A Shared Vision for Success: How TOMS Engages Customers While Doing GoodDreamforce
TOMS was built on a movement, a sense of community and caring for people in need. Join us in this session for a discussion about the power of incorporating giving in business. The TOMS digital technology team will share how, through a shared vision for improving lives, they work with Salesforce to drive innovation in philanthropy and manage customers across channels.
Watch the video: http://bit.ly/1KmAJ6v
A Tailored Approach to Shopper Engagement with SuitSupplyDreamforce
To succeed in the digital era, you need to put shoppers at the center of everything you do. In this session learn how SuitSupply, a leading men's specialty brand, leverages the Shopper Success Platform to connect the physical and digital world and deliver a unique experience to customers across the globe via mobile and social solutions in the cloud.
Watch the video: http://bit.ly/1KmB2y9
New Year's Resolution: Smarter Campaigns-Better ResultsPardot
In these current competitive B2B markets, the marketing and sales teams who can work together successfully in campaign execution will build stronger, better and faster results for their companies. And campaign automation can help achieve this.
Join Sangram Vajre, Director of Marketing at Pardot, a salesforce.com company, as he helps us gain early ground in the New Year, and walks us through:
- How marketing and sales teams can use multi-channel campaign automation to establish a plan
- How to focus campaign efforts for agreed-upon results
- How to use campaign results to effectively improve and continue building on campaign successes
Subscribed 2016: Configure, Price, and Quote with Zuora for SalesforceZuora, Inc.
The initial sale is just the beginning. Subscription sales is an ongoing journey with your customers. Flexible tools and the right data make all the difference. Find out how Zuora for Salesforce can help reduce your time to quote!
Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/
A Shared Vision for Success: How TOMS Engages Customers While Doing GoodDreamforce
TOMS was built on a movement, a sense of community and caring for people in need. Join us in this session for a discussion about the power of incorporating giving in business. The TOMS digital technology team will share how, through a shared vision for improving lives, they work with Salesforce to drive innovation in philanthropy and manage customers across channels.
Watch the video: http://bit.ly/1KmAJ6v
A Tailored Approach to Shopper Engagement with SuitSupplyDreamforce
To succeed in the digital era, you need to put shoppers at the center of everything you do. In this session learn how SuitSupply, a leading men's specialty brand, leverages the Shopper Success Platform to connect the physical and digital world and deliver a unique experience to customers across the globe via mobile and social solutions in the cloud.
Watch the video: http://bit.ly/1KmB2y9
New Year's Resolution: Smarter Campaigns-Better ResultsPardot
In these current competitive B2B markets, the marketing and sales teams who can work together successfully in campaign execution will build stronger, better and faster results for their companies. And campaign automation can help achieve this.
Join Sangram Vajre, Director of Marketing at Pardot, a salesforce.com company, as he helps us gain early ground in the New Year, and walks us through:
- How marketing and sales teams can use multi-channel campaign automation to establish a plan
- How to focus campaign efforts for agreed-upon results
- How to use campaign results to effectively improve and continue building on campaign successes
Subscribed 2016: Configure, Price, and Quote with Zuora for SalesforceZuora, Inc.
The initial sale is just the beginning. Subscription sales is an ongoing journey with your customers. Flexible tools and the right data make all the difference. Find out how Zuora for Salesforce can help reduce your time to quote!
Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/
Improve Home Healthcare Outcomes with Force.com & the Internet of ThingsSalesforce Developers
Join us to learn how you can use Force.com with inexpensive devices like Twine, the Arduino, and a Pebble Smart Watch, to prompt forgetful patients to take their medication. We'll discuss pillbox configuration, scheduled Apex management, and third-party API integration, along with important issues around HIPAA compliance. You'll leave with new insight around technology trends you can harness to improve patients' lives.
Interested in learning about webhook handlers for Force.com? Join us to see how by using Force.com Sites, Apex REST, and JSON & Crypto libraries, we can build our very own webhook handlers for real-time, efficient integration with the Force.com platform. We'll dive into code and build handlers that integrate with a subscription-based billing service, as well as an issue-tracking service.
