Moving your focus groups online: rich qual insights via asynchronous online communities

•

0 likes•259 views

At a time when qual researchers are being told by the MRS to take their in-person research and do it online, this presentation provides some practical steps and guidance on how to transfer your focus group discussion guides into engaging, creative online qual tasks and activities. You’ll learn how to do it and be inspired by the possibilities to unearth even more (and contextual) data and insight. Speakers: Dr Marie-Claude Gervais and Dr John Whittle

Education

Moving your focus groups online:
rich qual insights via asynchronous
online communities
Webinar sponsored by Further
Dr Marie-Claude Gervais & Dr John Whittle
Webinar, 22 July 2020

© 2020 Further. go-further.co
Moving your focus groups online:
rich qual insights via asynchronous online communities

© 2020 Further. go-further.co3 go-further.co
Dr Marie-Claude
Gervais
____________________________________
Research Director
Dr John Whittle
____________________________________
Associate Director

© 2020 Further. go-further.co
Why did you want to use focus groups?
4
Sample opinions quickly
& economically
Group dynamics Observing non-verbal
behaviour

© 2020 Further. go-further.co
Time dimension
Individual
verbal and
non-verbal
What you gain from online communities
5
Group
dynamics
Context
Time

© 2020 Further. go-further.co
Asynchronous
communities
Focus
groups
Offline focus groups and online communities
•Participants answer set questions and
activities over time
•Deeper consideration by all
•Control over confidentiality / privacy
•Lower costs: no venue hire or
transcription fees
•Stimuli and responses can both use
multimedia
•Segmentation at the point of task
allocation and analysis
•Face-to-face and synchronous
•Participants think and answer in the moment:
spontaneous answers
•An average of about 10 minutes of data per
person per group
•Danger of dominant responses and passive
contributors
•Some questions remaining unanswered

© 2020 Further. go-further.co7
Basic tenets
1 2
5 6
The flow Time & space
Bring the noise! Specify!
3 4
7
Creative freedom Output or put out?
Two steps ahead

© 2020 Further. go-further.co
1. The flow
Tuckman’s Stages of
Group Development

© 2020 Further. go-further.co9
2. Time & space
You have more time and space… so do your participants
1.
Greater reflection and
reaction to ideas and
experiences
2.
Sharing experiences as
they happen over time
3.
Tasks which you might
normally hesitate to ask
in person / a focus
group

© 2020 Further. go-further.co
2. Time & space
10

© 2020 Further. go-further.co11
3. Creative freedom
1.
Move past simple (or
boring!) questions
2.
What is the ideal type of
data to answer your
insight objective?
3.
Leverage the power of
your platform
4.
Participants can express
themselves on their own
terms

© 2020 Further. go-further.co12
4. Output or put out?
1.
So much data!
2.
Start with the
end in mind
3.
Know your platform;
ask suppliers for help
4.
Use design and
optimisation services

© 2020 Further. go-further.co13
5. Bring the noise!
Answer:
Capture and
hold attention
through activities
Distractions
1. Reach people
on their turf
2. Closer to
emotional
experience
Think about your
audience, TOV and
objectives
Empower where you
need to
Use formatting tools to
highlight key instructions
Key:
Your activity is
providing the opening
part of your
conversation.
Tip:
Use welcome videos or
visual stimulus to
introduce you and your
team

© 2020 Further. go-further.co14
6. Specify!
Keep it simple. Keep it basic. Keep it clear.
Intent behind
question
Client
objective
Details Direction

© 2020 Further. go-further.co15
7. Two steps ahead
More structure
≠
less exploration
Good platforms allow
follow-up to continue
the conversation
Leave space for a
‘surprise’ activity
Co-ordinate for
reflection, creation
and iteration
Further’s model
Explore
Evaluate
Create
A project can use multiple
phases and testing types

© 2020 Further. go-further.co16
The golden triangle
The
perfect
activity
Does it generate an output
that is easy for me and my
team to use?
Is it creative / fun /
engaging / easy for
participants?
Does it achieve the
desired insight objective?

