Unlike traditional marketing that aims to disrupt and interrupt customers, permission marketing focuses on growing the business organically by gaining customer permission to send them information. It relies on customers becoming brand ambassadors who bring in new customers through word-of-mouth, increasing lifetime customer value. Permission marketing requires careful multi-stage integration planning to change conventional marketing models in a way that respects customer attention spans and avoids spamming.
Digital Marketing Mix : Challenges & ImplicationsPriyanka Gautam
This presentation introduces the online marketing mix concept. It takes you through the challenges faced with the digital marketing mix and how 7P's of marketing are applied in the digital arena.
Digital Marketing Mix : Challenges & ImplicationsPriyanka Gautam
This presentation introduces the online marketing mix concept. It takes you through the challenges faced with the digital marketing mix and how 7P's of marketing are applied in the digital arena.
How to Transform CPG Performance with Category Focused Digital Shelf AnalyticsJosephine Mathar
Everyone talks about the boom in e-commerce, but how do you turn e-commerce insights into your brand's superpower? This presentation was delivered by e.fundamentals and the Emerson Group in a recent webinar with Progressive Grocer where they explored how to get category focused, including many actionable tips and takeaways to help CPGs act faster than their competitors and win.
This ppts describes the application of traditional method of segmentation, targeting & positioning in the digital arena and tools that are used for STP
Marketing communication is the means by which firms attempt to inform, persuade, and remind consumers, directly or indirectly, about the products and brands they sell.
How to Transform CPG Performance with Category Focused Digital Shelf AnalyticsJosephine Mathar
Everyone talks about the boom in e-commerce, but how do you turn e-commerce insights into your brand's superpower? This presentation was delivered by e.fundamentals and the Emerson Group in a recent webinar with Progressive Grocer where they explored how to get category focused, including many actionable tips and takeaways to help CPGs act faster than their competitors and win.
This ppts describes the application of traditional method of segmentation, targeting & positioning in the digital arena and tools that are used for STP
Marketing communication is the means by which firms attempt to inform, persuade, and remind consumers, directly or indirectly, about the products and brands they sell.
Evolving a wearables marketing strategy in 2015Prayukth K V
How marketers can work towards integrating wearables such as Apple Smartwatch, Googles Glass and personal healthcare devices into their marketing gameplan
The purpose of this plan is to find the right actions to develop a strategy in order to access the Moroccan or Thailand market, solving cultural differences and other challenges. Collecting information about the target market is a key ingredient to identifying challenging external factors such as language, culture, amount of competitors and market environment in general Lack of knowledge or familiarity with the target market environment, customer needs, business culture and competitors might mislead us in this process of Moroccan and Thailand entry.
this is a slideshow prepared for graduate students aimed at helping them learn about swot analysis, attempt a quick personal swot analysis and also to prepare an action plan using a ready made grid.
How to make a website: discover, define, design, develop, deploy. It’s a familiar framework for most of our project processes. Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we’re already doing? Walk through a a typical website project to find out how content strategy fits (and why it will make you so happy!)
Even if you already know what a SWOT analysis is and what it’s used for, it can be tough to translate that information into something you can action.
It can also be hard to examine your own business with a critical eye if you’re not entirely sure what you should be examining.
Reading an example SWOT analysis for a business that is either in your industry or based on a comparable business model can help get you started.
All of our SWOT analysis examples are based on real businesses that we’ve featured in our gallery of free sample business plans on bplans.com
The following 6 examples are
broken into three parts:
1. A quick introduction to the company.
2. The company’s SWOT analysis.
3. Some potential growth strategies for the company based on what’s revealed by the SWOT analysis.
Developing a successful digital marketing strategy - Part 1 (high level)Durgesh Kaushik
Quick notes on how to go about building your digital marketing strategy. Describing the importance of social media, content marketing, marketing automation, performance marketing, net promotor score and digital marketing infrastructure for start-ups.
Switch on your B2B customer experience strategyTomorrow People
B2B Marketing Leaders Gather to Share insights
NOTES- Participants at London Tech Weeks “Switch on your B2B mobile content strategy” discussed research and strategy on how to take advantage of mobile capabilities, what techniques can be used, Mobile customer experience and what is working best for B2B organisations.
Areas Covered
Why the current customer experience is broken
How mobile can be a powerful extension of your brand and marketing.
The current customer journey
The fully mobile customer journey
How to engage your audience through the customer journey
Customer experience is the new marketing
Gaining a better customer insight
Capturing critical data along the customer journey
Technology integration: API’s, Marketing automation, CRM
Success metrics (adoption, engagement and conversion)
“For marketers, mobile is the biggest opportunity of our time to give consumers the exceptional discovery, engagement and purchasing experiences they demand.” (Mobile Marketing Association, 2017)
Mobile content is both a great opportunity and a threat to many marketing professionals. How best to take advantage of a device business users check multiple times an hour, making them a real-time tool in driving brand awareness and target their prospects or channel partners to ensure their mobile marketing works effectively.
“The event hosted by strategic partnering firm Tomorrow People and Contento their mobile customer experience service took a tactical look at how to encounter the advantages of a mobile audience and how to redefine current materials for mobile usage."
Juliann Grant of Telesian Technology and Scott Sommer of Jacobs Engineering discuss pre and post-sales strategies that build a bridge between marketing and sales. This presentation was delivered at the 3rd Annual Marketing and Sales Summit in 2008.
Overview of how to create a digital media profile framework and how to overlay your media mix (Owned, paid and earned) whilst developing a focused digital strategy
Building Detailed Marketing Profiles to Drive Better SalesJuliann Grant
In this presentation, With all the distractions and rising level of messaging noise out there, how can you make your brand successfully stand out in the crowd? And how likely is it for your sales representative to go in to a new prospect meeting with a high degree of confidence that previous marketing programs/messages have been seen and heard?
