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Guitar and Bass magazine is aimed at an audience
of guitar/bass players or interest in guitars and how
they work.
After being founded by Chris Anderson (who is
also known for establishing TED conferences),
Future was the first magazine to ever feature
free software on a magazine cover. The
company was sold in 1994 for £52.7 Million
before being bought back in 1998 for £142
Million. Anderson left Future in 2001.
With 180 magazines focused on a variety of
interests spanning from technology, video
games, photography and many more, Future is
a media publishing company that is more
commonly known for being the official
magazine company for major game consoles.
Ever since then, the company has
suffered from a loss of 61% in profits
in 2009 - primarily due to the US
advertising market. In addition to
this, the company also sold its
music-media brands such as Guitar
World in 2012. Recently, they also
announced the closure of their US
print publication offices in order to
shift their operations to the UK.
FutureMusic focuses on music
production, showing its audiences the
latest technology and technique in
making music. It is quite evident that
its target audience will be towards
those who are "technical" and into the
science of creating music, unlike the
likes of Kerrang! which are more
concerned in music culture rather
industry. The graphic visual content
featured on the front cover goes well
with the magazine's content - which is
simply an abundance of information
regarding reviews in studio technique,
software and more.
Playstation magazine is focused on the
gaming culture - although it will be
likely to only feature Playstation or
Sony products instead of other brands.
Its target audience is more inclined
towards the male demographic with no
limit to age, as this is a gender that will
be more inclined to a magazine such
as this (though it can be argued that
females may also be interested in it,
however they are a minority compared
to the whole audience). The cover
features information about gadgets and
upcoming games which will excite and
interest gamers.

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Music Magazine Intitutions

  • 1.
  • 2.
  • 3.
  • 4. Guitar and Bass magazine is aimed at an audience of guitar/bass players or interest in guitars and how they work.
  • 5. After being founded by Chris Anderson (who is also known for establishing TED conferences), Future was the first magazine to ever feature free software on a magazine cover. The company was sold in 1994 for £52.7 Million before being bought back in 1998 for £142 Million. Anderson left Future in 2001. With 180 magazines focused on a variety of interests spanning from technology, video games, photography and many more, Future is a media publishing company that is more commonly known for being the official magazine company for major game consoles. Ever since then, the company has suffered from a loss of 61% in profits in 2009 - primarily due to the US advertising market. In addition to this, the company also sold its music-media brands such as Guitar World in 2012. Recently, they also announced the closure of their US print publication offices in order to shift their operations to the UK.
  • 6. FutureMusic focuses on music production, showing its audiences the latest technology and technique in making music. It is quite evident that its target audience will be towards those who are "technical" and into the science of creating music, unlike the likes of Kerrang! which are more concerned in music culture rather industry. The graphic visual content featured on the front cover goes well with the magazine's content - which is simply an abundance of information regarding reviews in studio technique, software and more.
  • 7. Playstation magazine is focused on the gaming culture - although it will be likely to only feature Playstation or Sony products instead of other brands. Its target audience is more inclined towards the male demographic with no limit to age, as this is a gender that will be more inclined to a magazine such as this (though it can be argued that females may also be interested in it, however they are a minority compared to the whole audience). The cover features information about gadgets and upcoming games which will excite and interest gamers.