DIRECT MARKETING CHANNELS

1. DIRECT MARKETING CHANNELS
Kusuma H G
1st M.Com
Under the guidance of
Sundar B. N.
Asst. Prof. & Course Co-ordinator
GFGCW, PG Studies in Commerce
Holenarasipura

2.  Content
Introdution
Direct marketing channels diagram
Benefits
Ethical
Advantages
Disadvantages
Distrubution

4. What is Direct Marketing Channel ?
The process of selling directly to the end buyer without any
intermediaryIs caalled direct marketing channel.
it is a channel free approach to distribution wher a company wants
to connectWith the end customer directly. The internet and new
media are perfect for direct marketing.
For expel ; the business model followed by low cost airlines where
the internet. It also beneficial for the airlines which capture data
that will be used for marketing research Or loyalty schemes

5. The below diagram shows the breakup
of direct marketing channels,
direct mail
newspapaper
magazines
radio
syndicated tv
cable tv
spot tv
broadcast tv
other national media
internet
how your custotomer want to be contacted
direct mail
newspapaper
magazines
radio
syndicated tv
cable tv
spot tv
broadcast tv
other national media
internet

6. DirectMarkettingChannelS
 Magazing & newspapers
 Insert media
 Syndicated mailing
 Email compaigns
 Telemarketing
 Sms
 Social media
 Voicemail marketing
 Direct respons radio

7. Direct marketing channels
explanation
* Magazines and
newpapers
magazines and newpapers ads
convey direct respone message to
measurable groups of audience
in a package together with
various advertisements and
editorial matter

8. *DIRECT MAIL
Direct mail is shipped to prospects depending
on criteria like age, income place, occupation,
purchasing pattern, etc. direct mail consists of
advertisling circulars, catalogs, CDS, pre-
approved credit card applications, etc. some
advantages of direct mail are expect, flexibility
of formate and timing and measurability

9. TELEMARKETING
In this the marketers
communicates with customers
on the phone. The key
advantages to business owners
is higher lead generation, which
helps businesses boost sales
volume and client base. The
most successful telemarketing
providers concentrate on
generating more qualified
prospects that have a greater
possibility of getting converted
into actual sales.

10. SMS
A lot of companies have started to
use sms as a means to market
their products and services to
customers. Laws and regulations
forbid sales of phone numbers, so
mass textings arbitrarily are not
allowed. Nevertheless, companies
ask consumers for their phone
numbers consent to text them with
promotional information. This is a
fantastic approach too lure them to
return or do more business with
you.

11. SOCIAL MEDIA
A number of business have started
using social media to convey their
messages. Consumers can link to your
business and you can even seek out
potential prospects to “friend” or link.
Broadcasting message through the
network can help you tell others about
events, sales new releases, new services
or changes in your business
For example ; whatsapp instargram
twitter flipkart etc

12. VOICEMAIL MARKETING
It has surfaced out of the market
prevalence of personal and business
voicemail systems voicemail.
Marketing offered an economical
way to access people directly, by
voice. Misuse of marketing uses of
voicemail led to loads of
“voicespam”: and motivated several
states to pass laws refulating
consumer voicemail marketing.
Lately, organizations have
implemented guided by live phone to
achieve customized business to
business marketing previously
restricted to telemarketing.

13. EMAIL- CAMPAIGNS
IN the area of digital media,
numerous businesses use
emai exactly as they use
mail. Circulating a message
by email eliminates the
expense of printing and
mailing, and thud is cheaper
than a print mail campaigh

14. DIRECT RESPONSE
RADIO In this advertisements
include a call to action
having a certain tracking
mechanism is a “call now”
prompt with a toll-free
telephone number or a
unique web link. Response
to the adverstisement can
be tracked in terms of
calls, orders, sales,
consumers, leads and
profits which originate
from the broadcasting of
those adverstisements

15. Benefits of direct marketing channels
Increase
consumer
loyalty
Flexible
targeting
Cost
effectiven
ess
Quick
delivary
Testing
capablity

16. DIRECT CHANNELS OF
DISTRIBUTION
1. Door to door
2. Chain store sales
3. Courier or post office sales
4. Direct online selling
5. telemarketing

17. Direct marketing Advantages &
Disadvantages
ADVANTAGES
Focus limited resources on targeted
promotion
Can personallise the marketing
message
Relatively easy to measure response &
success
Easy to test different marketing
messages
Cost effective if customer database is
well managed
DISADVANTAGES
Response rates vary enormously
Ineffective campaigns can be costly
Negative image of junk mail &email
spam
Databases expensive to maintain
&keep accurate

18. Direct marketing ethical
o Ethical conduct
o The offer
o Presentation
o Right of withdrawal
o Idenity of the market
o Respecting consumer wishe
o responsbility

19. conclusion
If business is good,this is the perfect time to test new media options, and
gain new customer, market share and sales
If business is soft, you to test new media opportunities, because your
existing methods are not results you seek

20. bibliography
1 Introduction to Direct marketing channels (Retrieved from,
https://directiveconsulting.com/resources/ glossary/direct-marketing/
2 https://dxprint.com/2017/04/06/how-direct-marketing-can-improve-your-business/