Check these out next
Discovery Is The New Cocaine - Going Beyond Engagement
280 likes
views
[Questions? mingyeow@gmail.com] Web2 is about participation, but what comes after that? We think it is all about Discovery, the art of helping users serendipitously discover content and people that they did not know they wanted to know. Discovery is what makes people come back again and again, interact, and explore. This deck explains what Discovery is, the psychological reasons behind it, and presents a set of very very practical examples and guidelines on how it can be implemented. The inspiration for this deck was simple- We ourselves were frustrated by apparent random-ness at which we were implementing discovery for our own startup (discoverio), and were not able to find any resources that presented discovery in a holistic manner. So just like anyone of you would have done, we decided to come out with process, and share it around with the rest of the world! :) The most powerful piece is probably the very last slide, but we had not had time to expand on it yet. Here it is, and we will love feedback! Contact details at the end. ;) By Ming Yeow Ng, Yu-Shan Fung, Andreas Weigend
Discovery Is The New Cocaine - Going Beyond Engagement
- Discovery is the new cocaine Going beyond engagement By: Ming Yeow Ng, Yu-shan Fung (Discoverio) Note: Section on “ Flow ” was derived from “ The Science Of Designing Interactions” (SXSW 2008) by Andreas Weigend (people and data), and Ming Yeow Ng (Discoverio)
- Discovering Activity by Social Graph Based on live updates My good friend The guy with great events The babe I check out Based on collective behavior and attention data
- Collective Judging Collective Behavior
- No concept of individual Personalization
- Crowdvine: Updated profiles, comments are on front page Helping users get discovered Clear attention/intention data Crowdvine: want-to-meet, fan
- Exploitation Exploration
- Connecting based on mutual interest