Ms 61 ignou assignment 2018
•Download as DOCX, PDF•
0 likes•24 views
This document discusses consumer behavior and related marketing concepts. It defines consumer behavior and explains its scope using examples. It discusses the differences between organizational and individual buying behaviors. It also explains the concepts of learning and its implications for marketing, reference groups and their influence on purchasing behaviors, and culture and subcultures and their relevance for segmenting products like ready-to-eat foods and apparel. Finally, it asks what strategies a marketer of consumer durables would use to address post-purchase feelings of consumers.
Report
Share
Report
Share
Recommended
Evolution of consumer behaviour
This document discusses several models of consumer behavior:
1) The Nicosia Model which shows the relationship between a firm's attributes, a consumer's attributes, and the consumer's decision making process.
2) The Howard-Sheth Model which views consumer behavior as a rational problem solving process influenced by stimuli and resulting in actions. It identifies inputs, constructs, and outputs in the consumer's decision process.
3) The Engel-Kollat-Blackwell Model which is a highly comprehensive, multi-stage model that treats the individual as a system and recognizes intervening variables between initial inputs and final outputs. It takes into account psychological and environmental factors.
SalfordBusinessSchool_Comtemporary Issues in Consumer Research_ Ethical Decis...
This document provides an overview of several models of consumer decision making including the Howard-Sheth model from 1969 and the Engel-Kollat-Blackwell model from 1972. It also discusses the strengths and weaknesses of each model. Additionally, it introduces an alternative model of consumer behavior called the Sheth-Newman-Gross model from 1991 which identifies five values that influence consumer choice: functional, social, emotional, epistemic, and conditional.
Buying behaviour models
This document discusses several models of consumer behavior:
- The economic model is based on the concept of utility and how price, income, substitutes, and communication influence buying decisions.
- The learning model examines how responses are learned through stimulus-response trials and errors and influenced by cues and drives.
- The psychoanalytical model looks at unconscious motivations.
- The sociological model considers how social roles and cultural influences impact buying patterns.
- Francesco Nicosia's model views consumer behavior as a communication process with four fields - exposure to product attributes/marketing, developing attitudes, purchase/non-purchase decision, and post-purchase experience feedback.
Consumer behaviour
This document provides an overview of key concepts from Chapter 1 of a textbook on consumer behavior and marketing management. It discusses consumer benefits, the total product concept, market segmentation strategies, positioning, consumer decision-making models including the EKB model, and external influences on consumer behavior. The overall objectives are to understand why consumers make purchasing decisions and how marketers can improve their understanding of consumers.
Consumer behavior models
The document discusses two consumer behavior models: the Howard Sheth model and the Engel Kollat Blackwell model. The Howard Sheth model focuses on how consumers make choices with incomplete information and limited criteria. It identifies four types of consumer problem solving and decision making behaviors: extensive problem solving, limited problem solving, routine response behavior, and limited involvement. The model also examines the inputs that influence consumer behavior and the constructs and variables that determine the outputs.
Consumer behaviour
This document discusses consumer behavior and the factors that influence consumer decision making. It outlines several models of consumer behavior, including economic, psychological, learning, input-output, and sociological models. It also covers organizational buying behavior, the characteristics of business markets, types of buying situations, and the organizational buying process. The key stages in consumer decision making are identified as need recognition, information search, evaluating alternatives, purchase decision, and post-purchase behavior. Cultural, social, personal, and psychological factors all shape consumer choices.
Howard sheth model & nicosia model
The Howard-Sheth model from 1969 proposes that consumer purchase decisions are influenced by stimulus inputs, hypothetical constructs, and response outputs. Stimulus inputs include significative, symbolic, and social cues about products. Hypothetical constructs include perceptual constructs like ambiguity and learning constructs like motives and attitudes. Response outputs progress from attention to comprehension, attitude, intention, and finally purchase. The model explains how consumers process information to make rational purchase decisions even with incomplete information. It remains an influential early framework for understanding consumer behavior.
Consumer decesion making process
The document discusses consumer decision making. It outlines the consumer decision making process which includes need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It also discusses the types of consumer decisions and factors that influence consumer decision making like marketing efforts, psychological factors, and socio-cultural environment. The goal is to understand the "how" and "why" of consumers' experiences with products and services.
Recommended
Evolution of consumer behaviour
This document discusses several models of consumer behavior:
1) The Nicosia Model which shows the relationship between a firm's attributes, a consumer's attributes, and the consumer's decision making process.
2) The Howard-Sheth Model which views consumer behavior as a rational problem solving process influenced by stimuli and resulting in actions. It identifies inputs, constructs, and outputs in the consumer's decision process.
3) The Engel-Kollat-Blackwell Model which is a highly comprehensive, multi-stage model that treats the individual as a system and recognizes intervening variables between initial inputs and final outputs. It takes into account psychological and environmental factors.
SalfordBusinessSchool_Comtemporary Issues in Consumer Research_ Ethical Decis...
This document provides an overview of several models of consumer decision making including the Howard-Sheth model from 1969 and the Engel-Kollat-Blackwell model from 1972. It also discusses the strengths and weaknesses of each model. Additionally, it introduces an alternative model of consumer behavior called the Sheth-Newman-Gross model from 1991 which identifies five values that influence consumer choice: functional, social, emotional, epistemic, and conditional.
Buying behaviour models
This document discusses several models of consumer behavior:
- The economic model is based on the concept of utility and how price, income, substitutes, and communication influence buying decisions.
- The learning model examines how responses are learned through stimulus-response trials and errors and influenced by cues and drives.
- The psychoanalytical model looks at unconscious motivations.
- The sociological model considers how social roles and cultural influences impact buying patterns.
- Francesco Nicosia's model views consumer behavior as a communication process with four fields - exposure to product attributes/marketing, developing attitudes, purchase/non-purchase decision, and post-purchase experience feedback.
Consumer behaviour
This document provides an overview of key concepts from Chapter 1 of a textbook on consumer behavior and marketing management. It discusses consumer benefits, the total product concept, market segmentation strategies, positioning, consumer decision-making models including the EKB model, and external influences on consumer behavior. The overall objectives are to understand why consumers make purchasing decisions and how marketers can improve their understanding of consumers.
Consumer behavior models
The document discusses two consumer behavior models: the Howard Sheth model and the Engel Kollat Blackwell model. The Howard Sheth model focuses on how consumers make choices with incomplete information and limited criteria. It identifies four types of consumer problem solving and decision making behaviors: extensive problem solving, limited problem solving, routine response behavior, and limited involvement. The model also examines the inputs that influence consumer behavior and the constructs and variables that determine the outputs.
Consumer behaviour
This document discusses consumer behavior and the factors that influence consumer decision making. It outlines several models of consumer behavior, including economic, psychological, learning, input-output, and sociological models. It also covers organizational buying behavior, the characteristics of business markets, types of buying situations, and the organizational buying process. The key stages in consumer decision making are identified as need recognition, information search, evaluating alternatives, purchase decision, and post-purchase behavior. Cultural, social, personal, and psychological factors all shape consumer choices.
Howard sheth model & nicosia model
The Howard-Sheth model from 1969 proposes that consumer purchase decisions are influenced by stimulus inputs, hypothetical constructs, and response outputs. Stimulus inputs include significative, symbolic, and social cues about products. Hypothetical constructs include perceptual constructs like ambiguity and learning constructs like motives and attitudes. Response outputs progress from attention to comprehension, attitude, intention, and finally purchase. The model explains how consumers process information to make rational purchase decisions even with incomplete information. It remains an influential early framework for understanding consumer behavior.
Consumer decesion making process
The document discusses consumer decision making. It outlines the consumer decision making process which includes need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It also discusses the types of consumer decisions and factors that influence consumer decision making like marketing efforts, psychological factors, and socio-cultural environment. The goal is to understand the "how" and "why" of consumers' experiences with products and services.
Contemporary models of consumer behaviour
This includes Nicosia model , Engell Blackwell Miniard (EBM) model , Engel Kollat Blackwell model , Webster and wind model of consumer buying behaviour.
