The large masthead in black and white contrasts colors to stand out. A "freebie" of trainers every month is advertised to appeal to the casual, teenage interests of the audience. Featured artist Corey Taylor is depicted in black clothing and a flat cap to represent the working-class background and rough, scratchy vocal style associated with the magazine's music genres. Graphics like a "smashed screen" effect and plugs about bands aim to portray the audience as passionate and rebellious.
The document provides a draft pitch, style sheet, and layout for a proposed rock music magazine called "Snuff". Key details include:
- The magazine will focus on rock music genres and target 16-24 year olds, primarily white British males.
- It will have a casual style using informal language and a 50:50 text to picture ratio to appeal to its younger audience.
- The biweekly magazine will cost £2.90 and include reviews, interviews, and news on bands and music events.
- A red, white, and black color scheme along with fonts like Arial will be used to match the magazine's rock genre and target audience preferences.
- Sample layouts
Kerrang! is a UK-based magazine published by Bauer Media Group that was first published in 1981 and is devoted to rock music. It was initially focused on new wave of British heavy metal and hard rock acts. In the early 2000s it became the best-selling British music newspaper.
The survey results contained 12 responses from various occupations. One response was identified as anomalous and set apart from the others. The document provided high-level information about a survey and its results but did not include many details.
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Leonardo DiCaprio, A name synonymous with Hollywood excellence. is not only known for his stellar acting career but also for his impressive real estate investments. The "Leonardo DiCaprio house" is a topic that piques the interest of many. as the Oscar-winning actor has amassed a diverse portfolio of luxurious properties. DiCaprio's homes reflect his varied tastes and commitment to sustainability. from retreats to historic mansions. This article will delve into the fascinating world of Leonardo DiCaprio's real estate. Exploring the details of his most notable residences. and the unique aspects that make them stand out.
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Leonardo DiCaprio House: Malibu Beachfront Retreat
A Prime Location
His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
Architectural Highlights
The Malibu house features a modern design with clean lines, large windows. and open spaces blending indoor and outdoor living. The expansive deck and patio areas provide ample space for entertaining guests or enjoying a quiet sunset. The house has state-of-the-art amenities. including a gourmet kitchen, a home theatre, and many guest suites.
Sustainable Features
Leonardo DiCaprio is a well-known environmental activist. whose Malibu house reflects his commitment to sustainability. The property incorporates solar panels, energy-efficient appliances, and sustainable building materials. The landscaping around the house is also designed to be water-efficient. featuring drought-resistant plants and intelligent irrigation systems.
Leonardo DiCaprio House: Hollywood Hills Hideaway
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Another remarkable property in Leonardo DiCaprio's collection is his Hollywood Hills house. This secluded retreat offers privacy and tranquility. making it an ideal escape from the hustle and bustle of Los Angeles. The "Leonardo DiCaprio house" in Hollywood Hills nestled among lush greenery. and offers panoramic views of the city and surrounding landscapes.
Design and Amenities
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Environmental Initiatives
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Leonardo DiCaprio: The Hollywood Icon
Early Life and Career Beginnings
Leonardo Wilhelm DiCaprio was born in Los Angeles, California, on November 11, 1974. His journey to stardom began at a young age with roles in television commercials and educational programs. DiCaprio's breakthrough came with his portrayal of Luke Brower in the sitcom "Growing Pains" and later as Tobias Wolff in "This Boy's Life" (1993). where he starred alongside Robert De Niro.
Rise to Stardom
DiCaprio's career skyrocketed with his performance in "What's Eating Gilbert Grape" (1993). earning him his first Academy Award nomination. He continued to gain acclaim with roles in "Romeo + Juliet" (1996) and "Titanic" (1997). the latter of which cemented his status as a global superstar. Over the years, DiCaprio has showcased his versatility in films like "The Aviator" (2004). "Start" (2010), and "The Revenant" (2015), for which he finally won an Academy Award for Best Actor.
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Beyond his film career, DiCaprio is also renowned for his environmental activism. He established the Leonardo DiCaprio Foundation in 1998, focusing on global conservation efforts. His commitment to ecological issues often intersects with his public appearances. including those related to the Super Bowl.
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Leonardo DiCaprio, a name synonymous with Hollywood stardom and acting excellence. has captivated audiences for decades with his talent and charisma. But, the Leonardo DiCaprio haircut is one aspect of his public persona that has garnered attention. From his early days as a teenage heartthrob to his current status as a seasoned actor and environmental activist. DiCaprio's hairstyles have evolved. reflecting both his personal growth and the changing trends in fashion. This article delves into the many phases of the Leonardo DiCaprio haircut. exploring its significance and impact on pop culture.
