This document is an assignment for a consumer behavior course covering various topics related to consumer behavior and marketing strategies. It contains 5 questions asking students to: 1) Identify consumer segments for online banking and develop promotional strategies for each segment by applying their understanding of consumer behavior. 2) Develop questionnaires to measure consumer attitudes towards health clubs, diet colas, and mutual funds. 3) Explain why reference group influence varies across product categories and identify examples of products with strong/weak influence for product and brand choice. 4) Identify past purchases requiring extensive pre-purchase research and explain what made extensive search necessary. 5) Assess own brand choices and classify them into extended problem solving, limited problem solving