- Care2 is an online community of over 13 million members who are civically engaged and interested in making a difference.
- Nonprofits use Care2 for advertising, advocacy campaigns, and acquiring donor leads. Members use Care2 to volunteer, donate, and support causes.
- Case studies found that nonprofit advocacy and fundraising campaigns on Care2 can acquire new donor leads and see high returns on investment, with one campaign achieving a 162% ROI.
Grow your email list of supporters – including donors, volunteers and others who will help your nonprofit?
· Mobilize an army of e-activists to win advocacy victories for your cause (while building your own army)?
· Drive a ton of “do-gooders” to your website? Or to vote for you in a contest? Right now?
Denver Charity Crisis - Final - Edited - For SubmissionStacey Troup
The document discusses several Denver area charities that are struggling due to increasing needs and decreasing donations. It focuses on three charities - Food Bank of the Rockies, Community of Faith, and New Genesis. Food Bank of the Rockies is the largest charity in the state, providing over 44 million meals annually through various programs. However, even it struggles with fundraising efforts. Smaller charities like Community of Faith and New Genesis rely heavily on partnerships with larger charities and face challenges in maintaining funding and operations. The document calls for greater community support of local charities to ensure their continued assistance of those in need.
I have posted the first version of the PledgeGo pitch deck. This is a high-level presentation of the PledgeGo model and the value we bring to our donors and charities.
Justin Perkins of Care2.com and OLOMOMO Nut Co shares 6 secrets to activate and engage your tribe of passionate brand advocates for your nonprofit or brand.
This Kickstarter campaign seeks funding to develop an app called 2nd Circle that aims to reduce stress and burnout in family caregivers. There are over 50 million family caregivers in the US who provide an estimated $450 billion in annual care. The app will connect caregivers to friends and family for added support, sharing of resources, and engagement to improve resilience against burnout. Funds raised will be used to create versions of the app and build an initial user base, with future plans for the app to be self-sustaining through ads, premium subscriptions, and partnerships with health insurers.
This document provides information about sponsorship opportunities with Susan G. Komen Greater Cincinnati to support the fight against breast cancer. Partners can contribute $500 or more annually through general donations, event sponsorships, fundraising, or in-kind donations. The organization has invested over $10 million locally in breast health programs and research since 1997. Last year's Race for the Cure had nearly 12,000 participants and raised over $1 million. Sponsorships provide benefits like aligning with a respected cause and increasing visibility in the community.
The document discusses several organizations and how they use online platforms to further their goals. It first discusses the Centers for Disease Control and Prevention (CDC), a US agency that receives funding to research the harmful effects of alcohol. Through its online presence, the CDC advocates for zero alcohol tolerance before driving in alignment with WHO values of integrity, honesty, and ethical work. Next, it discusses Change.org, originally a nonprofit that connected donors to charities but now a for-profit company that uses deceptive branding and urges online petitions to generate advertising profits. Finally, it stresses the importance for organizations to stand by their values and that virtual leadership requires dedication from leaders and team members to communicate an organization's goals online.
How to Avoid Fundraising’s Quiet Killer: Donor AttritionAggregage
It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.
Grow your email list of supporters – including donors, volunteers and others who will help your nonprofit?
· Mobilize an army of e-activists to win advocacy victories for your cause (while building your own army)?
· Drive a ton of “do-gooders” to your website? Or to vote for you in a contest? Right now?
Denver Charity Crisis - Final - Edited - For SubmissionStacey Troup
The document discusses several Denver area charities that are struggling due to increasing needs and decreasing donations. It focuses on three charities - Food Bank of the Rockies, Community of Faith, and New Genesis. Food Bank of the Rockies is the largest charity in the state, providing over 44 million meals annually through various programs. However, even it struggles with fundraising efforts. Smaller charities like Community of Faith and New Genesis rely heavily on partnerships with larger charities and face challenges in maintaining funding and operations. The document calls for greater community support of local charities to ensure their continued assistance of those in need.
I have posted the first version of the PledgeGo pitch deck. This is a high-level presentation of the PledgeGo model and the value we bring to our donors and charities.
Justin Perkins of Care2.com and OLOMOMO Nut Co shares 6 secrets to activate and engage your tribe of passionate brand advocates for your nonprofit or brand.
This Kickstarter campaign seeks funding to develop an app called 2nd Circle that aims to reduce stress and burnout in family caregivers. There are over 50 million family caregivers in the US who provide an estimated $450 billion in annual care. The app will connect caregivers to friends and family for added support, sharing of resources, and engagement to improve resilience against burnout. Funds raised will be used to create versions of the app and build an initial user base, with future plans for the app to be self-sustaining through ads, premium subscriptions, and partnerships with health insurers.
