2. A Unit comprising of one or more products having a common market base whose manager has complete responsibility for integrating all functions into strategy against an identifiable competitor. A Strategic Business Unit is….
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4. Structure of SBU CEO SBU I SBU II SBU III Human Resource FINANCE MARKETING PRODUCTION
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13. GE Matrix – Bajaj Electricals Business Strengths Market Attractiveness Low High Low High Appliances Fans Luminaries Lighting