Learning and memory
Consumer Behavior , Learning and Memory, Understand how consumers learn about products and services ,Conditioning results in learning , Learned associations with brands generalize to other products, and why this is important to marketers ,here is a difference between classical and instrumental conditioning, and both processes help consumers to learn about products, learn about products by observing others' behavior
high effort judgement
This document provides an overview of high-effort judgment and decision-making processes. It discusses different types of high-effort decisions like those involving thoughtful consideration of attributes or feelings. Factors that can influence high-effort decisions are explored, such as consumer characteristics, decision characteristics, and group context. Various decision-making models are also examined, including compensatory, non-compensatory, brand-based, and attribute-based models.
Final
This document presents information on the wheel of consumer analysis framework. The wheel of consumer analysis can aid in understanding consumers and developing marketing strategies. It analyzes consumer behavior in terms of four elements: affect, cognition, behavior, and environment. These elements can be examined at different levels from individual consumers to societies. The framework shows how the elements are interrelated and can influence each other. It is a flexible tool that marketers can use to understand consumers.
Consumer behavior and attitude
This document discusses consumer behavior and attitudes. It provides an introduction to consumer behavior and how studying it helps with promotion, service design, availability, pricing, and achieving organizational objectives. It then describes different types of consumer buying behaviors and the consumer decision process. Key factors affecting consumer behavior are identified as cultural, social, personal, psychological factors. The document also discusses consumer attitudes and several structural models of attitudes, including the tricomponent model, multiattribute attitude models, the trying-to-consume model, and the attitude-toward-the-ad model. It provides examples and descriptions of each.
Cb models
This document discusses different models of consumer behavior. It describes algebraic models like Fishbein's Attitude Model and personal variable models adapted from Ajzen's Theory of Planned Behavior. Traditional models from economics focused on purchasing and allocation of resources but ignored psychological factors. Behavioral economics introduced looking at how confidence and sentiment influence purchasing. Contemporary models discussed include the Nicosia, Howard-Sheth, and Engel-Blackwell-Miniard models but all have been criticized for being overly complex, vague in variables, and unable to be validated. In conclusion, all models make assumptions of rational behavior and present mechanistic views of human behavior.
Consumer Decision Making Process
This document outlines the consumer decision making process, which includes problem recognition, information search, alternative evaluation, decision, and post-decision evaluation. It discusses three types of problem solving variations - extended, routine, and limited problem solving. It also covers internal and external information search, evaluative criteria, decision rules, and factors that influence the decision making process like situational influences and low effort heuristics.
How do consumers process and evaluate prices?
The document discusses how consumers evaluate and perceive prices. It outlines that consumers interpret prices based on prior purchasing experience, advertisements, communication with others, and online resources. An example is given about blue denim jeans being priced differently based on brand from $5 for street brands to $10,000 for high-end brands. The key factors that influence consumers' price perceptions are reference prices, using price as an indicator of quality, and prices ending in odd numbers.
the cb model
This document discusses consumer behavior and why it is important to understand. It defines consumer behavior as involving decisions about acquiring, consuming and disposing of goods, services and ideas over time. Understanding consumer behavior allows marketers to develop customer-oriented strategies, select target markets, position offerings, and make product, promotion, pricing and distribution decisions. Consumer behavior research methods can be used to learn about consumers, such as surveys, focus groups and observations. One example discussed is Coca-Cola's market research and subsequent New Coke launch in 1985, which showed a lack of understanding of loyal consumers.
Consumer decision making process slide
The document discusses the consumer decision-making process of evaluating alternatives. It is the third step where consumers compare different solutions to a problem by looking at attributes such as performance, design, price and value for computers. Consumers will evaluate each brand based on these attributes and form beliefs about how each brand rates. They may consult others or salespeople for information. Consumers will compare brands in their consideration set based on relevant criteria to make their choice. Common criteria include country of origin, price, and brand reputation. Consumers may use decision heuristics or rules of thumb to make choices quickly.
Types of recommender systems
I have studies and analysed various recommender systems, and their pros and cons. Handy deck if you wish to have an introduction to recommender systems.
CONSUMER BEHAVIOUR MODELS
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
Introduction to Consumer Behavior
The document discusses consumer behavior and organizational buyer behavior. It defines consumer behavior and explains why marketers should study it. It describes Maslow's hierarchy of needs and the consumer decision making process, which involves problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also discusses cognitive dissonance and organizational buyer behavior, including the decision making unit and types of buying situations.
Consumer attitude formation and change
The department of transportation of a large city is planning an advertising campaign to encourage people to switch from private cars to public transit. The strategies discussed are:
1) Changing the basic motivational functions by appealing to new needs or the utilitarian, ego-defensive, value-expressive, and knowledge functions.
2) Changing beliefs about public transit through comparative advertising or emphasizing positive attributes.
3) Changing self-perception theory by influencing how consumers judge their own behaviors.
4) Creating cognitive dissonance by highlighting inconsistencies between attitudes and behaviors to motivate change.
Consumer behavior-business magazine
The document summarizes research conducted on consumer buying behaviour of business magazines in India. An exploratory study using qualitative and quantitative primary data from 150 readers was conducted through interviews. Key findings include most readers residing in tier 1 cities and owning businesses. Factors affecting the decision making process include need recognition, information search, alternative evaluation, purchase decision and post-purchase evaluation. Mechanisms for post-purchase feedback and recommendations to influence consumers in the decision making process are also provided.
Types of recommender systems
I have studies and analysed various recommender systems, and their pros and cons. Handy guide if you wish to have an introduction to recommender systems.
Other elasticities project
This document contains instructions and questions for students related to elasticity concepts. It includes:
1. Instructions to draw perfectly inelastic and perfectly elastic demand curves and identify which curve buyers or sellers prefer.
2. A list of goods to rank from most elastic to inelastic demand.
3. An assignment to create an educational pamphlet or poster explaining price elasticity, cross price elasticity, income elasticity, and supply elasticity through calculations and examples.
4. Homework on a price floor example in Britain including drawing and labeling a graph and answering questions about the policy.
Consumer decision process
Consumer Decision Process: Problem Recognition
Types of consumer decisions, Purchase involvement levels and the decision process, Problem/Need Recognition, Types of Consumer Problems, Marketing Strategy and Problem Recognition.
Consumer decision making process
This document discusses the consumer decision making process. It outlines five factors that influence consumer decisions, as well as three levels of consumer decision making ranging from extensive problem solving to routine response behavior. The stages of the consumer decision making process are described, including need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior. An example consumer decision process for purchasing a new car is provided to illustrate these stages.
ASSIGNMENT Jan-2019 MS-61 Consumer Behaviour
ASSIGNMENT Jan-2019
MS-61 Consumer Behaviour
Note: Attempt all the questions and submit this assignment on or before 30th April, 2019 to the coordinator of your study centre.
1. What do you understand by the term ‘consumer behaviour’? Discuss the applications of consumer behavior in marketing.
2. What is organisational buying behavior? Discuss the characteristics of organizational buying that distinguish it from individual buying.
3. What is meant by consumer perception? Discuss the stages of perception with the help of suitable examples.
4. What is a reference group? Name two reference groups that are important to you. In what ways do they influence you in your purchasing behaviour?
5. How do family life cycle stages affect the consumption patterns? Give its implications for the marketer of domestic holiday packages.
6. As a retailer of readymade garments propose how you would use lifestyle approach to succeed in your venture.
Report IssueLearning ObjectivesUpon completion of the cour
Report Issue
Learning Objectives
Upon completion of the course, students will be able to:
Apply consumer behavior identification strategies
Examine the key elements of consumer behavior
Identify the major factors that influence consumer buying behavior
Module Reading and Resources
Textbook
:
Marketing: An Introduction
, Chapter 5
This chapter covers consumer buying behavior and the elements that influence this behavior.
Access this resource by going to the
MyMarketingLab
area under the course Table of Contents menu.
Presentation:
Marketing Concept Glossary III
Module-related marketing concepts and terms are presented. Visit the glossary for a quick review of the key terms from this week. You can also look up words in the glossary found along the left-hand navigation bar.
MyMarketingLab Video: Chapter 5: Goodwill: Understanding (6:43)
This video discusses the thrift store chain Goodwill, describing its business model and demographic-based marketing approach and how the company adjusts to differences in customers’ needs. To access the video, go to MyMarketingLab, click on Multimedia Library, choose Chapter 5 from the drop-down menu, check “video,” and click on “Find Now.”
Access this resource by going to the
MyMarketingLab
area under the course Table of Contents menu.
