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Music Magazine Market Research Questionnaire
- 1. LAURYN DAINTON Music MagazineQuestionnaire Analysis
- 2. WHAT IS YOURGENDER? Male 50% Female 50% Gender Male Female I handed out my music magazine questionnaire evenly, I gave it to 50% males and 50% females. This makes my results a lot more reliable and not very bias.
- 3. WHAT IS YOURPREFERRED MUSIC GENRE? Classical 0% Rap 10% Pop 70% Indie 10% Rock 10% Preferred Music Genre Classical Rap Pop Indie Rock From my collected data, I can see that pop music is the most popular music choice in the selection of people that filled out my questionnaire. There was an equal amount of preference for Indie music, Rock music and Rap music whereas Classical music had no interest from any of my respondents.
- 4. WHICH OF THEFOLLOWING MUSIC MAGAZINES WOULD YOU READ? NME 20% Q 50% UNCUT 10% KERRANG! 20% MOJO 0% Preferred Music Magazine NME Q UNCUT KERRANG! MOJO The collected data reveals that ‘Q’ magazine was the most popular magazine to read within the respondents to my questionnaire. ‘KERRANG!’ and ‘NME’ were equally favoured by the respondents, ‘UNCUT’ was only favoured by 10% of my respondents, whereas the least favourite magazine to read, with 0% interest was ‘MOJO’.
- 5. WHICH OF THEFOLLOWING MASTHEADS DO YOU PREFER? 30% 30% 0% 40% 0% Preferred Masthead Hits Tune UBFM (Up Beat Future Music) Pulse Lyric For the music magazine I have to create, I asked my respondents which of the 5 mastheads they prefer the most, and would catch their eye and intrigue them to read my magazine, I found the most preferred masthead is ‘PULSE’, but ‘TUNE’ and ‘HITS’ also received an interest from my respondents. The mastheads ‘LYRIC’ and ‘UBFM’ received no interest from any respondents.
- 6. WHICH OF THEFOLLOWING SLOGANS DO YOU PREFER? Preferred Slogans Bringing music to life Face the music Let the music speak When words fail, music speaks Hear the music, See the music, Live the music Hits and the juicy bits 20% 20% 10% 10% 10% 30% For this question I asked my respondents to select a slogan to be featured on the front cover of my magazine, the most preferred slogan was ‘Hits and the juicy bits’, I personally also like this slogan and it could possibly match the masthead ‘HITS’, it’s also very catchy. All of the remaining slogans also received interest from my respondents.
- 7. WOULD YOU ACCESSWEBSITES OR OTHER MEDIA PLATFORMS ASSOCIATED WITH A MUSIC MAGAZINE? Yes 90% No 10% Media Platforms Yes No The majority of my respondents said that they would access websites or other media platforms associated with a music magazine, only 10% of them said they wouldn’t.
- 8. HOW MUCH WOULDYOU PAY FOR A MUSIC MAGAZINE? £1.50 - £2.50 60% £2.60 - £3.50 40% £3.60 - £4 0% Pay £1.50 - £2.50 £2.60 - £3.50 £3.60 - £4 The collected data shows that 60% of my respondents would pay anything from £1.50 to £2.50 for a music magazine, this could be because they are young and maybe couldn’t afford to pay huge amounts. The other 40% would pay between £2.60 and £3.50 for a music magazine, no interest was shown in the higher prices.
- 9. WHICH OF THEFOLLOWING MAIN IMAGES ON THE COVER WOULD ENCOURAGE YOU TO BUY A MUSIC MAGAZINE? 25% 25% 17% 8% 25% Preferred Main Image Male Artist Female Artist Male Group Female Group Mixed Group After reviewing my results I can see that some of my respondents would prefer to see either a ‘MALE ARTIST’ a ‘FEMALE ARTIST’ or a ‘MIXED GROUP’ as the main image, whereas a ‘MALE GROUP’ was a little less popular and a ‘FEMALE GROUP’ had the least amount of interest from my respondents.
- 10. WHICH OF THEFOLLOWING BANDS / ARTISTS WOULD YOU WANT TO READ ABOUT IN A MUSIC MAGAZINE? 27% 13% 7% 13%0% 7% 33% Bands / Artists Justin Bieber Imagine Dragon Ariana Grande Drake Nicki Minaj The 1975 Other By looking at the data I collected, the most popular artists were ones not listed, which come under the ‘OTHER’ category, the artist that was listed and seemed the most popular was ‘JUSTIN BIEBER’. All other artist had interest from the responders except for ‘NICKI MINAJ’ who had no interest from any responders.
- 11. WHICH OF THEFOLLOWING SECTIONS FROM A CONTENTS PAGE WOULD ENCOURAGE YOU TO READ A MUSIC MAGAZINE? 5% 44% 11% 11% 6% 6% 11% 6% 0% Contents Page Editor's letter Interviews with artists Reviews of albums/downloads Live Gigs/Festivals Regulars Features on current bands Downloads Film/TV/Video Game Reviews Other My collected data shows that my respondents would rather read an ‘Interview With Artists’ than anything else. Some respondents chose more than one section that would encourage them, there was interest from each responder for an option listed, nobody such ‘Other’. This gives me an idea of what would get peoples attention more and what would interest the readers when I create my own music magazine.
- 12. WHAT TYPE OFARTICLE DO YOU ENJOY READING IN A MUSIC MAGAZINE? 64% 18% 9% 9% 0% Preferred Article 1st Person Interview with bands/artists - question/answer 3rd Person Interview with bands/artists Information about the history/background of bands/artists Reviews of CDs/gigs/tours Other Looking at my data, I can see that the most popular article that my responders like to read in a magazine is the ‘1st Person Interview’ along with ‘3rd Person Interviews’. No responders suggested any other articles and showed interested in most that were listed, this gives me a slight idea on what to include in my music magazine to keep people interested.