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BENEFITS OF DIRECT MARKETING
   Benefits   buyers in several ways:
   o Convenience

   o Greater Product access and
     Selection
   o Selective Attention
   Also yields various benefits to
    sellers:
  o Customer Relationship Building

  o Cost-effective

  o Well-defined target costumers
GROWTH OF DIRECT MARKETING
                  Facilitating Factors:
                  •Database technology
                  advances
                  •Impact of new
                  communications
                  technology
                               Pull Factors:
                  •New links with online
                  marketing •Increased Customer
Push Factors:                  Confidence
•Changing Demographics         •New Distribution Channel
and Lifestyles                 •Contact and Relationship
•Increasing Competition        Building
•Media Fragmentation           •More precise targeting
•Increasing Media and Sales •Cross-selling
                               Opportunities
Reporter:
Jehra Mae M. Sevillano

       -END-
  THANK YOU FOR
  LISTENING! 

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Benefits and growth of direct marketing

  • 1. of
  • 2. BENEFITS OF DIRECT MARKETING  Benefits buyers in several ways: o Convenience o Greater Product access and Selection o Selective Attention  Also yields various benefits to sellers: o Customer Relationship Building o Cost-effective o Well-defined target costumers
  • 3. GROWTH OF DIRECT MARKETING Facilitating Factors: •Database technology advances •Impact of new communications technology Pull Factors: •New links with online marketing •Increased Customer Push Factors: Confidence •Changing Demographics •New Distribution Channel and Lifestyles •Contact and Relationship •Increasing Competition Building •Media Fragmentation •More precise targeting •Increasing Media and Sales •Cross-selling Opportunities
  • 4. Reporter: Jehra Mae M. Sevillano -END- THANK YOU FOR LISTENING! 