Music Magazine Analysis

1. Approx. age range of audience Average age of 24
Gender of audience Mainly Male
Genre(s) of music they like Clubbing music which includes: pop,
trance, house, dance, chill-step, drum
and bass
Examples of favourite bands/artists Sub Focus, David Guetta, Calving Harris,
Steve Roki, Deadmau5, Tiesto, Swe
Types of clothes they wear (include
examples)
Top trending such as tight chinos, t-
shirts, sneakers
Types of jobs the audience might have ABC sector – as the magazine is rather
cheap as it only costs £3.95. On the
other hand, the audience has to have
money to spend on clubs
Hobbies / interests Dance, clubs, socialising with friends,
spending time out, spending money, club
music

2. Price UK £3.95 or £4.20 (depending on the issue) Overseas £3.95 or £4.20
Advertisers (mag)
Reader Interaction
Promotions & Competitions
Content
Demographic
Geographic

3. Approx. age range of audience 17-30
Gender of audience Mainly male
Genre(s) of music they like Alternative rock, punk
Examples of favourite bands/artists The Cure, Twin Atlantic, The Jam, Curtis
Harding, Green Day, Yak, Sundara Karma,
Years & Years, Purity Ring, Action
Bronson, Krill, Lxury, Spoon, Cat’s Eyes
Types of clothes they wear (include
examples)
Leather Jacket, tight jeans, converse
shoes, typically darker colours, casual
blazer
Types of jobs the audience might have Jobs within the ABC1 secotr as the
statistics show (73%)
Hobbies / interests Likes to stay involved with interactions
such as festivals or concerts

4. Price UK = £2.50 US= $8.50 ES=€3.90 CN=$6.99
Advertisers (mag) Austin Hotel, Morrisey concert tickets, NME awards (self promotion), Mann Friday,
Fopp (films), Twin Atlantic Concert Tickets, Fall Out Boys, Dead Crow (Beer),
Cash Concert, Sean Rowe, Young Kato, Young Fathers, Philips
Reader Interaction Crosswords
Promotions &
Competitions
Subscription from just £18.24. The readers saves up to 46%
Content Articles, reviews, advertisments, about new albums and artists, events
information; concerts, festivals, gigs, top album list
Demographic Mainly male, aged 17-30, working full time or full time studying, music fans who like
to be involved with interactions such as festivals or concerts
Geographic UK Wide ( based on gigs )

5. Language use Effect the language has
Use of quotes
In many articles we can see multiple uses of quotes from
the celebrities a given article is about. For example
“Something that I really noticed, once I had distance
from the band is that there was really no clear
successors or predecessors”. By the use of a quote, it
gives an impression that the celebrity ‘speaks’ to the
consumer by the use of the magazine, which draws the
consumers attention.
Persuasive tone
Throughout the magazine, there are signs of the editor
using persuasive language to emphasise the objects which
are visible in the article. For example, in one of the
articles we can see a phrase “Americas best rock band” or
“Americas best punk band, EVER”. By the use of this
language, the magazine makes the subject of the article
seem exclusive which creates a positive image in the
readers head.
Rhetorical question
“Are you sure?” and “Is everyone ready to go for it” are
good examples of rhetorical questions used in one of the
NME’s articles. By the use of a rhetorical question they
get the reader thinking about the topic, working out the
answer to the question which as a result makes the
article interactive. Moreover, rhetorical questions are
used to emphasise the topic in order for the consumer to
focus on the information mentioned in the article.
Power of three
In the article which I have looked at we can see a really
good example of using this technique to highlight a
particular word. “There can be power, there can be
dominance, there can be control” is where the power of
three has been used. By this, the phrase “There can be”
is repeated over and over again which makes the overall
sentence be encoded in the readers head. By the use of
this technique the information is remembered quicker, by
which the audience can easily associate these words with
the given article.

6. Approx. age range of audience 30-40
Gender of audience Aimed mostly at male
Genre(s) of music they like Alternative/modern/classic music
Examples of favourite bands/artists Rihanna, Adele, Radiohead, Lady Gaga,
Cheryl Cole, Coldplay, Michael Jackson,
Beatles, Jay-Z
Types of clothes they wear (include
examples)
Modern stylisations
Following new trends
Role modelling celebrity styles
Types of jobs the audience might have 72% are ABC1 and have a high disposable
income
Hobbies / interests Alternative music, following trends / top
lists

7. Price
Promotional offer = £2.99 2 for £5 – This way the magazines are sold together at one price, as they are put in a pack
with
The barcode on the packaging. NOT TO BE SOLD SEPERATELY
Advertisers (mag) The new BMW i8, Asus Transformer book, Strongbow, Festival No6, Vodka, Albums, upcoming concerts
Reader Interaction
NO READER INTERACTION
Promotions & Competitions Two magazines sold together ( Q & Empire)
Content Reviews, festivals, articles, advertisements, events (concerts/tours), recommended retailers
Demographic
People that have an avid interest in music, young affluent and heavy consumers in music, 30-40 years old, interested in
alternative music
Geographic
UK Wide ( based on Gigs)

