Christian Laroche discussed various pricing policies including flexible price policy, one price policy, prestige pricing, odd/even pricing, price lining, promotional pricing, multiple-unit pricing, and bundle pricing. As an example of flexible price policy, cars can be bought at negotiated contracts where colors like red may cost $500 more. One price policy sets the same price for all customers like a bottle of Sprite. Prestige pricing fosters a higher image where cheap products aren't taken seriously unless priced at a level, like perceiving a shirt from Nordstrom as better quality due to its higher price.