This document summarizes a monthly rock magazine called Rock Sound. It has a colorful cover featuring a band quote. The magazine focuses on indie, metal, emo and punk rock bands from the past 15 years. It includes news, interviews, album and concert reviews written in a casual tone. The magazine aims to keep readers informed about new bands and live music through features, concert listings, and social media links. Advertisements make up about a third of the pages and target rock audiences. The intended audience is male aged 15-24 who use the magazine to stay up-to-date on music trends.

1. Rock Sound – monthly magazine

2. • Vibrant cover – main image
Fall Out Boy – emotive quote
to make the story seem more
essential to read – “If this is
our last shot, we’ll go down
fighting!”
• Cover lines down either side
of the page
• Fonts – blue, white, yellow,
black, red
• 4 fonts
• Links to rocksound.TV website
• Header bar noting free
posters inside, reproducing
smaller versions of the
images
• Free CD – 100% Volume

3. • Names of Indie Rock,
metal, Emo, punk rock;
some coverage of older
bands, but largely more
recent i.e. within the last
15 years.
• Cover line/puff makes the
content seem necessary
through exaggeration to
the Rock Sound reader –
20 Great New bands You
Need To Hear!” or “15
Killer Tracks”.
• Colourful contents page,
maintaining house style –
red, yellow, black and
white predominant
colours throughout;
montage of images;
editor’s letter using
colloquial language.

4. • Brief news section – mix of brief interviews and
roundups of current events and
recommendations from Rock Sound writers and
artists
• Mix of heavily illustrated articles – usually a
photo that takes up at least a page in the
introduction - including a lot of live photos so
the emphasis is on live music; rated reviews of
albums and gigs.
• Features on favourite bands of the genre –
Paramore – a frequent cover artist
• This months gigs around the country
• Colloquial language – “The Shit You Need To
Know” – trying to be edgy to relate to its
audience

6. • Adverts – approximately 25 pages of adverts –
quarter and half page tour and album ads; full
page festival ads; full page album ads; ads for
music equipment; alternative club nights; rock
t-shirts
• Ads for subscriptions with incentives (free
album and discount)
• The Media Pack stresses the relevance of the
magazine to the fans and the artists and has
quotes from artists saying how vital coverage
by the magazine has been to their career.

8. • No letters page but link to social networking sites like
Tmblr, Twitter and Facebook, its website, rocksoundTV, and
an email address
• Published by Patrick Napier
• Main rival is Kerrang! which is weekly and provides less
coverage of alternative bands; however, it is more up to
date, hence the significance of the Rock Sound website
• 72% readers are male; average age 15-24
• The impression from the magazine is that they are lovers
of live music
• Audience will use the magazine as a source of musical
fashion and trends. It values being constantly updated
hence the social networking sites. 82% of the audience use
at least two social networking methods to connect with
the magazine and their idols.
• Mode of address – tries to treat the reader as insiders
being fed information by members of the band and people
in the know.