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Music VideoPurposesAnalysis
Comment on the following aspectsin relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanationin relationto benefits
(promotion,extensionofincome & outlets,
synergy opportunitiesandstrategiesused by
producers to benefitlabel andartist)
Provide any research evidence youcan findthat supportsexplanationsof
benefitsforartist, record label and audience
Promotional Michael Jacksonwas one of the most famous
artistof all time wasname the kingof pop.He is
so recognisable inthe worldforbeingthe
successful artisthe was.Michael originally
startedina bandcalledthe Jackson5 which
containedhisbrotherslaterbecomingasolo
artist.His careerunfortunatelyendedin2009 as
he passedaway.Howeverhismusicstill
continuestobe listeningbysomany people.
Eventhoughhe is nowdeadhismusicis still
beingpromotedbecause before he diedhe
made musicvideotoaccompanyhis earthsong.
It was well receivedbythe audience andwas
veryexpensive.The musicvideoevenwona
Grammy nominationforbestmusicvideoin
1997.The reasonthismusicvideoappealstoso
manypeople isbecause itdealswithan
environmental themeshowingimages of animal
cruelty,pollution,deforestationandwar.Inthe
videousingspecial effectandeditstime
reversedbackwhenlife returnswithwars
endingandforestsregrows. Thispromoted
Michael’simage,itreceivedmanynominations
fromvariousanimal and environmental
organisations.Evenpairinguptoa poemcalled
planetearth.In2010 Sonyand Jackson’sestate
signedthe largestmusiccontracteverwith20
http://www.king-of-shop.com/shop/
Music VideoPurposesAnalysis
milliondollardeal toretaindistributionrightsto
hisrecordsuntil 2017 next year.Andrelease
sevenalbumsoverthe decade followinghis
deathMichael Jacksonwasalso promotedon
the big screenbymakinga movie called
moonwalkerpromotinghimselftoanotherset
of audience whoenjoygoingtothe movies.The
movie washeavilypromotedwithpostersand
the movie evenhada cast of actors. Michael
Jacksonfame leadstomany otherproductsand
merchandises.
Extensionof income Extensionof income isusedalotwithwithin
musicvideosinorderto extendanartist/record
companiesincome otherthanthe amountof
recordssold. Michael Jackson wassuccessful
and coulddo a lotof thingssuchas buildinga
ranch calledNeverland withfunridesand
activities.Butabigextensionincomewas
Michael Jackson’sAmericandocumentary“This
isit” The filmdocumentsMichael Jacksons
rehearsalsandpreparationforthe concert
seriesof the same name whichstartedat July
13th 2009 but cancelleddue tohisdeath
eighteendaysbefore the concert.The filmis
nowthe highestgrossingconcertmovie and
documentaryinthe historyof cinema.Todayis
still sellingCD’s,posters,memorabiliaand
more.
Music VideoPurposesAnalysis
Extensionof outlets Michael Jacksonhas hisown website withhis
ownstore in itwhichsellshismusicand
memorabilia.Since hisdeaththeyhave stopped
promotingorsellingticketstoMichael Jackson
concertsbut hisname and musicare beingkept
alive withnewanddifferingpromotions.atfirst
theyknewhimbefore he hada solocareeras
the mainsingerof Jackson5.Afterleavingthe
Jackson5 he had toldeveryone thathe was
goingto be a soloartistinthe early1980’s and
became a dominate figure inthemmusic
industry.Hismusicvideossuchas“thriller”
“beatit” and “Billie jean”were creditedwith
breakingdownracial barriersandtransforming
the mediumintoanart formand promotional
tool.Thismade the channel MTV to fame from
Michael Jackson’smusic.Withthese videos like
“blackand white”and“bad” beinga huge
successhisfame increasedmassivelyalso
creatinga big reputationasa touristsoloartist.
Throughstage andvideoperformanceshe
popularizedanumberof dance moveswhich
became iconictohim,such as the robot and the
moonwalk.He’shasinspiredalotof influenced
artistsdoinghiphopand pop androck artists.
Music VideoPurposesAnalysis
Synergy Michael Jacksonwas signedtto midtown
recordsduringhisdays withthe Jackson5, the
groupleftmidtownandlatersignedwithCBS
whothenbecame epicrecords.EpicleftCBS
and joinSonywhere he wouldcall Michael
before hisdeath.EpicandSonyalso allowed
Michael to create hisownlabel knownasMJJ
records.itwasreportedthatMichael’sdeal was
wortha billiondollars.
Producers strategies Michael Jacksonusedhisfame to promote
manythingshe feltpassionate aboutlike the
racist andenvironmentalissuesgoingon
aroundthe world.These topicshave ensured
Michael remainedsuccessful.Hisearthsong
was releasedatthe time where thingswere
goingreallybadfor the earthand itemotively
fell close topeople’sheart. Michael wasin
charge of thissong beinginvolvedinproduction
makingthe songhow he wanteditto. Alsothe
songwas releasedChristmastimewhich
increasedthe success whichwasgoodstrategy
to gainincome andrecognition.

