Built and managed the RadPad Houston market from scratch, coordinating 42 events over two months that reached 3,551 people. Initiated a four-party brand partnership between RadPad, Anheuser-Busch, Favor Delivery, and Chasing Houston, negotiating future partnerships with each brand. Events resulted in a 390% increase in RadPad app sessions.
Green is the New Black 2016 at Hotel Jen Tanglin SingaporeJuliana Jauw
Inspiring business trips can happen when the setting is right. Here at Hotel Jen Tanglin Singapore, we have partnered with The Wedge Asia to bring you Green Is The New Black, a 360-degree conscious experience!
Green is the New Black brings together truth seekers, change makers and thought leaders across conscious living and business for a one-of-a-kind festival that pushes limits and breaks new ground.
It’s a place to laugh, learn, discover, connect, hack beliefs, blur the line between life and business, dream big, and get the inspiration to make it happen.
Green is the New Black is where epiphanies and meaningful connections are made and built to last so we can be a catalyst for change together.
Igniting sports fan passions in a digital world Shea Warnes
Presented at the European Christmas company meeting. The purpose was to inspire the markets to weave digital into the ways we operate and the ideas we develop.
This advertisement promotes the TellUsQuickly app, which allows users to provide quick private feedback on local businesses in various categories like restaurants and stores, with the opportunity to earn points for giving feedback and enter monthly sweepstakes drawings. The ad also notes that giving feedback through the app will result in donations to charities.
This campaign is to reposition "Bubbles by Merry", a very distinct sparkling wine in Merry Edwards' Winery portfolio.
The challenge was given by Professor John Durham during the Advertising class, part of the Master of International Marketing program at Hult International Business School, San Francisco, CA.
Our solution came from a consumer behavior insight. We have decided to tap into a completely new market niche, and revamped both brand positioning and packaging design. We have created a 360º integrated campaign in order to tackle this opportunity.
Team - Sparkles&Stars
Anthony Salazar
Bruna Piovesan
Gloria Benatuil
Katherine da Silva
Lucie Neumanova
Pierre Lagarde
Breakbounce is a casual street-wear brand with a philosophy based on discovery, individualism, positivity and expression.
Bringing current international trends and designs to forefront of their brand promise; Breakbounce clothing is all about the detailing in terms of washes, accessories, hand feel and color.
A luxury interior designer in Dubai can help select bathroom elements that fit your budget. They recommend replacing a shower cubicle with a spa bath if possible, and installing designer lighting, candles, plants, or other items to create an luxurious atmosphere. The designer is located in Dubai and can be contacted via their website or phone number.
Sophie Mir and her team at Indigo Living were commissioned to furnish and decorate a penthouse in Dubai Marina within one week for viewings. They broke up the large living space into several zones to make it feel more intimate. Colors were kept neutral in tans, creams and browns, while textures like embroidery, wood and ceramics added visual interest. Key decorative pieces came from Indigo Living's Classic and Chinoiserie collections to appeal to a broad audience without knowing the future owners. The tight deadline was the biggest challenge, demonstrating Indigo Living's expertise in quick turnaround interior design projects.
Built and managed the RadPad Houston market from scratch, coordinating 42 events over two months that reached 3,551 people. Initiated a four-party brand partnership between RadPad, Anheuser-Busch, Favor Delivery, and Chasing Houston, negotiating future partnerships with each brand. Events resulted in a 390% increase in RadPad app sessions.
Green is the New Black 2016 at Hotel Jen Tanglin SingaporeJuliana Jauw
Inspiring business trips can happen when the setting is right. Here at Hotel Jen Tanglin Singapore, we have partnered with The Wedge Asia to bring you Green Is The New Black, a 360-degree conscious experience!
Green is the New Black brings together truth seekers, change makers and thought leaders across conscious living and business for a one-of-a-kind festival that pushes limits and breaks new ground.
It’s a place to laugh, learn, discover, connect, hack beliefs, blur the line between life and business, dream big, and get the inspiration to make it happen.
Green is the New Black is where epiphanies and meaningful connections are made and built to last so we can be a catalyst for change together.
Igniting sports fan passions in a digital world Shea Warnes
Presented at the European Christmas company meeting. The purpose was to inspire the markets to weave digital into the ways we operate and the ideas we develop.
This advertisement promotes the TellUsQuickly app, which allows users to provide quick private feedback on local businesses in various categories like restaurants and stores, with the opportunity to earn points for giving feedback and enter monthly sweepstakes drawings. The ad also notes that giving feedback through the app will result in donations to charities.
