Care2 is the largest online action community for progressives with nearly 24 million members. As mobile usage increases, with over 40% of email now opened on mobile devices, Care2 redesigned their website and templates to be fully responsive and optimized for mobile. The redesign was successful, driving a 25% increase in mobile traffic and 40% increase in petition opt-ins.

1. CARE2’S MOBILE
EVOLUTION

2. WHO IS CARE2?
• Care2 is the largest online action community for
progressives in the world
• Nearly 24 million members
• More than 150,000,000 petition signatures
• Help only the good guys recruit millions of supporters
and donors, and win campaigns
• Have worked with thousands of nonprofits and
campaigns world-wide

3. SOME THINGS YOU PROBABLY ALREADY
KNOW
• 90% of smartphone owners access the same email
account on mobile and desktop. ExactTarget – “The
2012 channel preference survey” (2012)
• Daily we spend 9 minutes on email via a mobile
device, that is 7.6% of the total 119 minutes we use our
phone per day. O2 – “Mobile life report” UK (2013)
• More email is read on mobile than on a desktop
email client. Stats say 47% of email is now opened on a
mobile device Litmus –”Email Analytics” (Aug 2013)

4. AND SOME MORE
• Mobile received the largest percentage of unique clicks (40%), webmail
was a strong second with 35% – Experian “Quarterly Email Benchmark
Study” (Q2 2013)
• 61% of consumers now read at least some of their emails on a mobile
device – Yesmail “Email Compass: The Mobile Effect” (2013)
• 30% of consumers now read their email exclusively on mobile devices
– Yesmail “Email Compass: The Mobile Effect” (2013)
• Only 11.84% of newsletters use responsive design techniques to
optimize their layouts for mobile devices. – Equinux (June 2013)
• 45% of holiday season emails are being opened on mobile – up slightly
from before the season began – Experian – Hot holiday trends (2012)
Source: Email Monday ultimate email statistics overview http://www.emailmonday.com/mobile-email-usage-statistics

5. OUT WITH THE OLD

6. IN WITH THE NEW

7. WHAT IT REALLY LOOKS LIKE

8. INSTEAD OF SEEING THIS

9. YOU SEE THIS

10. AND NOW EVEN ON DESK TOPS

11. FOR IPADS AND IPHONES TOO

12. DID IT WORK?
•
•
•
•
Approximately 25% of our traffic comes from mobile
Mobile-friendly email templates for alerts and newsletters
Mobile petition template
Mobile and tablet-friendly site for our Healthy Living and
Causes content
• Redesign significantly increased click through rates and
increased opt-ins from petition signers by 40%