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Sagagreendigital
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
2. Genres
Rap
Metal
House
Pop
Dance
R&B
Hip Hop
soul
etc.
My group chose to do Rock/metal
as we are all fans of the genre,
therefore we know what appeals
to the target audience. This will
make it easier when deciding how
to reach out to our target
audience and what we need to
include into our music video
project. Rock also has many
stereotypes which my group
thought we could manipulate as it
is stereotypically dark and gothic,
this genre seems like the best one
to do as we have many ideas of
what to include and how to
attract our target audience.
3. Bands
• Bullet for my valentine
• Korn
• Slipknot
• System of a down
• Trivium
• Down
• Falling in reverse
• Escape the fate
• Bring me the horizon
• Suicide silence
• Avenged sevenfold
Cancer bats
Paramore
You me at six
Rammstein
Motorhead
Guns N Roses
AC/DC
Bon Jovi
Metallica
Five finger death
punch
4.
5. Comparing- Slipknot V Avenged Sevenfold
Both Slipknot and Avenged Sevenfold use the effect of fire in
their music videos to show the anger and intensity of their
music. This is extremely effective as it symbolises being in
hell as the Rock genre is seen to be heavy and dirty in the
sense of being in hell, this is represented by the heavy use of
guitar and drums. Also the lyrics of some songs are about
being angry and aggressive which is shown through the use
of screams and growls; a different way of singing.
The two images in the previous slide are both from popular
music videos within the Rock genre. Both include distorted
shots of the band members playing their instruments. This
references to the live aspect of being in a crowd and seeing the
full band, but your view will be restricted due to people
jumping and being lost in the crowd. This is represented In both
Rock videos.
In addition the distortion also complies with the type of music
of being fast and almost being all over the place, in a sense of
being hectic and loud. The blur symbolises the state of mind
almost. This is evident in the Psychosocial video by Slipknot as
the cutting rate is fast and there are many close ups on the
band members.
Both music videos use a fast cutting pace with lots of close ups.
6. Comparing Bullet for my valentine to
Avenged Sevenfold
As I am a fan of both bands these two seem like the best bands to do as they both have many well known good songs to
use for my music video because I would class myself in their target audience I will know how to address the target
audience and what appeals to mine and my friends taste, although I will conduct a survey to discover what specific
details I will have to include in to the music video.
Avenged
Sevenfold
Bullet for my
valentine
Both Avenged and Bullet are famous and popular within the Rock/metal genre and although they have many differences
they are alike with their look of being the stereotypical rock band. It will be hard to decide which band to do as they both
have extremely good songs that would work with my ideas of how I want my coursework to be.
On the other hand I would say that Avenged Sevenfold have a bigger fan base than Bullet For My Valentine they have had
many big singles and are extremely well known as they really promote their logo of the skull with large wings. However,
both bands use similar techniques when it comes down to their music videos as they both have a mixture of narrative and
staged live performances, although the majority of rock bands do this therefore me and my group can not choose a band
on this basis. Also my group want to defer from copying the music video because the songs are well known as well as the
Music videos we would have to much pressure to try and replicate a famous video and it would
reflect badly on my group because if we don’t recapture the greatness of the set video our
target audience would notice small details that have been missed out because the rock
audience are all about seeing their favourite bands and being in with the know about all the
latest news. Also the rock audience religiously follow their favourite bands as when it comes to
winning tickets to see the bands live the question is normally about a
Non-obvious detail that requires the fan to really prove they
are a fan of that particular band.
7. Both bands have fairly recent albums that have just been released, for Bullet for my valentine the album is Temper
Temper which has taken off massively as they have played their new songs at festivals such as Download; one of the
biggest rock festivals in the UK which is yearly. Download attracts over 110,000 rock fans a year and Bullet For My
Valentine played the main stage, although they did not headline they still got to play the main stage for the first time
which shows they are increasingly becoming more recognisable. If my group was to do Bullet for our coursework we
probably wont use a song from their new album because it is so new our target audience will be unfamiliar with the
possible chosen song, which would make them maybe lose interest.
In addition to that the same goes for Avenged Sevenfold as their new album is more recent than Bullet’s. it is called Hail
To The King, my group have decided to definitely not consider any song from this album because it has had extremely
mixed views because they have try to change their style and my group have opted not to do anything from this album
because we all prefer their older music. We also asked our friends who are also fans and they are not particularly keen
on the new album, this we are going though trial and error to make sure we have picked the right band and song for
our coursework.
8.