This campaign is to reposition "Bubbles by Merry", a very distinct sparkling wine in Merry Edwards' Winery portfolio.
The challenge was given by Professor John Durham during the Advertising class, part of the Master of International Marketing program at Hult International Business School, San Francisco, CA.
Our solution came from a consumer behavior insight. We have decided to tap into a completely new market niche, and revamped both brand positioning and packaging design. We have created a 360º integrated campaign in order to tackle this opportunity.
Team - Sparkles&Stars
Anthony Salazar
Bruna Piovesan
Gloria Benatuil
Katherine da Silva
Lucie Neumanova
Pierre Lagarde
Breakbounce is a casual street-wear brand with a philosophy based on discovery, individualism, positivity and expression.
Bringing current international trends and designs to forefront of their brand promise; Breakbounce clothing is all about the detailing in terms of washes, accessories, hand feel and color.
A luxury interior designer in Dubai can help select bathroom elements that fit your budget. They recommend replacing a shower cubicle with a spa bath if possible, and installing designer lighting, candles, plants, or other items to create an luxurious atmosphere. The designer is located in Dubai and can be contacted via their website or phone number.
Sophie Mir and her team at Indigo Living were commissioned to furnish and decorate a penthouse in Dubai Marina within one week for viewings. They broke up the large living space into several zones to make it feel more intimate. Colors were kept neutral in tans, creams and browns, while textures like embroidery, wood and ceramics added visual interest. Key decorative pieces came from Indigo Living's Classic and Chinoiserie collections to appeal to a broad audience without knowing the future owners. The tight deadline was the biggest challenge, demonstrating Indigo Living's expertise in quick turnaround interior design projects.
Social Media Case Study : Sula Fest 2014 Campaign ReportSocial Samosa
This is social media case study of Vero Moda SulaFest which recently hosted on 1st & 2nd February, 2014, it is a one of a kind wine and music festival. The festival brought together music lovers, wine enthusiasts, partners and foodies. The objective of the Social Media campaign was to create a buzz around this festival on the digital platform. The objective was to attract new audiences and loyalists to attend SulaFest 2014, highlight new partnerships and drive sales through digital.
O Teri is a Bollywood movie which did not have a big star cast to bank upon and were challenged to create an organic fan base. The objective was simple, to generate a true fan base which will watch the movie.
The document summarizes a social media case study for a pizza chain called Smokin' Joes Pizza. It outlines objectives to establish a presence on Facebook and Twitter. It then discusses challenges with inactive profiles and a perception of being unresponsive. The case study details efforts to regularly update profiles with offers, responses, and engaging content. This led to building 13,500+ Facebook followers and handling queries, establishing an image as a youthful, customer-centric brand. It concludes with opportunities to further promote the brand through contests and exclusive online offers.
Social Media Case Study: Mother Dairy Ice CreamsSocial Samosa
Mother Dairy Ice Creams by AliveNow came up with a simple but viral game application called ‘Ice Truck Grabber Challenge’ on Facebook to engage with the audience.
A structured plan for the campaign with focused posts on Facebook, Twitter and Instagram was carried out which strengthened the bond with regulars and educated the first timers well about the fest and experience.
Social Media Case Study: Click Karo Refresh Ho Jao by Rooh AfzaSocial Samosa
The objective of the camaign was to Create buzz about Rooh Afza around Holi festival at the onset of the season. Hamdard intended to engage online social medium for the purpose.
Social Media Case Study: #TerranoBlockbusterShowcase by Nissan terranoSocial Samosa
The document outlines a social media campaign for the launch of the Nissan Terrano vehicle. The objectives are to create buzz around the unveiling, drive awareness, engagement and participation through conversations on platforms like Twitter and Facebook, and harness Nissan's existing fanbase. The Twitter campaign consisted of multiple rounds of activity over two days to get hashtags like #TerranoBlockbusterShowcase trending in major Indian cities. On Facebook, the campaign saw massive traction on Nissan's page and cross-promotion between the two platforms. Initial metrics showed thousands of conversations and hundreds of new followers generated across both sites.
Social Media Case Study : Mad Over Donuts by GozoopSocial Samosa
Mad Over Donuts is now an established well known brand.
Brand awareness has increased as compared to last year’s Donut Day.
The event went viral on Facebook & Twitter.
Fans/followers are now aware of ‘Mad Over Donuts’ Donut Day celebrations.
Social media has emerged as a boon to the brand in terms of replying & communication with the brand patrons.
Queries were addressed with prompt responses.
