How SAP is Pushing The Digital Commerce Envelope
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Sauvik Banerjjee, CTA, SAP – Hybris Omni Channel commerce Solutions
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How SAP is Pushing The Digital Commerce Envelope
- 1. The Art of the Possibility – Retailers aspiring to be Omni Channel Presenter: Sauvik Banerjjee Global CTA SAP-Hybris Omni Channel Solutions Youtube Link: Art of The Possibility https://www.youtube.com/watch?v=wxY8syq_FfI Guardian UK link- Life of a connected Consumer (Art Of The Possibility) http://www.theguardian.com/sap-partner-zone/2015/may/01/connected-exerience-consumer-journey-technology
- 2. 2 Global Trends Growth in B2C e-Commerce sales by 2018 One third of all retail sales 29% B2C e-Commerce sales in Asia Pacific 2017 $1,052.9 Bn $2.357 Tn B2C commerce sales worldwide by 2017 37.4% B2C sales world wide by 2018 Asia Pacific Share in Source: e-Marketer + Statistics Portal The highest growth of ecommerce will be in China and India
- 3. 3 Indian e-Commerce Market Trend Indian e-Commerce market expected growth rate 3% Indian E-tailing market share of the total retail market by 2020 200 Mn Social Media users of India which can be a big channel to engage and understand consumers 60 - 70% $76 Bn Potential size of India’s e-Tailing market by 2021 5x Growth in Women influenced sale in e-Commerce market Apparel and electronics remain the most popular categories people buy online 1 2 CoD is the most preferred payment mode for Indian consumers 3 EMI and use of wallet will grow steadily 4 The share of online spending via mobile devices is growing Apparel and electronics remain the most popular categories people buy online $8.5bnOnline shopping of physical goods in India will grow in 2016 Source: Gartner + Technopak + Others
- 4. Allisa Winter Allisa Winter Loving my new look thanks to #LuxFashion! Check it out at @LUXFASHION!
- 5. Lux Fashion Lux Fashion Check out what’s trending right now at Lux Fashion! Runway looks for less!
- 6. Stop in and Pick up your new dress! Lux Fashion Beacon Found
- 7. Stop in and Pick up your new dress! Lux Fashion Beacon Found Come in now for 5% off you purchase! USECOUPON NOW Lux Fashion
- 9. Look Creator
- 14. APIs SAP HANA OtherFMS SAP EWMForecasting Hybris marketing Customer analysis Predictive analytics Merchandizing: Personalization, dynamic content Customer data management CRM Sales (Cloud for Sales) CRM Service (Call center) Digital goods email Digital ads web PDV Call center printmobile socialmarketplace search In storeConnected devices sms/notification s @ Marketing Ventes Master Data Platform Customer experience Order management Omni commerce Logic Hybris Commerce & Experience Platform Commerce Billing Service Modular, modern, integrated architecture for an Omni – Channel Vision
Editor's Notes
- I’m at home and I see a sponsored ad on my phone on my Facebook timeline my favorite celebrity, Alisa Winter. Look, she’s, wearing a trendy dress from Lux Fashions that really catches my eye and I love it! I’m going to click on this photo…
- ON the LUX Facebook page I see what else is Hot right now…
- I really love this dress, so I’ll save it to passbook! Because I did this, the dress FINDS ME later in the day by an alert on my phone. Why then? I just passed a geo-fenced area for Lux Fashion Boutique and my dress is saved in passbook.
- This is it, I’m going to use the coupon they are giving me, because I’m right there! But I do want to try on the dress..
- As I enter the store I decide to check in on Swarm- social app from Four Square (which also posts to my Facebook timeline) to let my friends know that that I’m shopping and might want their opinions quickly
- I’m now looking for THE dress. I’m greeted by Mya, a sales associate, carrying an iPad. Mya helps me find the dress and as we’re walking to a fitting room Mya tells me about Lux’s new program to capture body measurements and then I can use this in my profile in store or when I’m online so that I know that I’ll get more relevant offers and suggestions in my size! If I opt in today I’ll get a free 30-minute consultation with a personal stylist. But even if I don’t, Mya can help me personalize my “look”. She pulls up this “look creator” to see what types of styles might be great for me. Mya uses my input on the app and shows me several other looks that might be interesting… Now I’m really excited, and can try on even more great looking outfits!
- The ipad on the wall shows me even more of the looks that I liked on Mya’s iPad Lux is GREAT at this because of 1-1 personalized marketing offers based on predictive analytics
- Mya knows exactly what I want to purchase form the fitting room app and shows me the total and again, more possible recommendations for accessories or other items pop up. Hmmmm., maybe that’s for another day. Mya finishes my transaction right there at the fitting room without any lines! Now THAT’S REALLY NICE!
- I’m going to pay for my purchase with ApplePay. So I just put my mobile phone over Mya’s device and I’m done.
- Now, when Gillian goes into the store, Mya knows her by name (Lux’s beacon technology alerts her) and Gillian knows that Mya or any other sales associate at Lux knows what she likes HOW? Because all of the information on Gillian's interactions with Lux are right at her fingertips! And what new ways interacting with Gillian can Lux decide to do? What about using this for subscription – like Stitch Fix? Send Gillian offers for abandoned styles Use what posted on social media and use that information to even better target Gillian with timely and relevant offers in the future! All of this is technology that is either in use or in test mode at retailers around the globe today and can be powered by SAP to enhance your omnicustomer experience in the future. No matter where you are going,… SAP can help you get to the omnicustomer experience that your customers are demanding today