9. Choosing the song and band
When choosing the band we selected a possible 3 and then looked at the lyrics to possible songs
from the 3 bands. We then decided the best song would be Nightmare by Avenged Sevenfold, we
chose this as the name is self explanatory. We thought we could manipulate the lyrics as it
describes being in a nightmare, which meant we could use this to our advantage because our
video could be wide and open to interpretation. The whole idea of having a nightmare is scary
and this fits in with our chosen genre as the music and videos are stereotypically heavy, scary,
different and strange. My group then took on the decision of our initial plan and how we want
our video to look and also what type of nightmare theme we could incorporate to the song. One
thing we have decided on is that we want a section of the video to be of the band playing all
together in a woods. Firstly, this makes it spooky like a nightmare, we thought a woods would fit
in well with the chosen genre because from our research we have found that many rock and
metal bands use isolated areas. In addition, we can use effects like saturation to make it look
colder, darker and most importantly like a real music video; my group wants it to look
professional and of a high quality, therefore we will be using effects to give it that high standard
look. Secondly, this also links with the idea of connecting to the elements, our chosen element is
earth, hence shooting the video in a woods as the band is within nature.
10. 3 possible Avenged Sevenfold song
• http://www.youtube.com/watch?v=HIRNdveL
nJI Afterlife
• http://www.youtube.com/watch?v=94bGzWy
Hbu0 Nightmare
• http://www.youtube.com/watch?v=Fi_GN1pH
CVc Almost easy
11. AfterlifeIn the very opening scene there is the use of
spiders which represents fear. However the
spider is crawling on a woman’s face and she
isn't scared or moving she is quite
comfortable. This implies that those who are
not fans of metal may think it is scary but
really there is nothing to be afraid of.
Animals are again used as one of the band
members is holding three doves, this
represents a sign of innocence, tenderness
and affection. In art doves typically represent
peace an the Holy Ghost respectively. This is
evidently a huge stereotype contradiction as
people see metal as being dirty, depressing
and almost like the music from hell. Avenged
Sevenfold are trying to show that it is okay to
listen to rock and just because you do listen
to rock, it doesn’t mean that you are any
different to anyone else. There is also a
religious aspect to this as people view metal
music as far away from god and innocence as
possible, yet this band member is wearing a
cross on a chain around his neck and he is
also holding three doves this is showing the
audience that you can be religious and like
metal. They are clearly trying to challenge
old stereotypes and attract a wider audience.
Many close ups are used throughout the
music video, this will be so we can see
the famous band members and become
familiar with what they look like , which
is a way of promoting the band,
especially if the viewer is watching the
video on television and missed the
subtitle of who the band is, they can
easily identify who the band is.
Throughout the whole video there
is shots of the band playing and
singing the song to give it that
seeing them live and by yourself
kind of feel, almost like they are
purely performing for you. Again
you get to see which members play
certain instruments.
They are performing in an old warehouse of some sort which is proven popular in music videos. For example Foo Fighters
do it regularly. Using an old empty warehouse also shows they don’t need to spend millions on a music video to make
them look good , they are completely open and being themselves . There are no heavy graphics or effects just them and
basic and basic lighting, this will be considered when thinking of my groups music video .
12. Nightmare
Avenged sevenfold are well known for their band logo and they try to include
it in every video they make, this will boost the recognition of the band as the
audience will see this logo and know who it is straight away. Also this
particular image is a tattoo which definitely links in with the Rock genre
theme because stereotypically people who are of a rock/metal style have
tattoos, this is evident that the nightmare video is showing that they support
their own band so much they are willing to permanently mark their skin for
the rest of their life, with the logo of the band.
Again the use of creatures is used in the video as the spider appears
again. This can also be used to identify the band as they include the
spider in many of their videos. If viewer is watching the music video on
television and missed the subtitle of who the band is, they can easily
identify who the band is without having to wait for the end of the song
to find out who it is. Also the spider is large and for many scary, this
could almost be seen as a mascot for the band as the band is famous on
a large scale and because they are quite a heavy metal band they are
scary and intimidating but to those who know the band are not scared it
doesn’t affect them.
The religious aspect is again included in the music videos. As there is a vicar,
this implies that even if you are a fan of metal and rock it will not effect the
way you should be treated. However, the video is linked to the effects of drugs
so the vicar could be there to symbolise trying to get rid of the demon inside
of the patient i.e. drugs, almost like he is trying to cure the patient of all his
sins before he can go to heaven.