This document provides information about sponsorship opportunities with Susan G. Komen Greater Cincinnati to support the fight against breast cancer. Partners can contribute $500 or more annually through general donations, event sponsorships, fundraising, or in-kind donations. The organization has invested over $10 million locally in breast health programs and research since 1997. Last year's Race for the Cure had nearly 12,000 participants and raised over $1 million. Sponsorships provide benefits like aligning with a respected cause and increasing visibility in the community.
The document discusses several organizations and how they use online platforms to further their goals. It first discusses the Centers for Disease Control and Prevention (CDC), a US agency that receives funding to research the harmful effects of alcohol. Through its online presence, the CDC advocates for zero alcohol tolerance before driving in alignment with WHO values of integrity, honesty, and ethical work. Next, it discusses Change.org, originally a nonprofit that connected donors to charities but now a for-profit company that uses deceptive branding and urges online petitions to generate advertising profits. Finally, it stresses the importance for organizations to stand by their values and that virtual leadership requires dedication from leaders and team members to communicate an organization's goals online.
How to Avoid Fundraising’s Quiet Killer: Donor AttritionAggregage
It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.
Multichannel Fundraising Workshop - Care2, Big Duck, NWFCare2Team
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out?
In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will take away:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
The Host Neighbor Leadership Council manages community leadership development in Seeds of Promise. In 2015, projects led by the Council included:
1) A Feeding America food truck at a local school that distributed over 75,000 pounds of food to 2,700 residents, with over 100 volunteers contributing nearly 200 hours.
2) A community unity march and rally that addressed violence and attracted 250 people, with 28 sponsoring organizations and $2,400 raised from 13 donors for a $1,500 event.
3) Winterizing homes for seniors and shoveling snow, with volunteers also clearing 10 adopted fire hydrants.
Gensler Architectsure public appeal for gifts to their employees exclusively ...Andrew West
Gensler Architecture ($1.4 b revenues) responded to Hurricane by asking the public to make gifts-donations to their employees ONLY and they'd be matched. Instead of encouraging donations to Red Cross and other non profits, they asked the public to provide financial assistance to just their employees. It's a first in charitable efforts. It's inappropriate, deceptive and probably illegal.
The document outlines the goals and activities of the True Charity Initiative, a non-profit organization that aims to replace certain welfare programs with effective local private charity efforts. It discusses establishing "charity zones" where local non-profits would provide services like housing, employment assistance, health care, and education to those in need. The True Charity Initiative also advocates for policy changes, provides education and training, and connects local organizations through tools like an online referral database and case management system.
This document outlines three areas of concern and proposed solutions:
1) Enabling online and mobile app donations to make contributing more convenient anytime. This would require collaborating with IT companies to create a donation app.
2) Implementing rules where visiting elderly deducts points from family CPF accounts or earns points redeemable for gifts, to discourage neglect. Collaboration with charities and CPF Board is needed.
3) Ensuring more donations directly support needs through tax rebates by giving fundraisers CCA points or tax rebates instead of commissions, and working with charities and media.
This document provides an overview of non-profit public relations. It discusses that non-profits serve the public interest rather than generating profit. It also notes that the majority of non-profits' income comes from individual contributions rather than corporations or foundations. The document outlines that non-profit public relations differs from traditional public relations in its focus on recruiting and engaging volunteers. It also describes various types of non-profits including advocacy groups, social service organizations, and discusses common fundraising and communication strategies used.
Dan Harris of Wells Fargo Charitable Services presents his ideas on simplifying planned giving in this Minnesota Community Foundation and Saint Paul Foundation webinar.
RE/MAX Results Realtor John Mazzara shares some Minneapolis St Paul resources that might help your tenant get access to aid in the time of a crisis. http://www.MinneapolisStPaulHomes.com
There are 1.5 million non-profits with an estimated $2.6 trillion in assets. Some are huge operations including the United Way, Red Cross, American Cancer Society and the YMCA. Some lobby. Some compete against non-profits. They all compete against each other for donations. All face compassion fatigue, and many run into PR difficulties ... or worse (see Lance Armstrong and Livestrong). They may not be for profit and for the most part they are well respected, but they still need reputation and brand management in our 24-7-365 digital society.
This document outlines Missouri's forest action plan to promote tree benefits through a "Trees Work" campaign. The campaign will emphasize in messaging how trees provide financial, health, family, community, environmental, and economic benefits. Success will be measured by surveying communities in 2013 and 2015 to determine if awareness of how "Trees Work" increases.
This document discusses how nonprofits can use email newsletters effectively. It recommends sending regular newsletters to raise awareness, strengthen relationships with supporters, and help achieve the organization's mission. The key is creating engaging content that keeps supporters informed and connected to feel their donations are making an impact. Email is a cost-effective way to regularly communicate with supporters, many of whom prefer electronic communications. Segmenting lists and sending relevant content tailored to different supporter groups helps improve engagement and retention.
Access is using their
grant money to fund
the Breast Cancer
Prevention Services for
Low-Income Women in Dane County
project. Access is working to increase the
number of low-income women who are
receiving recommended mammogram
screenings through the use of a quality
improvement process, increased case
management and outreach services, and
patient incentives.
