Hmv ritz
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HMV Ritz was a music retailer located in Manchester, England that operated from 1982 until 2021. It was notable for being one of the largest entertainment stores in the United Kingdom and a popular destination for music fans in Manchester. However, after several ownership changes and financial struggles, HMV Ritz ultimately closed its doors in 2021 after nearly 40 years in business.
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Music video market research finished
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Question 1
1) The student and their partner decided to create a music video for the Nickelback song "Rockstar" using three local Manchester locations that were familiar and populated.
2) They chose to dress extras in everyday casual clothing and not use props to make the video seem more realistic and fit with the genre of rock music.
3) The video uses a variety of camera shots including close-ups, medium shots, and long shots to show singers emulating rockstars and involve local people to show anyone can be a rockstar. It breaks conventions by not following a linear narrative and cutting between different scenes and locations.
B fry a2 advanced_portfolio_production_diary_template
Brandon Fry provides progress updates and plans for his coursework over several months from September 2012 to April 2013. He details completing research, constructing ancillary pieces, analyzing postmodernism theories, and planning his main music video production. For upcoming weeks, his plans include finishing reports, gathering research results, scripting and storyboarding the video, filming, editing footage, and completing evaluations. Contingency plans include addressing issues that may arise from weather affecting outdoor filming.
Focus group questions devised
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Music video questionnaire
This music video questionnaire asks respondents for their gender, age group, favorite music genre, occupation, monthly income, where they watch music videos, how much they would pay to buy a music video, if they prefer a hybrid genre, and their favorite type of music video. It collects demographic information and preferences about music video consumption to gain insights from audiences.
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Evaluation question 1 word
The media product being summarized is a music video. It uses several conventions of real music videos, such as typical locations like a character's house and club. However, it also challenges conventions with unusual costumes and props. A variety of camera shots are used, as is typical in dance music videos. The editing cuts between scenes and times the visuals to the music. The narrative follows a linear sequence of friends preparing for a night out and then returning home. While it focuses more on the preparation than being in the club, as do many dance videos. Character introductions are also uncommon in the genre.
B fry a2 advanced_portfolio_production_diary_template
Brandon Fry provides progress updates and plans for completing his coursework over several months from September 2012 to April 2013. He details completing research, constructing ancillary pieces, analyzing postmodernism theories, planning and filming a music video, editing the footage, and drafting an evaluation. His plans for the following weeks consistently involve continuing to work on the next steps of his coursework, with contingencies to complete any remaining tasks if he faces problems in his planned work.
Evaluation question 2 complete
The document discusses how the combination of a DJ's main music product and ancillary texts like advertisements are effective. It notes that the ancillary pieces use a black background to match the genre and house style. Both the main product music video and ancillary texts feature stereotypical elements for the genre like titles, fonts, and backgrounds that create consistency and link the content. Feedback shows the combination of elements is positively received by audiences.
Music video report of ideas
The document provides details on the iconography, characters, lyrics, genre, camera work, props, plan, sound, lighting, and mise-en-scene for an upcoming music video. Iconographic elements will include alcohol bottles, minimal lyrics, and club settings. Characters will be late-teenaged males and females in current fashion. The genre is a linear music video portraying a typical night out for teens in Salford including alcohol, dancing, and flashing lights. Various camera techniques will be used to make the video seem realistic. Props will feature alcohol and lighting to recreate a club atmosphere. Sound will primarily be the song with people in the background. Strobe lights and bright flashing colors will be used for
Audience theory
This document discusses several theories of audience reception of media texts:
1. The Hypodermic Model suggests audiences passively receive information from media without processing or challenging it.
2. Two Step Flow Theory asserts that information moves from media to opinion leaders who influence their followers.
3. Uses and Gratifications Theory states that individuals choose media texts for diversion, relationships, identity, and information.
4. Encoding/Decoding Theory argues meaning is created between text and audience, who can take preferred, negotiated, or oppositional readings based on their own experiences.
Section a 1b_task
The student analyzed their music magazine coursework production in relation to the concept of audience. [1] They discussed applying the hypodermic needle theory to the magazine's front cover using a central image to influence readers. [2] They also discussed how the uses and gratifications theory was applied by using a well-known artist on the cover to entertain readers and allow for social interaction. [3] Finally, they discussed how the reception theory could be applied to a double page story, with the audience decoding what was encoded by the student.
Section a 1b_task
This document provides guidance for students preparing for their G325 Critical Perspectives in Media exam. It discusses two questions in Section A that focus on evaluating student's production skills and coursework. For question 1(b), students must analyze one of their coursework productions in relation to a media concept, such as audience, genre, or representation. The document provides an example response analyzing a student's horror film "The Sleepover" in relation to the audience concept. It describes the student's use of audience research and theories like hypodermic needle, uses and gratifications, and reception theory in the film's development. Examiners found the response borderline level 3/4 for its application of theory and description of the film
Music video script_template finished
This music video script is for the song "Discolights" by Ultrabeat vs Darren Styles. It consists of 6 scenes: 1) Friends arrive at a house and get ready to go out. 2) They arrive at the club and dance. 3) Extended dancing scenes inside the busy club. 4) More dancing and shots of the DJ. 5) The drunk friends leave the club in a taxi and take photos. 6) Final shots show each friend asleep in the house. The script provides timing cues and descriptions to visualize the song and accompany the music and lyrics.
