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Music magazine analysis (1)
- 1. Masthead-Is boldandconventionallyplaced inthe top third, is usually formattedbehind the image as it is easily recognisable. “Kerrang!” is a strong title that is impactful andreflects the genre well as it is a harsh word whichcan relate to rock and metal music. The title also harmonises with the image nicelyas well as theyare very energetic and controversial. Buzz/Puffs- Are short advertisements to endorse a consumer to buy their product in this case using competitions to tempt the reader to buy the issue. The use of drop shadow and the shape of the puff replicate thislookof anadvertisementwhichmakesit stand out from the image and shows importunacy to attract the reader to important information. Banner- Advertisesspecialfeatureswithinthe magazine almostlike abuzzword.These are usuallyfeaturedin thisparticularmagazine howeverthe formatisslightly differentdependingonthe frontimage andis sometimesplacedonthe bottomof the page. This bannerhas a strongdark backgroundwithpreviewsof the postersitis advertisingalongwithvariousother imageswhichletsthe readerassociate thatspecific productwiththe band. Usuallythisbanneradvertises postersinmostissues. Strapline-asubheadinginanewspaperormagazine article or inany advertisement.Inthiscase the strapline isn’tactuallypurposelyadvertisingthe article justsuggestingitscontentsasa part of the coverline storyand producesexcessknowledgeaboutitthan the actual coverline title.Thisisaffective topersuade consumerstobuy theirproductas itteasestheminto wantingtoread the full article within. Coverlines- Goingagainstoriginalconventionsand are placedonthe right handside of the page andare usuallyplacedonthe left.Shortinformative sentencestosave overclutteronthe page specifically causedby the image whichallowsthemtobe clearly read. The use of drop shadowanda bright backgroundcolourmakesthe textreallystandout.In thisissue there are several cover-linesandunusually a lot of themformattedinseveral placesaroundthe page almostas if to fitas many interestingstoriesin as possible withouteffectingthe maincoverlinesand othercontentaroundthe page. Colourscheme- Usuallyaparticularcolourscheme is carriedthroughoutthe multiple issuesof the magazine howeverisnotalwaysnecessary;However thisisa magazine thatdoesfollowthatparticular conventionasthe mastheadisusuallyredandother titlesandcoverlinesvarybetweenredandyellow withblackor white boardersandthistheme is followedthroughoutthe magazine.These coloursare veryboldand standout verywell toattract as much attentionaspossible andallowingeverythinginthe page to be eye catchingas the page is busyandcan be difficulttotryand observe all the differentaspects but due to the colourscheme ishas harmonisedthat conceptand allowsthe texttobe visible andvisually interesting Barcode/date/price- usuallyunderthe codesand conventionsthe placementof barcodes,pricesand date/issue numberisusuallyseparatedwiththe barcode discreetlyplacedinthe cornerandthe restof the informationelsewhere onthe covernormallylocatedbythe mast head. Image- the frontcoverimage inthisissue followsthe conventionsof usual magazine imagesintermsof format,a mediumclose-upformatof the mainfigures givesanappropriate amountof content,The image is alsoplacedon the rightside of the page ratherthan centredas itcreatesmore room on the leftthirdof the page tobe filledwiththe large coverline and othermultiple imagesinthiscase withoutcorrupting the overall image.The use of compositionis interestingasthere isone mainfigure alongwiththe restof the membersfromthe bandincludedinthe backgroundwhichcreatesa depthinthe photograph whichworkswell due tothe consistentlayering throughoutthe cover. The use of multiple imagesis interestingasmostmusicmagazinesdon’talways include thishoweverworkswellincorrespondence withtheirspecificcoverlinesthathave beenincluded at the bottomof the page.