Positive feedback from the brand followers.
Papa John's has experienced only incremental growth in the new century. Domestic revenue growth decreased to 1% in 2003 and operating income and net income have been declining for the past 4 years. Additionally, Papa John's stock performance has underperformed compared to industry benchmarks. Key issues include a saturated pizza industry, rising costs, and a need to return to faster growth and store expansion. Product differentiation and focusing on unique attributes are theories that could help Papa John's enhance its competitive position.
Market study & Analysis of pizza industryrichhuynh87
This document provides a market study and analysis of the pizza industry. It discusses key topics such as the market overview including size, growth trends, and international expansion. It analyzes major competitors like Pizza Hut and Domino's Pizza, focusing on their market share, pricing strategies, and menu changes. It also examines business conditions in the industry like rising costs, consumer confidence, government regulations, and market saturation. Finally, it looks at demographics, consumer behavior trends, and the role of social media and online ordering for top chains.
Heat Up Your Summer with Influencer & Performance Marketing - Crowd MediaCrowd Media
Crowd Media partners with brands to design tailored influencer marketing campaigns. The document discusses summer as a powerful time for brands and recommends several influencer campaign strategies for the season, including: 1) Influencer getaways that send influencers on vacations to showcase products authentically; 2) Scavenger hunts that engage consumers through on and offline activities; 3) Ambassador programs that use passionate brand fans to promote organically; 4) Staycations that promote locally without long travel; and 5) Pop-up experiences that drive engagement through limited availability. The document explains how each strategy can work for different types of brands over the summer.
This document summarizes an online community called Just Beer that connects brands in the beer industry with beer lovers. It provides engaging content for breweries, retailers, media, and consumers, including deals, events, recipes, reviews, guides, and more. Just Beer focuses on helping brands build awareness, presence, and engagement through niche content marketing, influencers, and growing their digital reputation. It has a large community of over 700 breweries, 4500 beers, and engages consumers through interactive quizzes, contests, and loyalty programs.
Beatnik is a digital agency that harnesses creativity to help clients solve business problems through storytelling and engaging experiences. They provide design, content, digital marketing, and experience design services including social media management, web design, app design, and more. Examples of clients and campaigns showcase their work in social media management, digital campaigns, and experience design projects for clients in various industries.
2018 Florida Blogger & Social Media Conference Presented by Your Southern For...FLBlogCon
The 8th annual Florida Blogger & Social Media Conference Presented by Your Southern Ford Dealers (aka #FLBlogCon) is on Saturday, September 29th at Full Sail University. More info: http://floridablogcon.com
DViO Digital, is a turn-key digital/internet advertising agency pioneers in the result-oriented campaign. Our CEO, Sowmya Iyer is recognized as one of TOP “50 Most Influential Digital Marketing Leaders” in the world.
Let us give you a preview of our summer 2020 ideas. It will be an unusual summer yet brands can take up a big role in making it an unforgettable summer.
Viral Seeding is a company that seeds video content and websites online by securing coverage on blogs and websites to increase views. They have various seeding packages that include outreach to blogs, number of expected pieces of coverage, and minimum video views. Their approach includes distributing content to blogs, websites and video sharing platforms. They provide case studies demonstrating campaigns that resulted in thousands of views and over 100 pieces of coverage for clients such as Jaguar, Nissan and Xbox.
C3MS group exist to provide end to end digital solutions for our clients in the digital space from attention grabbing ideas to mobile applications, social media campaigns to digital activation and web design and is a a joint venture between Mill Stirling and C3 interactive.
C3MS group has staff strength of over 60 people in China, Philippines, Singapore and Indonesia, with over 15 years of digital experience.
Native ad campaign givenchy & kenzo & bar kod shop perfumery monten...Sanja Baltic
Like everywhere, consumers become more resistant to traditional forms of advertising, so for our client we proposed other communication tools. In this presentation you will find example of native campaign and find out how we spread a buzz.
Social Media Case Study : Sula Fest 2014 Campaign ReportSocial Samosa
This is social media case study of Vero Moda SulaFest which recently hosted on 1st & 2nd February, 2014, it is a one of a kind wine and music festival. The festival brought together music lovers, wine enthusiasts, partners and foodies. The objective of the Social Media campaign was to create a buzz around this festival on the digital platform. The objective was to attract new audiences and loyalists to attend SulaFest 2014, highlight new partnerships and drive sales through digital.
O Teri is a Bollywood movie which did not have a big star cast to bank upon and were challenged to create an organic fan base. The objective was simple, to generate a true fan base which will watch the movie.