Integrating High-Velocity External Data in Your Salesforce ApplicationSalesforce Developers
Do you need to present your Salesforce application users with tailored, real-time information from external sources, but are concerned with latency and consuming API resources? Fusing this type of data with Salesforce-hosted data quickly and securely poses unique challenges to a Salesforce developer. Join us as we demonstrate how we developed an external service and authenticated with Salesforce OAuth to address these challenges. Our approach uses a stateless node.js websocket for real-time delivery of marketing activity information. This service doubles as an idempotent cache for Salesforce data, synced with Salesforce, needed to customize this marketing activity information.
20 minute presentation on Marketing Automation at Salesforce.com’s Dreamforce. Content includes blueprint for creating a demand generation funnel and key dashboard metrics. For more information visit www.cmo-togo.com
Subscribed 2016: Metrics that Matter - An Operational Framework for Running Y...Zuora, Inc.
Unlike traditional financial metrics, subscription metrics are forward-looking metrics that give insight into your customer’s success as well as the health of your business. From ARR to churn, learn from best-in-class companies how your metrics can drive growth.
Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/
Agile marketing. You may have heard about it, maybe even wondered about it...and if it could be right for you and your marketing team.
Here's some great news: whether you are a member of a smaller marketing team or large, enterprise-level marketing team, ALL marketers can benefit from agile marketing. Join Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company to learn:
- How to improve team communication with agile marketing
- How to save time and money in executing marketing initiatives
- How to make even the most challenging campaign a success
Radius shopper marketing - the full storyJohn Storey
1. What is shopper marketing all about?
2. The retailer
3. Shopper Vs. Consumer
4.1. Shopper ergonomics
4.2. Shopper behaviour
5. Great shopper marketing
6. Shopper research
Improve Home Healthcare Outcomes with Force.com & the Internet of ThingsSalesforce Developers
Join us to learn how you can use Force.com with inexpensive devices like Twine, the Arduino, and a Pebble Smart Watch, to prompt forgetful patients to take their medication. We'll discuss pillbox configuration, scheduled Apex management, and third-party API integration, along with important issues around HIPAA compliance. You'll leave with new insight around technology trends you can harness to improve patients' lives.
Interested in learning about webhook handlers for Force.com? Join us to see how by using Force.com Sites, Apex REST, and JSON & Crypto libraries, we can build our very own webhook handlers for real-time, efficient integration with the Force.com platform. We'll dive into code and build handlers that integrate with a subscription-based billing service, as well as an issue-tracking service.
Integrating High-Velocity External Data in Your Salesforce ApplicationSalesforce Developers
Do you need to present your Salesforce application users with tailored, real-time information from external sources, but are concerned with latency and consuming API resources? Fusing this type of data with Salesforce-hosted data quickly and securely poses unique challenges to a Salesforce developer. Join us as we demonstrate how we developed an external service and authenticated with Salesforce OAuth to address these challenges. Our approach uses a stateless node.js websocket for real-time delivery of marketing activity information. This service doubles as an idempotent cache for Salesforce data, synced with Salesforce, needed to customize this marketing activity information.
20 minute presentation on Marketing Automation at Salesforce.com’s Dreamforce. Content includes blueprint for creating a demand generation funnel and key dashboard metrics. For more information visit www.cmo-togo.com
Subscribed 2016: Metrics that Matter - An Operational Framework for Running Y...Zuora, Inc.
Unlike traditional financial metrics, subscription metrics are forward-looking metrics that give insight into your customer’s success as well as the health of your business. From ARR to churn, learn from best-in-class companies how your metrics can drive growth.
Check out Zuora Academy for more actionable advice for finance, marketing, tech, operations, product, and more. All the info you need to build and run an amazing subscription business: https://www.zuora.com/academy/
Agile marketing. You may have heard about it, maybe even wondered about it...and if it could be right for you and your marketing team.
Here's some great news: whether you are a member of a smaller marketing team or large, enterprise-level marketing team, ALL marketers can benefit from agile marketing. Join Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company to learn:
- How to improve team communication with agile marketing
- How to save time and money in executing marketing initiatives
- How to make even the most challenging campaign a success
Radius shopper marketing - the full storyJohn Storey
1. What is shopper marketing all about?
2. The retailer
3. Shopper Vs. Consumer
4.1. Shopper ergonomics
4.2. Shopper behaviour
5. Great shopper marketing
6. Shopper research
From the paparazzi of the retail world, Shopparazzi, working 24/7 to catch every move brands are making to create meaningful shopper experiences worldwide.