© 2020 Further. go-further.co17
Activity demonstration

© 2020 Further. go-further.co18
Activity demonstration

© 2020 Further. go-further.co19
Activity demonstration

© 2020 Further. go-further.co
Further tips
20
… for practice … for materials … for every brief
Support is on hand…

© 2019 Further. go-further.co
Visit our website at: go-further.co
+44 (0) 20 3515 3301
© 2019 Further. Further is a division of Youmeus Limited.

Q & A
Ray Poynter
NewMR
Dr Marie-Claude
Gervais
____________________________________
Research Director, Further
Dr John Whittle
____________________________________
Associate Director, Further

More from Ray Poynter

Join Ray Poynter, Alexandra Kuzmina, and Lisa Wilding-Brown as we investigate key topics for insights and research, including: - Blending Conversation AI and Behavioural Science; Experiments in future oriented concept testing - Quality & Fraud Trends; What is happening and what are the implications - Automating Research; What can we automate and what are the implications The recordings from this presentation can be found via NewMR.org/Play-Again

The Future in Focus

Ray Poynter

Join our panel of experts on NewMR as we explore: - Synthetic Data, what is it, and what are the issues and opportunities, what should we do next? - How should client insight teams be more efficient, more effective, and impactful in the rooms where the decisions are made? - What do experiments with avatars tell us about data collection, how should we conduct and interpret experiments, and what are the next steps? Access the recording to this webinar via NewMR.org/Play-Again

The Future in Focus

Ray Poynter

Presented by Ray Poynter In this webinar, Ray Poynter provides a summary of the key trends that are shaping the world of insights. Addressing questions such as: - What is really happening in insights with AI? - What is happening in the field of Synthetic Data? - What is happening with data quality? - What forces outside market research are shaping insights? - What are the key skills that people should be developing? - What plans should you be making for 2024? To access the presentation recording, visit NewMR.org/Play-Again

The State of Insights – September 2023

Ray Poynter

Learn how we can embrace Research Thinking to build skills, develop research capabilities and capacity, and demonstrate the power and value of human research professionals. Research Thinking can serve as a unifying concept that describes the strengths and capabilities that researchers have and how researchers add value, or what we can think of as a researcher’s superpowers. The recording of this presentation can be access via NewMR.org/Play-Again.

Research Thinking in the age of AI

Ray Poynter

How might AI impact Research and Insights over the next two years?

Ray Poynter

Presenter: Paul Watts, Director, Product Management at Forsta With the rapid adoption of AI technologies like ChatGPT into insight platforms, companies face the challenge of finding the right balance between harnessing the power of generative AI and navigating the well-documented pitfalls associated with a technology that is still in its infancy. In this session, Paul provides valuable insights on the potential benefits and downsides of this technology, and he will explore how a hybrid model can effectively leverage the strengths of both humans and technology. By embracing a human-centered approach, we showcase a compelling use case from the Forsta labs, demonstrating how insight professionals can effortlessly explore their datasets using natural-language questioning. Furthermore, we discuss the future implications of this technology and the exciting possibilities it holds for data exploration. To access the recording of this presentation, visit NewMR.org/Play-Again

From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...

Ray Poynter

A few months ago, YouScan released Insights Copilot (https://youscan.io/insights-copilot/), the first on the market ChatGPT-powered tool for social media listening that allows you to ask any questions about the data and get answers supported by relevant examples. Alex Orap, YouScan’s Founder & Chief Growth Officer, shares practical examples of how Insights Copilot can be used for quick qualitative insights; what are some of the best practices, as well as current limitations, of using this new generative AI tool for the market and consumer research. The recording of this presentation can be access via NewMR.org/Play-Again.

ChatGPT for Social Media Listening: practical application with YouScan’s Insi...

