SlideShare a Scribd company logo
:: download this presentation ::




                 http://bit.ly/15Mjdaq


www.c3s.cc
C3S // Caring for free culture.

             SXSW 2013:
             Putting the Revenue in Creative Commons



www.c3s.cc
:: the motivation ::




             Why launching C3S?




www.c3s.cc
:: the motivation ::




             The ]__[ gap.




www.c3s.cc
:: the motivation ::




                DIY ]__[ commercial buy-out

 Creative Commons ]__[ collecting societies

                   ¢ ]__[ $$$




www.c3s.cc
:: the motivation ::




             What‘s missing?




www.c3s.cc
:: the motivation ::




                            No

               representation for artists

             outside of collecting societies.



www.c3s.cc
:: the motivation ::




                       No
              freedom to license
             YOUR works YOUR way




www.c3s.cc
:: the motivation ::




                            No

                sufficient monetization

             of CC content and other works



www.c3s.cc
:: the motivation ::




             No collecting society

             truly provides that.

                 Worldwide.



www.c3s.cc
:: how & why ::




             How to get there?




www.c3s.cc
:: how & why ::




             Yet another collecting society?

                       Why that?




www.c3s.cc
:: how & why ::




             Example: Germany.




www.c3s.cc
:: how & why ::


        GEMA structure does not allow
                  inner change

                       &

             Controlling body DPMA
                  not powerful

www.c3s.cc
:: how & why ::




             Government can‘t do anything

                           &

                  petitions must fail



www.c3s.cc
:: how & why ::




                  ???

             So WHAT?




www.c3s.cc
:: how & why ::




             We need a counterpart.

 Same level. Same powers. Better work.




www.c3s.cc
:: how & why ::




                        Yes,

             another collecting society

                    is overdue.



www.c3s.cc
:: how & why ::




               C3S
 Cultural Commons Collecting Society




www.c3s.cc
:: direction ::




             Start with a seed.

    Break the monopoly in one country.




www.c3s.cc
:: direction ::




        Gain impact by taking their role.

             Prove you can do better.

                Change the rules.



www.c3s.cc
:: goals ::




   Exact accounting & flexible licensing

                            -

             enabled by latest technology.



www.c3s.cc
:: goals ::



             Providing fertile ground for

                 social community:



             Artists supporting artists.


www.c3s.cc
:: goals ::



   Enable sustainable living for artists.

                           -

             Extend Creative Commons

             by a commercial dimension.


www.c3s.cc
:: goals ::



             Enable a market for CC.

                         -

      Giving legal security to licensees.

     A basis to build upon for start-ups.


www.c3s.cc
:: goals ::




                    Constraints of

             national boundaries must fall.




www.c3s.cc
:: goals ::




             Online is cross-border.

             Culture is cross-border.




www.c3s.cc
:: goals ::




             Voice artists‘ rights!




www.c3s.cc
:: vision ::




             Germany is the seed.

              Europe is the idea.

             World is the vision.



www.c3s.cc
:: vision ::




      One world, one concept, one C3S.

    Subsidiaries cooperating per region.




www.c3s.cc
:: difference ::




                Cooperative society:

             Every member holds a share.




www.c3s.cc
:: difference ::




        Same voting rights for everyone.




www.c3s.cc
:: difference ::



             License the way you want to:



   Individually per track, type & context

                     paid or free


www.c3s.cc
:: difference ::




   CC does not allow for administering
          one licence type only.

      You can choose a non-CC licence.




www.c3s.cc
:: difference ::




             C3S integrates

   sharing, donations & micro payment




www.c3s.cc
:: difference ::




             Payment & distribution

                       1:1




www.c3s.cc
:: difference ::


             Revenue below threshold:


                    Payment =

        100% of Royalties - Member Fee




www.c3s.cc
:: difference ::


               Revenue above threshold:


                      Payment =

             (Royalties - x%) - Member Fee




www.c3s.cc
:: difference ::


               Deducted percentage:


       more royalties = higher percentage

             limited by absolute amount




www.c3s.cc
:: perspectives ::



       C3S (since 2010): ca. 3,500 supporters



     GEMA (since 1933): ca. 65,000 members




www.c3s.cc
:: perspectives ::




www.c3s.cc
:: support ::




                     Support

             from all political parties

                   in Germany.



www.c3s.cc
:: perspectives ::



                The challenge:

                 1.  Funding.

        2.  Building the IT architecture.



www.c3s.cc
:: perspectives ::



             2013: Legally forming

     2014: Building the tech framework.