8. Language use Effect the language has
Emotive language
Throughout this article we can see a variety of ‘wow’ words which when reading,
signify to us the importance of the information which they describe. On the other
hand, in this case I have come against many negative examples of the emotive
language use. For example, in the article we can see words such as “death”, “satanic”,
“devils”, “fear of his life” and “danger he faced”. A positive wow word which has been
used in this article which to me was very effective was “erupted”. By the use of these
emotive phrases the reader can easily imagine the atmosphere, and the feelings the
subjects of the article has had during the past events.
Formal language
Due to the fact that Q magazine is targeted at 30-40 years old audience, by the use of
formal language they meet the requirements of the audience. This means that the
audience when reading this magazine, feel as if they are reading something which
suits them, is mature enough and is value-for-money. This makes them feel valued by
the magazine as the language that they use, is tailored to the audience. In
comparison, if the magazine was written using informal language, it could have been
pretty hard for the audience to understand what the article is trying to convey across
to them.
Similes
“The satanic verses, as blasphemous to Islam” is a example of a simile used in one of
the articles in Q magazine. The use of a simile, is to use a second object in order to
express the first object which as a result could be considered as a form of
comparison. In my opinion the writer of this article has done this by purpose, as the
use of a simile easily creates a image inside of the readers head as to the effect the
object/event had, allowing him to add flavour to the text.
Informative language
While reading the article I have come across many information about past events,
exact dates or even life events of particular people. By this, the article conveys both
the history and the past of the subject of the article. The use of informative language
in the article which I have read has been used intentionally as by this it allows the
reader to get familiar with the ‘celeb’ and fully understand their history, which links to
the story which is mentioned in the article. This benefits the readers which are not
familiar with the subject of the article as they can gain sufficient information in order
to understand this article.

9. Approx. age range of audience 37
Gender of audience Male
Genre(s) of music they like Contemporary & classic music ; including
rock, folk, soul, country, reggae,
electronic
Examples of favourite bands/artists David Bowie, Bob Dylan, New Order, George
The Poet, The Who, Miles Davis
Types of clothes they wear (include
examples)
Leather jacket, tight jeans, converse
shoes
Types of jobs the audience might have Jobs within ABC sector as this will
provide them financially to purchase the
magazine
Hobbies / interests Music interest in contemporary and
classical music, likes to attend events
such as concerts/festivals, likes to be
informed and educated within the music
market

10. Price
UK £4.80 US $9.99 CAN $13.50 = Multinational
Advertisers (mag) Technics (music), Cargo Records (music), HMV, “Jimi” movie advert, Amazon, self promotion (subscription), Tour adverts
(Seasick Steve, The Black Keys, Nickelback), Magzene (magazine app), Yamaha (bikes), Motorcyclenews
Reader Interaction Crossword
Promotions & Competitions MCN ( win a Yamaha MT-09 tracer), Free CD
Content Articles, reviews, advertisements, music artists, events (concert/tours/festivals), recommended retailers
Demographic
Male (approx. Age=37), average income, time rich, obsessed with music
Geographic
UK wide (Gigs across the country)

11. Language use Effect the language has
Persuasive tone of text
Throughout whole of the article we can see that a persuasive tone of text has
been used. By this technique, the subject which the article is about is rather
emphasised which makes the reader have a positive opinion. We can see the use
of persuasive tone when the magazine speaks about the David Bowie songs,
saying “The 100 Greatest Bowie Songs”. This technique is widely used throughout
magazines as by this they perceive a positive point of view.
Informal language
In comparison to the rest of the magazines which I have looked at, this particular
example uses informal language. The use of informal language makes the
magazine more “down to earth” which as a result, makes the magazine better to
understand by typical readers. Additionally, the use of informal language results
in common phrases to be used. As a result of this, when the consumer reads the
magazine, it makes it seem as if he is having a friendly conversation with the
magazine, making the magazine more consumer appealing.
Conjunctive verbs
In the article which I have chosen we can see a wide variety of conjunctive verbs
being used. For example, a good example of conjunctive verbs are
“furthermore”, “however” or even “on the other hand”. By the use of
conjunctive verbs in the article, the writer allows the text to flow as by this the
sentences are joined well together. This benefits the reader, as the text does not
get tiring as much which makes the article more enjoyable for the audience to
read.
Repetition
“Become” is where the repetition has been used in the article. By this word being
repeated over and over again in the article, it gets stuck in the readers head. By
this technique the words has been underlined in the article. As a result of this
word being used in this article about David Bowie it underlines it’s image of being
a celebrity. This is not such a visible technique, however by it being used in a very
clever way it appears only to us when reading.