Brandon Fry conducted market research through surveys to inform the creation of a music video. The surveys asked about gender, age, music preferences, income, and how people consume music videos. Most respondents were young adults and male. Over half preferred dance and rap music genres. Most watch music videos on TV and would pay under £5. The majority preferred a hybrid genre and performance-style video. This research will influence Brandon to create a mainstream, performance-based music video costing under £5 targeted at young adults.