Music magazine analysis grids

Music Magazine & Audience Analysis
NAME OF MAGAZINE: “Clash” Magazine
Audience Profiles
Approx. age range of audience The Clash magazine alternates in modern
bands such as Coldplay, Oasis and also
mentions famous artists like Kanye West
and Jay-z. Therefore, in my opinion the
target audience for this magazine
includes people in the range of 18-35 year
old. This is because modern music is often
favorite by people in this age.
Gender of audience Depends on the personal interests of the
readers.
Genre(s) of music they like Genres of music will include the best new
and emerging bands alongside established
and popular legends.
Examples of favourite bands/artists The content of the brand includes modern
brands such as The Horrors, Florence &
Machine, and Kanye West and DJ Shadow
(hip hop artists), Coldplay, Oasis.
Types of clothes they wear (include
examples)
Apart from music, the Clash magazine is
also dedicated to fashion, what means
that the target audience’s clothing would
be specific including a variety of fashion
styles and trends.
Types of jobs the audience might have Jobs with acceptable income
Hobbies / interests General interest in music or in particular
modern band or artist.

Double Page Spread Analysis
Feature Purpose Denotations Connotations Links to Target
Audience
The writing is organized
into three columns
It makes the writing well
organised and presentable.
There is a similar amount
of writing in each column
what makes the layout
very successful and
aesthetically pleasant.
It makes the writing less
confusing and easy to
follow.
It gives the target audience
an opportunity for a little
bit of a break from the
reading. There is less
chances that the reader
might get discourage by
the continuous text.
White background of the
double page spread
White colour was used to
create a good contrast with
the black font text.
The white colour is the
opposite of the black
colour what makes the
black text stand out what is
comfortable for the eyes.
The white colour of the
pages makes the double
page simple in design and
easy to follow.
This feature will make it
easy to follow the bigger
amounts of text for target
audience. The text will be
very visible and therefore
easy to understand.
Main image on the left side
of the double page spread.
The purpose of the image
is to grab the target
audience’s attention.
The image was placed on
the left side as this will be
the first element that will
grab the reader’s focus.
We can notice that the
model’s face is covered by
shadow and he looks sad
and depressed.
This will make the readers
think what the photograph
implies and if it has
something to do with the
article. This might
encourage them to read
the text that is placed on
the right side.
There are no any images
scattered on the double
page spread other than the
main image on the left
page.
This helps to make the
double page spread simple
and well organised.
This makes the page
classify more as a
professional design.
This can emphasize the
mature characteristic of
the magazine.
It meets the purpose of the
target audience which are
mainly interested in going
straight into the article
without spending any time
looking at all of the images.

Double Page Spread: Language Analysis
Language Feature Purpose / Effect
The language used
throughout is formal and
interesting to read.
This gives the magazine the professional
features and characteristics what makes it a
high quality appealing.
Repetition The repetition is the simple repeating of a
word, within a sentence or a phrase. This
technique has good purpose as it helps to
emphasize the message or an important
meaning and that is completed through the
repeating. That will make the particular
phrase or word stay in the reader’s mind for
long.
Simile Simile is a language feature that directly
compares two things through the connecting
words (such as like, as, so …) It was used to
make some explanations and descriptions
clearer in the articles. It might help with
the understanding for example when
describing a past event (concert) as similes
will be useful to help the reader to imagine
how did certain things looked like without
actually being on the event.

NAME OF MAGAZINE: “Q magazine”
Audience Profiles
Approx. age range of audience 30 – 40 years old
Gender of audience Aimed mainly at male
Genre(s) of music they like This magazine offers featuring of new releases,
therefore this might indicate that the target
audience like modern music. However, we can
see that they also put some focus on rock music
as well.
Examples of favourite bands/artists The bands and artists include a wide range: U2
to Adele, Oasis to Rihanna, and Radiohead to
Lady Gaga.
examples)
Modern trend clothing and stylisation
Types of jobs the audience might have Generally ABC1 jobs with higher incomes
Hobbies / interests Interested in famous, standard music and also
on new releases.

Audience
There are also some little
blue elements included all
over the double page
spread
This makes the double
page spread more
colourful.
Makes the double page
spread more interesting.
This brings some more
joyful to this page when
compared to all dark-
theme colours including
the dominance of black.
The blue elements used
will catch the reader’s
attention and create an
interest.
Main image The main image takes a
large amount of space so it
is designed to grab
attention.
It presents a famous music
band.
This might persuade the
target audience to read the
article.
The picture might inspire
the readers about the
music world and will
encourage them to find out
more about that particular
music band.
Drop Cap Informs the readers where
the paragraph starts.
An initial letter presented
in bigger font and in blue
colour drops us straight
into the beginning lines of
the text.
This will definitely catch
attention of the target
audience as the bigger
letter stands out form the
rest of the writing and
furthermore it is in blue
colour.
This is successful when
considering the target
audience as this will give
them clear instructions of
where the article or a new
paragraph starts without
any confusion. Readers
won’t get discouraged
looking for the beginning
of the paragraph.