                  2015: Start!



www.c3s.cc
:: conclusion ::




                    C3S

                 Is the DIY

             Collecting Society



www.c3s.cc
:: conclusion ::




                         C3S

             Is the missing chain between

              Free Culture and Business



www.c3s.cc
:: Thank you for your attention! ::


                           C3S
             Cultural Commons Collecting
                       Society

              wolfgang.senges@c3s.cc
                   http://c3s.cc

www.c3s.cc
:: cultural commons collecting society ::




     C3S Home                   GEMA Presumption
             http://c3s.cc             http://bit.ly/W9KGBf


www.c3s.cc

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[SXSW2013] C3S: Putting the Revenue in Creative Commons

  • 1. :: download this presentation :: http://bit.ly/15Mjdaq www.c3s.cc
  • 2. C3S // Caring for free culture. SXSW 2013: Putting the Revenue in Creative Commons www.c3s.cc
  • 3. :: the motivation :: Why launching C3S? www.c3s.cc
  • 4. :: the motivation :: The ]__[ gap. www.c3s.cc
  • 5. :: the motivation :: DIY ]__[ commercial buy-out Creative Commons ]__[ collecting societies ¢ ]__[ $$$ www.c3s.cc
  • 6. :: the motivation :: What‘s missing? www.c3s.cc
  • 7. :: the motivation :: No representation for artists outside of collecting societies. www.c3s.cc
  • 8. :: the motivation :: No freedom to license YOUR works YOUR way www.c3s.cc
  • 9. :: the motivation :: No sufficient monetization of CC content and other works www.c3s.cc
  • 10. :: the motivation :: No collecting society truly provides that. Worldwide. www.c3s.cc
  • 11. :: how & why :: How to get there? www.c3s.cc
  • 12. :: how & why :: Yet another collecting society? Why that? www.c3s.cc
  • 13. :: how & why :: Example: Germany. www.c3s.cc
  • 14. :: how & why :: GEMA structure does not allow inner change & Controlling body DPMA not powerful www.c3s.cc
  • 15. :: how & why :: Government can‘t do anything & petitions must fail www.c3s.cc
  • 16. :: how & why :: ??? So WHAT? www.c3s.cc
  • 17. :: how & why :: We need a counterpart. Same level. Same powers. Better work. www.c3s.cc
  • 18. :: how & why :: Yes, another collecting society is overdue. www.c3s.cc
  • 19. :: how & why :: C3S Cultural Commons Collecting Society www.c3s.cc
  • 20. :: direction :: Start with a seed. Break the monopoly in one country. www.c3s.cc
  • 21. :: direction :: Gain impact by taking their role. Prove you can do better. Change the rules. www.c3s.cc
  • 22. :: goals :: Exact accounting & flexible licensing - enabled by latest technology. www.c3s.cc
  • 23. :: goals :: Providing fertile ground for social community: Artists supporting artists. www.c3s.cc
  • 24. :: goals :: Enable sustainable living for artists. - Extend Creative Commons by a commercial dimension. www.c3s.cc
  • 25. :: goals :: Enable a market for CC. - Giving legal security to licensees. A basis to build upon for start-ups. www.c3s.cc
  • 26. :: goals :: Constraints of national boundaries must fall. www.c3s.cc
  • 27. :: goals :: Online is cross-border. Culture is cross-border. www.c3s.cc
  • 28. :: goals :: Voice artists‘ rights! www.c3s.cc
  • 29. :: vision :: Germany is the seed. Europe is the idea. World is the vision. www.c3s.cc
  • 30. :: vision :: One world, one concept, one C3S. Subsidiaries cooperating per region. www.c3s.cc
  • 31. :: difference :: Cooperative society: Every member holds a share. www.c3s.cc
  • 32. :: difference :: Same voting rights for everyone. www.c3s.cc
  • 33. :: difference :: License the way you want to: Individually per track, type & context paid or free www.c3s.cc
  • 34. :: difference :: CC does not allow for administering one licence type only. You can choose a non-CC licence. www.c3s.cc
  • 35. :: difference :: C3S integrates sharing, donations & micro payment www.c3s.cc
  • 36. :: difference :: Payment & distribution 1:1 www.c3s.cc
  • 37. :: difference :: Revenue below threshold: Payment = 100% of Royalties - Member Fee www.c3s.cc
  • 38. :: difference :: Revenue above threshold: Payment = (Royalties - x%) - Member Fee www.c3s.cc
  • 39. :: difference :: Deducted percentage: more royalties = higher percentage limited by absolute amount www.c3s.cc
  • 40. :: perspectives :: C3S (since 2010): ca. 3,500 supporters GEMA (since 1933): ca. 65,000 members www.c3s.cc
  • 42. :: support :: Support from all political parties in Germany. www.c3s.cc
  • 43. :: perspectives :: The challenge: 1.  Funding. 2.  Building the IT architecture. www.c3s.cc
  • 44. :: perspectives :: 2013: Legally forming 2014: Building the tech framework. 2015: Start! www.c3s.cc
  • 45. :: conclusion :: C3S Is the DIY Collecting Society www.c3s.cc
  • 46. :: conclusion :: C3S Is the missing chain between Free Culture and Business www.c3s.cc
  • 47. :: Thank you for your attention! :: C3S Cultural Commons Collecting Society wolfgang.senges@c3s.cc http://c3s.cc www.c3s.cc
  • 48. :: cultural commons collecting society :: C3S Home GEMA Presumption http://c3s.cc http://bit.ly/W9KGBf www.c3s.cc