Video:
The Consumer Buying Process
This is a short animation showing the consumer buying process to serve as a supplement to the module overview, applying concepts to store/new product. Transcript available
here
.
Website:
Discover Community Lifestyle and Demographic Information
The site provides access to a tool you can use learn more about specific market segments using an area's zip code.
This resource can be used for this week’s discussion.
Website:
US Census Bureau - FactFinder
The site allows you to search for facts about communities in the United States.
This resource can be used for this week’s discussion.
Assignment Calendar
Assignment Calendar Module Three
Module Overview
Consumer behavior is the study of how “individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas or experiences to satisfy needs and wants” (Kotler & Keller, 2012, p. 151). These are heavily influenced by cultural, social, and personal factors. Marketing is one part psychology, and to understand where, what, why, and how consumers buy, consumer motivations need to be understood.
The study of consumer behavior has two main categories: motivation and perception.
Motivation
is studying what it is that influences or persuades a consumer to buy. Many experts have studied motivation and how it impacts marketing decisions. The theories of two researchers, Freud and Maslow, have greatly shaped this area.
Sigmund Freud
believed that psychological forces that shape human behavior are unconscious. In other words, people do not fully understand what motivates them.
This has significant implications for marketing. Freud’s theory i ...
CONSUMER-EDUCATION.pdf
1. The document provides an overview of a course on consumer education, including the course description, units, outcomes, and modules.
2. Module 1 focuses on consumer behavior and includes lessons on introduction to consumer behavior and perception.
3. The lesson on introduction to consumer behavior defines consumer behavior and discusses the consumer decision-making process and models used to evaluate alternatives.
More Related Content
What's hot
Contemporary models of consumer behaviour
This includes Nicosia model , Engell Blackwell Miniard (EBM) model , Engel Kollat Blackwell model , Webster and wind model of consumer buying behaviour.
Learning and memory
Consumer Behavior , Learning and Memory, Understand how consumers learn about products and services ,Conditioning results in learning , Learned associations with brands generalize to other products, and why this is important to marketers ,here is a difference between classical and instrumental conditioning, and both processes help consumers to learn about products, learn about products by observing others' behavior
high effort judgement
This document provides an overview of high-effort judgment and decision-making processes. It discusses different types of high-effort decisions like those involving thoughtful consideration of attributes or feelings. Factors that can influence high-effort decisions are explored, such as consumer characteristics, decision characteristics, and group context. Various decision-making models are also examined, including compensatory, non-compensatory, brand-based, and attribute-based models.
Final
This document presents information on the wheel of consumer analysis framework. The wheel of consumer analysis can aid in understanding consumers and developing marketing strategies. It analyzes consumer behavior in terms of four elements: affect, cognition, behavior, and environment. These elements can be examined at different levels from individual consumers to societies. The framework shows how the elements are interrelated and can influence each other. It is a flexible tool that marketers can use to understand consumers.
Consumer behavior and attitude
This document discusses consumer behavior and attitudes. It provides an introduction to consumer behavior and how studying it helps with promotion, service design, availability, pricing, and achieving organizational objectives. It then describes different types of consumer buying behaviors and the consumer decision process. Key factors affecting consumer behavior are identified as cultural, social, personal, psychological factors. The document also discusses consumer attitudes and several structural models of attitudes, including the tricomponent model, multiattribute attitude models, the trying-to-consume model, and the attitude-toward-the-ad model. It provides examples and descriptions of each.
Cb models
This document discusses different models of consumer behavior. It describes algebraic models like Fishbein's Attitude Model and personal variable models adapted from Ajzen's Theory of Planned Behavior. Traditional models from economics focused on purchasing and allocation of resources but ignored psychological factors. Behavioral economics introduced looking at how confidence and sentiment influence purchasing. Contemporary models discussed include the Nicosia, Howard-Sheth, and Engel-Blackwell-Miniard models but all have been criticized for being overly complex, vague in variables, and unable to be validated. In conclusion, all models make assumptions of rational behavior and present mechanistic views of human behavior.
Consumer Decision Making Process
This document outlines the consumer decision making process, which includes problem recognition, information search, alternative evaluation, decision, and post-decision evaluation. It discusses three types of problem solving variations - extended, routine, and limited problem solving. It also covers internal and external information search, evaluative criteria, decision rules, and factors that influence the decision making process like situational influences and low effort heuristics.
How do consumers process and evaluate prices?
The document discusses how consumers evaluate and perceive prices. It outlines that consumers interpret prices based on prior purchasing experience, advertisements, communication with others, and online resources. An example is given about blue denim jeans being priced differently based on brand from $5 for street brands to $10,000 for high-end brands. The key factors that influence consumers' price perceptions are reference prices, using price as an indicator of quality, and prices ending in odd numbers.
the cb model
This document discusses consumer behavior and why it is important to understand. It defines consumer behavior as involving decisions about acquiring, consuming and disposing of goods, services and ideas over time. Understanding consumer behavior allows marketers to develop customer-oriented strategies, select target markets, position offerings, and make product, promotion, pricing and distribution decisions. Consumer behavior research methods can be used to learn about consumers, such as surveys, focus groups and observations. One example discussed is Coca-Cola's market research and subsequent New Coke launch in 1985, which showed a lack of understanding of loyal consumers.
Consumer decision making process slide
The document discusses the consumer decision-making process of evaluating alternatives. It is the third step where consumers compare different solutions to a problem by looking at attributes such as performance, design, price and value for computers. Consumers will evaluate each brand based on these attributes and form beliefs about how each brand rates. They may consult others or salespeople for information. Consumers will compare brands in their consideration set based on relevant criteria to make their choice. Common criteria include country of origin, price, and brand reputation. Consumers may use decision heuristics or rules of thumb to make choices quickly.
Types of recommender systems
I have studies and analysed various recommender systems, and their pros and cons. Handy deck if you wish to have an introduction to recommender systems.
CONSUMER BEHAVIOUR MODELS
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
Introduction to Consumer Behavior
The document discusses consumer behavior and organizational buyer behavior. It defines consumer behavior and explains why marketers should study it. It describes Maslow's hierarchy of needs and the consumer decision making process, which involves problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also discusses cognitive dissonance and organizational buyer behavior, including the decision making unit and types of buying situations.
Consumer attitude formation and change
The department of transportation of a large city is planning an advertising campaign to encourage people to switch from private cars to public transit. The strategies discussed are:
1) Changing the basic motivational functions by appealing to new needs or the utilitarian, ego-defensive, value-expressive, and knowledge functions.
2) Changing beliefs about public transit through comparative advertising or emphasizing positive attributes.
3) Changing self-perception theory by influencing how consumers judge their own behaviors.
4) Creating cognitive dissonance by highlighting inconsistencies between attitudes and behaviors to motivate change.
Consumer behavior-business magazine
The document summarizes research conducted on consumer buying behaviour of business magazines in India. An exploratory study using qualitative and quantitative primary data from 150 readers was conducted through interviews. Key findings include most readers residing in tier 1 cities and owning businesses. Factors affecting the decision making process include need recognition, information search, alternative evaluation, purchase decision and post-purchase evaluation. Mechanisms for post-purchase feedback and recommendations to influence consumers in the decision making process are also provided.
Types of recommender systems
I have studies and analysed various recommender systems, and their pros and cons. Handy guide if you wish to have an introduction to recommender systems.
Other elasticities project
This document contains instructions and questions for students related to elasticity concepts. It includes:
1. Instructions to draw perfectly inelastic and perfectly elastic demand curves and identify which curve buyers or sellers prefer.
2. A list of goods to rank from most elastic to inelastic demand.
3. An assignment to create an educational pamphlet or poster explaining price elasticity, cross price elasticity, income elasticity, and supply elasticity through calculations and examples.
4. Homework on a price floor example in Britain including drawing and labeling a graph and answering questions about the policy.
Consumer decision process
Consumer Decision Process: Problem Recognition
Types of consumer decisions, Purchase involvement levels and the decision process, Problem/Need Recognition, Types of Consumer Problems, Marketing Strategy and Problem Recognition.
Consumer decision making process
This document discusses the consumer decision making process. It outlines five factors that influence consumer decisions, as well as three levels of consumer decision making ranging from extensive problem solving to routine response behavior. The stages of the consumer decision making process are described, including need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior. An example consumer decision process for purchasing a new car is provided to illustrate these stages.
