How Media and Entertainment Companies Succeed with there Digital Transformation!
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The document discusses the digital transformation of businesses and the role of Acquia and the Drupal platform. It notes that by 2020 there will be 50 billion connected devices, most internet access will come from mobile, and users expect personalized and unique experiences across channels. Acquia provides a digital business platform that combines content, community, and commerce to deliver these modern digital experiences through Drupal, its open source CMS. The platform allows for agility, mobility, social engagement, and personalization. Acquia has over 4000 customers globally across industries and helps companies transform their digital presence.
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How Media and Entertainment Companies Succeed with there Digital Transformation!
- 1. The Digital Business Company
- 2. 2 In 2020, 50 billions Of connected devices (Orange sources) By PatrickSmithPhotography The World change… BE AGILE : We are in connected world…
- 3. 3 BE MOBILE : Think Mobile First and build cross-canal experiences Flickr : By heαrtbreaker In 2014, most of Internet access come from Mobile devices
- 4. 4 Great ! I like that, I recommend you…… I like the FranceTV Tour de France Multi-cast The support is bad ! Too bad ! . Oh this product is fatastic !!. The user is a “ConsumActor” +1.7b people are using Social Network BE SOCIAL : Users are your best brand Ambassadors ! Fantastic!
- 5. 5 77%+ of the Web sites are not using Personalization ! BE UNIQUE : People want to be the “one” !
- 6. 6 User Generated Content SEO Email Analytics Marketing Automation Personalization Multi-channel Rich Media CRM CONTEN T COMMUNIT Y COMMER CE … so best digital experience combine content, community and Commerce...
- 7. 7 Continuous Delivery Cloud Digital Framework Digital Engagement Services … and it’s what Acquia Digital Business Platform does for you ! DigitalCustomersuccess Your Own
- 8. 8 … Building a Digital Business Platform in your business environment Drupal Mesures et rapports Social FB/Twitter Site principal campagnes d’emails Video portal Applictions Mobiles Site communautaire Eléments Média riche Contenu Social Marketing automation CRM Flux Drupal Mesures et rapports Social FB/Twitter Site principal campagnes d’emails Video portal Applictions Mobiles Site communautaire Eléments Média riche Contenu Social Marketing automation CRM Flux Acquia Digital Business Plateform Measure & report
- 9. 9 Who is Acquia ? The Digital Business Company • Founded by Dries Buytaert, Drupal founder. • 4000+ customers • 450+ employees • 700+ partners • Worldwide presence • 220% 3 year CAGR
- 10. 10 Why companies consider Acquia+Drupal for their Digital plateform transformation 1. Enterprise CMS/WEM leader 2. + 2 500 000 enterprise sites 3. + 1 000 000 community members 4. + 25 000 active developers around the world 5. + 25 000 available modules 6. Adoption in 228 countries "Modularity and flexibility to monitor developments / uses of the Web and to adapt to complex business environments"
- 11. 11 300+ Warner Music Group artist websites, 3 site templates, total creative freedom
- 12. 12 AGILE 300+ websites 60% reduction in cost 30% faster time to market
- 13. 13 Standardized platform for all brand sites NBC Entertainment and sport. 80M PVs 24 hours.80M
- 14. 14 Media Entertainment Public Sector Higher Ed Some Customer references
- 15. 15 High Tech Life Sciences Financial Services Others Some Customer references
Editor's Notes
- The best digital experiences blur the lines between traditional categories. They combine content and community together to transform customer support, they seamlessly overlay commerce above rich content so that when you fall in love with that new track from Bruno Mars you can instantly buy it, download it to your devices, and get a discount on tickets to his next show. Or they bring rich content, social interaction, and commerce together to fundamentally change a business; like we’re seeing with Air BnB, or traditional manufacturers like Nike who have fundamentally changed their relationship with consumers. These digital experiences are woven into how a business works… the web is tied seamlessly into marketing activities, backend order processing and tracking, customer support and CRM. Every touch point you have – digital or otherwise, desktop or mobile or retail, is woven into how a business works.
- The digital business platform lives at the center of our customers digital strategy. The Digital Business Platform supports the full lifecycle - from ideation to creation - with technical solutions and services that accelerate digital business outcomes.
- Most of the time, Company already have several back-end solutions and need to integrate them through the Digital plateform (customer 360°) - Solution to manage all the brand assets (DAM : Digital Asset Management) Social media like Linkedin, FB, twitter, Pinterest…. Marketing tools, email automation tools, campaign… like MArketo CRM (Customer Relation Management) like Sales force Stream and API integration They need te build great digital user experiences on all the avalaible channel : paper, mail, mobile, tablet, sms, Social, TV, web… And the experience must be personalized, in the best world, each user must think he is unique ! To do that, you need to measue and analyse the user experience (touch point, duration, center of interest… Analytic tools, A/B testing, …) to be able to optimize the experience for him…
- Etats-unis, Angleterre, France, Belgique, Allemagne, Suède, Hollande, Australie… etc France : 10 personnes et bureaux à Paris