Multi-channel marketing allows retailers to reach customers through multiple sales channels. The document discusses various retail channels including internet, catalog, direct selling, television home shopping, and automated retailing. It also covers the benefits of using a multi-channel approach, such as overcoming limitations of individual channels, increasing customer satisfaction and loyalty, and gaining insights into customer shopping behavior. Some challenges of effective multi-channel retailing mentioned are providing an integrated shopping experience, managing different distribution needs and information systems, and reducing channel migration.
Distribution channels marketing management pptGanesh Asokan
Distribution channels - their Nature and importance of channels, Channel behavior & organization, Channel design decisions and Channel Management decisions.
Presentation done by the management students of D.G Vaishnav school of management for marketing internals..
Industrial Market is another name for B2B (Business to Business) Markets.
This presentation focuses on
1. Segmentation Variables for Business Markets
2. Effective Segmentation Criteria
3. Steps in Segmentation Process
Distribution channels marketing management pptGanesh Asokan
Distribution channels - their Nature and importance of channels, Channel behavior & organization, Channel design decisions and Channel Management decisions.
Presentation done by the management students of D.G Vaishnav school of management for marketing internals..
Industrial Market is another name for B2B (Business to Business) Markets.
This presentation focuses on
1. Segmentation Variables for Business Markets
2. Effective Segmentation Criteria
3. Steps in Segmentation Process
Distribution Channel
Management of Distribution Channel
Need of Distribution Channel
Need for Channel Management
Channel Partners and their Functions
Difference between Distributor and Wholesaler
Choice of Distribution System
Distribution Strategy
Factors Affecting Effective Management of Distribution Channels
Channel Conflict
Conflict Resolution
Motivating Channel Members
Selecting Channel Partners
Evaluating Channels
Channel Control
Retail Shopper Behaviour, process of consumer buying in retail, Need recognition, stimulating need recognition, information search, types of buying decision
Multi Channel Marketing, Cross-Channel Management, Customer Touch Point Management: Interacting with prospects and customers via various platforms to make it easy for a customer to buy or order or be informed.
Distribution Channel
Management of Distribution Channel
Need of Distribution Channel
Need for Channel Management
Channel Partners and their Functions
Difference between Distributor and Wholesaler
Choice of Distribution System
Distribution Strategy
Factors Affecting Effective Management of Distribution Channels
Channel Conflict
Conflict Resolution
Motivating Channel Members
Selecting Channel Partners
Evaluating Channels
Channel Control
Retail Shopper Behaviour, process of consumer buying in retail, Need recognition, stimulating need recognition, information search, types of buying decision
Multi Channel Marketing, Cross-Channel Management, Customer Touch Point Management: Interacting with prospects and customers via various platforms to make it easy for a customer to buy or order or be informed.
Presentation first given at the Digital Health Summit Turkey, Istanbul, 11 – 12 September 2012. This was the first event of its type in Turkey with representatives of all major healthcare stakeholders: HCPs, patients, pharma, payers, government, academia, regulators, digital agencies and the media. Some 200 delegates participated.
http://www.ptms.com.tr/
The Ten Step Guide to Creating Your Multi-Channel Marketing Strategy Netplus
With so many choices, channels and constraints how do you prioritize your budgets and resources to maximize the impact of your interactive marketing?
This webinar will cover how to:
• Get buy in from key stakeholders
• Construct concurrent or consecutive programs so they support and enhance each other
• Prioritize efforts across channels based on what really matters
• Separate test budgets from working budgets
• Develop and execute actionable dashboards
• Deciding which channels make sense for the audience and content
Speakers
Robin Neifield, CEO, NetPlus Marketing
A vertical marketing system (VMS) is one in which the main members of a distribution channel - producer, wholesaler, and retailer work together as a unified group in order to meet consumer needs.
Horizontal Marketing System is a merger of firms on the same level in order to pursue marketing opportunities.
By working together, companies can combine their capital, production capabilities, or marketing resources to accomplish more than any one company could alone.
hybris SAP and IBM Retail Webinar presentation - How Brands Get Strongest ROI...Tero Angeria
There are many technological advances to reinvent retail and they can be surprisingly cost-efficient. From intelligent and engaging video content on in-store screens, to a customer journey crossing social and mobile touch points. All these innovations can help to merge online with offline and are adaptable to brands of any size and commerce maturity but the main question is: How do you benchmark your business and stay ahead of the competition?
