Future PLC is a large UK-based media company founded in 1985. It publishes over 30 magazines on topics like video games, technology, films and photography. Some of its major publications include T3 Magazine, Total Film Magazine, and Nintendo Magazine. Nintendo Magazine specifically reports on Nintendo video game consoles like the Nintendo DS, Wii and Switch. It keeps gaming fans informed about new titles and exclusive Nintendo game information. The magazine is able to relate well to its audience as both share a passion for gaming and Nintendo games from their childhood.

1. By Keisha Karlsen
Future PLC

2. Who are Future PLC?
O Future PLC is a media company,
which was ranked the sixth largest
media corporation in the United
Kingdom during 2006.
O The company publishes more than 30
magazines with different discussions
such as video games, technology,
films and photography
O Future PLC also owns the US
Company, Future US, as a local
American form of the UK based media
company.

3. What is their company history?
O The company was first founded as ‘Future Publishing;’ in
Somerton, Somerset in 1985 by Chris Anderson, with it’s
first magazine ‘Amstrad Action.’ ‘Amstrad Action,’ was a
monthly magazine which catered to home computer
owners.
O Anderson sold ‘Future’ to ‘Pearson PLC’ for £52.7 million
in 1994, but later bought it back in 1998 for £142 million
with ‘Future’ chief executive Greg Ingham and Apax
venture partners. Anderson left ‘Future’ in 2001.

4. What publications do they manage?
O Future PLC publish magazines
such as, ‘T3 Magazine,’ the
official ‘Total film Magazine’ and
‘Nintendo Magazine.’
O Future PLC also make their
magazine subscriptions
virtually available, by letting
their customers download the
magazine onto their phone or
tablet.

5. ‘NINTENDO’ MAGAZINE.
O The official ‘Nintendo’
Magazine, was a British and
Australian video game
magazine which covered
different game aspects of the
Nintendo DS, 3DS, the Wii and
Wii U video game consoles
released by Nintendo.
O The magazine was first
published by EMAP for twelve
years, before the rights were
sold in 2006 to its current
publisher, Future plc.

6. How does ‘Nintendo’ Magazine
relate to its target audience?
O ‘Nintendo Magazine,’ can keep their
audience interested with articles as they
constantly keep gaming fans up to date
in terms of what new games are
developing as well as exclusive
information about Nintendo games
which can only be seen within the
magazine.
O The Magazine can relate to its audience
as the company and the audience, all
enjoy gaming. Much of the audience
enjoys Nintendo, the company itself, as
it did and still produces games during
the audiences’ childhood. Having that
nostalgic feeling from their childhood, is
another reason as to why the magazine
can relate to the audience.