“Low income women are in a
greater risk category for health disparities
because they may not get the early
detection services they need, such as
detecting breast cancer through a mammogram,”
explains Quall.
What is Giving Tuesday any why is it so important? Sylvester Knox goes over the good effects of this holiday, as well as some ways you can get involved.
The document provides a literature review on food insecurity and successful food summits. It defines key terms like food desert and food insecurity. It notes that over 23.5 million Americans live in food deserts and minorities are especially affected. The review highlights two successful food summits: the 2014 Idaho Summit addressed a range of hunger issues through workshops and identified priority initiatives; The Voices of Hunger summit in Indiana and India found success through a personalized, culture-centered approach like using photographs to connect donors with those in need.
The document provides a literature review on food insecurity and successful food summits. It defines key terms like "food desert" and outlines statistics on food insecurity in the US. One in six Americans experiences food insecurity. Food deserts, where there is limited access to affordable healthy food, disproportionately impact low-income and minority communities. The review then discusses two successful food summits that addressed food insecurity - the 2014 Idaho Summit which brought together over 250 people to discuss solutions through workshops, and The Voices of Hunger summit which found success by tailoring solutions to individual community issues through storytelling and photography.
This document provides a plan for a campaign by the Greater High Point Food Alliance to raise awareness and establish itself in the community. It outlines research goals to understand levels of awareness around food insecurity and who is already involved in addressing it. It also discusses opportunities for partnership. The overall goal is to increase awareness of the Alliance in order to build relationships, gain volunteers and donors, and create positive change.
In this webinar, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
Métricas para código fuente y pruebas orientadas a objetoDavid Leon Sicilia
El documento describe diferentes métricas para medir la calidad del código fuente que se desarrollaron inicialmente, incluyendo líneas de código, la ecuación de Putnam, complejidad ciclomática de McCabe, y métricas híbridas. También discute la densidad de defectos, que es la métrica más comúnmente usada pero tiene limitaciones como indicador de calidad.
Multichannel Fundraising Workshop - Care2, Big Duck, NWFCare2Team
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out?
In this workshop, Farra Trompeter from Big Duck, Dane Grams from Care2, and Danielle Brigida from National Wildlife Federation, share ways you can build stronger campaigns through multichannel communications, leveraging online communities, embracing social media, and sharing some successful case studies.
Participants will take away:
*Ideas and lessons learned from nonprofit campaign case studies
*Tactics to build your list and use social media
*Ways to integrate best practices into your communications
*Tips to make your campaigns stronger
The Host Neighbor Leadership Council manages community leadership development in Seeds of Promise. In 2015, projects led by the Council included:
1) A Feeding America food truck at a local school that distributed over 75,000 pounds of food to 2,700 residents, with over 100 volunteers contributing nearly 200 hours.
2) A community unity march and rally that addressed violence and attracted 250 people, with 28 sponsoring organizations and $2,400 raised from 13 donors for a $1,500 event.
3) Winterizing homes for seniors and shoveling snow, with volunteers also clearing 10 adopted fire hydrants.
Gensler Architectsure public appeal for gifts to their employees exclusively ...Andrew West
Gensler Architecture ($1.4 b revenues) responded to Hurricane by asking the public to make gifts-donations to their employees ONLY and they'd be matched. Instead of encouraging donations to Red Cross and other non profits, they asked the public to provide financial assistance to just their employees. It's a first in charitable efforts. It's inappropriate, deceptive and probably illegal.
The document outlines the goals and activities of the True Charity Initiative, a non-profit organization that aims to replace certain welfare programs with effective local private charity efforts. It discusses establishing "charity zones" where local non-profits would provide services like housing, employment assistance, health care, and education to those in need. The True Charity Initiative also advocates for policy changes, provides education and training, and connects local organizations through tools like an online referral database and case management system.
This document outlines three areas of concern and proposed solutions:
1) Enabling online and mobile app donations to make contributing more convenient anytime. This would require collaborating with IT companies to create a donation app.
2) Implementing rules where visiting elderly deducts points from family CPF accounts or earns points redeemable for gifts, to discourage neglect. Collaboration with charities and CPF Board is needed.
3) Ensuring more donations directly support needs through tax rebates by giving fundraisers CCA points or tax rebates instead of commissions, and working with charities and media.
This document provides an overview of non-profit public relations. It discusses that non-profits serve the public interest rather than generating profit. It also notes that the majority of non-profits' income comes from individual contributions rather than corporations or foundations. The document outlines that non-profit public relations differs from traditional public relations in its focus on recruiting and engaging volunteers. It also describes various types of non-profits including advocacy groups, social service organizations, and discusses common fundraising and communication strategies used.
Dan Harris of Wells Fargo Charitable Services presents his ideas on simplifying planned giving in this Minnesota Community Foundation and Saint Paul Foundation webinar.