In this live event we discussed the retail industry trends and IBM’s proposition for a strong ROI with hybris SAP Commerce.
AGENDA:
1. Retail Industry Trends
2. IBM’s proposition for retail using hybris SAP commerce
3. hybris Express
An increasing number of consumers today are treating the physical store like a “showroom”: trying out new products and proceeding to buy the product online at a lower price.
In this session, iQmetrix will discuss interactive retail technology and how improving the in-store experience can help to convert shoppers, initially bent on showrooming, into buyers. They will also discuss how retailers can develop an “omnichannel” experience by selling to consumers on all channels (online, mobile and in-store) simultaneously.
The charge from Target was to deliver recommendations for improving the relationship between Target's retail stores and online website. In addition, shopping behaviors of the cross-channel consumer were to be considered while developing recommendations. Each MKT 301 class was broken into 7 groups to deliver their own report. After these reports were delivered, leaders from each group formed a 7-person team, who created a presentation for Target executives. This presentation is from Spring 2010 MKT 301 Section B at Miami University.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. Retail Channels
The
way the retailer sells and delivers
merchandise and services to its customers
Internet Channel
Catalog Channel
store
internet
catalog
direct selling
TV home shopping
Automatic
89.89%
Direct Selling
Television Home Shopping
Automated Retailing
0.90%
4.70%
0.50%
0.90%
3.10%
3. Internet Retailing
AKA
Online retailing
Electronic retailing
E-Retailing
Retail
channel in which the offering of
products and/or services for sale is
communicated to customers over the
internet.
Retailers using this channel dominate
4. Internet Channel Info.
Facts
Accounts for 10% of retail sales
¼ Look up Basic information about stores
22% research
merchandise
21% compare prices
21% download coupons
for use in stores
5. Catalog Channel
Non store retail channel in which the retail offering
is communicated to customers through catalogs
each year.
Main products sold through catalogs
Beauty products
Drugs
Computers and software
Clothing and accessories
Furniture
Books and magazines
Music
6. Catalog Channel Info.
1.3%
of catalogs result in a direct sale
3%
of 80 million tons of paper used to
produce. More than magazines or books.
View
by many as a waste
of resources
Declining
Role
in market share
changing to drive
traffic to the internet
7. Direct Selling
A
retail channel in which sales
people interact with the
consumers face-to-face in a
convenient location, either at
the consumers home or at work.
Sales person explains FAB of
product to consumer
Very costly to train and maintain
information on products
8. Direct Selling Info.
$30 billion US; $100 billion World Wide
Two types of Direct selling
Party Plan system – Throw a party to
sell products
Multilevel system – Independent
business people recruit other people
to become distributers under them
Watch out for pyramid schemes
9. Direct selling Info
Almost
all 14 million people working in
direct selling are independent agent.
Largest Categories
Personal care
Home and family
Wellness
Leisure
Educational items
10. Television Home Shopping
A
retail channel in which consumers
watch a television program that
demonstrates Merchandise and then
places orders, usually by phone internet or
the TV remote
11. TV Home Shopping Info.
Infomercials
- are programs dedicated
that mix entertainment with product
demonstrations then solicit orders place
by phone. 30 to 60 mins
Direct
response advertising – one or two
min advertisements on TV or radio
offering opportunity to order.
12. TV Channel Info Cont.
Top
Retailers
HSN
QVC
Shop NBC
Jewelry Television
Majority
of viewers who actually watch
don’t do it regularly nor actually purchase
products or services
13. Automated Retailing
Is a retailing channel in which merchandise or
services are stored in a machine and
dispensed to customers when they deposit
cash or use credit.
Vending machines are typically placed in
convenient , high-traffic locations such as
workplaces, malls, airports, or universities.