Music video market research
Brandon Fry conducted market research on music videos through surveys. The surveys found:
- Slightly more male respondents than female.
- Most respondents were 15-20 years old, reflecting the college-aged survey pool.
- Half preferred the dance music genre, with rap second highest.
- Most respondents had monthly incomes between £251-£500.
- TV was still the most popular way to watch music videos, but internet use was increasing.
- Most would pay £0-£5 for a music video and prefer a hybrid genre and performance-style video.
Music video research
The document provides an analysis of the genre elements, conventions, and narrative/performance aspects of three music videos: "Call The Shots" by Wiley, "Use Somebody" by Kings of Leon, and "We Found Love" by Rihanna featuring Calvin Harris. It examines the representations of characters, settings, props, technical elements, and how the videos conform to and deviate from audience expectations of the genres.
Exam preparation
The document discusses a coursework assignment to evaluate a music production in relation to genre concepts. Specifically, it summarizes the author's creation of a CD cover called "DiscoLights" by "Hungarian Mansion Dealers", intended to represent a dance music genre. The summary explores various genre theories and how they are represented through technical elements, iconography, mise-en-scene, and characters on the CD cover. Repetition of dance music conventions and stereotypes are used to appeal to the target audience, according to the theories of Neale and others.
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Music video script_template
This music video script features various shots of actors and actresses singing and dancing to the song "I Wanna Be a Rockstar" by Post Malone. Over the course of 9 sections, the script outlines 29 shots showing the performers mouthing the lyrics of the song outdoors, inside homes, and other locations. It concludes with the music playing and sounds of the audience cheering.
Questionaire
The document is a survey that asks respondents questions about their gender, age, music listening habits, favorite music genres, opinions on music videos, preferred music video types, interest in hybrid genres, willingness to pay to view music videos, and payment amount. It collects demographic information and gauges preferences related to music and music videos.
Music video market research finished
- The document discusses market research conducted by Abbey Moss to help decide factors for a music video they plan to produce. A survey of 10 college students provided results about preferences for genres, concepts, and willingness to pay.
- Based on the results, the music video will be aimed at males ages 17-19 and feature rock music and performance concepts. Over half of respondents said they would pay between £1-5 for a music video.
- Abbey Moss will use the results to decide how to theme, style, and potentially monetize the music video to best appeal to the target demographic identified in the market research.
Question 1
1) The student and their partner decided to create a music video for the Nickelback song "Rockstar" using three local Manchester locations that were familiar and populated.
2) They chose to dress extras in everyday casual clothing and not use props to make the video seem more realistic and fit with the genre of rock music.
3) The video uses a variety of camera shots including close-ups, medium shots, and long shots to show singers emulating rockstars and involve local people to show anyone can be a rockstar. It breaks conventions by not following a linear narrative and cutting between different scenes and locations.
B fry a2 advanced_portfolio_production_diary_template
Brandon Fry provides progress updates and plans for his coursework over several months from September 2012 to April 2013. He details completing research, constructing ancillary pieces, analyzing postmodernism theories, and planning his main music video production. For upcoming weeks, his plans include finishing reports, gathering research results, scripting and storyboarding the video, filming, editing footage, and completing evaluations. Contingency plans include addressing issues that may arise from weather affecting outdoor filming.
Focus group questions devised
Focus group questions were devised to gather feedback on a music video. The questions asked participants what they liked about the video, what could be improved, whether it seemed similar to other music videos, what else could appear in the video, who the target audience seemed to be, and what, if any, features were overused. Responses from a Facebook feedback group would be screenshot and included directly in an evaluation to make the feedback more trustworthy and directly address the questions asked.
Music video genre_analysis
The document discusses three main types of music videos: performance, narrative, and conceptual. Performance videos feature artists singing to fans and emphasize the music. Narrative videos tell linear stories, often about love, with males as actors and females reacting. Conceptual videos rely on metaphor and mood to evoke multiple meanings for viewers. The document also analyzes the Girls Aloud "Call The Shots" video and Radiohead's "Knives Out" video in terms of genre conventions.
Music video questionnaire
This music video questionnaire asks respondents for their gender, age group, favorite music genre, occupation, monthly income, where they watch music videos, how much they would pay to buy a music video, if they prefer a hybrid genre, and their favorite type of music video. It collects demographic information and preferences about music video consumption to gain insights from audiences.
Music video market research
Brandon Fry conducted market research through surveys to inform the creation of a music video. The surveys asked about gender, age, music preferences, income, and how people consume music videos. Most respondents were young adults and male. Over half preferred dance and rap music genres. Most watch music videos on TV and would pay under £5. The majority preferred a hybrid genre and performance-style video. This research will influence Brandon to create a mainstream, performance-based music video costing under £5 targeted at young adults.