Ray Poynter

Presented by Karine Pepin. An enormous amount of time and resources are devoted to improving data quality in survey research. The quality of open-ended responses has become a critical factor for researchers in evaluating the validity of each participant. Reading through open-ended responses is a time-consuming task that has been difficult to automate. While most tools are capable of identifying obviously inappropriate responses such as gibberish and profanity, they generally lack the ability to effectively assess the quality of the content. With its ability to understand context and user-friendliness, Generative AI opens up opportunities for researchers to automate this laborious cleaning process. During this session, you will be presented with a practical use case demonstrating how GPT was utilized to efficiently clean open-ended responses on a large scale. Access the presentation recording via NewMR.org/Play-Again

Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys

Ray Poynter

Presented by Tim Brandwood and Damien Gouriet. Codeit have been involved in Verbatim Coding and Machine Learning for the last 7 years. In this presentation, they share their research on the use of Generative AI for coding market research verbatim responses, and their experiments using Generative AI to automate the coding process. They also discuss the strengths and limitations of this as a coding tool, the role of human oversight in the process, and the potential for customized machine learning models working alongside it. The highlights the importance of human expertise and the use of GPT as a labour-saving tool rather than a complete replacement for humans in the market research process. Access the presentation recording via NewMR.org/Play-Again.

Exploring the future of verbatim coding with ChatGPT

Ray Poynter

Presented by Phil Sutcliffe from Next Intelligence. Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for. Often the answers given are descriptive at best and uninformative or complete gibberish at worst. The advent of large language models (LLM's) and generative AI has brought great opportunity to change this. We now have the capability to use AI to probe within quantitative surveys. With the correct training of the generative AI models, probes can be returned that are relevant to what the participant has just said and the context of the original open-ended question. Further enhancements allow the researcher to probe on specific aspects of the participant’s response, in a similar way to how a moderator would in a depth discussion. No longer do researchers need to be frustrated that quant surveys only provide the ‘what’, with AI probing, you can now understand the ‘why’ as well and do this at scale and speed. Access the presentation recording via NewMR.org/Play-Again

Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys

Ray Poynter

Hao, the Founder of HaoLifeLab, is an entrepreneur with over 10 years of experience specializing in integrating Digital, AI & Insight. In this presentation, he discusses how to embrace the AI/ChatGPT revolution. This session will cover the following topics, which have been presented to international companies such as L’Oreal, Alibaba, Bytedance, and Mars: – Hindsight: Learn to use established AI tools effectively – Insight: Understand AI’s impact on the insight industry – Foresight: Learn how to transform yourself and your company with AI Listen to the full presentation at NewMR.org/Play-Again

How AI / ChatGPT Drives Business Growth

Ray Poynter

MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole focus to uncover the kind of tech that will make a tangible difference to the quality and depth of insight. The presentation outlines the latest experimentations with practical application of AI and LLM’s: conversing with consumers at scale with chatbots, in-the-moment data capture with voice technology, unstructured data analysis, increasing survey engagement and improving data quality with AI avatars. Insights from case studies conducted alongside leading FMCG brands will highlight the advantages and limitations of these technologies, with a particular focus on product and packaging development and testing. Listen to the full presentation at NewMR.org/Play-Again.

Tech for tech’s sake? Learnings from experiments with AI in consumer research

Ray Poynter

Do you want to know how to find the meaning in a set of open-ended comments from your survey, from an online discussion, or from reports, articles and books? In this webinar, Ray Poynter, Co-Founder of NewMR and Word Cloud Plus, takes you step-by-step through a simple process for quickly finding the key messages in open-ended text. Ray uses Word Cloud Plus to jump-start his investigation and then leverages the easy-to-use coding function to extract the key messages in the data. To access this recording, visit NewMR.org/Play-Again. To find out more about Word Cloud Plus, visit https://wordcloudplus.com

Using Word Cloud Plus to Code Open Ended Text

Ray Poynter

The middle-of March sees ChatGPT reach 100 days since its public launch. Join us as presenter, Ray Poynter, assesses: - What have we learned so far? - What has been the impact on research and insight so far? - What is likely to be the impact in the rest of this year? - Where might things be going next? We also share research with 268 market research and insight professionals, where they are talking about what they have done with ChatGPT, how well it worked for them, and what they are going to do next. Here is a link to the NewMR report that shares the findings from our recent study in to ChatGPT: https://newmr.org/wp-content/uploads/sites/2/2023/03/NewMR-ChatGPT-and-Market-Research-March-2023.pdf Access the recording from this presentation (originally presented live) via YouTube; https://youtu.be/Y9NSDtLdBHA

ChatGPT and Market Research: the first 100 days!