14. Auto. Retailing Info.
Airports
Show case
ZoomShops
Sony Products
Proactive
Rosetta Stone
Local
Redbox DVD rental
Soda and Candy Machines
15. Store Channel Benefits
Touching
Personal
Risk
and feeling
service
reduction
Immediate
gratification
Entertainment
and social experience
Browsing
Cash
payment
16. Catalog Channel Benefits
Safety
Convenience
Reference off coffee table
Take it to the beach
Internet
through cell phone provides
dipping into this channel
17. Internet Channel Benefits
Broader
and deeper assortments
More
timely information for evaluating
merchandise
Personalization
Cookies
Memberships
Format information
18. Net Channel Benefits Cont.
Side
by side comparison
Instant alternatives
Live chats
Recommendations
ATG has number crunching soft ware that
recognizes characteristics of times of
day, gender location in consideration
iShop
19. Net Channel Issues
Loosing
sales to applications that find the
lowest price
Perceived risk with electronic shopping
Credit cards and internet concerns
CC
companies offer protection
Potential privacy exposure
Breaches kills retailers reputation
Data mining and how its used or sold
20. Benefits of Multi Channel
Retailing
Overcoming
format
the limitations of an existing
Increase assortment
Low cost, consistent execution
Current information
Increase
loyalty
customer satisfaction and
22. Benefits of Multi Channel
Retailing Cont.
Gaining
insight into customers shopping
behavior
Up-sell other products
Cookies develop patterns for
recommendation
Expanding
market presence
Limited retail locations
Rural market access
23. Benefits of Multi Channel
Retailing Cont.
Building
priority information about
consumer behavior and purchase history
Conventional cant link purchases to
purchases
Unique
“how-to” knowledge about
coordinating operational activities
Synergistically coordinate different
channels
24. Other Multi-Channel Retailing
Issues
Which
channel has the lowest cost
Typically E sells
Can be more expensive than a outlet
Website
development maintenance
Advertising
Distribution System
Dedicated warehouses
High level of returns
25. Other Multi-Channel Retailing
Issues
Will manufactures bypass retailers and sell
directly
Disintermediation occurs when manufacturer
sells directly to consumers, bypassing retailers
Why wont this happen
Retailers have more experience in marking to
the end consumer
Provide a broader array of products
Timing and matching of different manufacturer
products
Loss of support of retailers
26. Challenges of Effective Multi
Channel Retailing (CEMCR)
Consumers want recognition in
all channels
Use one channel to
communicate the other
channels through cross
promotion
Cross expenditures
Warehouse at stores
Returns at stores
Store Pickup to save on shipping
costs
27. Challenges of EMCR
Broken Down
Providing an integrated Shopping experience.
Distribution center needs are different
DC becomes a ware house as well
Marketing plan changes
Information system integration
Store information system Product centric
Non-store information systems Customer Centric
28. Challenges of EMCR
Market trends
Walmart started with a separate
management concept when it started
www.walmart.com
JCPenny had everything separate when it
started its on line store.
Originally managed by network specialists
Since has realized integration is the key
Separate marketing, warehousing and
promotion.
Since has realized integration is the KEY!
Some retailers out source for online channel
management
Limits competitive advantage
29. Challenges of EMCR
Supporting M Commerce
The purchase of goods and services through
mobile devices
Predicted to be $120 mil. 8% of e-commerce
Hardware limitations
ESPN has mobile specific site
Store applications is a growing trend
Macy’s iShop browsing of 12 departments
Scrolling wheel allows fine tuning
Then with two click you can have it sent to a
store or your home.
Also used as a promotional tool
Point out clearances, sales etc. to draw business
30. Challenges of EMCR
Organizing for Multi-Cannel Retailing
Select complete integration
Select different organization or each channel
Same product at the same prices
Same promotions and sales
Allows tailoring to the specific channel
Requires management of each market
In selecting which to deploy must consider
Customer database
Consistence
Brand image
Pricing
Merchandise assortments across channels
31. Challenges of EMCR
Organizing for Multi-Cannel Retailing
Centralized customer database
Allows exploitation of consumer data to
improve the shopping experience
Allows better understanding of What the
consumer wants
Allows for seamless transition between channels
Brand image
Gives new media to “Brand“.