What's hot (19)
Similar to Ms 61 ignou assignment 2018
ASSIGNMENT Jan-2019 MS-61 Consumer Behaviour
ASSIGNMENT Jan-2019
MS-61 Consumer Behaviour
Note: Attempt all the questions and submit this assignment on or before 30th April, 2019 to the coordinator of your study centre.
1. What do you understand by the term ‘consumer behaviour’? Discuss the applications of consumer behavior in marketing.
2. What is organisational buying behavior? Discuss the characteristics of organizational buying that distinguish it from individual buying.
3. What is meant by consumer perception? Discuss the stages of perception with the help of suitable examples.
4. What is a reference group? Name two reference groups that are important to you. In what ways do they influence you in your purchasing behaviour?
5. How do family life cycle stages affect the consumption patterns? Give its implications for the marketer of domestic holiday packages.
6. As a retailer of readymade garments propose how you would use lifestyle approach to succeed in your venture.
Report IssueLearning ObjectivesUpon completion of the cour
Report Issue
Learning Objectives
Upon completion of the course, students will be able to:
Apply consumer behavior identification strategies
Examine the key elements of consumer behavior
Identify the major factors that influence consumer buying behavior
Module Reading and Resources
Textbook
:
Marketing: An Introduction
, Chapter 5
This chapter covers consumer buying behavior and the elements that influence this behavior.
Access this resource by going to the
MyMarketingLab
area under the course Table of Contents menu.
Presentation:
Marketing Concept Glossary III
Module-related marketing concepts and terms are presented. Visit the glossary for a quick review of the key terms from this week. You can also look up words in the glossary found along the left-hand navigation bar.
MyMarketingLab Video: Chapter 5: Goodwill: Understanding (6:43)
This video discusses the thrift store chain Goodwill, describing its business model and demographic-based marketing approach and how the company adjusts to differences in customers’ needs. To access the video, go to MyMarketingLab, click on Multimedia Library, choose Chapter 5 from the drop-down menu, check “video,” and click on “Find Now.”
Access this resource by going to the
MyMarketingLab
area under the course Table of Contents menu.
Video:
The Consumer Buying Process
This is a short animation showing the consumer buying process to serve as a supplement to the module overview, applying concepts to store/new product. Transcript available
here
.
Website:
Discover Community Lifestyle and Demographic Information
The site provides access to a tool you can use learn more about specific market segments using an area's zip code.
This resource can be used for this week’s discussion.
Website:
US Census Bureau - FactFinder
The site allows you to search for facts about communities in the United States.
This resource can be used for this week’s discussion.
Assignment Calendar
Assignment Calendar Module Three
Module Overview
Consumer behavior is the study of how “individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas or experiences to satisfy needs and wants” (Kotler & Keller, 2012, p. 151). These are heavily influenced by cultural, social, and personal factors. Marketing is one part psychology, and to understand where, what, why, and how consumers buy, consumer motivations need to be understood.
The study of consumer behavior has two main categories: motivation and perception.
Motivation
is studying what it is that influences or persuades a consumer to buy. Many experts have studied motivation and how it impacts marketing decisions. The theories of two researchers, Freud and Maslow, have greatly shaped this area.
Sigmund Freud
believed that psychological forces that shape human behavior are unconscious. In other words, people do not fully understand what motivates them.
This has significant implications for marketing. Freud’s theory i ...
CONSUMER-EDUCATION.pdf
1. The document provides an overview of a course on consumer education, including the course description, units, outcomes, and modules.
2. Module 1 focuses on consumer behavior and includes lessons on introduction to consumer behavior and perception.
3. The lesson on introduction to consumer behavior defines consumer behavior and discusses the consumer decision-making process and models used to evaluate alternatives.
206MKT Applied AdvertisingWeek 3 Workshop BConsumer Behavi.docx
206MKT
Applied Advertising
Week 3 Workshop B
Consumer Behaviour
1
Learning Objectives
By the end of the session students should be able to:
Explain ways in which consumer behaviour may affect advertising decisions
Discuss how advertising can appeal to consumer involvement and motivation
Explain the link between advertising and consumer perception
What is Consumer Behaviour?
Influencing Human Behaviour
“Marketing is essentially a means of influencing human behaviour – typically consumer behaviour”
(Jobber 2012)
Understanding customers
How do they buy?
What are their choice criteria?
Customers
Who is important?
Where do they buy?
When do they buy?
Understanding consumer behaviour when buying goods.
5
Consumer Buyer Behaviour
Influences
Cultural Factors
- Culture, Sub-culture, Social Class
Social Factors
- Groups, Family, Roles
Personal Factors
- Age, life cycle stage, occupation, economic circumstances, lifestyle, personality
Psychological Factors
- Personality, mood, attitudes, beliefs
Classification of Consumer Products
Convenience
Staple (e.g. Contents of the typical supermarket trolley)
Impulse
Emergency
Shopping (e.g. durables)
Speciality (exclusive e.g. designer clothing, long-haul holidays)
Unsought (e.g. insurance)
Compare and contrast how we buy things differently according to the type item and according to the context/situation we find ourselves in
7
Decision Making Unit (DMU)
Influencer
Financier/Decider
Initiator
Buyer
User
Initiator – begins the process of considering a purchase. Information may be gathered by person to support decision.
Influencer – attempts to persuade others of the outcome, what to buy and who from! Impose their choice criteria on the end user.
Decider – power and financial authority.
Buyer – conducts the transaction, makes payment.
User – the consumer of the product/service.
8
Decision Making Unit - example
Which member(s) of the DMU is this advert trying to target?
Trying to target families, particularly children.
Pester power
Influencer, decider, buyer – parents
Initiator - child
9
Group Exercise
Identify what DMU apply to your identified competitors in your coursework
Trying to target families, particularly children.
Pester power
Influencer, decider, buyer – parents
Initiator - child
10
Decision making process
Level of involvement
Extensive Problem Solving
Limited Problem Solving
Routine Response
Impulse
See Dibb et al (2001)
FCB
Richard Vaughan of the Foote, Cone and Belding advertising agency has created a grid based on level of involvement and whether the decision making concerns mainly thinking (rational motives) or feeling (emotional motives)
ThinkingFeeling High involvementInformative strategies for products that are technical in nature and purchased based on rational thinking and motives .
For examples, cars, house, computers, etc.Affective strategies for products that provide psychological benefits
For example, cosmetics, ...
Consumer behavior
Dear students get fully solved ISBM EMBA & other solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
Week 3, Consumer Behavior How People Make Buying Decisions .docx
Week 3, "Consumer Behavior: How People Make Buying Decisions" was derived from Principles of
Marketing, which was adapted by the Saylor Foundation under a Creative Commons Attribution-
NonCommercial-ShareAlike 3.0 Unported license without attribution as requested by the work's
original creator or licensee. © 2015, The Saylor Foundation.
Week 3
Consumer Behavior:
How People Make Buying Decisions
Why do you buy the things you do? How did you decide to go to the college you're attending?
Where do you like to shop and when? Do your friends shop at the same places or different places?
Marketing professionals want to know the answers to these questions. They know that once they
do, they will have a much better chance of creating and communicating about products that you
and people like you will want to buy. That's what the study of consumer behavior is all about.
Consumer behavior considers the many reasons why—personal, situational, psychological, and
social—people shop for products, buy and use them, and then dispose of them.
Companies spend billions of dollars annually studying what makes consumers "tick." Although
you might not like it, Google, AOL, and Yahoo! monitor your web patterns—the sites you search,
that is. The companies that pay for search advertising, or ads that appear on the web pages you
pull up after doing an online search, want to find out what kind of things you're interested in.
Doing so allows these companies to send you pop-up ads and coupons you might actually be
interested in instead of ads and coupons for products such as Depends or Viagra.
Massachusetts Institute of Technology (MIT), in conjunction with a large retail center, has
tracked consumers in retail establishments to see when and where they tended to dwell, or stop to
look at merchandise. How was it done? By tracking the position of the consumers' mobile phones
as the phones automatically transmitted signals to cellular towers. MIT found that when people's
"dwell times" increased, sales increased, too (Economist, 2009).