Formal language The use of formal language was very
appropriate in this double page spread as it
suits the age of the average target
audience.
Emotive language
Emotive language technique was used
throughout the text on the double page
spread what grabs the reader’s interest.
Emotive language helps to build up the
tension when reading.
Alliteration Alliteration technique was also applied. This
includes the repeating of a particular letter
in a sentence or a phrase (“repeated sound
of the first consonant in a series of multiple
words, or the repetition of the same
sounds”). For example: “we want” – we can
see here a repetition of a letter “w”.
Repetition Repetition technique involves a word or a
phrase being repeated few times in the
same writing. An example of repetition in
the double page spread includes: “We are a
pop band, and we want to be a pop band.”
Anecdote
An anecdote is a short and interesting story
describing an incident or event that took
place in the past. In this case, there is a
music event described at the beginning of
the article.

NAME OF MAGAZINE: “Classic Rock” magazine
Audience Profiles
Approx. age range of audience 30+, however can include teenagers and young
adults as they might be interested and love rock
music.
Gender of audience Classic Rock magazine does not target a specific
gender.
Genre(s) of music they like The main music genre would be rock including
famous artists/bands from the past and as well
as the modern bands and artists.
Examples of favourite bands/artists Rolling Stone, Aerosmith, Queen, Adam Lambert
examples)
They are very likely to wear ‘rock’ themed
clothing with the dominance of black colours.
Types of jobs the audience might have Using the fact that the magazine is £5.50
suggests that it is aimed at older audience as
they would probably be able to afford it
regularly.
Hobbies / interests Interests ranging the classic and legendary songs
from the rock world and also the modern
albums. The hobby might include playing guitar.

Audience
Stripe with news This was applied on
the double page
spread as an
additional feature
that gives the target
audience more
information.
It is presented in
different colour
what makes it stand
out from other
features.
The news stripe
separates the reader
from the detailed
text.
This is suitable for
the target audience
as the news will give
the readers a break
between the
detailed texts of the
article. That will
prevent the target
audience from
getting bored too
quickly.
Spacing between the
paragraphs.
The purpose of
leaving spaces
between the
paragraphs was to
separate them.
Using good spacing
makes the double
page spread clearer.
The spacing on that
double page spread
clearly indicates
where one paragraph
ends and another
one begins.
That is a very good
feature when
considering the
target audience, as
the reader will be
informed about
where another
paragraph starts
what will make the
reading for him less
confusing.
Caption The caption was
used to briefly
The caption is placed
on the bottom part
The caption
describes the image
The target audience
is benefited by the

describe the image
included on the
double page spread.
of the image what is
easily noticeable so
the readers will read
it to get more
information about
the image.
however it might link
to the article as
well.
caption as it can be
interpreted as a
great introduction to
the main article. It
also presents what or
who the image
shows.

Emotive language Emotive language is used to emphasize the
emotions to the readers. I have noticed it
being used in the interviews where the artist
used to describe his feelings about a
performance for example. That makes the
articles more interesting.
Rhetorical question The rhetorical question is a question that
doesn’t require an answer. Some of the
answers for this kind of questions are
obvious, however this makes the reader
thinking about what they read.
Onomatopoeia The onomatopoeias represent sounds such as
“bang”. This feature also helps to describe
something that is hard to explain using
normal words.

NAME OF MAGAZINE: “Mixmag” magazine
Audience Profiles
Approx. age range of audience 15+
Gender of audience The magazine does not specify the gender of the
target audience. (The median age of mixmag
readers is 24 – 72% male, 28% female.
Genre(s) of music they like Clubbing music is the main focus.
Examples of favourite bands/artists RL Grime, Ben Pearce and many other DJs.
examples)
Usually attractive clothing to make them look
good during the night out.
Types of jobs the audience might have They have a high disposable income and a high
propensity to spend it on nights out, clothes,
tunes, the latest mobile and MP3 player.
Hobbies / interests The interests will include dancing and the
passion the clubbing music considering tunes
(remixes) produced by DJs. Their hobby might
also include the computers in order to download
latest music and new releases.

Audience
Black background of the
double page spread.
Black colour was used to
create a good contrast with
the white font text.
The black colour is the
opposite of the white
colour what makes the
white text stand out what
is comfortable for the eyes.
The white black of the
pages makes the double
page simple in design and
easy to follow.
This feature will make it
easy to follow the bigger
amounts of text for target
audience. The text will be
very visible and therefore
easy to understand.
Dark theme colours
included on the double
page spread.
Dark colours used in order
to relate the content of the
whole magazine and
articles to the clubbing
music, dance and parties.
It is sure that the dark
colours refer to the night.
Dark colours (black) are
used to represent the night
atmosphere at which the
clubbing takes place.
That is suitable for the
target audience as they like
the clubbing music and
atmosphere in this kind
what makes their life
linked to the magazine.
There is also a big main
image included of the RL
Grime (DJ)
This picture was used to
link to the focus of the
article included on the
double page spread. The
article included an
interview with the DJ what
refers to the image which
presents him.
The image shows the DJ
during the party at night
out.
Probably it is in the club as
there is a crowd of people
visible on the background
of the photo and also we
can see some hands what
shows that people are
enjoying his music.
This might encourage the
target audience to find out
more about him and his
music. The photo makes
the character appear
bigger to the audience
what can have
connotations of him having
power over his fans using
his music which they love
and are interested in.

Short quotation at the right
bottom side of the left
page of the double page
spread.
I have noticed that it is presented in
informal language containing inappropriate
language as well, however it is suitable for
the target audience – young adults – 16- 28
years old.
The sans serif text It is very simple, what allows the reader for
fluent and error-less reading.
Alliteration Club Classics: alliteration of letter ‘c’.
Makes the header sound smooth when
reading.

Music magazine analysis grids

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