Matching of brand image
important
Reduces consumer feeling Lost
32. Challenges of EMCR
Organizing for Multi-Cannel Retailing
Merchandise Assortment
Okay to have different assortment in each
channel
On line typically have a deeper and broader
selection
Easier to carry product that doesn't have broad
appeal
Does your product or store need coverage of
the touch and feel nature of humans?
Stores
Does your product or service do better in “lookand-see”?
On-line
33. Challenges of EMCR
Organizing for Multi-Cannel Retailing
Pricing
Competition may require pricing
variance
On
line VS store
Barn’s and Noble has lower prices to
compete with Amazon
Location
vary pricing due to local market
Oriley Auto parts varies it price to cover
different shipping costs and what the market
expects
34. Challenges of EMCR
Organizing for Multi-Cannel Retailing
Reduction of Channel Migration
Channel migration is consumers
collecting information about products on
their channel then going to a competitor
to make the purchase.
78 % of people will check a web site then
go to a retail outlet.
8% Shop at stores then go to purchase
online
Two approaches to reduce
Offer uniquely relevant information based
on preparatory data the retailer has
collected on the consumer
Promote private label merchandise that
can only be purchased from that retailer
35. Multichannel Shopping in the
Future
Evolve or die
Retailing is ever changing and if a retailer don’t
change with the times they may fall behind
Chips in Store cards to alert store personnel of
the nature of the consumer purchasing habits
Simulators for how you would look or use the
product on mobile devices
Small devices in store retail associates can use
to look up specifics of a products
3D picture that can be manipulated with a
mouse and keyboard
36. KEY TERMS
Automated retailing
E-tailing
Online retailing
Catalog channels
infomercials
Party plan system
Channel Migration
Internet retailing
Pyramid scheme
Direct-response advertising
Live chat
Retail channel
Direct selling
M-commerce
Share of customers
disintermediation
Multichannel
retailer
Television home
shopping
Electronic retailing
Multilevel system
Vending machines
37. Assignment 1
Retail Channels
Please make a Prezi on the different retailing
channels. You will want to provide Examples of
each not provided in the book. Please explain
why that retailer may have chosen that
particular channel. Include:
Internet channels
Catalog channels
Direct selling
Television home shopping
Automated retailing
38. Assignment 2
Benefits Offered By Each Retail channel
In a Blalberize or Comics Life, please chose two
retailers and compare the channels they have
chosen to utilize. You will want to include:
Store channel
Catalog channel
Internet channel
The concerns related to each channel and
how they may over shadow the benefits of
each
39. Assignment 3
Benefits of Multi-Channel Retailing
In Photo Peach or Prezi, create your story on the
benefits of multi-channel marketing. Choose two
examples of retailers; One that could benefit from
adding and one that utilizes multi-channel marketing
to
Overcome the limitations of an existing format
Increase customer Satisfaction
Gain insight into consumer shopping behavior
Expanding market presence
Building a strategic advantage
In the retailer not using multi-channel
marketing, explain how it is hurting them. With the
retailer using the multi-channel marketing show how
they are stronger than the similar competition.
40. Assignment 4
Other Multi channel Retailing Issues
In Prezi, or a Power Point explain what
channel has the lowest cost and provide an
example of a company that uses that
channel.
In the same Prezi or Power Point, provide an
example of a retailer who has bypassed
retailers and sells directly to consumers.
Explain why they may have chosen to do so.
41. Assignment 5
Challenges of Effective Multi-Channel Retailing
Interview a local business that utilizes multi-channel
retailing and make a video or audio.
You will want to cover how they are using multichannel retailing to intergrade the shopping
experience
Has M Commerce been a positive or negative effect
on their business
Has it created a centralized customer data base
Has it effected their brand image
Has their merchandise assortment grown as a result
What kind of pricing effect has it had on them
Have they notice a problem with channel migration
how that affect them
42. Assignment 6
Multi-channel shopping in future
Here
you will want to use Photo Peach or
Comics Life to provide six example of the
future of multi-channel marketing and
how it has altered the experience.
Include things that make you say “WOW!
I love how this allows me to understand
the product or service more.” Since the
internet is the “future. Finding those
examples on-line retailers is probably the
easiest.