Mrktg Price[1]
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Price is determined by the interaction between supply and demand - the quantity of a good or service available and how much consumers are willing to pay for it. There are several pricing methods a company can use including cost-based pricing, competition-oriented pricing, and demand-based pricing. Following competitors' prices, also known as "going rate" pricing, is a common competition-oriented pricing strategy but it assumes competitors are operating efficiently, which may not always be the case. A company must consider factors like costs, competitors, and demand when determining the best pricing strategy.
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2) Target return pricing which sets a price to achieve a desired profit on investment.
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Price is a key element of the marketing mix that generates revenue. It communicates the value of a product and is determined based on customer perceived value and costs. When setting prices, companies analyze factors like demand, costs, competition and select objectives like profit maximization. Appropriate pricing requires estimating demand curves and price elasticity to understand customer sensitivity.
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This document outlines various pricing strategies and concepts. It discusses new product pricing strategies like market skimming and market penetration pricing. It also covers product mix pricing strategies, price adjustment strategies, factors to consider when making price changes, and public policy issues related to pricing.
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The presentation is about Pricing Strategy. An important concept in Marketing, it is a tool which is used for deciding what the price of the product should be and what are the factors that influnce the price of the product, etc.
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Pricing understanding and capturing customer value.pdf
This document discusses pricing strategies and considerations. It defines price as the amount charged for a product or service. Major pricing strategies discussed include customer value-based pricing, cost-based pricing, good-value pricing, value-added pricing, competition-based pricing, and market skimming versus market penetration pricing for new products. Both internal factors like costs and external factors like competitors' prices and customer perceptions must be considered when setting prices.
2011.11 marketing principles
This document outlines various pricing strategies and concepts for products. It discusses new product pricing strategies like market skimming and market penetration pricing. It also covers product mix pricing strategies that take into account different products and bundles. Additionally, it outlines various price adjustment strategies including discounts, segmented pricing, and geographical pricing. Finally, it discusses factors around initiating price changes and responding to competitors' price changes, as well as public policy considerations related to pricing.
Pricing strategies
The document discusses various pricing strategies and factors that influence pricing decisions. It covers concepts like price elasticity, costs, competitors' prices, and consumer psychology. Some key pricing strategies mentioned are penetration pricing, market skimming, value pricing, going rate pricing, cost-plus pricing, and differentiated pricing. The document also discusses initiating and responding to price changes, including how companies may react to competitors lowering or raising their prices.
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The document discusses various pricing strategies and concepts for companies to consider when developing their pricing approach. It covers 6 steps in setting price, including selecting a pricing objective, determining demand, estimating costs, analyzing competitors, selecting a pricing method, and choosing the final price. Some key pricing methods discussed are markup pricing, target-return pricing, and perceived-value pricing. The document also outlines price adaptation strategies companies can employ and how brands may respond to competitive price cuts.
Unit ii pricing
Price is the only element of the marketing mix that generates revenue. There are several stages to establishing prices, beginning with selecting a pricing objective and determining customer demand and costs. Common pricing strategies include cost-based pricing, competition-based pricing, differential pricing for different customer segments, and promotional pricing to temporarily reduce prices. The specific final price is determined based on the pricing objective, customer perceptions of value, demand analysis, and consideration of costs and competitive factors.
Pricing decisions
Pricing Decisions - Introduction to Pricing, Pricing methods, Pricing procedure and pricing strategies
Price
The document discusses several factors that influence a product or service's price, including costs, demand and elasticity, competition, government objectives, stage of the life cycle, and positioning relative to competitors. It also outlines various pricing strategies such as price skimming, penetration pricing, competitor-based pricing, cost-plus pricing, and psychological pricing. Whether the price is high or low depends on these factors, like whether costs are high, demand is inelastic, there is strong branding or few substitutes.
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Pricing understanding and capturing customer value.pdf
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Chapter 14 - Developing Pricing Strategies and Programs
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- 7. Price Wars LOW HIGH HIGH LOW Price Sensitivity Concern for Quality Value Added Marketing Maintain & Grow Consumer Education Quit
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