- 2. Title- the fontandthe backgroundmakesthe title veryboldand informative howeverisstill veryinterestinganddoesnottake up too much of the page,The fontisa similarfonttosome of those usedon the cover page therefore there isasense of fluiditythroughoutthe magazine.The shape of thistitle isalsodifferentfromsome of other publications. Issue numberanddate- Althoughthisisincludedon the cover page itis usuallyincludedinthe contents page alsoas a part of variousconventions. Image- Imagesonthiscontentspage are obviouslythe maincoverstoriesandthe inclusionof these onthe contentspage isto buildadditional interestsandalso to create a sense of fascinationof the story.Inthe OzzyOsbourne image Ilike howthe background has beencroppedbehindthe subjectandappearsasif the Ozzyisn’ta part of the image and islayeredtolook layeredwhichsimilartechniquesare usedonthe cover page.These imagesare obviouslysetupfromaphoto shootand are notnatural imagesthatthe editorshave decidedti use howeverhave deliberatelytakenthese specificpicturesasa part of creatingthispage and to enthuse the consumerstoreadthe articlesavailable. Folios- The Foliosare the mostimportantkeyelement of a contentspage as itis whatnavigatesthe readerto each article thereforetheymustbe informative yet lookattractive.Theyare usuallycharacterizedinto sections,eitheralphabetically,chronologicallyandalso by contents.Usuallyfolioscanbe organisedintermsof the contentand similarcontentcanbe grouped togetherandinthisinstance itis clearthat the editors have usedthismethodtoorganise theirfoliosand each article hasbeenputintoa category e.g.news, feedbacketc.The folioshave beenformattedinthe centre thirdof the page,there isno specificconvention to followintermsof formaton the contentspage as it isnot visible whendisplayed,thereforethe editors have decidedtoplace itinthe middle thirdtodraw attentionfromthe twocoverfeaturesabove and below,itmayhave alsobeenplacedtobalance the compositionof the page andto fitin the gapsbetween the two articles. Review-The maincoverstoryusuallyhasa review,abrief summaryof the article asa formof a teaserto persuade the viewerto readthe storythere isalmostalwaysa reviewinamagazine contentspage to explainpartof a particularstory. Although inthiscase ismixedwiththe editorial andis usuallyseparate fromthis. Editorials- inmostmagazinesthere issome formof letterfromthe editortointroduce the magazine howeverthere isnotone in thismagazine howeverisonlyone fromthe mainfeaturedbandinthiscase “blackveil brides”therefore the reviewthatisat the bottomof the page acts as an guest editorial howeverthisisobviousfromthe title whichisveryliteral. Colourscheme- Asapart of the codesand conventionsof magazine publication usuallyaparticularcolourscheme is completedthroughoutthe magazineand usuallythroughouteachmagazine andwill veryrarelychange howeversome change theircolourschemeseveryissue.Thisred’s, Yellow’sandblackhave beenfollowed throughfromthe frontpage whichisstill effectivewhenemphasisingaspecificpiece of importantinformation.The blackandred colourscontrast well alongwithwhite therefore reallydrawsthe viewers’ attentiontothese bigblocksof colour.