13. Tribute to the Rev
The whole of this video is dedicated to the drummer
who unfortunately died from a drug overdose. The
video represents some of the side effects that drugs
Cause, for example the image of the female with the distorted face represents
hallucinations, sadness and paranoia. The old drum kit abandoned down the
corridor shows that because the Rev has died so has the drums within the music
of the band, as it then cuts to a scene where a spider is crawling over the drum
Kit, spiders represents cobwebs and cobwebs represent being old and abandoned, just like the drum kit has been left as it
is all smashed up and rusty. There is also a sequence at the beginning where the patient is being tied down by the nurses
and doctor this could imply that the Rev felt tied down to life, the band and other things and drugs were his only escape. It
is highly evident that a lot of work went in to this video to represent and pay tribute to the famous drummer, although
simplistic there are a lot of different effects and obvious research done in order to represent the feeling of being on drugs.
For example, throughout the video it is shot from the patients eyes and everything is blurry and dizzy, this is a common
effect of drugs, from research I found that certain drugs cause hallucinations, nausea and dizziness.
14. Almost Easy
There are many close ups in this video, at the beginning of
this song there are many extreme close ups on the
instruments used, therefore the viewer can see what type of
guitars are used for example. Also the close ups lets the
viewer see the band up close and personal rather than in
the distance at festivals, they get to see what the band
members really look like. In the image of the drums there is
fire around them this shows the heat and intensity of the
drummer as it is a heavy song it will take a lot of effort to be
able to play the song, this lets the fans appreciate the talent
that this needed to be able to play the drums.
There is an extreme close up of the singer’s eye, this will make the viewer feel
like he is looking straight at them. This links in with the song of looking
straight through the person. Extreme close ups are good ways to separate
scenes within the music video. As they are extreme close ups, it makes the
image stand out and it looks different to normal editing, this links in with the
stereotype that it fixated on to people of a rock/metal style of standing out
and being different. Although it sticks up for the view of not wanting to follow
the norm.
Throughout this video there is a fire effect behind and around the
band whilst they are playing, this makes the band look aggressive
and troublesome as they are playing with fire. Also, this goes against
what children are taught as they are told not to play with fire as it is
dangerous. Therefore this links with the target audience and
stereotype that teenagers and young adults go through a rebellious
stage and this video represents that as the band are around fire and
playing music that the majority of older people would not particularly
enjoy. In addition, the lead singer is wearing sunglasses, this implies
he is trying to hide his real identity which many teenagers
stereotypically do as they tend to follow social norms to fit in so they
Hide who they really are. The band members are all wearing black because black is the most stereotypical colour for the
rock/metal genre as it is dark just like the music being played.
15. In this video there are many people walking and
gathering in to a large group/crowd. This
represents being at a gig or festival as they are
normally outside. It then cuts to a shot of the
band playing a staged live performance and the
camera angle is looking up at the band almost
like the viewer is in within the crowd watching
the performance. This will appeal to the target
audience as they will feel like they are having
their own personal live performance in their own
home or on the go via mobile. Also as there is
fire used it gives the feeling of intense heat,
festivals are normally hot as they are during the
summer period in school holidays. There are
large crowds of people confined in to a small
space which will be hot, stuffy and crowded and
that is what the fire symbolises. However, the
fire could also represent being in hell as people
stereotypically picture hell to have fire as it
resembles torture, burning and death, which is
often represented within the rock genre as the
music is heavy, dark and stereotypically about
death or tragedy.
16. Analysis of lyrics – Nightmare
“Dragged ya down below
Down to the devil's show
To be his guest forever”
At the beginning of the song they sing about being dragged down to the
devil’s show to stay there forever, this clearly implies that the individual
being sung about is to go to hell, yet the reason is not yet apparent which
will make the listener carry on listening to the song to find out why and
maybe it could link with what the listener is feeling about a certain person in
their life, the band is trying to connect and relate to teenage anger and
dramas so they appeal to their audience because they can relate to each
other. This links with the stereotype of metal as it is seen to be about hell,
death and darkness.
“But God ain't on your side”
Again Avenged Sevenfold use the element of religion to almost insult the person
being sung about as it says that God isn't on their side, this also connects to the
audience as they target audience are teenagers and young adults, at this age it is
stereotypical to have a hate against the world as they are coming to terms with
becoming an adult and responsibility and this can sometimes feel like the whole
world is again them. The lyrics imply that even God isn't on their side, therefore
they are completely alone if they do not change. t
“You should have known
The price of evil
And it hurts to know
That you belong here, yeah
Ooh, it's your fuckin'
nightmare”
Here it talks about being in hell, as it says you should have known the price of evil
it implies that the person did not think about the consequences before making the
sinful action as he took a non-utilitarian approach. It is also about coming to terms
with receiving the punishment and accepting liability. This connects extremely well
with the target audience of young adults and teenagers as they cant get away with
bad behaviour anymore and they need to think about the consequences before
their actions because they will get in trouble as they are to blame because they
should have known better. It is all about being an adult and taking responsibility.