Researchers have even looked at people's brains by having them lie in scanners and asking them
questions about different products. What people say about the products is then compared to what
their brain scans show—that is, what they are really thinking. Scanning people's brains for
marketing purposes might sound nutty. But maybe not when you consider the fact that eight out
of 10 new consumer products fail, even when they are test-marketed. Could it be that what people
say about potentially new products and what they think about them are different? Marketing
professionals want to find out (Economist, 2009).
http://www.saylor.org/site/textbooks/Principles%2520of%2520Marketing.pdf
http://www.saylor.org/site/textbooks/Principles%2520of%2520Marketing.pdf
http://www.saylor.org/site/textbooks/Principles%2520of%2520Marketing.pdf
http://creativecommons.org/licenses/by-nc-sa/3.0/
http://.
Module 2 environment & market
The document discusses how to generate business ideas by examining customer needs and wants, available resources, and improvements that can be made to existing products and services. An entrepreneur should analyze market trends and their competitive environment to identify opportunities. The key is to select an idea that fits your skills and interests while fulfilling an unmet customer need in a way that is legally compliant and capitalizes on available resources.
Module 2 environment & market
The document discusses how to generate business ideas by examining customer needs and wants, available resources, and improvements that can be made to existing products and services. An entrepreneur should analyze market demands that are not being met, as well as trends and issues impacting the environment, to identify business opportunities. The document provides guidance on selecting a viable business idea by evaluating factors like capital requirements, demand, competition, one's experience, and legal issues.
ABID HUSSAIN SINDHU. HCBF. Research on Customer Behavior
This document provides an overview of research conducted on customer buying behavior. It begins with an acknowledgement of the faculty member who oversaw the research project. It then includes a table of contents outlining the various sections of the report. The sections cover topics such as the different types of customer buying behavior, who constitutes a customer, how to study consumer behavior, factors that influence consumer behavior including cultural, social, and personal factors. Maslow's hierarchy of needs is also discussed along with the consumer buying process and how technology is changing consumer behavior in the digital age.
MRKT 310 Principles of MarketingWeek 4 Writing AssignmentPart .docx
MRKT 310 Principles of Marketing
Week 4 Writing Assignment
Part 1 - Consumer Behavior: How People Make Buying Decisions
Learning Outcomes
Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.
Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.
Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.
Consumer decision-making process. Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process.
Directions
· Refer to the product or service you selected at the beginning of the semester. This week, you want to take a closer look at what consumer factors may be relevant for customers who are considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the marketing messages that may be addressing some of these factors.
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, there should be a heading to separate the sections. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
1. Consumer Behavior Model:Environmental factors. Refer to the week's readings and the model of consumer behavior and identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices.
2. Consumer Behavior Model: Consumer factors. Refer to this week's readings and the model of consumer behavior and identify the three most important consumer factors you think are relevant to the customers of your product or service offering. Explain your choices.
3. Role of involvement in consumer decision-making. Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision. Then, discuss which type of buying behavior is most consistent with that level of involvement.
4. Consumer decision-making process. Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps. For example, if a consumer just ...
Consumer Behavior Project
This document discusses consumer behavior and the factors that influence it. It provides an overview of the basic model of consumer decision making, which includes problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. It also outlines some of the internal factors like motivation, perception, learning, and beliefs and values, as well as situational and social influences that affect consumer behavior. Finally, it provides three case studies as examples to illustrate concepts related to consumer behavior.
Week 3, Consumer Behavior How People Make Buying Decisions .docx
Week 3, "Consumer Behavior: How People Make Buying Decisions" was derived from Principles of
Marketing, which was adapted by the Saylor Foundation under a Creative Commons Attribution-
NonCommercial-ShareAlike 3.0 Unported license without attribution as requested by the work's original
creator or licensee. © 2015, The Saylor Foundation.
1
Week 3
Consumer Behavior:
How People Make Buying Decisions
Why do you buy the things you do? How did you decide to go to the college you're attending?
Where do you like to shop and when? Do your friends shop at the same places or different places?
Marketing professionals want to know the answers to these questions. They know that once they
do, they will have a much better chance of creating and communicating about products that you
and people like you will want to buy. That's what the study of consumer behavior is all about.
Consumer behavior considers the many reasons why—personal, situational, psychological, and
social—people shop for products, buy and use them, and then dispose of them.
Companies spend billions of dollars annually studying what makes consumers "tick." Although
you might not like it, Google, AOL, and Yahoo! monitor your web patterns—the sites you search,
that is. The companies that pay for search advertising, or ads that appear on the web pages you
pull up after doing an online search, want to find out what kind of things you're interested in.
Doing so allows these companies to send you pop-up ads and coupons you might actually be
interested in instead of ads and coupons for products such as Depends or Viagra.
Massachusetts Institute of Technology (MIT), in conjunction with a large retail center, has
tracked consumers in retail establishments to see when and where they tended to dwell, or stop to
look at merchandise. How was it done? By tracking the position of the consumers' mobile phones
as the phones automatically transmitted signals to cellular towers. MIT found that when people's
"dwell times" increased, sales increased, too (Economist, 2009).
Researchers have even looked at people's brains by having them lie in scanners and asking them
questions about different products. What people say about the products is then compared to what
their brain scans show—that is, what they are really thinking. Scanning people's brains for
marketing purposes might sound nutty. But maybe not when you consider the fact that eight out
of 10 new consumer products fail, even when they are test-marketed. Could it be that what people
say about potentially new products and what they think about them are different? Marketing
professionals want to find out (Economist, 2009).
Studying people's buying habits isn't just for big companies, though. Even small businesses and
entrepreneurs can study the behavior of their customers with great success. For example, by
http://www.saylor.org/site/textbooks/Principles%20of%20Marketing.pdf
http://www..
Consumer market
1. A consumer market consists of household consumers who purchase goods for personal or family use rather than for resale.
2. Key characteristics of a consumer market include that it is a marketplace catering to individual consumers, with goods bought for individual or family consumption rather than resale.
3. Examples of goods purchased for individual use include clothes and shoes, while groceries, fuel and cars are typically for family consumption, and large appliances like refrigerators and beds are generally not for resale.
Market research and segmentation
Market research involves gathering information about target markets and consumers. There are two main types of market research: primary and secondary. Primary research involves directly collecting raw data through surveys, interviews, and questionnaires. Secondary research analyzes already published data from sources like government reports. Market segmentation divides consumers into groups based on demographics, psychographics, geography, and behaviors to better understand their needs and purchase decisions. Understanding market segmentation helps companies design effective marketing strategies.
Models of consumer behavior.pptx
The document discusses several models of consumer behavior:
1) The economic model focuses on price and consumers seeking lowest prices.
2) The learning model sees behavior as influenced by basic and learned needs.
3) Psychoanalytical models view motives as conscious and unconscious.
4) Sociological models see groups influencing brand and product choices.
Several other models are described including the Howard Sheth model of decision stages, Nicosia model of marketing and feedback, black box model of internal influences, and EKB model of consumer journey stages from awareness to outcomes.
Importing, Exporting and SourcingWhat’s this chapter about
Importing, Exporting and Sourcing
What’s this chapter about?
Important aspects of importing, exporting and sourcing
Key influencers for import, export and sourcing decisions
Multinational vs. Global Strategy
Companies engaged in international business activities can approach the market using either a multinational or a global strategy.
Export selling vs. Export marketing
Multinational strategy
A strategy of adapting products and their marketing strategies in each national market to suit local preferences.
Global strategy
A strategy of offering the same products using the same marketing strategy in all national markets.
Benefits and Drawbacks
Multinational strategy
Benefits
Drawbacks
Global strategy
Benefits
Drawbacks
Monitor and respond quickly to changes in buyer preferences
Inability to exploit scale economies
Costs savings from scale economies
Knowledge sharing
Only simple modifications to product features can be implemented
The Exporter “Must Do” List
Gain in depth understanding of the target market.
Conduct marketing research and identify market potential.
Make strategic decisions concerning 4Ps (marketing mix).
Expanding the “Must Do” List
Logistics
Packaging, transportation, etc.
Legal Procedures
Contracts, customs procedures, tariffs, etc.
After-sales service
Product discontinuation, parts availability, product repair, etc.
Sales Promotions
Advertising
Foreign Market Intelligence
Competition
Government Influence on Trade
Governments have long intervened in the trade of goods and services for political, economic and cultural reasons.
Encouraging Exports
Subsidies, tax breaks, export financing, etc.