The document summarizes a social media case study for a pizza chain called Smokin' Joes Pizza. It outlines objectives to establish a presence on Facebook and Twitter. It then discusses challenges with inactive profiles and a perception of being unresponsive. The case study details efforts to regularly update profiles with offers, responses, and engaging content. This led to building 13,500+ Facebook followers and handling queries, establishing an image as a youthful, customer-centric brand. It concludes with opportunities to further promote the brand through contests and exclusive online offers.
Social Media Case Study: Mother Dairy Ice CreamsSocial Samosa
Mother Dairy Ice Creams by AliveNow came up with a simple but viral game application called ‘Ice Truck Grabber Challenge’ on Facebook to engage with the audience.
A structured plan for the campaign with focused posts on Facebook, Twitter and Instagram was carried out which strengthened the bond with regulars and educated the first timers well about the fest and experience.
Social Media Case Study: Click Karo Refresh Ho Jao by Rooh AfzaSocial Samosa
The objective of the camaign was to Create buzz about Rooh Afza around Holi festival at the onset of the season. Hamdard intended to engage online social medium for the purpose.
Social Media Case Study: #TerranoBlockbusterShowcase by Nissan terranoSocial Samosa
The document outlines a social media campaign for the launch of the Nissan Terrano vehicle. The objectives are to create buzz around the unveiling, drive awareness, engagement and participation through conversations on platforms like Twitter and Facebook, and harness Nissan's existing fanbase. The Twitter campaign consisted of multiple rounds of activity over two days to get hashtags like #TerranoBlockbusterShowcase trending in major Indian cities. On Facebook, the campaign saw massive traction on Nissan's page and cross-promotion between the two platforms. Initial metrics showed thousands of conversations and hundreds of new followers generated across both sites.
Social Media Case Study : Mad Over Donuts by GozoopSocial Samosa
Mad Over Donuts is now an established well known brand.
Brand awareness has increased as compared to last year’s Donut Day.
The event went viral on Facebook & Twitter.
Fans/followers are now aware of ‘Mad Over Donuts’ Donut Day celebrations.
Social media has emerged as a boon to the brand in terms of replying & communication with the brand patrons.
Queries were addressed with prompt responses.
Positive feedback from the brand followers.
Papa John's has experienced only incremental growth in the new century. Domestic revenue growth decreased to 1% in 2003 and operating income and net income have been declining for the past 4 years. Additionally, Papa John's stock performance has underperformed compared to industry benchmarks. Key issues include a saturated pizza industry, rising costs, and a need to return to faster growth and store expansion. Product differentiation and focusing on unique attributes are theories that could help Papa John's enhance its competitive position.
Market study & Analysis of pizza industryrichhuynh87
This document provides a market study and analysis of the pizza industry. It discusses key topics such as the market overview including size, growth trends, and international expansion. It analyzes major competitors like Pizza Hut and Domino's Pizza, focusing on their market share, pricing strategies, and menu changes. It also examines business conditions in the industry like rising costs, consumer confidence, government regulations, and market saturation. Finally, it looks at demographics, consumer behavior trends, and the role of social media and online ordering for top chains.
Heat Up Your Summer with Influencer & Performance Marketing - Crowd MediaCrowd Media
Crowd Media partners with brands to design tailored influencer marketing campaigns. The document discusses summer as a powerful time for brands and recommends several influencer campaign strategies for the season, including: 1) Influencer getaways that send influencers on vacations to showcase products authentically; 2) Scavenger hunts that engage consumers through on and offline activities; 3) Ambassador programs that use passionate brand fans to promote organically; 4) Staycations that promote locally without long travel; and 5) Pop-up experiences that drive engagement through limited availability. The document explains how each strategy can work for different types of brands over the summer.
This document summarizes an online community called Just Beer that connects brands in the beer industry with beer lovers. It provides engaging content for breweries, retailers, media, and consumers, including deals, events, recipes, reviews, guides, and more. Just Beer focuses on helping brands build awareness, presence, and engagement through niche content marketing, influencers, and growing their digital reputation. It has a large community of over 700 breweries, 4500 beers, and engages consumers through interactive quizzes, contests, and loyalty programs.
Beatnik is a digital agency that harnesses creativity to help clients solve business problems through storytelling and engaging experiences. They provide design, content, digital marketing, and experience design services including social media management, web design, app design, and more. Examples of clients and campaigns showcase their work in social media management, digital campaigns, and experience design projects for clients in various industries.
