Uploaded byRetailers Association of India
Multi channel commerce - martjack
The document discusses the need for multi-channel retailing approaches to meet modern consumer behaviors. It notes that consumers have less time, conduct research across various channels like web and mobile before purchases, and expect high exposure and options from retailers. True multi-channel strategies require adopting an integrated approach across all consumer touchpoints, not just having separate websites or departments. This allows retailers to effectively connect with consumers through reach, engagement, influence and service across channels based on their expectations.
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- 1. Multi-channel retailing experiencesfrom learning with over 2000 retail businesses India’s No.1 Digital Commerce Platform
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- 3. Example - Modernconsumer behavior 2 Trigger Research & suggestions Purchase Post purchase sharing Web Mobile Social In-store Example consumer flow Multi-channel retail
- 4. Obvious need formulti-channel approach 3 Less time & low attention spans Need for right presence Right time, right offer, right channel High exposure & expectations Consumers Retailers
- 5. True multi-channel enablement 4 Notabout just having a website Not about just having a separate e-commerce department Requires core adoption of multi-channel strategy for all aspects of consumer – retailer connect E.g. Don’t create a digital catalog just for your website. Digitize your catalog for cross channel benefits – uniform representation, uniform comparison, employee training, post-sales reference, service, consumer relevance building etc.
- 6. Consumer – Retailerconnect 5 Reach Marketing Branding Promotions Engage Selection Experience Pricing Influence Serve Convenience Sales Service Reward Information Relevance Personalization Discounts Consumer expectations need to be matched by retail capabilities & processes. Effective multi-channel strategies enable an efficient & meaningful consumer – retailer connect.
- 7. Multi-channel sneak peak 6 Product information Consumer data& insights Sales data & insights Marketing data & insights Service data & insights Supply chain data & insights
- 8. Thank you 7 India’s No.1Digital Commerce Platform POWERED BY