Discouraging Imports
Tariffs, quotas, embargo, local content requirements, etc.
Encouraging Exports (Example)
Encouraging Exports (Example)
Discouraging Imports
Can you think of examples?
Sourcing
What is sourcing?
What makes it so important?
In class discussion!
Factors that Affect Sourcing
Factory costs and conditions (land, labor, etc.)
Logistics
Infrastructure
Political risk
Exchange rates / currency convertibility
On Wednesday
Licensing, Investment, and Strategic Alliances (Part 1)
Segmenting, Targeting and Positioning
What’s this chapter about?
Important aspects of STP marketing
STP Marketing
Segmenting
Dividing a market based on demographics, lifestyles, behavioral measures etc.
Targeting
Selecting the most appropriate market(s)
Positioning
Target marketing messages using the 4Ps
Market Segmentation
Market segmentation is the division of consumer markets into meaningful and distinct groups.
Why is Market Segmentation important?
Marketers can better define consumer needs.
Decision makers can define objectives and allocate resources accurately.
Competitive advantage.
Segmentation Base …
is a group of characteristics that is used to assign segment members.
Demographics
Psychographics
Needs
Behavioral
Demographic ...
Mk0011 consumer behaviour
This document provides information about getting fully solved assignments from an assignment help service. It lists the contact email and phone number and provides details about the subjects and courses they can provide assignments for, including Consumer Behaviour, Marketing, and Flexible subjects. It also includes examples of past assignment questions and responses on topics like marketing mix, positioning, brand image, analyzing service environments, and changing consumer attitudes.
5 consumer behaviour research paper hari masterpiece
This document summarizes a research paper on analyzing factors that influence consumer behavior and promoting in marketing. It discusses how studying consumer behavior is important for marketers to understand what influences consumers' purchasing decisions. It also examines different types of consumer behavior and factors that affect consumer behavior, such as advertising, financial conditions, personal preferences, social influence, and purchasing power. Additionally, it outlines patterns of consumer behavior including area of purchase, time and frequency of purchase, and method of purchase. The document concludes that understanding consumer psychology and how consumers think, feel, reason and make decisions is important for effective marketing.
Week 4 Writing AssignmentInstructionsREMINDER Please select.docx
Week 4 Writing Assignment
Instructions
REMINDER: Please select one of the product or service offerings from the list below.
· The Coca-Cola Company
Your focus will be on the domestic, or U.S. marketing of this product only. If the product is also marketing in other countries you do not need to concern yourself with the global operations.
You will use the same product or service as the subject of each of the four writing assignments.
MRKT 310 Principles of Marketing
Week 4 Writing Assignment
Part 1 - Consumer Behavior: How People Make Buying Decisions
Learning Outcomes
Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.
Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.
Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.
Consumer decision-making process. Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process.
Directions
· Refer to the product or service you selected at the beginning of the semester. This week, you want to take a closer look at what consumer factors may be relevant for customers who are considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the marketing messages that may be addressing some of these factors.
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, there should be a heading to separate the sections. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
1. Consumer Behavior Model:Environmental factors. Refer to the week's readings and the model of consumer behavior and identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices.
2. Consumer Behavior Model: Consumer factors. Refer to this week's readings and the model of consumer behavior and identify the three most important consumer factors you think are relevant to the customers of your product or service offering. Explain your choices.
3. Role of involvement in consumer deci.
Similar to Ms 61 ignou assignment 2018 (20)
Report IssueLearning ObjectivesUpon completion of the cour
Report IssueLearning ObjectivesUpon completion of the cour
206MKT Applied AdvertisingWeek 3 Workshop BConsumer Behavi.docx
206MKT Applied AdvertisingWeek 3 Workshop BConsumer Behavi.docx
Week 3, Consumer Behavior How People Make Buying Decisions .docx
Week 3, Consumer Behavior How People Make Buying Decisions .docx
ABID HUSSAIN SINDHU. HCBF. Research on Customer Behavior
ABID HUSSAIN SINDHU. HCBF. Research on Customer Behavior
MRKT 310 Principles of MarketingWeek 4 Writing AssignmentPart .docx
MRKT 310 Principles of MarketingWeek 4 Writing AssignmentPart .docx
Week 3, Consumer Behavior How People Make Buying Decisions .docx
Week 3, Consumer Behavior How People Make Buying Decisions .docx
Importing, Exporting and SourcingWhat’s this chapter about
Importing, Exporting and SourcingWhat’s this chapter about
5 consumer behaviour research paper hari masterpiece
5 consumer behaviour research paper hari masterpiece
Week 4 Writing AssignmentInstructionsREMINDER Please select.docx
Week 4 Writing AssignmentInstructionsREMINDER Please select.docx
More from Dotcom Publications
Ms 95 july-2019
1. “The characteristics of interest identify what there is about the units that are of concern to the decision maker”. Explain the statement. Also, explain the two types of variables in the light of the statement.
2. (a) Which method is most suitable for conducting enquiry regarding family welfare programme in India? Explain its merits and demerits.
(b) Discuss the advantages of sampling method over census method of data collections.
3. What are the typical situations for using non-parametric tests? Explain any one sample and two sample test in brief.
OR
What are the various one sample non-parametric tests? Explain any two such tests. The one sample tests can be applied to answer which kind of questions? Discuss!
4. What are the appendices to the report? Are all of them essential for understanding the theme of the report? Can they be pruned?
5. Write the short on the following:
(a) Audio-visual aids
(b) Issues in Attitude measurement
(c) Model Building
(d) Factorial Design.
Ms 91 july-2019
1. What are the various approaches to corporate management and which one is the best in Indian environment? Give illustrations.
2. Identify the various modes of entry Ranbaxy Laboratories has adopted in different regions and discuss the pros and cons of each mode of entry.
3. (a) How does creativity contribute to the success of an organization?
(b) Select an organisation of your choice (Name and describe the organisation) which has developed special programmes to enhance the creativity of its employees and present the details of such programmes.
4. What are the different sources of knowledge? Explain different types of knowledge and the factors which constitute the knowledge creation process.
5. Discuss the key developments in transparency and reporting with respect to social audit.
6. Write short notes.
(a) Dynamic Environment
(b) Corporate Governance
Ms 11 july-2019
1. Discuss the various strategic alternatives available to an organization.
2. Select a company of your choice and perform internal analysis on the same.
3. Choose a company which has recently taken over another company. Discuss the growth strategy followed by the company which has taken over the other company.
4. How does a company plan for a successful alliance? Explain.
5. Discuss the role of leadership in improving the productivity of an organization. Give examples.
Ms 10 july-2019
Q1. What are the essential approaches to an organization that defines the organization? What are the various factors of organizational design that affects its effectiveness?
Q2. How Hybrid, project and matrix organization structures meet the challenges of the new environment? How the new second generations of a model of organization design transforming the first generation model of organization design? Discuss citing examples.
Q3. Explain the relevance of the questionnaire and interview diagnostic tool in organizational analysis with the help of examples.
Q4. Discuss the relevance of job design to overcome the emerging issues of work organization and quality of work life. Cite relevant examples.
Q5. Elucidate the initiation of the organization development process. Explain the role of change agents in organizational development.
Ms 09 july-2019
1. How is decision taken under risk? Draw a Decision Tree and explain.
2. Why does demand curve slope downwards and supply curve slope upwards? Explain. Also differentiate between the movement along a demand curve and shift in the demand curve with the help of examples.
3. Differentiate between economies of scale and economies of scope. Also explain internal and external economies and diseconomies of scale.
4. Assume that a travel agent has an agency in three different localities of a city. Explain whether it is possible for the travel agent to practice price discrimination. What are the necessary conditions of price discrimination?
5. Explain Short-Run Cost Functions. How is Short Run Average and Marginal Cost Curves determined?
6. Write short notes on any two of the following:-
(a) Demand Forecasting Techniques
(b) Production Isoquants
(c) Characteristics of Monopoly
Ms 07 july-2019
1. Why should every organization have a disaster recovery plan to protect it self? What are the main components of disaster recovery plan?
2. “Information handling in an organization should be systematic process”. Explain the concept of information systems in management in the light of the statement.
3. “With so many ready made and customized software available – the need for a manager is to learn to use them effectively rather than learn program them”. Do you agree?