2018 Florida Blogger & Social Media Conference Presented by Your Southern For...FLBlogCon
The 8th annual Florida Blogger & Social Media Conference Presented by Your Southern Ford Dealers (aka #FLBlogCon) is on Saturday, September 29th at Full Sail University. More info: http://floridablogcon.com
DViO Digital, is a turn-key digital/internet advertising agency pioneers in the result-oriented campaign. Our CEO, Sowmya Iyer is recognized as one of TOP “50 Most Influential Digital Marketing Leaders” in the world.
Let us give you a preview of our summer 2020 ideas. It will be an unusual summer yet brands can take up a big role in making it an unforgettable summer.
Viral Seeding is a company that seeds video content and websites online by securing coverage on blogs and websites to increase views. They have various seeding packages that include outreach to blogs, number of expected pieces of coverage, and minimum video views. Their approach includes distributing content to blogs, websites and video sharing platforms. They provide case studies demonstrating campaigns that resulted in thousands of views and over 100 pieces of coverage for clients such as Jaguar, Nissan and Xbox.
C3MS group exist to provide end to end digital solutions for our clients in the digital space from attention grabbing ideas to mobile applications, social media campaigns to digital activation and web design and is a a joint venture between Mill Stirling and C3 interactive.
C3MS group has staff strength of over 60 people in China, Philippines, Singapore and Indonesia, with over 15 years of digital experience.
Native ad campaign givenchy & kenzo & bar kod shop perfumery monten...Sanja Baltic
Like everywhere, consumers become more resistant to traditional forms of advertising, so for our client we proposed other communication tools. In this presentation you will find example of native campaign and find out how we spread a buzz.
dwp|buzz provides PR and marketing communications services across a network of fifteen locations throughout Asia, Australia, the Middle East and beyond.
dwp now delivers its iconic flair for design in a merger with the marketing communication services of boutique agency Bed Buzz.
dwp|buzz provides the following professional services:
Event Management | Public Relations | Branding and Design | Corporate Communications | Digital Marketing | Hospitality Concepts
Get in touch with us today at info@dwpbuzz.com and find out how we can add inspiration to the way you communicate your business.
This document summarizes an interactive agency called Digivaasi that focuses on creatively engaging consumers online. It introduces the team members and their roles. It then highlights several successful online marketing campaigns Digivaasi has run for brands like Pepsi, Aircel, Topper, Happydent and others. These campaigns used interactive websites, Facebook applications, videos and more to creatively deliver brands' messages and build relationships with consumers.
I created this social media marketing plan for a new local craft alcohol establishment in Irthlingborough to help them grow their social audience and gain prospective customers. This was received very well and was equally enjoyable. This is one of my favourite pieces of portfolio content.
Beatnik is a strategic creative agency which harnesses creativity at its innermost core, thus helping you to solve the problems of business through creative storytelling and engaging experiences.
Social media proposal for instagram for launching a burger outlet in dubaiShirinMonteiro1
This document is a business proposal from a digital agency for website development and social media marketing services. It proposes developing a website and social media presence for a new American burger restaurant called Slaw. It includes an overview of the agency's services, a description of Slaw and its objectives to increase brand awareness and drive sales. It outlines strategies for social media, target audiences, sample social posts, and proposed deliverables which include developing the Slaw Instagram page and website.
The document discusses several digital and social media campaigns run by Golin Romania that utilized bloggers and influencers. It summarizes campaigns for History, Pepsi, Electrolux, KFC, and Lipton. For each brand, it describes how bloggers were engaged through creative activities and challenges to help promote new products or shows. Bloggers played a key role in generating buzz and awareness on social media platforms by documenting their experiences and conversations with followers. The goal was to build communities and have bloggers act as brand ambassadors to drive positive messaging and sales.
Event Hacks: 4 event management tips for event organizers by event organizersPeatix
Event organizers, we know how tough it is to plan the perfect event. But there's more to an event than just attendee numbers and ticket sales. Four organizers in Singapore share their go-to tips for planning events that could almost sell themselves.
Want to grow your business offline? Want to organize the ultimate event? Get our free ebook to plan the event your community will love at http://ptix.co/29FFZZ6.
Follow us for more event marketing and management #peatips and #eventhacks.
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
3. What Did We Do?
1. We got together people who loved to party, drink &
basically have a good time, intelligently in two cities:
Mumbai & Bangalore!
2. Instead of the regular meetups, we decided to
conduct an evening of Mixology with professional
Mixologists, rightfully christening is The
#Espressology Meet.
3. We trained them all to make the right cocktails, with
Espresso of course!