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Music video purposes work sheet mj

  • 1. Music VideoPurposesAnalysis Comment on the following aspectsin relation to PURPOSES and BENIFITS for artist/band and target audience Provide an explanationin relationto benefits (promotion,extensionofincome & outlets, synergy opportunitiesandstrategiesused by producers to benefitlabel andartist) Provide any research evidence youcan findthat supportsexplanationsof benefitsforartist, record label and audience Promotional Michael Jacksonwas one of the most famous artistof all time wasname the kingof pop.He is so recognisable inthe worldforbeingthe successful artisthe was.Michael originally startedina bandcalledthe Jackson5 which containedhisbrotherslaterbecomingasolo artist.His careerunfortunatelyendedin2009 as he passedaway.Howeverhismusicstill continuestobe listeningbysomany people. Eventhoughhe is nowdeadhismusicis still beingpromotedbecause before he diedhe made musicvideotoaccompanyhis earthsong. It was well receivedbythe audience andwas veryexpensive.The musicvideoevenwona Grammy nominationforbestmusicvideoin 1997.The reasonthismusicvideoappealstoso manypeople isbecause itdealswithan environmental themeshowingimages of animal cruelty,pollution,deforestationandwar.Inthe videousingspecial effectandeditstime reversedbackwhenlife returnswithwars endingandforestsregrows. Thispromoted Michael’simage,itreceivedmanynominations fromvariousanimal and environmental organisations.Evenpairinguptoa poemcalled planetearth.In2010 Sonyand Jackson’sestate signedthe largestmusiccontracteverwith20 http://www.king-of-shop.com/shop/
  • 2. Music VideoPurposesAnalysis milliondollardeal toretaindistributionrightsto hisrecordsuntil 2017 next year.Andrelease sevenalbumsoverthe decade followinghis deathMichael Jacksonwasalso promotedon the big screenbymakinga movie called moonwalkerpromotinghimselftoanotherset of audience whoenjoygoingtothe movies.The movie washeavilypromotedwithpostersand the movie evenhada cast of actors. Michael Jacksonfame leadstomany otherproductsand merchandises. Extensionof income Extensionof income isusedalotwithwithin musicvideosinorderto extendanartist/record companiesincome otherthanthe amountof recordssold. Michael Jackson wassuccessful and coulddo a lotof thingssuchas buildinga ranch calledNeverland withfunridesand activities.Butabigextensionincomewas Michael Jackson’sAmericandocumentary“This isit” The filmdocumentsMichael Jacksons rehearsalsandpreparationforthe concert seriesof the same name whichstartedat July 13th 2009 but cancelleddue tohisdeath eighteendaysbefore the concert.The filmis nowthe highestgrossingconcertmovie and documentaryinthe historyof cinema.Todayis still sellingCD’s,posters,memorabiliaand more.
  • 3. Music VideoPurposesAnalysis Extensionof outlets Michael Jacksonhas hisown website withhis ownstore in itwhichsellshismusicand memorabilia.Since hisdeaththeyhave stopped promotingorsellingticketstoMichael Jackson concertsbut hisname and musicare beingkept alive withnewanddifferingpromotions.atfirst theyknewhimbefore he hada solocareeras the mainsingerof Jackson5.Afterleavingthe Jackson5 he had toldeveryone thathe was goingto be a soloartistinthe early1980’s and became a dominate figure inthemmusic industry.Hismusicvideossuchas“thriller” “beatit” and “Billie jean”were creditedwith breakingdownracial barriersandtransforming the mediumintoanart formand promotional tool.Thismade the channel MTV to fame from Michael Jackson’smusic.Withthese videos like “blackand white”and“bad” beinga huge successhisfame increasedmassivelyalso creatinga big reputationasa touristsoloartist. Throughstage andvideoperformanceshe popularizedanumberof dance moveswhich became iconictohim,such as the robot and the moonwalk.He’shasinspiredalotof influenced artistsdoinghiphopand pop androck artists.
  • 4. Music VideoPurposesAnalysis Synergy Michael Jacksonwas signedtto midtown recordsduringhisdays withthe Jackson5, the groupleftmidtownandlatersignedwithCBS whothenbecame epicrecords.EpicleftCBS and joinSonywhere he wouldcall Michael before hisdeath.EpicandSonyalso allowed Michael to create hisownlabel knownasMJJ records.itwasreportedthatMichael’sdeal was wortha billiondollars. Producers strategies Michael Jacksonusedhisfame to promote manythingshe feltpassionate aboutlike the racist andenvironmentalissuesgoingon aroundthe world.These topicshave ensured Michael remainedsuccessful.Hisearthsong was releasedatthe time where thingswere goingreallybadfor the earthand itemotively fell close topeople’sheart. Michael wasin charge of thissong beinginvolvedinproduction makingthe songhow he wanteditto. Alsothe songwas releasedChristmastimewhich increasedthe success whichwasgoodstrategy to gainincome andrecognition.