This document discusses how businesses can better understand customer expectations and implement new customer services using big data analytics. It outlines some of the challenges facing advertisers in attracting increasingly demanding customers. The key benefits of big data as a service include the ability to qualify customer targets precisely and personalize marketing messages based on dynamic analysis of diverse customer data from various sources. This helps businesses launch immediate and effective personalized campaigns to meet customer needs in a timely manner.

1. CUSTOMER
ACTIONABLE
INSIGHTS
FROM BIG DATA
AS A SERVICE (BDAAS)
How to implement new
customer services based on
customer journey and
expectations
powered by PANORATIO

2. A NEW BREED OF DEMANDING
CONSUMERS
Look for safe and natural foods.
Are aware of the challenges of
sustainable development.
Find themselves in a difficult
economic climate.
Are growing increasingly distrusting
of advertising and manufacturers.

3. DIVERSE EXPECTATIONS
THAT MUST BE MET
Bargains
Organic labelHealth

4. NEW CHALLENGES
FOR ADVERTISERS
ATTRACT /
RETAIN
INCREASINGLY
DEMANDING
CUSTOMERS
CREATE
EFFECTIVE &
MEANINGFUL
CAMPAIGNS
Qualify
Targets
precisely
Personalize
Messages

5. THE CUSTOMER EXPERIENCE:
AN AREA WITH GREAT POTENTIAL
Taking a dynamic approach to how you
consider all of the information and data
that your customers generate can help
you understand their interests, as well as
meet their needs in a timely manner
(something statistics can’t do).

6. The ability to integrate all customer
data – from the minutest detail –
provides a means for qualifying
targets in a new way.
Dynamic analysis makes it
possible to launch an
immediate and necessarily
effective personalized
action.
BDAAS BENEFIT
QUALIFY TARGETS
PERSONALIZE MESSAGES

7. AUTOMATIC COLLECTION OF
VARIED AND HETEROGENEOUS
INFORMATION
Analyzing customer data
ensures that patterns are
identified in a dynamic
manner, that targets are
qualified and that the
expectations of this new
breed of consumers are
understood in real time.

8. AN OFFER RELAYED TO A
QUALIFIED AUDIENCE
A base of products,
stores and promotions
that can be precisely
selected according to
customer profile and
expectations.

9. NEW SERVICES BASED ON
UNDERSTANDING OF CUSTOMERS
Targeted
Dissemination
Tracking
Optimization
An integrated service
Coupons and personalized messages are distributed through
general/ non-commerce online services
E-commerce applications
Coupons are offered through dedicated commerce applications or are integrated into
supplier systems

10. A MEDIA PLATEFORM
TO PUSH PERSONALIZED OFFERS
Information and promotions for products-services that are of true interest to
customers
EASY TO USE
• Target messages and
products according to
consumer profile, which
guarantees their interest
• Analyze trends and
changes (predictive
analytics)
EFFECTIVE
MARKETING MEDIA
• Measure customer
engagement and attrition
• Push promotion through a
clear vendor identity
SCIENTIFIC
BENCHMARKING
• Profiling, scoring,
matching
• Control of study pace

11. GEOTARGETING
TO INCREASE TRAFFIC
GEOLOCALIZED
DISTRIBUTION
Product and promotional
information is provided
depending on customer
geolocalization, which is based
on your own parameters
Ex.: Less than a 5-minute drive away
« GEOFENCED » NOTIFICATIONS
E-mail and text message notifications are
sent to application users when they are close
to corresponding shopping centers.

12. SOME REFERENCES FOR
MOBILE INTEGRATION
Shopping
Contextualization

13. SOME REFERENCES FOR
WEB INTEGRATION

14. AN INNOVATIVE
SOLUTION
Easy-to-share
Understanding
of Your
Customers
Foundation of a new
understanding of your customers
and scientific methods of
benchmarking
Recognized experience
 Relationships with vendors
 Proven data analytics tools

15. Looking for an agile
solution for new services
targeting your customers?
Discover
PANOPLYCS
www.plyce.com
www.panoratio.com