Consumers interact with brands using several devices such as laptops, desktops, mobile devices, tablets, etc. In order to improve consumer engagement, it is important for brands to understand consumer journey through to purchase and the devices and channels they use during the course. Leveraging consumer insights will help brands design compelling messaging that is contextual and relevant. Learn more in this presentation.

1. Omni-Channel Engagement
with Consumer Insights

2. Brands cast a wide web across offline and online touch-
points to engage with prospects and existing customers..

3. Brands understand that consumer buying behaviour is not
a simple straight line. It is complex and traverses through
multiple touch-points

4. Today, customers Research Online and Shop
Offline or vice versa..

5. In order to engage better with customers and prospects,
brands will have to dig into consumer insights

6. Which will give brands an understanding of
customers’ path to purchase…

7. This will then help brands tailor their marketing campaigns
to better align with their target audience..

8. ..And design communication that is more contextual
and relevant to their Target Group (TG).

9. Digging into consumer insights data helps
brands obtain invaluable insights around:

10. A. Purchase Intent
(Items customers have added to Wish-list)

11. B. Colour, Size & Product Preferences

12. C. Purchase History
(Products customers have purchased earlier )

13. Brands can leverage their web data, survey findings and all available
structured & unstructured data to improve consumer engagement

14. Enhanced consumer engagement improves customer satisfaction,
increase repeat ratio, while driving up sales & revenue.

15. About ICFAI Flexible Learning Programs
ICFAI Flexible Learning Programs are designed primarily for Working Professionals to pursue their
management program while they continue to work. These programs provide them with the Skills, Knowledge
and Strategic Perspectives required for them to succeed at their workplace and promote their career
progression.
The programs range from Modular >> Certificate >> PG Diploma >> MBA in the functional areas of Finance,
Marketing, Operations, HR etc. and covers the industry sectors like IT/ITES, Health Care, Pharma, Telecom,
Banking, Financial Services and Insurance, etc.
Features - Flexible Learning Programs:
✓ Convenient and Flexible Mode of Learning
✓ Innovative learning methodology backed by Contemporary Curriculum
✓ Quality Courseware along with new-age learning aids as part of the Hub & Spoke Learning Model
✓ Online Counseling Classes
✓ Web support for the students
✓ Easy fee payment patterns including EMIs
✓ Examination thru Computer Based Testing (CBT) pattern – conducted 4 times in a year, giving flexibility to
the working-class in choosing the schedules

16. Thank You
Phone: 1-800-200-9977
Email: FLP@ICFAIUNIVERSITY.IN
Website: www.flexible.icfaiuniversity.in