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Benefits and growth of direct marketing

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Jehra Mae Sevillano Ü
Jehra Mae Sevillano Ü
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BENEFITS OF DIRECT MARKETING  Benefits buyers in several ways: o Convenience o Greater Product access and Selection o Selective Attention  Also yields various benefits to sellers: o Customer Relationship Building o Cost-effective o Well-defined target costumers
GROWTH OF DIRECT MARKETING Facilitating Factors: •Database technology advances •Impact of new communications technology Pull Factors: •New links with online marketing •Increased Customer Push Factors: Confidence •Changing Demographics •New Distribution Channel and Lifestyles •Contact and Relationship •Increasing Competition Building •Media Fragmentation •More precise targeting •Increasing Media and Sales •Cross-selling Opportunities
Reporter: Jehra Mae M. Sevillano -END- THANK YOU FOR LISTENING! 

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Benefits and growth of direct marketing

  • 1. of
  • 2. BENEFITS OF DIRECT MARKETING  Benefits buyers in several ways: o Convenience o Greater Product access and Selection o Selective Attention  Also yields various benefits to sellers: o Customer Relationship Building o Cost-effective o Well-defined target costumers
  • 3. GROWTH OF DIRECT MARKETING Facilitating Factors: •Database technology advances •Impact of new communications technology Pull Factors: •New links with online marketing •Increased Customer Push Factors: Confidence •Changing Demographics •New Distribution Channel and Lifestyles •Contact and Relationship •Increasing Competition Building •Media Fragmentation •More precise targeting •Increasing Media and Sales •Cross-selling Opportunities
  • 4. Reporter: Jehra Mae M. Sevillano -END- THANK YOU FOR LISTENING! 