Mobile First Township Shopper Marketing with @SilverstoneLiveRaymond Buckle
Township shoppers are mobile first and savvy. By using Wi-Fi as an activation and tracking platform; SMS Short Code, QR Codes and Promoters for activation - and SMS and Mobile Web as the Engagement medium - we have seen some amazing results in driving shopper spend in Township Malls with the McCormick Property Group. Airtime Credit Rewards and wi-fi data is a currency that drives engagement at scale.
AS SHOPPER MARKETING CONTINUES TO GAIN
A FOOTHOLD IN CANADA, CONFERENCES LIKE
THIS ONE ARE BECOMING MORE AND MORE
VALUABLE. AGENCIES, RETAILERS, AND
MARKETERS ALL NEED TO UNDERSTAND
NOT ONLY THE UNDERPINNINGS OF THE DISCIPLINE,
BUT PERHAPS MORE IMPORTANTLY,
HOW THE DISCIPLINE IS AFFECTED BY THE
NUANCES OF THE CANADIAN RETAIL LANDSCAPE.
THIS DECK IS AN ENCAPSULATION
OF WHAT WE HEARD OVER THE TWO DAYS OF PRESENTATIONS AND DISCUSSIONS.
Shopper marketing for luxury brands in travel retailPhilip Slade
My personal view on current shopper marketing trends and luxury shoppers in airports. I believe a hugely under exploited opportunity in travel retail to link online and real world brand offers
I travelled to Ireland last week to speak at the Shopper Marketing Conference 2013 about some of the key themes held in “The Shopper Marketing Revolution” Here is the deck from the day and if you haven't got your copy yet, what are you waiting for? http://sqz.co/s7J2EeK
Align, Aim, Perform and Grow with Shopper MarketingRick Abens
Shopper marketers are under more scrutiny than ever to accurately forecast and assess ROI.
Foresight ROI is proud to have analyzed over 18,000 shopper marketing events to help Clorox and other leading CPGs:
• Decide levels of investment across demand creation programs
• Better understand shopper marketing impact across the portfolio
• Gain visibility to which plan elements are “working harder” than others
Learn more in this presentation by Rick Abens, Founder and CEO at Foresight ROI, and David Cardona, Director, Shopper Marketing, Category Advisory & Multi-Cultural Capabilities at the Clorox Company, delivered at the Path to Purchase Expo in Rosemont, IL on September 22, 2016.
To learn more contact us at www.foresightroi.com or call us directly at 312-575-0024.
CX16 Reimagining Retail in the Age of the ShopperMaria Humphrey
Digital disruption is driving shopper demand for personalization. Stores are being reimagined as showrooms, distribution centers, experience centers and are increasingly only a touchpoint along a shoppers journey.
Join Salesforce SVP Retail, Shelley Bransten, and a diverse set of retailers including ALDO, Safeway and HSN as they discuss how they leverage the Salesforce Shopper Success Platform to personalize the shopper journey everywhere, empower employees with mobile, collaboration and analytics tools, and transform into innovative and agile retailers.
As an email marketer, you have built a high-performing email program and you want to keep driving improvement. In this session, Salesforce will share tactics for how you can improve the results of your email program to move beyond marketing by utilizing your most valuable resource, first-party data. Raise your email marketing performance by leveraging data, artificial intelligence, and advertising to increase engagement and take your marketing to new heights.
Welcome to the Customer Success Platform | Accountex 2015Sageukofficial
Salesforce -the world's #1 CRM solution- fits right into your business. Understand how Salesforce.com can help small businesses grow & scale and deliver outstanding customer service across every channel.
When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
Social Lending Innovation with Mission Asset FundJonathan D'souza
MAF was invited to be a presenter at this year’s Dreamforce. We’ve had a very long and successful history with Salesforce, both as a community and financial partner. We had several engagements at Dreamforce. One of our sessions was a special one for us. MAF gave a first ever public look at our innovative Salesforce based Social Loan Platform.