RE/MAX Results Realtor John Mazzara shares some Minneapolis St Paul resources that might help your tenant get access to aid in the time of a crisis. http://www.MinneapolisStPaulHomes.com
There are 1.5 million non-profits with an estimated $2.6 trillion in assets. Some are huge operations including the United Way, Red Cross, American Cancer Society and the YMCA. Some lobby. Some compete against non-profits. They all compete against each other for donations. All face compassion fatigue, and many run into PR difficulties ... or worse (see Lance Armstrong and Livestrong). They may not be for profit and for the most part they are well respected, but they still need reputation and brand management in our 24-7-365 digital society.
This document outlines Missouri's forest action plan to promote tree benefits through a "Trees Work" campaign. The campaign will emphasize in messaging how trees provide financial, health, family, community, environmental, and economic benefits. Success will be measured by surveying communities in 2013 and 2015 to determine if awareness of how "Trees Work" increases.
This document discusses how nonprofits can use email newsletters effectively. It recommends sending regular newsletters to raise awareness, strengthen relationships with supporters, and help achieve the organization's mission. The key is creating engaging content that keeps supporters informed and connected to feel their donations are making an impact. Email is a cost-effective way to regularly communicate with supporters, many of whom prefer electronic communications. Segmenting lists and sending relevant content tailored to different supporter groups helps improve engagement and retention.
Access is using their
grant money to fund
the Breast Cancer
Prevention Services for
Low-Income Women in Dane County
project. Access is working to increase the
number of low-income women who are
receiving recommended mammogram
screenings through the use of a quality
improvement process, increased case
management and outreach services, and
patient incentives.
“Low income women are in a
greater risk category for health disparities
because they may not get the early
detection services they need, such as
detecting breast cancer through a mammogram,”
explains Quall.
What is Giving Tuesday any why is it so important? Sylvester Knox goes over the good effects of this holiday, as well as some ways you can get involved.
The document provides a literature review on food insecurity and successful food summits. It defines key terms like food desert and food insecurity. It notes that over 23.5 million Americans live in food deserts and minorities are especially affected. The review highlights two successful food summits: the 2014 Idaho Summit addressed a range of hunger issues through workshops and identified priority initiatives; The Voices of Hunger summit in Indiana and India found success through a personalized, culture-centered approach like using photographs to connect donors with those in need.
The document provides a literature review on food insecurity and successful food summits. It defines key terms like "food desert" and outlines statistics on food insecurity in the US. One in six Americans experiences food insecurity. Food deserts, where there is limited access to affordable healthy food, disproportionately impact low-income and minority communities. The review then discusses two successful food summits that addressed food insecurity - the 2014 Idaho Summit which brought together over 250 people to discuss solutions through workshops, and The Voices of Hunger summit which found success by tailoring solutions to individual community issues through storytelling and photography.
This document provides a plan for a campaign by the Greater High Point Food Alliance to raise awareness and establish itself in the community. It outlines research goals to understand levels of awareness around food insecurity and who is already involved in addressing it. It also discusses opportunities for partnership. The overall goal is to increase awareness of the Alliance in order to build relationships, gain volunteers and donors, and create positive change.
In this webinar, you will learn about the differences and similarities among Matures, Baby Boomers, Generation X and Y in their approaches to giving. You'll also hear how experts at Amnesty International USA and AARP/AARP Foundation are using age segmentation to achieve better fundraising and communications results.
Métricas para código fuente y pruebas orientadas a objetoDavid Leon Sicilia
El documento describe diferentes métricas para medir la calidad del código fuente que se desarrollaron inicialmente, incluyendo líneas de código, la ecuación de Putnam, complejidad ciclomática de McCabe, y métricas híbridas. También discute la densidad de defectos, que es la métrica más comúnmente usada pero tiene limitaciones como indicador de calidad.
The document summarizes the agenda and topics to be covered at the SoftSummit 2011 conference. It includes:
1) A business update and market trends changing how applications are understood, such as the growth of cloud computing and virtualization platforms.
2) A vision for unlocking the value of applications through investment in solutions at the nexus of application producers and consumers around entitlement management, license optimization, and application usage.
3) An outlook for 2012 focusing on continued investment in strategic solutions to manage application usage across new platforms and between producers and consumers of applications.
This document reports on a project from Spain that promotes healthy and sustainable practices. The project encourages recycling materials to decorate for autumn and Christmas, using tupperware instead of paper for snacks, and educating about endangered animals at a carnival. Students are enjoying participating in the project and looking forward to sharing more at an event in Sweden.