- 3. Subtitle- Thissubtitleshasalayoutand overall impactverysimilartothe contentspage howeverhasnospecific conventionslimitingthe positiononthe page as longas there is an obvious sense of flowespeciallyfocusedon the text,inthiscase doesnot affecteither. Title- inthiscase the title isverylarge and colourful against the backgroundit hasa sansserif fontwhichisconsidered more modernand representsthe magazinewell.The titleis one of the firstthingsthatthe eye of the consumersee’s firsthoweverinthiscase isprobablyfocusedmore onthe image howeverthe title Isjustaseffective becauseof the size,contrastand vibrancy againstthe background. Pull Quote- aPull Quote isa piece of text highlightedandemphasisedinanarticle said by the articlessubjects.Pullquotesgenerally breakup the large amountsof textandcreate a focus pointwithinthe bottomrightsection of the page.It alsoallowsthe readertofeel personallyconnectedwiththe subjects. Image- the mainimage represents the interestsof the intended audience andisnot the main coverstory howeverits importance seemsinflated throughthe use of imagery.This image representsa“Fall outboy” concert andby showingthisimage wouldappeal tothe target audience due tothe coloursand the overall impression.The image flowsoverbothpagesandfills almostall of the page whichstates itsimportance.The image has beenformattedsothatthe main bandmemberisfocussedtowards the textwhichallowsthe article to flowintermsof how the consumerwill followthe content. Folio’sandeditorcredit- These are followedthroughoutthe magazine inthe corner,it isnot visible onthisphotocopyhowever doesfeature onbothof the cornersof bothpages.On the bottomrightside of the second page there isa small quote of the editorwhichstatestheirnames alongwiththeirphotographers whichdoesnotchange the layout of the page and justdiscreetly givesthe informationwhichis usuallyvisible tothe readerwhen theyturn the pagesdue to its cleverplacing. Columnsandformatting- Columnsonthese pagesare featuredinalandscape format howeverinsmall columnswhichflowinthe waythatthe consumerseye wonderswhich allowsgoodflowanda tidierpage alongwitha more accurate informativearticle asitis fullyunderstandableinthe orderithas beenplaced. The articlesandall the textonthis page has beenwritteninasans serif fontwhichlooksinformalwaytoattract the reader more. Drop Cap- Drop cap is usually where one specificletterhas beenemphasisedtostandout specificallyatthe beginningof an article or paragraph to encourage the flowof text. These Dropcaps are usually emphasisedthroughcolour, scale and alsofont.In thiscase there Isonlyone of the entire page at the beginningof the article. Standfirst- A standfirstisa brief introtothe featured article to entice the readerto continue tobe interestedinthis page and itscontents.It is usuallyemphasisedthrough font,size or colourandis similar to a synopsis.Thisstandfirstis veryshort andsnappyto get straightto the pointand uses colourto enhance the band name.
- 4. Mast Head- Islarge and formattedbehindthe mainimage which followscodesandconventionsasusuallylongermastheadtitles are formattedbehindthe image.The title “Total Guitar”ismore of a factual name to obviouslystate the theme of the magazine. Price/Date/Issue Number- Thesevital elementsof amagazine have beencleverly placedwithinthe mastheadasa part of the word;thisis convenientbecause itdoesn’t waste space on the paperthat can be filled withmore content Strapline- Inthiscase the strapline isalmost like aslogan to advertise purchase,Itisalso factual alongwithdecorative.Some other straplinesinthisissue have beenplacedinto appearlike a puff forexample underthe main coverline whichcanvisuallyattractthe consumerto readthe straplines. Buzz/Puffs –There are multipleof these onhis page that are effectiveintheircontentfor example “free digital edition”isagoodform of advertisementasthe consumerfeelsthatthis magazine isa goodvalue formoneyand also connectswiththemthroughsomethingthat theyrelate too,inthiscase technology. The use of vibrantcoloursare veryeffectiveto catch the eye of the consumerbecause there is multiple coloursonthispage howeverthere are a fewelementsthatstandoutmore than otherswhichiseffectiveuponsellingthis product.The use of differentpuff shapesinthis issue isalsoveryeffective asthe page doesn’t seemlike ithasbeenfilledwithrepetitive contentand isdifferenttothe usual standard puff shape. Banner- Inthiscase the Banneris not as obviousasitis not separatedfromthe page bycolour or bya box which workswell inthismagazine andadvertisesmanydifferent productsthat can be foundwithinthe productwhichis effectiveinselling;tobe able to sell anwide varietyof produce;whichwouldenthuse the buyer. Itisformatted at the verytopof the page underthe codesand conventionsbecauseitcanbe visiblefromthe shopshelf and advertisesthisproductjustbuyshowingthe verytop thirdof a page. Coverline- Thismagazine islimitedinthese andhas focussedonone dominantcoverline whichislarge enoughtofill the leftthirdof the page and