The document is a survey targeting the audience of a proposed music magazine. It collects demographic information like gender, age, occupation. It also asks about music preferences, purchasing habits of music magazines, preferred format and design elements like price, color scheme, image vs text layout. The purpose is to understand the target readership to design a magazine that best caters to their interests.

1. Target Audience Survey
1. What is your gender?
Female
Male
2. What is your age?
15 to 20
21 to 26
27 to 32
33 to 38
39 to 44
45 to 50
51 to 56
57 or over
3. What is your occupation?
School/College
University
Unemployed
Self employed
Working part time
Working full time
4. What are your 3 favourite music genres?
Rap
Dance
Pop
Rock
RnB
Indie
Folk
Country
Classical
Heavy metal
Other (please specify)

2. 5. How often do you buy a music magazine?
Never
Occasionally
Regularly
6. What would encourage you to buy a music magazine?
Free posters
Exclusive interviews
Free CD
Win prizes or Free tickets to gigs
Special offers
Special editions
Other (please specify)
7. How often would you like a music magazine to be
released?
Weekly
Fortnightly
Monthly
8. How much would you be willing to pay for a music
magazine (the higher the price, the better the quality and
content)?
£2.00 - £2.99
£3.00 - £3.99
£4.00 - £4.99
£5.00 - £5.99

3. 9. What 3 colours would appeal to you the most in a music
magazine?
Red
Blue
Black
Purple
Pink
Green
Orange
Yellow
White
Other (please specify)
10. Do you prefer one main image or many smaller
images?
One main image
Many smaller images
11. Do you like your contents page to be detailed with an
explanatory text, or briefer with more images?
Detailed with an explanatory text
Briefer with more images
12. What sort of contents/articles would you like to see in
a music magazine?
(Tick all appropriate)
Exclusive interviews
Album and Gig reviews
Gossip
Upcoming gigs
Competitions
New bands
Short Q and A's
Special editions
Film and Game reviews
Other (please specify)