The document summarizes a meeting of the Comenius partnership between schools in Sweden, Spain, Belgium, and Turkey. Each country presented their plans for promoting healthy living and environmental sustainability in the coming year. They discussed upcoming student exchanges between the countries in 2011 and decided that Sweden and Turkey would investigate alternative options for video conferencing since their previous attempts encountered technical problems. Belgium will be responsible for compiling a one year report with contributions from each partnership country.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses opportunities for companies to monetize software and services in the emerging Internet of Things (IoT) landscape. It outlines new business models like pay-per-use, software-as-a-service, and pay-per-outcome that leverage IoT data. Examples are provided of companies reducing product costs by offering standardized software control panels or charging by machine operation hours with ongoing support. The document also addresses key questions for companies on implementing new monetization strategies and transitioning to cloud and SaaS, and provides guidance on getting started with a software monetization approach through defining metrics, pricing models, and go-to-market strategies.
Este documento compara las herramientas SharePoint Designer y Visual Studio para crear workflows en SharePoint. SharePoint Designer permite crear workflows sencillos de forma rápida y sin código, mientras que Visual Studio permite crear workflows más complejos pero requiere código. Ambas herramientas permiten automatizar procesos de aprobación, seguimiento y notificaciones, pero Visual Studio admite más funcionalidad avanzada y personalización.
Managing the Life Cycle of a Suite/Advanced UI InstallationFlexera
The document discusses managing the life cycle of a Suite/Advanced UI installation, which allows packaging multiple separate installations into a single installation with a unified user interface. It describes how the Suite engine determines the state of the installation on a target system and the appropriate installation phase. Key factors include whether the Suite is registered, the package type (primary or dependency), and mode conditions. The document also provides guidance on planning and managing a Suite installation to successfully handle phases like first-time installation, upgrades, and removal across different versions.
The document discusses the opportunities and challenges of monetizing software capabilities in the Internet of Things (IoT). It notes that the IoT market will be huge, with $1.9 trillion in economic value and 26 billion installed units by 2020. However, companies risk losing 10-20% of revenue without proper software monetization solutions to manage licensing, entitlements, delivery, updates, and analytics. Relying only on ERP systems risks high costs and lost revenue. Instead, the document recommends leveraging purpose-built software monetization solutions to drive scalable, agile, and efficient results.
Campus Activities and Online Learning: Taking our Place in the ConversationCindy Kane, Ph.D.
The document discusses initiatives by the Office of Student Involvement and Leadership at Bridgewater State University to incorporate online and distance learning strategies into their programs. It describes moving training for student programmers, blogging for student travel, pre-service training for orientation leaders, and a student leadership institute online. The initiatives aimed to reach more students, make better use of staff time and resources, and support varied learning styles. Both benefits and challenges were noted, such as reducing interactions but increasing accessibility. The office reflected that the programs allowed them to engage more students while struggling with issues like accountability and time management in virtual spaces.
Mit App Portal können Unternehmen die Zufriedenheit ihrer Kunden und Mitarbeiter erhöhen
und die Serviceeffizienz verbessern. Grundlage dafür ist ein Enterprise App Store mit Self-Service zur schnelleren Auslieferung von Software für Fachanwender und zur Senkung der Bereitstellungskosten bei kontinuierlicher Compliance.
The document discusses FlexNet Operations Administration Training which is a workshop-based engagement to provide software vendors and intelligent device manufacturers with knowledge and hands-on training to implement and administer FlexNet Operations. The training covers system administration, application administration, and integration best practices over 4-5 days. The goal is to help organizations overcome initial barriers and efficiently utilize FlexNet Operations for licensing, entitlement management, and integration with back-office systems.
El documento es una serie de frases cortas que expresan apoyo y solidaridad con quienes están sufriendo, alentando a mantener la esperanza y la fe a pesar de las dificultades. Las oraciones del pueblo de Payita y de todo el mundo están con ellos, y juntos serán más fuertes si permanecen unidos en una cadena de oración.
The document summarizes Care2's services for nonprofits. Care2 is an online social network with over 15 million members seeking to make a positive impact. It allows nonprofits to run campaigns on Care2 to drive traffic to their websites, win advocacy victories by gaining petition signatures, and grow their email lists. Case studies show that nonprofits can acquire donor leads through Care2's email list growth campaigns and achieve high returns on their investment. Care2 also offers services to help nonprofits convert leads into donors and identify influential supporters on social media.
A Recipe For $uccess: Tracking & Converting Supporters for Maximum ResultsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/c2recipe
"So you've acquired them. Now what?!"
Converting new subscribers to donors of course depends on the RIGHT communication strategy; but maximizing the return on your online constituency growth investment depends on the RIGHT data and the RIGHT interpretation.
Do you have a plan? Do you know what to look for? ...and what it all means?
Join Janna Chan of the Center for Reproductive Rights (formerly of Lambda Legal and M+R Strategic Services) and two Grams (Jaime Grams of Integral and Dane Grams of Care2, formerly of GLSEN and HRC) for our latest Expert Webinar:
"A Recipe for $uccess: Tracking & Converting to Maximize Returns" on Tuesday 5/22 at 2PM ET
Learn from this real-life example how to manage and track new online subscribers and how it can help guide you on your communications and fundraising, as well as pinpoint the real value of your nonprofit's supporters.
