The document summarizes how to become an entrepreneur in the cosmetics industry in India. It recommends taking a franchise with Lakme, the leading cosmetics brand in India. Lakme is a subsidiary of Hindustan Unilever and has a large market share. The summary describes the qualifications needed for a Lakme franchise, the services provided, costs involved, and the type of customer the franchise targets.

1. Entrepreneur Presented By Varsha U. Rana

2. Roadmap Entrepreneur Characteristics The industry to choose Why and how Industry Analysis Conclusion

7. ??????? Want to be a entrepreneur . But which sector to enter.

8. Welcome to the world of Cosmetics

17. The customer Analysis Upper middle Class Social class Graduate , post Graduate Education Female Sex Insignificant Religion 3,00,000/- PA Income Working Class Occupation

18. Pricing. Prices of competitors products ( example taken of a Lipstick ) 95 Rs. 219/- Rs.109/- Price Revlon Maybelline Lame Brand

19. With the launch of Orchid in 2000 Lakme has an 84 per cent share of the premium end of the colour cosmetics market followed by Maybellen.''