Ray Poynter

Ray and Will Poynter have created Word Cloud Plus, a web app for producing word clouds. The key benefit of Word Cloud Plus is that it leverages the human brain to find and display better word clouds. Using Word Cloud Plus allows you to choose the right algorithm, choose the appropriate parameters, and configure the output. Check out these three examples below – or try it yourself by visiting the Word Cloud Plus website: www.wordcloudplus.com - "What is a word cloud, what are they are good for, and what they not good for?" – a discussion of what Word Clouds can and can’t do. Visit the website here: https://wordcloudplus.com/blog/what-is-a-word-cloud-what-are-they-are-good-for-and-what-they-not-good-for - "A letter to Santa from five countries analyzed using World Cloud Plus – a guest blog from Fastuna", using Word Cloud Plus to analyse some seasonal data. Visit the site here: https://wordcloudplus.com/blog/a-letter-to-santa-from-five-countries-analyzed-using-world-cloud-plus - "What makes a great presenter?", Analysis via Word Cloud Plus – an example of how to use Word Cloud Plus. Read more here: https://wordcloudplus.com/blog/what-makes-a-great-presenter-analysis-via-word-cloud-plus

Word Cloud Plus with Will and Ray Poynter

Ray Poynter

This presentation by Adam Murphy forms part of the New Thinking in Insights - Asia Pacific Event hosted by NewMR.org. To listen to the recording, please access via NewMR.org/play-agan. Description: In today’s ‘need-answers-now’ corporate environment, many companies have become enamored with quick access to data, and slick MarTech solutions to make sense of their treasure trove of big data. Yet many c-suites are still underwhelmed with the influence that data is having on decision-making, and companies still struggle to be truly consumer-centric. What’s missing (or faded) in many companies is a “culture of curiosity”: we’ll briefly discuss six factors that can restore true, intentional curiosity and drive your curious people to apply science, intuition and an inquisitive mindset to unlock insight that impacts your growth.

Curious Humans: the lost key to impactful insights

Ray Poynter

This presentation by Sue York forms part of the New Thinking in Insights - Asia Pacific Event hosted by NewMR.org. To listen to the recording, please access via NewMR.org/play-agan. Description: Think differently about what it means to be a researcher. With the increasing democratisation of research in organisations, the growth of DIY research, and the rise of automation and AI – it’s time to consider a new way of thinking about your research skills and experience – you’re not a researcher, you’re a #ResearchThinker. Join this presentation and find out: - What is #ResearchThinking; - Why you should develop your #ResearchThinking skills; - Suggestions for how to develop your #ResearchThinking skills.

Research Thinking – Your career Superpower!

Ray Poynter

This presentation by Ray Poynter forms part of the New Thinking in Insights - Asia Pacific Event hosted by NewMR.org. To listen to the recording, please access via NewMR.org/play-agan. Description: Predictions tend to go wrong and the recognised alternative is based on scenario thinking. In this presentation Ray Poynter highlights the key trends that are happening at the moment and develops an analysis of what the insights and market research outlook might offer.

Insights & Market Research in 2027 – Scenario Thinking

Ray Poynter

We’re all familiar with analysing survey data in terms of key differences by demographics – profiling by age, gender, social grade, etc, can unlock plenty of rich and actionable information. And of course we can go further, profiling respondents by their attitudes and behaviours, for example, usually within a very specific category or thematic context. But often the real insight lies a bit deeper. Join us for a discussion around some of the psychographic techniques that we’re using to uncover a deeper sense of who our survey respondents really *are*, at the fundamental level of their ‘character’ and ‘personality’. You’ll see how this can sit at a largely subconscious level, but can have a huge impact on survey responses, often in a way that transcends other demographic factors. From archetype theory that helps to uncover hidden personas, to DISC modelling that helps to unlock core personality profiles, and VARK modelling to identify respondents’ preferred learning styles, at Boxclever we’re using our psychological toolkit to shine a light on what really drives consumer decision making, and provide a far richer view of your customers than you may have previously thought possible!

Using Psychographic Techniques to Uncover the Hidden Personalities in Your Su...