In this webinar you will learn:
Why it is important to recruit new supporters
How to keep online subscribers engaged, involved and converting to donors
What are the right metrics for measuring success, short term and long term
How to compare your online investment to other direct response and marketing channels
Converting Online Campaigners into DonorsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/convert2donors
Online campaigners are an increasingly important source of new donors for many organisations.
How can your organisation rapidly grow its base of online campaigners, and effectively convert them into donors?
Watch this free webinar to learn how Greenpeace UK, leveraging tools provided by Engaging Networks, and multichannel donor outreach, has excelled in turning campaigners into campaigning donors:
"Converting Online Campaigners into Donors"
In this webinar you will learn:
-Keys for bringing people into the fold through powerful email messaging
-Ways to deepen campaigner engagement and commitment
-Tactics for converting donors online and offline
-Listen to what people are saying online, remarket to them, and improve your campaign results
Donors are supporting nonprofits through multiple channels – mail, phone, email, website, events, social media, and more – but how do you create a truly integrated campaign? To be successful today, nonprofits must augment their offline programs with technology to connect with donors and prospects. These are slides from three experts who shared their successes for creative, effective integration at FundRaising Day NY on June 10, 2011.
What's hiding behind your petition? Finding donors through advocacyhjc
This document discusses strategies for converting advocates into donors. It finds that advocates who have taken online actions are more likely to donate than those who have not. The key strategies proposed are: asking advocates to donate early and tying the ask to their advocacy action; asking for smaller donations if larger amounts are declined; and asking through multiple channels like email, direct mail, and phone calls. Testing shows advocacy-focused email appeals on issues like wildfires can significantly increase open and donation rates. Bringing in additional channels like phone calls is also important for higher conversion rates of advocates to monthly donors.
This document summarizes a presentation about using online advocacy to acquire new donors for nonprofit organizations in a fast, cheap, and controlled manner. It discusses how Care2, an online community of engaged supporters, works with nonprofits to design advocacy actions and acquire multi-channel leads. When timely events occur, targeted emails to acquired supporters can successfully prompt donations. Examples are provided where calls to action around disasters raised thousands of dollars in donations at low costs. Optimization of post-action forms, welcome emails, and cross-promotion are also discussed to improve acquisition and fundraising results from online advocacy campaigns.
This document summarizes the fundraising platform Change Heroes. It allows nonprofits to raise money from millennials through personalized video asks shared among friends. During pilots, campaigns raised over $1 million and acquired many high-quality donors. The platform creates a viral loop where donors start their own campaigns. It has no direct competitors and provides nonprofits a new channel for sustainable fundraising. Revenue comes from fees and commissions on donations. It aims to generate $100 million annually by 2020 from nonprofit, corporate, and custom campaigns.
The Community Foundation for Palm Beach and Martin Counties, in partnership with Allegany Franciscan Ministries, conducted the 2nd Annual Nonprofit Survey to gather data regarding the needs in the community, the state of nonprofits and how best funders could be of assistance. Respondents were asked about their current challenges, the impact the economic downturn has had on the services they offer and their most pressing funding needs. Here are results related to Central and Western Palm Beach County.
Rhiannan Sullivan presents Care2 Cultivate.
From a digital strategy webinar from Care2 and more onion, exploring how you can nurture your donor relationships through engaging communications that deliver for both your supporters and your longer-term fundraising targets.
https://www.more-onion.com/
https://www.care2.com/
This document summarizes fundraising programs and performance for three non-profit organizations: the National Parks Conservation Association, the John F. Kennedy Center for the Performing Arts, and the Sierra Club. It provides details on acquisition channels, testing of direct mail packages, email fundraising, membership profiles, and performance metrics like response rates and average gifts.
Capital One Card Lab Connect Saving Shelter Pets Case StudyRebecca Higman
Saving Shelter Pets is a small nonprofit animal welfare organization that facilitates animal rescues and promotes spay/neuter programs. They partnered with Capital One Card Lab Connect to launch a custom credit card program to generate additional fundraising. Through email marketing, social media posts, and volunteer promotion, Saving Shelter Pets promoted the card and received enough donations in the first few months to fully fund their Puppy Promises rescue program. They plan to continue outreach to increase card signups and fundraising for their lifesaving animal welfare work.
engaging your community - how to build a huge email listengage
This document discusses best practices for engaging communities through email. It provides examples of large email lists for political campaigns. Regular email communication is important for keeping supporters informed and engaged, but too much email risks overwhelming people. Email is most effective for fundraising when there is a sense of urgency and clear goals/deadlines. Subject lines are important for getting emails opened.