4. What are the factors that differentiate traditional logic and fuzzy logic? Explain the concept of membership characteristic function and also describe the business applications of fuzzy logic.
5. Write the short note on the following:-
(i) TCP/IP
(ii) Warehouse management
(iii) Group Decision Support Systems (GDSS).
Ms 06 july-2019
This document provides an assignment for a marketing course. It includes 4 questions covering various topics in marketing:
1) The differences between products and services, with examples, and why marketers should consider human needs and wants.
2) The elements of the marketing mix and how they aid strategies for cab aggregators and heavy equipment sellers. Also discusses the concepts of a market vs market segmentation.
3) Behavioral factors for low cost airlines and movie theaters. Product classification, the product life cycle concept, and its importance for smartphones and DTH operators.
4) Branding and packaging decisions, with an example. How pricing policies affect manufacturers and marketers. Sales forecasting methods and relevance. It
Ms 03 july-2019
1. Explain how business environment influences business management, giving suitable examples.
2. What are the factors responsible for inflation? As a student of management how would you look at the problems of inflation? Collect data on inflation for the last five years and analyse the trends.
3. (a) Discuss the incentives given by the government to exporters as a part of EXIM policy.
(b) Examine the role of foreign trade in an economy.
4. “The reform process has helped to accelerate the growth but the benefits of the growth have not percolated to poor and weaker sections of the society”. What measures would you suggest to modify reforms so as to achieve the objective of growth with social justice?
5. Why is the study of Public Finance Theory important in understanding the fiscal system of an economy better? Elaborate.
6. Write short notes.
(a) Economic Growth
(b) Externalities
Ms 02 july-2019
Q1. Explain the evolution of Human resource management in your own words. What are the recent challenges that HR managers face in the present business scenario?
Q2. Explain the importance of job analysis, job design, socialization and mobility in Human resource planning citing relevant examples
Q3. How competency mapping, potential appraisal, and succession planning augment the performance management system of an organization? Discuss with the help of examples.
Q4. Explain the relevance of industrial democracy in handling the grievances of employees. How unions and associations establish congenial employer-employee relations?
Q5. Why training, mentoring, compensation and reward management of an organization ensures effective human resource development? Explain with the help of recent trends in the corporate world.
Ms 01 july-2019
This document provides an assignment for a Management Functions and Behaviour course. It includes 4 questions relating to systems concepts in management, individual and group decision making, organizational change, and group formation in organizations. Students are instructed to answer all questions, citing examples from their own experience or organizations they are familiar with, and submit their responses by October 31, 2019. The assignment aims to evaluate students' understanding of key management topics and their ability to apply concepts to real-world organizational settings.
Ms 05 january-2019 MS-05 Management of Machines and Materials
Note : Attempt all the questions and submit this assignment on or before 30th April, 2019 to the coordinator of your study center.
1. “Materials handling is the art and science involving the movement, packaging and storing of substances in any form”. In the light of statement, explain the objectives and types of material handling system.
2. What do you understand by work measurement? Explain the various principal techniques used to measure work.
3. What do you understand by the term maintenance management? Discuss the various types of maintenance systems?
4. Define Value Engineering. Briefly explain the seven phases of value engineering job plan.
5. “Classification of materials involves grouping of items according to some criteria”. What are the criteria on the basis of which materials are classified? Explain briefly.
6. Write short notes on any three of the following:-
(i) Behavioural Dimensions of Job Design.
(ii) Plant Layout Factors
(iii) Line of Balance (LOB) for production Control
(iv) Input-Output Waste (I-O-W) Model
(v) Role of Scientific methods in Operations Management
ASSIGNMENT Jan-2019 MS-63 Product Management
ASSIGNMENT Jan-2019
MS-63 Product Management
Note: Attempt all the questions and submit this assignment on or before 30th April, 2019 to the coordinator of your study centre.
1. Distinguish between convenience, shopping and speciality goods giving suitable examples.
2. Taking the example of ready to eat snacks, explain how you can generate new product ideas using:
(a) Attribute analysis
(b) Focus groups
3. Discuss the various functions performed by packaging in marketing of consumer goods giving suitable examples.
4. Taking the example of any product of your choice, explain how a company’s marketing mix strategies may vary depending on different stages of its product life cycle.
5. What do you understand by the term ‘product positioning’? Explain the alternative basis of positioning that you can apply for cooking oil.
6. What are the objectives of test marketing? How would you go about test marketing a new breakfast cereal?
ASSIGNMENT Jan-2019 MS-54 Management Information Systems
ASSIGNMENT Jan-2019
MS-54 Management Information Systems
Note : Attempt all the questions and submit this assignment on or before 30th April, 2019 to the Coordinator of your study center.
1. “The way organizations cannot exist without MIS, even information does not exist without organization.” Discuss.
2. Describe the major phases in MIS design. Can you compare these phases with Research and development projects?
3. Trace the evolution of data modeling concepts with examples which are different from the ones given in the preceding text.
4. Outline the basic sequence of steps to acquiring a DMBS. What steps are the mists important? Why should an organization be careful about placing over reliance on “benchmark” tests in selecting a DBMS?
5. Differentiate among Trojans, Worms and Viruses. Give one example for each. “Computer virus is a major threat to computer security”. Justify the statement.
ASSIGNMENT Jan-2019 MS-52 Project Management
This document provides an assignment for a project management course. It lists 5 questions to answer related to important phases of the project life cycle, opportunity studies and their impact on feasibility studies, key elements of a good Doubled Project Report, criteria for demand forecasting methods and economic analysis, how to manage activities on the critical path to complete projects on time, and the importance of project review and applying cybernetics concepts to project management. Students are instructed to submit their answers to these 5 questions by April 30th to their study center coordinator. It also advertises a website where previous solved assignments and question papers can be purchased for assistance with this assignment.
ASSIGNMENT Jan-2019 MS-51 Operations Research
ASSIGNMENT Jan-2019
MS-51 Operations Research
Note : Attempt all the questions and submit this assignment on or before 30th April, 2019 to the Coordinator of your study center.
1. Solve the following problem through SIMPLEX method.
Minimize Z = -3x1+x2+x3
Subject to
x1-2x2+x3≤11
-4x1+x2+2x3≥3
-2x1 +x3=1
x1≥0, x2≥0 and x3≥0
2. A refueling station is served by a single pump machine for providing service to the petrol vehicles. The arrival process has shown that the distribution of times between arrivals is negative exponential with a mean of 10 minutes. Similarly, service times were found to be adequately described by a negative exponential distribution with a mean of 6 minutes. Waiting space is unlimited. Determine:
(i) Probability that the customer has to wait.
(ii) Mean number of customer in the system.
(iii) Percentage utilization of the service station.
(iv) Steady-state probability of having four customers in the system.
3. “ In a goal programming, we attempt to „satisfy‟ or come as close as possible to satisfying the various goals,” Discuss.
4. What is simulation? Describe the simulation process. State the major two reasons for using simulation to solve a problem. What are the advantages and limitations of simulation?
5. Write short notes on any five of the following:
(a) GOAL Programming
(b) GOMORY‟s cutting plane Algorithm
(c) Selective Inventory Control
(d) Pure and Mixed Strategy
(e) Sensitivity Analysis
(f) Monte Carlo Simulation
ASSIGNMENT Jan-2019 MS-42 Capital Investment and Financing Decisions
ASSIGNMENT Jan-2019
MS-42 Capital Investment and Financing Decisions
Note : Attempt all the questions and submit this assignment on or before 30th April, 2019 to the coordinator of your study center.
1. What do you understand by cost of capital? Explain in detail how the cost of capital for various components of capital is computed?
2. What do you understand by project planning? Explain the various aspects on which Economic Appraisal of a project is done.
3. What is project risk? Explain the various techniques used for measurement of project risk.
4. Explain in detail the various non traditional financial arrangements through which long term financing can be procured.
5. What is financial engineering? Discuss the factors that have contributed to the evolution of financial engineering?
ASSIGNMENT Jan-2019 MS-92 Management of Public Enterprises
ASSIGNMENT Jan-2019
MS-92 Management of Public Enterprises
Note: Attempt all the questions and submit this assignment on or before 30th April, 2019 to the coordinator of your study center.