Ray Poynter

Let’s face it, most surveys are boring. And the online survey experience hasn’t changed much in 20 years. Conversations are everything that surveys aren’t – engaging, two-way, emotional, often surprising and, dare I say it, insightful! So let’s make our surveys conversational – join us to learn how to create more engaging experiences for participants that lead to better data and stronger insight.

Why Surveys Need To Become Conversational

Ray Poynter

More from Ray Poynter (20)

The Future in Focus

The State of Insights – September 2023

Research Thinking in the age of AI

How might AI impact Research and Insights over the next two years?

From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...

ChatGPT for Social Media Listening: practical application with YouScan’s Insi...

Using Generative AI to Assess the Quality of Open-Ended Responses in Surveys

Exploring the future of verbatim coding with ChatGPT

Using Generative AI to bring Qualitative Capabilities to Quantitative Surveys

How AI / ChatGPT Drives Business Growth

Tech for tech’s sake? Learnings from experiments with AI in consumer research

Using Word Cloud Plus to Code Open Ended Text

ChatGPT and Market Research: the first 100 days!

Word Cloud Plus with Will and Ray Poynter

Curious Humans: the lost key to impactful insights

Research Thinking – Your career Superpower!

Insights & Market Research in 2027 – Scenario Thinking

Using Psychographic Techniques to Uncover the Hidden Personalities in Your Su...

Why Surveys Need To Become Conversational

Recently uploaded

UNIT – IV_PCI Complaints: Complaints and evaluation of complaints, Handling o...

Sayali Powar

An Overview of the Odoo 17 Discuss App.pptx

Celine George

factors influencing drug absorption-final-2.pptx

Sanjay Shekar

Elevate your marketing career with a dynamic digital marketing course in Nagpur. Covering SEO, social media marketing, PPC, content strategy, and analytics, this course offers practical insights and hands-on training. Learn from industry experts and gain the expertise to create effective digital campaigns. Perfect for aspiring marketers and business professionals looking to boost their digital presence.

The Ultimate Guide to Social Media Marketing in 2024.pdf

dm4ashexcelr

2024_Student Session 2_ Set Plan Preparation.pptx

mansk2

Mbaye_Astou.Education Civica_Human Rights.pptx

nuriaiuzzolino1

In Odoo 17, the process of managing incoming and outgoing shipments is streamlined into two efficient steps, simplifying logistics management. This feature optimizes the workflow by reducing complexity and increasing productivity, ensuring smooth operations for businesses. With Odoo 17, users can easily track and manage their shipments from start to finish, improving overall efficiency and enhancing the customer experience.

Incoming and Outgoing Shipments in 2 STEPS Using Odoo 17

Celine George

The basics of sentences session 4pptx.pptx

heathfieldcps1

IATP How-to Foreign Travel May 2024.pdff

17thcssbs2

Dementia (Alzheimer & vasular dementia).

Mohamed Rizk Khodair

....................Muslim-Law notes.pdf

VikramadityaRaj

DEFINITION OF POLLUTION Environmental pollution Pollutants Types of Pollution Air Water Noise Land Pollution NAAQS AQI Level Central Pollution Control Boar Environment Act, 1986 Air Quality Index (AQI) Level Causes of Air Pollution Fossil Fuels Effects of Air Pollution Air Pollution Control Water Pollution & Types Causes of Water Pollution Standard Parameters drinking Effects of Water Pollution How to Avoid Water Pollution Causes of Noise Pollution Rainwater Harvesting Effects of Noise Pollution Prevention of Noise Pollution Definition of Land Pollution Causes of Land Pollution Prevention of Land Pollution Why is Rainwater Harvesting Objectives of Rainwater Harvesting Methods of Rainwater Harvesting Surface runoff harvesting Roof top rainwater harvesting

Basic Civil Engg Notes_Chapter-6_Environment Pollution & Engineering

Denish Jangid

Matatag-Curriculum and the 21st Century Skills Presentation.pptx

JenilouCasareno

Post Exam Fun(da) Intra UEM General Quiz - Finals.pdf

Pragya - UEM Kolkata Quiz Club

Danh sách HSG Bộ môn cấp trường - Cấp THPT.pdf

QucHHunhnh

會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文

中央社

BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...

