Collette Howard conducted a questionnaire of 15 people to determine preferences for their target music magazine audience. She found that rock was the most popular genre, followed by "other" genres besides rock, metal, pop, or hip-hop. Most people listened to music on their iPods and downloaded music, often illegally. The most commonly cited favorite bands were JLS, The Killers, and Coldplay. While most people did not read music magazines currently, they listened to music multiple times per day, especially in the evenings. Responses regarding favorite artists provided additional guidance on content for the new magazine.

1. Target Questionnaire Results
Collette Howard

2. From the
questionnaires, I found
out a lot of information.
I found out that the
most popular music
genre was in fact rock.
The second favourite
music genre were other
genres apart from rock,
metal, pop or hip-hop.
Hip-hop was then the
third favourite genre,
leaving pop and metal
with only one person
interested into that
genre. This gives me an
idea that my target
audience are mostly
interested into rock
music.

3. I then asked how people
listen to their music.
Eight people out of
fifteen said that they
listen to their music via
their Ipods. The other
remaining seven people
then stated they listen to
their music another way
than their Ipod or stereo
player. This helps me
because I’m my magazine
I could perhaps do an
article on Ipods, as this
would most likely
interest people.

4. The third question I
asked was do you
download music.
Fourteen out of fifteen
people admitted to
downloading music. In
my magazine, I could
now include perhaps
free downloads in
which would appeal to
my target audience.

5. I then asked if people
do download their
music, do they
download it illegally.
Ten out of fourteen
people said they do
download illegally.

6. I then asked people what bands would
be classed as their top three favourite
bands. I got a mixture of bands here. The
most common bands interestingly were
JLS, The Killers and Coldplay, each with
three people for each. Other bands were
Oasis, Muse, U2, Black Eyed Peas, Kings
Of Leon, Plan B, Enter Shikari, Fall Out
Boy, Arctic Monkeys and more. This then
gives me a clear indication on what
bands my target audience would like to
know more of.

7. The sixth question I asked was if
people read music magazines.
Eleven out of fifteen people said
they did not read music magazines,
however the other remaining four
said they did. This then makes me
want to create a magazine that
entices people to want to read it!

8. I then asked when the last time
people bought a CD was. Thirteen
people said that the last time they
bought a CD was in fact years ago.
The other two people said the last
time they bought a CD it was an
album and this was a couple of
months ago. This shows that times
have changed, and people are most
interested into downloading
nowadays.

9. I then asked how often people listen to
music. I gave three suggestions. Two
people said they listened to music twice
a day. Three people said they listened
to music once a day. And then ten
people said they listen to music more
than three times a day!

10. I then asked when people most listen to
music. I again gave three different
suggestions. Thirteen out of fifteen people
said they listen to music in the evening
mostly. Then one person each said they
listened to music one in the morning and
one in the afternoon.

11. The last question I asked was, what was
people's number one favourite artist. Again I
received a mixture of responses. Four people
surprisingly said their favourite artist was
Bono. Other popular artists were Rihanna,
Pixie Lott, Katy Perry, Beyonce and more.
Again this shows me what people are
interested in and what I can include in my
magazine.