The American Cancer Society relies heavily on volunteers and donations to carry out its mission. The individual creating this strategy diagnostic plans to volunteer for upcoming Relay for Life events to help promote the organization and recruit additional volunteers. Key tasks include gathering friends to assist with volunteer activities and using social networks to spread awareness of the American Cancer Society's work. Metrics for success include the number of donations received and people informed about the organization's services. The financial breakdown shows the majority of funds come from special events and contributions. Expenses are focused on patient support and public education programs. Communication occurs through various digital channels and face-to-face at events. The annual budget comes entirely from donations, grants and fundraising events.
These slides are from a presentation, titled "Why I Do What I Do" that I gave to a group of teenagers from throughout the country who attended Philanthropy Camp. The camp is operated by a nonprofit group called Grab the Torch.
4. Personal Profile Pages Social Media Socially Resp Jobs Petitions / Pledges Health Tips Click to Donate People Tags & Directory Discussion Groups Post News Items Send E-cards Discover Take Action Share Photo Sharing Alerts & Newsletters Care2 Helps Millions of People To… Take Daily Actions
6. Who are Care2 Members? Age Distribution Care2 Member Profile Education 67% college+ Annual HH Income 65% >$75,000 Gender 75% women Age (Average) 39 Pet parents 80% Charitable Giving 62% donors Avg Site Visit 11 minutes Total Membership 13.1 million Daily Uniques > 170,000 Monthly Uniques 5 million New Members/Day > 5,000
7. Care2 is an active community whose members get involved Care2 Members Are Engaged
31. Thanks Eric Glader Director, Business Development 650-622-0868 [email_address]
Editor's Notes
Care2 is… 12 years old, founded by Randy Paynter, based in Redwood City, California -- with an office in Washington, DC Care2 is a for-profit company – a B Corporation -- that is socially responsible and mission-driven. Most of its revenue comes from providing promotional services to nonprofits. The Care2 mission is to connect civically-active people to causes and nonprofits, empowering them to make a difference Audience = “cultural creatives” or “light greens,” people interested in lives of health and sustainability (LOHAS) Care2 signs up from 5,000 to 8,000 new members per day Care2 now works with more than 500 leading nonprofit organizations, and more than 90 consulting firms and digital marketing agencies Care2 does not sell or rent its email list. We recruit new members, donors and supporters for our nonprofit partners strictly through permission based online marketing -- and we use Care2’s own voice when we do this, leveraging the relationship, loyalty and trust that Care2 has with its millions of members.
Care2 has become a powerful resource for hundreds of corporate brand marketers and nonprofit organizations that target Care2 to reach new grassroots members, donors, volunteers and advocacy supporters
What makes Care2 unique among social networks is our focus on getting our members to TAKE ACTION.
Care2’s 10 cause channels allow us to bring together in one place rich kinds of content from many sources but all focused on one theme – a CAUSE. This creates an “ecosystem for activists” – and complements the rich content our members get from our 25 diverse email alerts, each focused on a different CAUSE. The CAUSE CHANNEL content includes: Blog postings form our network of freelance expert bloggers– generating hundreds of comments from Care2 members Petition campaigns about the cause C2NN news items about the cause Job opportunities about the cause Volunteer opportunities about the cause Video clips about the cause Other content …ABOUT THE CAUSE!
These are the demographics of Care2’s members. Key points: 75% women Well educated Prosperous Average age = 39 (bell curve distribution is from age 25 to 65) “ These are the DAUGHTERS” of the current members of most nonprofits.
These are the psychographics of Care2’s members. Key points: 62% of C2 members said they’d voted in most recent election – at a time when the U.S. norm was only 38% (pre-Obama election) Very high rate of volunteering, writing letters to editors, participating in public events, engaging with elected officials, etc. --CARE2 members are VERY CIVICALLY ENGAGED 62% said they donated to a charity within last 12 months. If we had asked about religious donations, this figure would have been higher High rate (82%) of C2 members who signed or created petitions is to be expected – because Care2 operates PetitionSite.com.
Care2 provides services to almost 500 nonprofits whose missions advance a wide array of leading causes, including: Environment and Wildlife Health Children Animal Welfare Women’s Issues Human Rights Civil Rights Gay / Lesbian Rights Education International Development Disaster Relief Peace Consumer Protection Sustainable Food Social Justice Renewable Energy Seniors / Aging Veterans Climate Change Anti-Poverty Faith-Based Higher Education Arts and Culture Federal Deficit Reduction
These are the main three ways that nonprofits use Care2. Note that some campaigns we conduct for nonprofits are hybrids that achieve several of these goals at the same time.
These are the main three ways that nonprofits use Care2. Note that some campaigns we conduct for nonprofits are hybrids that achieve several of these goals at the same time.
Care2 has many vehicles for driving a fire hose of traffic to a particular nonprofit’s website. Our main traffic driving vehicle is our large email list of many millions of civic-minded Care2 members and activists. When they sign up for Care2, they are invited to indicate which causes they care about – from a list of 25 different causes -- and their choices will largely dictate the e-alerts that we will send to their email box, almost every day. So Care2 members segment themselves according to their cause preferences, and this enables us to fulfill campaigns in a rapid and targeted way. In this example with Safe Kids USA, we have used our email lists to drive traffic AS WELL AS this Care2 “Daily Action” – a content feature that is carefully followed by tens of thousands of Care2 members every day – and there is a companion email alert to which fans of the Daily Action can subscribe, too.
