Music videos provide several benefits for artists, record labels, and audiences. They are an effective promotional tool as viewers can discover and share new music online. Music videos on YouTube allow fans to view, like, comment, and spread awareness of an artist's songs. For artists and labels, music videos extend income opportunities through touring, festivals, and merchandising. They also expand an artist's reach through radio and TV airplay of their music. Record producers help promote bands through designing album artwork and arranging advertising like music videos, which further spread awareness of new releases.