Media Studies AS Task 1. Music Magazine research.

1. Metal hammer.
• Genre- Rock/Metal.
• Target audience- A very niche audience which is more male leaning and
aimed at 16-22 year olds. Most of them play some kind of instrument and
are really into music.
• Content- In the magazine they use concert reviews, posters, interviews
with band members that have recently been in the music news, and
subscriptions to the magazine and lots of competitions.
• Publisher- the publisher for metal hammer magazine is Team Rock.

2. NME.
• Genre-Indie, Alternative and Rock.
• Target audience- The target audience for nme is most male
leaning and quite niche. The readers of this magazine are heavy
internet users and obsessed with music that like to socialise allot.
They are ABC1’s. The age range for this is 17-25.
• Content- In the magazine they use concert reviews, interviews
with band members and subscriptions to the magazine and lots
of competitions to win a meeting with the favourite band
members or to win signed goods.
• Publisher- IPC Media

3. Mojo.
• Genre- modern rock, folk, soul, country to reggae, electronic and experimental.
So there is a little bit of everything.
• Target audience- Male leaning 35-54. Its not a niche as the other ones as there
is lots of music genres in the magazine. Mojo is the brand for those truly
obsessed with music.
• Context-Free CD, Articles form celebrities and basic information about new
music and people who have made a return into the music industry.
• Publisher-Bauer.