Note that traffic campaigns can be sold on a Cost-per-thousand impressions basis (CPM) or on a Cost-per-click basis (CPC). Note also that Care2’s model is especially helpful to lesser known nonprofits whose brands are not a Household Name. The Imaging Foundation for example is not at all well known, but Care2’s campaign was a de facto endorsement. Care2 members trust Care2 to steer them to worthy nonprofit organizations.
These are the main three ways that nonprofits use Care2. Note that some campaigns we conduct for nonprofits are hybrids that achieve several of these goals at the same time.
Participant Media is the nonprofit film production company founded by billionaire activist Jeff Skoll.
To get a more in-depth look at Care2’s petitions, visit our petitionsite where you can browse our current petitions as well as our archive of 1.8 million petitions from over the past eight years or so, and which have attracted 45 million signatures!! You will also see one of the hallmarks of Care2 petitions, whether created by individual citizens or as part of a campaign we are conducting for a nonprofit client, namely the comments that petition and pledge signers include. These comments are inspirational to others, increasing participation. But they also create the ability to deliver individualized messages to the U.S. Congress and other petition targets. That’s very important for influencing legislation, especially since we deliver these messages to the relevant members of Congress, who are more likely to pay attention if the message comes from a voter within their congressional district.
25,000 Care2 members signed the HRC petition in favor of the Matthew Shepard Act to ban hate crimes. The bill was ultimately passed in the Senate and signed into law last summer by President Obama as part of the Defense Reauthorization Act. In just two weeks this summer, more than 8,000 Care2 members sent letters to Interior Secretary Ken Salazar, urging him to take action to stop a Bush-era plan to open up old-growth forests in Oregon to clearcutting. The Obama administration listened and agreed! Care2 conducted a campaign for Oxfam America, in which 22,000 Care2 members signed a petition calling on Starbucks to relinquish its trademark on the phrase “Ethiopian Coffee,” so that Ethiopia’s coffee farmers could use that phrase to export their own coffee. After initially refusing, Starbucks eventually forged an agreement with the farmers that makes it easier for them to receive a fair share of the profits for their coffee .
These are the main three ways that nonprofits use Care2. Note that some campaigns we conduct for nonprofits are hybrids that achieve several of these goals at the same time.
Note that the campaigner, Natasha, signs the message herself and includes her photo. In this way Care2 members get used to seeing messages from individual Care2 campaigners and grow to trust them as reliable sources of information about the causes that the members care about.
If the person is already a Care2 member, then these fields will be pre-populated with their contact information. If not, then the person types their information into these fields. They also can read the comments of previous signers, and add their own comments if they wish. At this point they are only taking the action – in this case a petition – but they have not yet signed up for the nonprofit’s email list.
Because Care2 list growth campaigns are priced on a cost per lead (CPL) basis – also known as cost per acquisition (CPA) – the client only pays Care2 for those email subscribers whom Care2 actually succeeds in signing up and delivering to the client. In this sense it is “Results based pricing.” Because the client knows upfront exactly what he/she is paying for, how many leads they will receive, and at what price, and by what delivery date. Care2 guarantees the quantity and delivery date. Care2 also guarantees working email addresses, and uniqueness from campaign to campaign. Note also that this approach to recruiting warm leads for the nonprofit client is entirely permission marketing based. Care2 does not sell its members information without getting permission first, through this kind of campaign, from the Care2 member.
This organization did not have strong brand recognition among consumers, unlike ASPCA, Humane Society, etc.
Red line is cumulative revenue from the 1,802 donors.
This level of profit after 22 months made the client very happy.
* This recent data for the first time proves something we’ve known all along: Conducting online action campaigns (which is Care2’s specialty) is a powerful way to identify, recruit and cultivate donor leads. * This is because people who take action are among the most predisposed to taking the extra step of donating money to a nonprofit cause that they care about.
Care2’s “Web 2.0 contests” provide a great way to help a nonprofit partner (in this case, GreatSchools) and a for-profit partner (in this case, Target), while also engaging with Care2’s civically active members.
Care2 has also emerged as a popular platform for cause marketing campaigns in which for-profits and nonprofits team up to engage with Care2’s do-gooder members, for the benefit of a good cause – in this case, fighting ovarian cancer. Other recent cause marketing campaigns conducted by Care2 have included: Frigidaire – to benefit Save the Children Fetzer Wine – to benefit Yellowstone National Park Ebay – to benefit World of Good (fair trade clothes), and MicroPlace (micro-finance venture) Tom’s of Maine – Hero Next Door Contest – winner got $2,500 and was able to donate additional $2,500 to their favorite charity