1. Discuss the rationale behind formation of Public Sector.
2. Briefly discuss the recommendations of various committees on corporate governance.
3. Discuss the objectives of Performance Evaluation in Public Enterprises.
4. Define collective bargaining. Explain the origin and history of collective bargaining.
5. Briefly discuss the strategic issues involved in disinvestments.
6. Write short notes on any two of the following:-
(a) Autonomy and Accountability
(b) Central Vigilance Commission (CVC)
(c) State Level Public Enterprises (SLPEs)
ASSIGNMENT Jan-2019 MS-23 Human Resource Planning
ASSIGNMENT Jan-2019
MS-23 Human Resource Planning
Note: Attempt all the questions and submit this assignment on or before 30th April, 2019 to the coordinator of your study centre.
1. Describe the review process of human resource planning. Discuss how it balances the competing and conflicting elements.
2. What do you mean by job analysis? Describe various methods of collecting information for job analysis.
3. What is Orientation? Explain the importance of Orientation and tell how you would orient a new management trainee?
4. Explain the significance of Information System in Human Resource management. Describe the various approaches to managing information at the macro and micro level.
5. What is recruitment? Explain the methods and techniques of recruitment. Discuss several advantages of recruiting from internal sources and external sources.
ASSIGNMENT Jan-2019 MS-10 Organisational Design, Development and Change
ASSIGNMENT Jan-2019
MS-10 Organisational Design, Development and Change
Note : Attempt all the questions and submit this assignment on or before 30th April, 2019 to the coordinator of your study center.
1. Describe any three organizational structures and their advantages and limitations. Illustrate with reference to an organization you are familiar with how restructuring help in the effectiveness of their organization.
2. Discuss the importance of quality of work life in the present day work – situation. Comment on the quality of working life at your present workplace or a workplace you are familiar with and if there needs any improvement suggest methods.
3. Explain how organizational analysis helps in the development of an organization. Illustrate an intervention which is used for the development of the organization which you are familiar with. Briefly describe the organization you are referring to.
4. What is an interview? Discuss how different types of interview methods citing examples.
5. Briefly describe the competencies required for a change agent and discuss the diverse roles of a change agent.
ASSIGNMENT Jan-2019 MS-09 Managerial Economics
ASSIGNMENT Jan-2019
MS-09 Managerial Economics
Note : Attempt all the questions and submit this assignment on or before 30th April, 2019 to the coordinator of your study center.
1. Discuss the fundamental nature of Managerial Economics. How are the three choice problems of an economy solved?
2. Briefly discuss the determinants of demand. Explain graphically increase and decrease of demand.
3. Explain the increasing, constant and decreasing returns to scale. Use diagrams to substantiate your answer.
4. Explain Price Rigidity and Kinked Demand Curve under Oligopoly.
5. What is Two- Part Tariffs and how it is determined?
6. Write short notes on any two of the following:-
(a) Opportunity Cost Principle
(b) Income Elasticity of Demand
(c) Economies of Scope
More from Dotcom Publications (20)
Ms 05 january-2019 MS-05 Management of Machines and Materials
Ms 05 january-2019 MS-05 Management of Machines and Materials
ASSIGNMENT Jan-2019 MS-54 Management Information Systems
ASSIGNMENT Jan-2019 MS-54 Management Information Systems
ASSIGNMENT Jan-2019 MS-42 Capital Investment and Financing Decisions
ASSIGNMENT Jan-2019 MS-42 Capital Investment and Financing Decisions
ASSIGNMENT Jan-2019 MS-92 Management of Public Enterprises
ASSIGNMENT Jan-2019 MS-92 Management of Public Enterprises
ASSIGNMENT Jan-2019 MS-10 Organisational Design, Development and Change
ASSIGNMENT Jan-2019 MS-10 Organisational Design, Development and Change
Recently uploaded
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
skeleton System.pdf (skeleton system wow)
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
Slides from a Capitol Technology University webinar held June 20, 2024. The webinar featured Dr. Donovan Wright, presenting on the Department of Defense Digital Transformation.
How to Manage Reception Report in Odoo 17
A business may deal with both sales and purchases occasionally. They buy things from vendors and then sell them to their customers. Such dealings can be confusing at times. Because multiple clients may inquire about the same product at the same time, after purchasing those products, customers must be assigned to them. Odoo has a tool called Reception Report that can be used to complete this assignment. By enabling this, a reception report comes automatically after confirming a receipt, from which we can assign products to orders.
220711130083 SUBHASHREE RAKSHIT Internet resources for social science
Internet resources for social science
220711130082 Srabanti Bag Internet Resources For Natural Science
Internet resources for natural science
NIPER 2024 MEMORY BASED QUESTIONS.ANSWERS TO NIPER 2024 QUESTIONS.NIPER JEE 2...
NIPER JEE PYQ
NIPER JEE QUESTIONS
MOST FREQUENTLY ASK QUESTIONS
NIPER MEMORY BASED QUWSTIONS
Information and Communication Technology in Education
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 2)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐈𝐂𝐓 𝐢𝐧 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧:
Students will be able to explain the role and impact of Information and Communication Technology (ICT) in education. They will understand how ICT tools, such as computers, the internet, and educational software, enhance learning and teaching processes. By exploring various ICT applications, students will recognize how these technologies facilitate access to information, improve communication, support collaboration, and enable personalized learning experiences.
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐫𝐞𝐥𝐢𝐚𝐛𝐥𝐞 𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭:
-Students will be able to discuss what constitutes reliable sources on the internet. They will learn to identify key characteristics of trustworthy information, such as credibility, accuracy, and authority. By examining different types of online sources, students will develop skills to evaluate the reliability of websites and content, ensuring they can distinguish between reputable information and misinformation.
A Free 200-Page eBook ~ Brain and Mind Exercise.pptx
(A Free eBook comprising 3 Sets of Presentation of a selection of Puzzles, Brain Teasers and Thinking Problems to exercise both the mind and the Right and Left Brain. To help keep the mind and brain fit and healthy. Good for both the young and old alike.
Answers are given for all the puzzles and problems.)
With Metta,
Bro. Oh Teik Bin 🙏🤓🤔🥰
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
Accounting for Restricted Grants When and How To Record Properly
In this webinar, member learned how to stay in compliance with generally accepted accounting principles (GAAP) for restricted grants.
Recently uploaded (20)
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptx
220711130088 Sumi Basak Virtual University EPC 3.pptx
220711130088 Sumi Basak Virtual University EPC 3.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
SWOT analysis in the project Keeping the Memory @live.pptx
220711130083 SUBHASHREE RAKSHIT Internet resources for social science
220711130083 SUBHASHREE RAKSHIT Internet resources for social science
220711130082 Srabanti Bag Internet Resources For Natural Science
220711130082 Srabanti Bag Internet Resources For Natural Science
NIPER 2024 MEMORY BASED QUESTIONS.ANSWERS TO NIPER 2024 QUESTIONS.NIPER JEE 2...
NIPER 2024 MEMORY BASED QUESTIONS.ANSWERS TO NIPER 2024 QUESTIONS.NIPER JEE 2...
Information and Communication Technology in Education
Information and Communication Technology in Education
A Free 200-Page eBook ~ Brain and Mind Exercise.pptx
A Free 200-Page eBook ~ Brain and Mind Exercise.pptx
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...
Accounting for Restricted Grants When and How To Record Properly
Accounting for Restricted Grants When and How To Record Properly
Ms 61 ignou assignment 2018
- 1. Ms-61 Consumer Behaviour 1. What do you understand by the term ‘consumer behaviour’? Explain the scope of consumer behavior giving suitable examples. 2. With the help of examples discuss the characteristics that distinguish organizational buying from individual buying. 3. Explain the concept of learning and discuss its marketing implications. 4. What is a reference group? Name two reference groups that are important to you. In what ways do they influence you in your purchasing behaviour? 5. Explain the concept of culture and subculture. Discuss the relevance of subcultural segmentation in case of the following products: (a) Ready to eat food products (b) Apparels 6. As a marketer of consumer durables like refrigerators, washing machines etc., what strategies would you adopt for responding to post purchase feelings of yourconsumers? Discuss. Get Solved Assignment 2018 with pervious solved question paper Why do you want to pay only for assignment answers, when we can provide you assignment answers with last 5 years university solved question papers in printed book format at your door step. www.dotcombooks4u.com email :- dotcombooks@yahoo.co.in Call 9825183881