perhapseven more howeverisveryeye grabbinginresponse tothe image throughitsscale and colour.It usesa famousname to gainattentionfromthe readerthat wouldbe an influential figure inthisgenre of music.The smallerCover line isa lotlessemphasisedprobablybecause of itsless knowncontentsinresponse to“slash”howevercanstill be eye catchingbecause it has beenplacedinanempty part of the page as an attemptto fill the page andto equallybalance the composition. Image- The maincoverstory image hasbeenformatted similarlyto“kerrang”onthe right side of the page to balance the coverlineswiththe image andalsonotto interruptthe mastheadtoo much.It is a mediumclose up witha directgaze intothe camera. Theiruse of props isappropriate forthe magazine due to itsgenre andalso title thereforeattractsa lotof readers. Background- Althoughthere isnotmuchcolourinthe backgroundthere isstill evidence of shadowsandgradientsinthe backgroundwhichpersonallyIthinkis veryinterestingasit’sa subtle a change in colourhoweverIthinkcompletesthe page as it fadesintothe coverlines.Ialsothinkthatthe backgroundcontraststhe mastheadverywell astheyare complete oppositeshoweverIthinkworkswell to emphasise the mastheadasmuch as possible aswell ascreatingacleanand finishedfeel. Barcode/ Date/Price and Locationof printing- Althoughsome of thisinformationhasbeen repeatedelsewhere inthe magazineitstill followsthe codesandconventionsof the mediain magazine productionasthe barcode recordspurchasesandrequiresdate tothe manufacturer and isusuallyplacedIna cornerof the magazine usuallyinthe bottomthirdsomewhere where itiseasilylocatedforthe ease of the shopsalesrepresentative.Althoughitisquite large it hasbeeneasilydisguisedbythe inclusionof acolouredbannertodistractattention away fromit.
- 5. Colourscheme- Inthispage the colourscheme is unusuallynotcontinuedthroughoutthe pages howeverissimilarasredandorange harmonise each otherandred isthe fundamental colour alongwithyellowtomake orange therefore they can linkina similarwayto this.Thispage is very much limitedincolourasthere isonlya few differentcoloursthatare importanton thispage. Title- Thiscontentstitle isaverybasicfonthoweverisveryboldandclear, thisdrawsmost of the attentionalongwiththe image andsubheadings howeverisdominantlymore eye catchingthanthese. Folio’s- Inthiscase the folio’shave been organisedinchronological orderfor efficiency as thismagazine isgreatlyformative therefore this organisationwouldbe more appropriate althoughthere isa separate categoryforfeatures alongside the monitorcategorythisshowsthat feature andeffectiveorganisationhasbeen considered whenarrangingthesearticles.The Folio’sonthispage has onlybeenformattedon the right handside of the page alongside the maincoverstory image. Image- The editorshave usedasimilarmainimage to the cover page whichsuggeststhatthese are linkedanditisthe main coverstorytherefore suggestswhyitisthe largestimage onthe page so that itis the mainfocusof the magazine to advertise thisspecificmaincoverstoryalongwith the otherlessimportantarticles.Thismain photographislargerthan the traditional cover page medium-close uphence the reasonthatitIs the contentsimage andnot the coverpage.There isno specificreference of directionof eye contact suggestedbythisphotographyotherthanthe guitarthat pointsto the foliossuggestingthe connectionandthe change infocus.The three smallerimagesisobviouslynotstudiobased photographyanddo notconnect withthe camera like the mainphotographydoeswhichsuggests that theyare notas importantas the main“slash” coverstory,thisis alsoobviousdue toitsformat, three consistentlysmallerimagesatthe bottomof the page,there isno special eye catchingsubject matterin anyof these images. Reviews- Thereisverylittle article reviewsin thismagazine andonlyincludesshort/brief explanationsof eacharticle howeverdoesnot describe anyparticulararticle ina lotof depth includingthe maincoverstoriestherefore all of these elementssuggeststhatthispage was plannedtobe organisedandnot specifically appealingtothe eye.Every magazine will usually include some kindof reviewwhendescribingthe foliosof the magazine itisvital forthe consumer to understandwhattheyare buyingwhichisthe purpose of the contentspage and itsreviews. Editorials- Usuallyinmagazinesthere are multiplelettersfromthe editorshoweverthisissue doesnotincludeaneditorial howeverdoescreditthe editorsname inthe bottomlefthandcornerwhichsuggeststhattheydidnotwantto emphasise thisinanywayas it wouldbe difficulttoinclude anymore informationonthispage withoutpossiblydeletingaimage whichthenwoldleave the overappearance andcompositionof the page unbalanced. Date- The date of thisspecificissue hasbeen placedinthe bottomcorner of the page whichis usuallyincludedinthe contentspage througha seriesof codeshoweverthishasbeenverysubtly placedinthe corner ina small fontwhichsuggests that thisinformationisnotimportantasithas been repeatedonthe previouspage therefore itis unnecessaryinformationandhasnotbeenplaced for the reader.