In addition it then goes on to say it is their nightmare which stereotypically we link
nightmares to children having scary dreams and this again relates to the target
audience as they are teenagers can still be treated like children.
17. “Fight
Not to fail
Not to fall
Or you'll end up like the others
Die
Die again
Drenched in sin
With no respect for another”
The band, Avenged Sevenfold then send out the message to be different and not to follow the
crowd because they will fail and their nightmare will become reality. This connects with Andrew
Goodwin and his idea of convention of genre representation because metal groups and followers
of this specific style want to be different and stand out and this is the message that the singer is
trying to get across that you need to be different and it isn't a bad thing because to be a sheep and
follow the crowd will leave you in trouble and to follow the crowd would be a sin. The band are
trying to be role models and people to look up to as they are saying they are different and yet they
are famous. At the beginning of this verse it tells them to fight not to fail, the word fight is used as
it describes the strength that will be needed to fail as it isn't easy and they will have to fight as
adult life isn't easy and they will need inner strength to succeed. Also the word fight is used as it is
aggressive which also links with the type of genre as it is heavy, aggressive and brutal.
18. Live performances
In many Avenged Sevenfold songs they film staged live performances which is extremely popular within the
rock and metal genre (Andrew Goodwin) because rock bands like to play live gigs such as festivals and
headlining gigs. This is a popular convention when filming rock videos because bands such as Slipknot, Korn,
Bullet for my valentine, Trivium and Bring me the horizon which are all very famous bands within the
rock/metal genre these all use staged live performances. This is effective because the viewer gets to see
the band as if they were to perform live, the viewer then feels like they are getting their own personal live
performance in their very own room. Also the simplistic idea of just having the band playing together gives
the impression that the band are not trying to go away from the music because a lot of chart music is more
dance based and has a narrative story where as rock is all about the music and band, they don’t need loads
of effects and actors to make a good video, they are happy doing what they are good at and that it
performing. The whole band is also included because a lot of the time chart bands only focus on the lead
singer whereas with rock band there is an equal coverage of all the band members because they are a team
and each individual member contributes something significant to the band and it is only fair that they are all
included in the music video showcasing their talent.
19. Lighting In the opening sequence of this song there is a really light fade in
to the video, this is to make it look like a dream as it is blurry and
really light. They have manipulated the light to make it dreamy
because the song is about a nightmare, they have also included
their logo at the beginning this is to show that it is an Avenged
Sevenfold song. Therefore we as the audience recognise the band
through the video, this is a good technique to gain recognition as
my band will consider doing something like this.
Again throughout the video there is this continuous bright light like
the band are in a dream and the image is distorted like the viewer is
looking through the patients eyes. Also the camera angle is looking up
into a bright light this signifies death almost like the light at the end of
the tunnel; this song is all in respect of the death of the Avenged
Sevenfold drummer the Rev. The Rev died of a drug overdose and
therefore the distorted image and sensitivity to the bright lights is a
good way to show what the Rev was possibly experiencing.
The band use a simple spotlight whilst playing their staged live
performance to make it look like a love performance because
spotlights are used during live performances and because it is a
basic lighting technique, it really shows that they are all about
showing their music off and the viewer should not be focusing on
anything else other than the member playing that particular
instrument at that set time. In this part of the song it is all dark
around the guitarist, this can symbolise the Rev because he may
have felt that his life was in darkness and the spotlight is the light
at the end of the tunnel.
20. Band History
Avenged Sevenfold is an American rock
band from Huntington Beach, California,
formed in 1999.
M Shadows came up with the name as a
reference to the story of Cain and Abel
from The Bible, which can be found in
Genesis 4:24, although they are not a
religious band
On December 28, 2009, the band's
drummer James "The Rev" Sullivan
was found dead at his home at the
age of 28.
"we play music for the sake of music, not so
that we can be labelled a metal band. That's
like telling us we aren't punk enough. Who
cares?"
Years active 1999 (1999)–present
Labels: Warner Bros, Hopeless and Good
life - the fact that three different record
labels have worked with Avenged just
shows how popular and successful they
are because Warner Brothers is one of the
biggest companies when it comes to films,
TV and music.
Who were your musical inspirations
growing up? – an interview with Chad
Bowar
Guns 'n Roses, Pantera, Megadeth,
Metallica. These were gods among men to
me.