Nguyen Thanh Tu Collection

MichaelStarkes_UncutGemsProjectSummary.pdf

mstarkes24

Features of Video Calls in the Discuss Module in Odoo 17

Celine George

Operations Management - Book1.p - Dr. Abdulfatah A. Salem

Arab Academy for Science, Technology and Maritime Transport

Recently uploaded (20)

UNIT – IV_PCI Complaints: Complaints and evaluation of complaints, Handling o...

An Overview of the Odoo 17 Discuss App.pptx

factors influencing drug absorption-final-2.pptx

The Ultimate Guide to Social Media Marketing in 2024.pdf

2024_Student Session 2_ Set Plan Preparation.pptx

Mbaye_Astou.Education Civica_Human Rights.pptx

Incoming and Outgoing Shipments in 2 STEPS Using Odoo 17

The basics of sentences session 4pptx.pptx

IATP How-to Foreign Travel May 2024.pdff

Dementia (Alzheimer & vasular dementia).

....................Muslim-Law notes.pdf

Basic Civil Engg Notes_Chapter-6_Environment Pollution & Engineering

Matatag-Curriculum and the 21st Century Skills Presentation.pptx

Post Exam Fun(da) Intra UEM General Quiz - Finals.pdf

Danh sách HSG Bộ môn cấp trường - Cấp THPT.pdf

會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文

BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...

MichaelStarkes_UncutGemsProjectSummary.pdf

Features of Video Calls in the Discuss Module in Odoo 17

Operations Management - Book1.p - Dr. Abdulfatah A. Salem

Moving your focus groups online: rich qual insights via asynchronous online communities

1. Moving your focus groups online: rich qual insights via asynchronous online communities Webinar sponsored by Further Dr Marie-Claude Gervais & Dr John Whittle Webinar, 22 July 2020

6. © 2020 Further. go-further.co Asynchronous communities Focus groups Offline focus groups and online communities •Participants answer set questions and activities over time •Deeper consideration by all •Control over confidentiality / privacy •Lower costs: no venue hire or transcription fees •Stimuli and responses can both use multimedia •Segmentation at the point of task allocation and analysis •Face-to-face and synchronous •Participants think and answer in the moment: spontaneous answers •An average of about 10 minutes of data per person per group •Danger of dominant responses and passive contributors •Some questions remaining unanswered

9. © 2020 Further. go-further.co9 2. Time & space You have more time and space… so do your participants 1. Greater reflection and reaction to ideas and experiences 2. Sharing experiences as they happen over time 3. Tasks which you might normally hesitate to ask in person / a focus group

11. © 2020 Further. go-further.co11 3. Creative freedom 1. Move past simple (or boring!) questions 2. What is the ideal type of data to answer your insight objective? 3. Leverage the power of your platform 4. Participants can express themselves on their own terms

13. © 2020 Further. go-further.co13 5. Bring the noise! Answer: Capture and hold attention through activities Distractions 1. Reach people on their turf 2. Closer to emotional experience Think about your audience, TOV and objectives Empower where you need to Use formatting tools to highlight key instructions Key: Your activity is providing the opening part of your conversation. Tip: Use welcome videos or visual stimulus to introduce you and your team

15. © 2020 Further. go-further.co15 7. Two steps ahead More structure ≠ less exploration Good platforms allow follow-up to continue the conversation Leave space for a ‘surprise’ activity Co-ordinate for reflection, creation and iteration Further’s model Explore Evaluate Create A project can use multiple phases and testing types

16. © 2020 Further. go-further.co16 The golden triangle The perfect activity Does it generate an output that is easy for me and my team to use? Is it creative / fun / engaging / easy for participants? Does it achieve the desired insight objective?

22. Q & A Ray Poynter NewMR Dr Marie-Claude Gervais ____________________________________ Research Director, Further Dr John Whittle ____________________________________ Associate Director, Further

Moving your focus groups online: rich qual insights via asynchronous online communities

Recommended

Recommended

More Related Content

More from Ray Poynter

More from Ray Poynter (20)

Recently uploaded

Recently uploaded (20)

Moving your focus groups online: rich qual insights via asynchronous online communities