This document provides an assignment for a marketing course. It includes 4 questions covering various topics in marketing: 1) The differences between products and services, with examples, and why marketers should consider human needs and wants. 2) The elements of the marketing mix and how they aid strategies for cab aggregators and heavy equipment sellers. Also discusses the concepts of a market vs market segmentation. 3) Behavioral factors for low cost airlines and movie theaters. Product classification, the product life cycle concept, and its importance for smartphones and DTH operators. 4) Branding and packaging decisions, with an example. How pricing policies affect manufacturers and marketers. Sales forecasting methods and relevance. It

1. ASSIGNMENT
Course Code : MS-6
Course Title : Marketing for Managers
Assignment Code : MS-6/TMA/SEM-II/2019
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment to the coordinator of your study center
on or before 31st October, 2019.
1. a) Distinguish between a product and service with suitable examples and highlight the unique
characteristic that services possess.
b) What are the reasons that marketers should consider human needs and wants while planning
for new products or services to be offered? Explain with a suitable example of your choice.
2. a) Discuss the major elements of marketing mix. Explain how these elements aid in formulating
marketing strategies in the following situation.
(i) Cab aggregator (Ola or Uber)
(ii) Selling of heavy engineering equipment.
b) Discuss the concept of a market Vs the concept of market segmentation with suitable
examples.
3. a) Every product or service conceived and offered is the outcome of the various behavioral
factors that the marketer should consider. Explain what kind of factors are required in the
following.
(i) Low cost Airlines
(ii) Movie viewing in multiplexes
b) What is a Product? Discuss products classification with examples. What is the concept of
product life cycle and explain the importance of each of the stages in the following
(i) Brand of smart phone of your choice
(ii) DTH operator in your location
4. a) What are the various branding and packaging decisions that a marketer had to consider and
why? Explain with a suitable example the merits and limitations of these decisions.
b) How do pricing polices and practices affect a manufacturing and marketing firm? Explain
with an example. What is Sales forecasing? Discuss the various methods and their relevance.
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