1. Market researchreport
The reasonI have done thismarketresearchis to findoutwhatpeople like tosee inamusicvideo,it
was done usingaquestionnairesoIcan see what people’s responsesare.
My firstquestionaskedaboutthe age of
the person,the majorityof the people who
answeredmyquestionnairewere of the
ages16-24. Thisisa goodansweras the
target audience ispeople aroundthose
ages.Howeversome of the people who
answeredmyquestionnairewere 35-44,
theywouldstill enjoymymusicvideo.
My secondquestionaskedaboutthe
genderof the person,the majorityof the
people whoansweredmyquestionnaire
were female.Thisisagoodansweras the
target audience is females.Howeversome
of the people whoansweredmy
questionnaire were male,theystill are my
target audience howeverthe videoismore
targetedat women
My thirdquestionaskedaboutthe person’s
favourite musicgenre,the majorityof the
people whoansweredmyquestionnaire
preferredhouse music.Thisisagood
answeras the genre of the music videoand
the musicis house. Howeversome of the
people whoansweredmyquestionnaire
enjoyothergenresof music,peoplewho
preferredpopandrap may enjoythe video
as theyare similargenres.The people who
chose rap may not enjoythe video.
2. Market researchreport
My sixthquestionaskedabout the persons
preferredstyle of musicvideo,the majority
of the people whoansweredmy
questionnaire saidnarrative whichmeansa
videothattellsastory.This isa good
answeras mymusic videoisinthe
narrative style.
My fourth questionaskedaboutthe
personspreferredsocial media,the
majorityof the people whoansweredmy
questionnaire saidtwitter.Thisisagood
answeras whenwe doour musicvideo
advertwe will give alinktotwitteras that
iswhere the majorityof promotionwill
happen.Howeversome of the peoplewho
answeredmyquestionnairesaidFacebook,
Instagramand Pinterest,thisisstillgoodas
the musicvideocan be postedonthese
thingsandit will getaroundusingwordof
mouth.
My fifthquestionaskedabout what
locationthe viewerswouldliketosee a
musicvideoin,the majorityof the people
whoansweredmyquestionnaire saidata
party.This isa good answeras mywhole
musicvideoisbasedona party, the other
optionthatwas chosenthe mostwas ina
house, andthis isalso a goodansweras it
isfilmedinahouse
.
3. Market researchreport
My eighthquestionaskedaboutwhere
people share there music,the majorityof
the people whoansweredmy
questionnaire saidtheytelltheirfriendsor
theyshare it onsocial media.Thisisa good
answeras wordof mouthisthe bestform
of publicityand we are puttingalinkto
social mediaonour advert.
My seventh question whatthe person’s
favourite thingwastosee ina music video,
I got a lot of randomanswersas people
have differentopinions,afew people saida
groupof friendsand partieswhichare
goodas my musicvideoisbasedona
surprise partyorganisedbya groupof
friends.
4. Market researchreport
My final questionaskedabout how often
people listentomusic,the majorityof the
people whoansweredmyquestionnaire
saideverydayor often.Thisisa good
answerbecause itmeansa lotof people
will listenandwatchmymusicvideo.
My ninthquestionaskedabout where
people findoutaboutnew music,the
majorityof the people whoansweredmy
questionnaire saidsocial media.Thisisa
goodansweras I will be sharingmymusic
videoonsocial media.Howeversome of
the people whoansweredmy
questionnaire saidwordof mouthwhichis
alsoa goodwayof advertisement.
In mymarketresearchI foundthat people from
the age 18-24 enjoyedseeingamusicvideothat
includedaparty and a groupof friendshavingfun
withthe narrative style of video.
