The document outlines the members of Group No. 3 and discusses the importance of physical distribution and channel decisions in marketing management. It also defines marketing channels and describes their various functions like bringing buyers and sellers together, creating customer value, and making products available. The document notes that effective channel design and management is important to achieve goals like market coverage, cost-efficiency, and minimizing customer effort.

1. Group No. 3
• Arun Kumar V. K
• Deepa Rose Jacob
• Molamma Abraham
• Jerry Jose
• Kichu V John
• Rithvik R Nair
• Rohit Nair

2. 
Physical distribution has become more
dynamic.

It
aims
to
maximize
customer
satisfaction.

Physical distribution and channel decisions
are critical in marketing management.

3. “an array of exchange relationships that create
customer
acquisition,
value
consumption,
products and services.“
in
and
disposition
the
of

4. "All
the
organizations
through
which
a
product must pass between its point of
production and consumption"
Producers
Intermediaries
Customers

5. “It
is
an
organized
network
interconnected
organizations
agencies
in
involved
the
process
of
and
of
making a product or service available to
customers.”

6. CHANNEL OPTIONS


Option-1
Direct marketing without middlemen.
Option-2
Indirect marketing with the use of
middlemen.

7. Bring buyers and sellers together.
 Make products or services available to
customers at convenient time.
 Producers cannot deal directly with
customers.
 Awareness creation
 More profitable sales.


8. 
Producers
can
concentrate
on
core
activity.

Bridging the gap between customers and
producers.

Reduce the number of transactions and
thus transaction costs.

9. 
Facilitate selling by being physically close to customers

Provide
distributional
efficiency
by
bridging
the
manufacturer with the user, efficiently & economically

Break the bulk & cater to the tiny requirements of buyers

Assemble products into assortments to meet buyers need;
match „segments of supply' with „segments of demand‟

Look
after
logistics
a
part
of
physical distribution/
marketing

10. 
Facilitation

Information

Promotion

Negotiation

Transfer of title and ownership

Holding the inventory and sharing risk.

Finance

Providing pre-sale and post-sale services.

Change agents

Warehousing and transportation

Market feedback and intelligence.

11. 
…create time, place, possession and
information utilities.
TIME
PLACE
POSSESSION
Information
3 21 57
1
9 24
7
Creating utilities for customers.

12. Nature of product
 Nature of customers
 Middlemen consideration
 Company consideration
 Market consideration
 Competitor‟s channel


13. 
Effective coverage of the target market

Efficient cost-effective distribution

Ensuring that consumers incur minimum exertion in
procuring the product

Helping
the
firm
to
carry
on
manufacturing
uninterrupted, confident that the channels will
take care of sales.

Partnering the firm in financing & sub-distribution
tasks.

14.  Link producers to buyers
 Convert potential buyers to profitable
customers
 Achieve targeted service output levels

15. 
Provide distribution efficiency

Provide salesmanship

Help in price mechanism

Look after a part of physical distribution &
financing

Assist in merchandising

Provide market intelligence

Act as change agents & generate demand

Take care of the flows involved in distribution

16. 
Provide pre-sale & after sale service

Assist in sales promotion

Assist in merchandising

Assist in introducing new products

Assist in implementing the price mechanism

Assist in developing sales forecast

Provide market intelligence & feedback

17. Manufacturer
Wholesaler
Retailer
Consumer

18. LEVELS OF CONSUMER
MARKETING CHANNELS

19. CHANNEL DESIGN DECISIONS

20. SERVICE OUTPUT LEVEL

21. CHANNEL MANAGEMENT
DECISIONS

22. 0 LEVEL

26. HOW DOES IT WORK?

27. SERVICE OUTPUT

28. TRADE PROMOTION TOOLS

29. 1 LEVEL

33. SERVICE OUTPUT

34. TRADE PROMOTION TOOLS

35. 2 LEVEL

39. SERVICE OUTPUT

40. TRADE PROMOTION TOOLS