- 6. Image-The image isveryvisuallyattractive andthe mainfocusof the both pagesdue to the intense backgroundcoloursandthe contrastingforegroundcoloursof the yellowandpurple tint. Althoughthe subjectisnotfacingthe article the linesinthe guitar are and thislinearshape focusesthe attention tothe article along withherpose isbenttowardsthe article andtherefore distracts the readerfrom the image thentothe article whichisthe intension. Advertisement-There are variousadvertisementsonthis page,the most obviousisonthe rightside of the secondpage as an advertisementforguitar accessorieswhichisveryeye catchingdue to its strongly pigmentedcolourationhowever balancesthe colourfromthe otherpage so it doesnotappear to lookempty.The otheradvert isin the top cornerof the first page where itis advertising ShawTaylor’sTour ina very discreetandinformativeway. Title-The titleonthisdouble page spreadisverysimilarthroughout the magazine includingthe frontcover,howeveritcontrastswell with the white backgroundandboldlystandsout.The firstfocuson the secondpage isthe title due toitsformatplacingis withinthe topthird similarlytothe coverpage and thisplacementcreatesflowwithinthe page and the articlesdue to our culture. Foliosandeditorial credit-SimilartoKerrang there isa small sectiononthe bottomof the page that givescredittothe editorand identifiesthe issue date.Thishasbeenplacedhere sothat it doesnotdistract attentionawayfromthe image whichisthe main focuson thispage alongwith the overall article. Columnformat-There isonlytwocolumnsonthispage andflowsverywell withlittle interruptionfromdropcapsand pull quotes.Thispositioningworkswell tocontinue the flowof eye contact,it alsocontinuesthe geometricflowasthe whole double page spreadhas beengeneralisedinacolumnformat.The use of informal language relatestothe readerand doesnotover complicate the overall article.Thisarticle has beenwrittenIa continuousfontwhichisaserif fontof some form whichisbelieves to appearmore formal and tidywhichcontinuesthe ideaof keepingacleanand informative feel. Standfirst-The standfirstinthis page is clearlyidentifiable under the maintitle andis a different colourand a much smallerscale. The shortnessof the sentence looksvisuallyattractivefroma distancesandbreaksupthe dark colourson the page It alsolinks to the colourscheme. Drop cap-There Isonlyone drop cap on thisdouble page spread whichisagain at the beginning of the article andunusuallyis formattedina sans serif font whichisdifferentfromthe rest of the article whichisn’ta unusual howeverthe twofonts have completelydifferentsocial opinionsastothe moodthey portray. Pull Quote- There are noPull Quotesincludedonthe second page withinthe article and insteadhasbeenplacedwithin the image nexttothe subject whichworkswell because itcan connectthe quote to the subject more and it feelsmore personal for the readerto be able to make thisconnection.