Similar to Marketing Strategy - Digital - For Refurbished Wearable Category (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Marketing Strategy - Digital - For Refurbished Wearable Category
1. Marketing Strategy
Refurbished Wearable Devices
Permission Marketing
Interruption/Disruption
Marketing
Focus of customer
wallet share than
market share
Getting Customer
Attention Span
Why Move Beyond Regular
Marketing?
Fight for market
share
Customer Attention
Span is shorter
Frequency is costly
Too much disruption
already happening
Situational Level
The Brand Trust Level
The Personal Relationship
Level
The Points Permission Level
Opportunity Seekers
Points liability model
Point chance model
The Intravenous Level
Purchase On Approval
Unlike the interruption/disruption usual marketing techniques, permission marketing aims at growing the business organically and legitimately
The customers work as the brand ambassador for the brand invoking new customers and increased LTV
Increased X marketing
returns
Higher attention spans
More permission to send
information
No Spamming
Stage wise integration
planning is required
Changing the conventional marketing models/techniques
2. Marketing Strategy
Refurbished Wearable Devices
Products
Category
Smart Watches Tracking Bands
Fashion
Statement
Fitness Tracker
Sports Tracker
Sync Data from
other gadgets
Health
Monitoring
Gauge of
Alertness &
Energy levels
Navigation tools
Media devices
Communication
gadget
Product
Attributes,
Benefits & Values
Aspirational
Need
Social Need Status Need
3. Marketing Strategy
Refurbished Wearable Devices
Decoding Portal X Customers
Conscious
buyer
Price sensitive
Gadget Hopper
Socially active
Active shopper
Variety Seeker
Transforming User Journey
Brand Assurance
Product Assurance
Functional
Assurance
Warranty
Returns
After sale support
Easy Disposal
Buy Back
?
Building
Customers
First Time Buyer
Data Base Gathering
Building Loyalty
Customer LTV
Portal X attributes, benefits
and values
Customer Building Attributes
Portal X
4. Marketing Strategy
Refurbished Wearable Devices
Marketing Product – Refurbished Wearable Devices
Functional &
Technical Product
Emotional Need
Satisfied
Market Universe Implications
Fitness tracker, sports
tracker
Health & satisfaction Conscious middle to
upper class working
executives
Low pricing, easy
acceptance, create a
culture
Gauge for alertness and
energy levels
Safety, thrilling, new
experience
Couples, professional
athletes
Highly accessible,
anytime device
Media device &
communication gadget
Convenience, saves time,
affordability
Professionals, business
oriented people
Benefits, features to be
sold, Niche market
Fashion Statement Show-off, status
requirement achieved
Young teenagers going to
colleges
Marketing size increases,
value perceived may drop
Marketing Universe to be targeted? – SEC A, B+, B, C+ (Young students, working professionals, other professionals)
Communication – Pricing point, usability, features, benefits & attributes of products and lifestyle
Category – High-end lifestyle product for ambitious people looking for status upgradation
5. Marketing Strategy
Refurbished Wearable Devices
Marketing Channel Strategy
POS – Website
Too generic content
strategy!
Focus on category
creation, segmentation
and value enhancement
through content not
mere promotions
Facebook Application to
create point based model
strategy for customer
acquisition and retention
Only mirror Facebook
Content!
Focus on creating
customer support
solution through twitter
by flashing handle on
digital as well physical
properties (orders)
One stop solution for
queries and redressal,
easy tracking and
building CRM
Generic software made
videos!
Portal X needs a face to
promote brand as well
products
In-house videos
showcasing product,
brand, working and
customer benefits
SEEING IS BELIEVING
Limited presence!
Great platform to
enhance cultural and
brand upliftment
Make TG aware of the
brand plus deals that
would save them money
Portal X
6. Marketing Strategy
Refurbished Wearable Devices
Campaign Strategy Example
Campaign Platform
Content Targeted @ TG
User Support, CRM, Query
System
POSBLOGS – Content centred at
products, maximum
utilization, taking care and
disposing/buy back
Paid Ads – Google + Facebook
Calendar creation, Apps
creation for referral and
points earning, shareable
content – point is not selling
but building a community –
Example - How to build smart
homes and own gadgets with
X % savings and enhanced
life
After sale – Upselling, cross
selling, Points system to be
used for more purchases,
referral would earn more
points which can be
redeemed for purchase
Personalized emailers and
SMS for special promos, gated
content and first preference
buyer
Portal X
7. Marketing Strategy
Refurbished Wearable Devices
Campaign Strategy Example
Wearable
Devices
Listed on website along with
product description – POS
Product Attributes, Benefits
& Values
Targeted ads – On Google +
Facebook
Ref: Marketing universe for
TG
Communication Strategy:
Appeal, Fashion, Lifestyle,
Features – All @ XX% Savings
+ Great offers to choose from
(Cross selling, bundle and
upselling)
Get FTB on with special offers
– Cashback, 500 points on
first purchase which can be
redeemed
Facebook Apps for user
stickiness, points earning and
referral
Video featuring team member
explaining the product like
popular gadget shows on TV +
Explain the usability &
SAVINGS
Social Listening, Tracking
Technology Conversations,
Striking conversations explain
the utility of refurbished items
for greater SAVINGS & More
VALUE
• Creating brand loyalty with
customized offers through
data and behavioural analytics
• Newsletter showcasing
technology trends and smart
living with greater savings and
more value
• Spend more and earn more
points – Loyalty system.
Greater the spending, greater
the benefits for customers
Create a customer data bank
of usage and gadget history
in returns of gifts, discounted
purchases and points
Create standard one stop
query and complaint board by
promoting @XXX (handle) on
physical orders and digital
spaces
Portal X