Evaluation question 1 word
The media product being summarized is a music video. It uses several conventions of real music videos, such as typical locations like a character's house and club. However, it also challenges conventions with unusual costumes and props. A variety of camera shots are used, as is typical in dance music videos. The editing cuts between scenes and times the visuals to the music. The narrative follows a linear sequence of friends preparing for a night out and then returning home. While it focuses more on the preparation than being in the club, as do many dance videos. Character introductions are also uncommon in the genre.
B fry a2 advanced_portfolio_production_diary_template
Brandon Fry provides progress updates and plans for completing his coursework over several months from September 2012 to April 2013. He details completing research, constructing ancillary pieces, analyzing postmodernism theories, planning and filming a music video, editing the footage, and drafting an evaluation. His plans for the following weeks consistently involve continuing to work on the next steps of his coursework, with contingencies to complete any remaining tasks if he faces problems in his planned work.
Evaluation question 2 complete
The document discusses how the combination of a DJ's main music product and ancillary texts like advertisements are effective. It notes that the ancillary pieces use a black background to match the genre and house style. Both the main product music video and ancillary texts feature stereotypical elements for the genre like titles, fonts, and backgrounds that create consistency and link the content. Feedback shows the combination of elements is positively received by audiences.
Music video report of ideas
The document provides details on the iconography, characters, lyrics, genre, camera work, props, plan, sound, lighting, and mise-en-scene for an upcoming music video. Iconographic elements will include alcohol bottles, minimal lyrics, and club settings. Characters will be late-teenaged males and females in current fashion. The genre is a linear music video portraying a typical night out for teens in Salford including alcohol, dancing, and flashing lights. Various camera techniques will be used to make the video seem realistic. Props will feature alcohol and lighting to recreate a club atmosphere. Sound will primarily be the song with people in the background. Strobe lights and bright flashing colors will be used for
Audience theory
This document discusses several theories of audience reception of media texts:
1. The Hypodermic Model suggests audiences passively receive information from media without processing or challenging it.
2. Two Step Flow Theory asserts that information moves from media to opinion leaders who influence their followers.
3. Uses and Gratifications Theory states that individuals choose media texts for diversion, relationships, identity, and information.
4. Encoding/Decoding Theory argues meaning is created between text and audience, who can take preferred, negotiated, or oppositional readings based on their own experiences.
Section a 1b_task
The student analyzed their music magazine coursework production in relation to the concept of audience. [1] They discussed applying the hypodermic needle theory to the magazine's front cover using a central image to influence readers. [2] They also discussed how the uses and gratifications theory was applied by using a well-known artist on the cover to entertain readers and allow for social interaction. [3] Finally, they discussed how the reception theory could be applied to a double page story, with the audience decoding what was encoded by the student.
Section a 1b_task
This document provides guidance for students preparing for their G325 Critical Perspectives in Media exam. It discusses two questions in Section A that focus on evaluating student's production skills and coursework. For question 1(b), students must analyze one of their coursework productions in relation to a media concept, such as audience, genre, or representation. The document provides an example response analyzing a student's horror film "The Sleepover" in relation to the audience concept. It describes the student's use of audience research and theories like hypodermic needle, uses and gratifications, and reception theory in the film's development. Examiners found the response borderline level 3/4 for its application of theory and description of the film
Music video script_template finished
This music video script is for the song "Discolights" by Ultrabeat vs Darren Styles. It consists of 6 scenes: 1) Friends arrive at a house and get ready to go out. 2) They arrive at the club and dance. 3) Extended dancing scenes inside the busy club. 4) More dancing and shots of the DJ. 5) The drunk friends leave the club in a taxi and take photos. 6) Final shots show each friend asleep in the house. The script provides timing cues and descriptions to visualize the song and accompany the music and lyrics.
Music video market research
Brandon Fry conducted market research on music videos through surveys. The surveys found:
- Slightly more male respondents than female.
- Most respondents were 15-20 years old, reflecting the college-aged survey pool.
- Half preferred the dance music genre, with rap second highest.
- Most respondents had monthly incomes between £251-£500.
- TV was still the most popular way to watch music videos, but internet use was increasing.
- Most would pay £0-£5 for a music video and prefer a hybrid genre and performance-style video.
Music video research
The document provides an analysis of the genre elements, conventions, and narrative/performance aspects of three music videos: "Call The Shots" by Wiley, "Use Somebody" by Kings of Leon, and "We Found Love" by Rihanna featuring Calvin Harris. It examines the representations of characters, settings, props, technical elements, and how the videos conform to and deviate from audience expectations of the genres.
Exam preparation
The document discusses a coursework assignment to evaluate a music production in relation to genre concepts. Specifically, it summarizes the author's creation of a CD cover called "DiscoLights" by "Hungarian Mansion Dealers", intended to represent a dance music genre. The summary explores various genre theories and how they are represented through technical elements, iconography, mise-en-scene, and characters on the CD cover. Repetition of dance music conventions and stereotypes are used to appeal to the target audience, according to the theories of Neale and others.
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Hmv ritz
- 1. HMV Ritz