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Whose party is it anyway?

Presentation for the Hub Events on strategic approaches to talking and listening on the Live Web. London 14.10.10

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Strategic approaches to listening and talking on the Live Web,[object Object],paulcaplan,[object Object],theInternationale,[object Object],Whose party is it anyway?,[object Object]
PowerPoint is evil,[object Object]
Outline of the day,[object Object],10.00 - 11.00: The Live Web – the biggest party you’ve ever been invited to. ,[object Object],11.00 - 11.15: Coffee,[object Object],11.15 - 12.15: Managing the ‘out of control’. How do you build a strategy out of things you can’t control?,[object Object],12.15 - 13.15: - Lunch,[object Object]
Outline of the day,[object Object],13.15 – 13.30: Building a strategy around listening,[object Object],13.30 – 14.30: (Practical) Listening and sharing: using Google Reader,[object Object],14.30 – 15.00: From Listening to talking,[object Object],15.00 – 16.00: Embedding that strategy,[object Object]
The Live Web,[object Object],The times they are a changin’,[object Object]
The Web as a library,[object Object]
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Editor's Notes

  1. This is the outline of the day.Emphasise if particular issues or questions then we can always adapt the running order/focus.
  2. Emphasise: this is about listening and engaging, not monitoring.Live Web different that static Web – dynamic, ‘out of control’, bottom-up, different cultural practice as well as media.
  3. Range and scope of Live Web
  4. Chevyapprentice.com629,000 visitors nearly two-thirds of them went on to visit Chevy.com; for three weeks running,Chevyapprentice.com funneled more people to the Chevy site than either Google or Yahoo did In March, the month the campaign began, its market share hit nearly 30 percent. By April, according to auto-information service Edmonds, the average Tahoe was selling in only 46 days – quite a change from the year before, when models languished on dealers' lots for close to four months. 
  5. http://blogs.cabinetoffice.gov.uk/digitalengagement/post/2010/01/18/The-benefits-of-blogging.aspxstaff around the world who write the blogs while we support them through style tips and technical help.from the heads of our offices down to the programme workers)50,000 visits to the site and our number of daily visits has steadily climbed, roughly doubling since October 2008.
  6. Channel 9 in April 2004 the name of the audio feed United Airlines uses to let nervous (or geeky) passengers listen in on pilot communications. the 71,000-employee company now has more than 4,500 bloggers posting on every imaginable tech topic, from startups to SQL.External suppliers4.5 million unique monthly visitors,
  7. Approaching listening and listening dashboards strategically with focus on what want to learn, achieve and do.
  8. Return to Live Web as cultural practiceImportance of different attitudeMove away from ‘monitoring’
  9. Idea of attractor.From physics – large body that warps space/time causing gravitational effects
  10. Use as metaphor particular text/practices online that warp ‘discursive space’Emphasise:Not just a person, but can be idea, group, practiceCan be short-lived.
  11. Emphasise:Importance of qualitative not quantitive approach.
  12. Focus on familiar search enginesDiscover range of conversations – information/knowledge available to listener.
  13. Tools to manage information but also to use and integrate with broader strategy and work practices
  14. Refresh idea of RSS as feed
  15. Lots of ways of building dashboards:EmailSocial networkNetvibesUsing iGoogle as example
  16. All this listening only useful if do something with it!Need:To add to – so personalise, integrate, think throughTo file so – accessible, usable, integratedTo share so - strategic