This is a presentation I prepared a few years ago for my Computer Applications for Mass Communication classes. It is a conglomeration of several online and ongound sources; most of the content (text & graphics) are not mine. No copyright infringement intended

1. FUNDAMENTALS OF MUSIC VIDEO PRODUCTION

2. A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes.
-Wikipedia

3. •Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.
-Wikipedia

4. •Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film.

5. •Some music videos blend different styles, such as animation and live action.

6. Many music videos do not interpret images from the song's lyrics, making it less literal than expected.

7. Music videos now approach the popularity of the songs themselves, being sold in collections on a video tape and DVD. Enthusiasts of music videos sometimes watch them purely for their aesthetic value.

8. FOUR BASIC TYPES

9. PERFORMANCE
Artist’s performance- based video
Usually done for new artists launching their debut single/album

10. CONCEPTUAL
design-based in terms of concept, look and effects

11. NARRATIVE
Story-based
Actors / talents’ based

12. PARTY
 Incorporation of a huge partying crowd

13. Typical Video Production Workflow
Project Idea/Story
(Script, Casting, etc.)
Shooting/Filming
(Video, Audio - Primary and B Roll, etc.)
Editing
(Sequencing, adding music/VOs, etc.)
Output
(Compression for Web, print to video - DVD, VHS, etc.)
Posting
(TV, Films, Internet , YouTube, etc.)
Public View Final Product

14. STAGES OF VIDEO PRODUCTION
Pre-production
Production
Post Production

15. PRE-PRODUCTION
Define project basics
Brainstorm
Gather information
Organize
Write the script
Draw the storyboard
Scout the location
Choose jobs

16. PRODUCTION
Rehearse
Check lighting and sound
Videotape
Create graphics

17. POST-PRODUCTION
Log videotape
Edit
Create master copy

19. VIDEO PRODUCTION CREW

20. Screenwriter creates a screenplay either based on previously written material, such as a book or a play, or as an original work.

21. •A Producer is given control over the entire production of a motion picture and is ultimately held responsible for the success or failure of the motion picture project; this person is involved with the project from start to finish.
•The Producer's task is to organize and guide the project into a successful motion picture

22. interprets the script and unifies the components of the film into something that bears his or her signature
must be able to lead and control people, have them do what he or she wants them to do, yet remain on good terms
responsible for what happens on the set

23. DP, DOP, or Cinematographer is responsible for the quality of
the photography and the cinematic look of the film
transforms the Screenwriter's and Director's concepts into visual images

24. works closely with the Director to make sure that the Director's creative vision can be put on film
heads the Art Department, is an artist responsible for creating the overall visual appearance of the film—the proper feel, the appropriate costumes, the right setting

25. •Casting Director
•Location Manager
•Artists/talents
•Camera Operator
•Clapper-loader
•Gaffer (Chief Lighting Technician)
•Best Boy (Gaffer’s Assistant)
•Key Grip (supervises grip/cam. Equipment)

27. Fundamentals of the Shot

28. What is a Scene?
 A combination of shots that shows the action that takes place in one location or setting

29. What is a Shot?
A continuous view filmed from one perspective

30. Shot Description
Camera framing
How close or far a subject is from the camera
Camera angles
Angling of the camera from which you view the subject
Camera movement
The movement of the camera forward, backward, left, right, up, and down

31. Camera Framing
Extreme long (wide) shot
Long (wide) shot
Medium shot
Close-up shot
Extreme close-up
Two shot

32. Extreme Long Shot
Establishes the location or setting
Example: Western landscape

33. Long Shot
Frames the entire height of a person, with the head near the top of the frame and the feet near the bottom
Shows the location, characters, and action

34. Medium Shot
Frames an individual from either the waist up, or from the knees.

35. Close-up Shot
Shows a character from the shoulders to the top of the head

36. Camera Angles
High-angle shot
Low-angle shot
Eye-level shot
Bird’s eye view
Worm's eye view
Canted shot
Three-quarter shot
Over-the-shoulder shot

37. High-angle Shot
A camera placed higher than the subject (not directly overhead) and tilted downward

38. Low-angle Shot
A camera placed lower than the subject and tilted upward

39. Eye-level Shot
The camera is positioned at eye-level with a character.

40. Bird’s Eye View
The camera is positioned directly overhead of the action

41. Canted Shot
The camera is tilted so that the subject appears to be diagonal and off-balance.

42. Three-quarter Shot
Positions the camera between a frontal angle and a profile shot.

43. Over-the-shoulder Shot
Positions the camera over the shoulder of one character, revealing part of the backside of their head and shoulders, and focuses on the character facing the camera in the background

44. Camera Movement
Pan
Tilt
Crane
Dolly
Track
Zoom
Static

45. Pan Shot
•A fixed camera pivots on its axis turning from left to right for the purpose of following the action within a shot

46. Tilt Shot
• A fixed camera that moves on it vertical axis, tilting up or down

47. Crane Shot
•The camera is positioned on a crane. It can cover great distances and produce unusual camera angles.
•The most obvious uses are to view the actors from above or to move up and away from them. It is a common way of ending a movie.

48. Dolly Shot
•The camera moves toward a subject (dolly-in) or away from a subject (dolly-out).

49. Tracking Shot
•The camera tracks alongside of the object or person.

50. Zoom Shot
•Camera stays stationary as the focal length of a lens zooms in or out.
–Framing gets ‘tighter’ if the camera zooms in.
–Framing gets ‘looser’ if the camera zooms out.

51. Static Shot
The camera doesn't move, although the objects within the shot may be in motion.

52. VIDEO PRODUCTION REMINDERS

53. Patience is a virtue,
but time is gold!

54. Perseverance

55. Love what you do!

57. First time? . . .
. . . More time!
Don’t be contented with something INFERIOR.

58. . . . but we can A P P R O X I M A T E !

59. Abhor LAZINESS!

60. You are not the group. You exist for the group!
The group does NOT exist because of YOU!