Without Salesforce, we would not have been able to create the Social Loan Platform that creates easy access for Lending Circle clients, and streamlined Lending Circle management for our partners. Salesforce is an integral part of MAF’s network approach to scale.
CX2016: Transform Retail Customer Engagement Across Every ChannelMaria Humphrey
In today’s connected world, every customer interaction matters. Hear first hand how The Land of Nod is leveraging data science, targeted content and personalized journeys as a vehicle for enhancing customer engagement through both on-line and in-store. Learn how to make the most of every shopper touchpoint to create loyal brand advocates.
Security and Compliance in Regulated IndustriesDreamforce
Healthcare, Financial Services, Government, and all other regulated industries move their data and apps to the cloud to run business faster. With more data unlocked to automate business, managing and tracking user access becomes a paramount task. Join security and compliance experts from Salesforce, Accenture, Deloitte, PWC and Workday to learn best practices on complying with data security and integrity standards in highly regulated industries.
Fliptop presentation at Dreamforce 2014, learn how InsideView improved conversion and win rates leveraging marketing data intelligence and predictive lead scoring
CNX16 - Concept to Creation: Taking Your Customer Journeys from the Whiteboar...Cloud_Services
In this hands on workshop, you will learn how to optimize customer journeys within your organization. We will also provide guidance on how to design customer journeys for your organization and bring your ideas to reality using Marketing Cloud Journey Builder.
For more information around Cloud Services, visit our website:
http://sforce.co/1ZuutDV
Knowledge Report - Making Retail a preferred employment choice in the digital world by Anil Talreja, Partner M&A Tax, Deloitte India & Sucheta Hota, Director, Human Capital Consulting, Deloitte
The conference will focus on three key areas: Customer experience, Marketing and Supply Chain. These are the thrust areas for all retail businesses trying to evolve in lockstep with the changing business environment. Not surprisingly, all technological interventions are taking place in these areas and they are driven by analytics or big data. Over the two days, you will get insights into realities of the digital economy and challenges with respect to these areas and learn how some retailers have managed to overcome the hurdles and equip themselves for retailing in the digital era.
1. Reimagining Retail in
the Age of the Shopper
Vijay Iyer
Principal Solution Engineer, Asia Pacific
vijay.iyer@salesforce.com
@vijayviyer
2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any
of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or
service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts
or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible
mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our
employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com
products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most
recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information
section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not
be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
3. Three Megatrends are Reshaping Retail
The Store
Strikes Back
Shopping Deconstructed
Me2B
4. Expect store associates to know purchase history across channels
From B2C to Me2B: It’s The Age of the Shopper
31% of shoppers 61% of millennials
SOURCE: Salesforce,
5. Shopping Deconstructed: There’s an App for That
Fulfill & DeliverBuy Save & PayResearch & Curate
SOURCE: Salesforce,
Research online prior to in-store purchase
81% of shoppers
6. The Store Strikes Back! Bricks and Mortar Enters a New Era
Fulfillment Centers
Experience Centers
eRetail Outposts
Buy online & pick up in-store
49% of shoppers
SOURCE: Salesforce,
7. It’s Time to Reimagine Retail
Me2B
The Store
Strikes Back
Personalization
Everywhere
Supercharge
Employees
Agile Innovation
Shopping
Deconstructed
8. Welcome to the Shopper Success Platform
Salesforce Shopper Success Platform
Connected Stores
Supercharge associates
to delight shoppers in-store
Connected Service
Supercharge agents to support
shoppers anytime, anywhere
Connected Shoppers
Personalize everywhere to drive shopper
acquisition, engagement and loyalty
Agility & Innovation
Innovate at the speed of the shopper
10. “Our customer loyalty is already
strong. Salesforce gives us the
ability to create customers for
life.”
•Vipin Jawaria, Director of Products, Urban Ladder
Omni-channel support including social media and chat on Service Cloud, deployed in 8 weeks
Lightning Connect surfaces data agents need to be proactive and nurture customer relationships
Employees collaborate around customer needs faster with via Chatter - anytime, anywhere
India’s leading online furniture retailer creates customers for life