This document provides guidance for planning an article for a fanzine, including example layouts with different font choices for headings and body text, as well as suggestions for including a flatplan and supporting images.
This document provides planning information for a tabloid front cover including example tabloid covers, font choices for the masthead and body text, flatplan layouts, and examples of supporting images that could be used.
This document provides guidance on planning broadsheet front covers including choosing fonts, creating a flatplan layout, and including supporting images. It discusses masthead and body text font selections as well as example broadsheet covers and images that can supplement the content.
This document provides design guidelines for layout elements including margins, columns, orientation, headers, drop caps, white space, pull quotes, and other typographic elements. It specifies the use of a double page spread with columns in portrait orientation, along with baseline grids, page numbers, headers, borders, and white space to structure information and guide the reader through the document.
This document provides guidance for planning an article for a fanzine, including example layouts with different font choices for headings and body text, as well as suggestions for including a flatplan and supporting images.
This document compares an old Victorian recipe from Mrs. Beeton's cookbook to a modern recipe. It analyzes differences in their lexicons, grammars, discourse structures, phonologies, semantics, and concludes that the old recipe requires homemade ingredients while the new one encourages readers to try it for leisure. Methodology details searches for "Late Victorian recipes" and resources used, and advises others on difficulties finding appropriate comparative data for this topic.
This document analyzes the instruction manual for the "Musical Crib Puppy." It finds that the manual provides clear, easy to understand instructions supported by diagrams. The steps to replace batteries and avoid leakage seem accurate. However, the caution text is somewhat ambiguous. The language is formal as instructions require. It also notes that the manual communicates vital information that could otherwise cause confusion or danger through clear fonts, diagrams, and formatting of important text. Overall, the analysis finds that the manual effectively guides users while avoiding potential issues.
The document is an evaluation by Bekki Asquith of several experimental photography projects they undertook exploring different techniques. For one project, they created a photomontage in the style of David Hockney by merging photos of different people's faces. For another, they took photos using mirrors to create reflections and patterns. They also experimented with high-speed photography capturing objects dropping into water. Overall, the evaluation assesses the technical and aesthetic qualities of the photos, how well the projects matched the brief of being experimental, and ways the work could be further improved.
This document provides guidance for planning an article for a fanzine, including example layouts with different font choices for headings and body text, as well as suggestions for including a flatplan and supporting images.
This document provides planning information for a tabloid front cover including example tabloid covers, font choices for the masthead and body text, flatplan layouts, and examples of supporting images that could be used.
This document provides guidance on planning broadsheet front covers including choosing fonts, creating a flatplan layout, and including supporting images. It discusses masthead and body text font selections as well as example broadsheet covers and images that can supplement the content.
This document provides design guidelines for layout elements including margins, columns, orientation, headers, drop caps, white space, pull quotes, and other typographic elements. It specifies the use of a double page spread with columns in portrait orientation, along with baseline grids, page numbers, headers, borders, and white space to structure information and guide the reader through the document.
This document provides guidance for planning an article for a fanzine, including example layouts with different font choices for headings and body text, as well as suggestions for including a flatplan and supporting images.
This document compares an old Victorian recipe from Mrs. Beeton's cookbook to a modern recipe. It analyzes differences in their lexicons, grammars, discourse structures, phonologies, semantics, and concludes that the old recipe requires homemade ingredients while the new one encourages readers to try it for leisure. Methodology details searches for "Late Victorian recipes" and resources used, and advises others on difficulties finding appropriate comparative data for this topic.
This document analyzes the instruction manual for the "Musical Crib Puppy." It finds that the manual provides clear, easy to understand instructions supported by diagrams. The steps to replace batteries and avoid leakage seem accurate. However, the caution text is somewhat ambiguous. The language is formal as instructions require. It also notes that the manual communicates vital information that could otherwise cause confusion or danger through clear fonts, diagrams, and formatting of important text. Overall, the analysis finds that the manual effectively guides users while avoiding potential issues.
The document is an evaluation by Bekki Asquith of several experimental photography projects they undertook exploring different techniques. For one project, they created a photomontage in the style of David Hockney by merging photos of different people's faces. For another, they took photos using mirrors to create reflections and patterns. They also experimented with high-speed photography capturing objects dropping into water. Overall, the evaluation assesses the technical and aesthetic qualities of the photos, how well the projects matched the brief of being experimental, and ways the work could be further improved.
The document summarizes two advertisements, one for Waitrose supermarket and one for Aldi supermarket.
The Waitrose ad focuses on quality, using high-quality images and endorsements from a famous chef to promote their food as high quality. In contrast, the Aldi ad does not emphasize quality and uses simpler images, instead focusing on low prices by showing name brand prices next to Aldi's cheaper generic alternatives.
The document then analyzes differences in target markets between the two supermarkets, with Waitrose appealing more to upper-class consumers interested in quality and Aldi appealing more to lower-income consumers focused on value and price.
This SWOT analysis is for a new MP3 player that allows internet streaming of songs from Spotify to challenge Apple's market dominance. Strengths include access to thousands of Spotify songs, appealing new technology, easy internet functionality, and preference over Apple products. Weaknesses consist of reliance on WiFi/data, competition from existing iPods, similarity to laptops, declining MP3 market, high production costs, and need to pay for downloaded songs. Opportunities center around growing Spotify's brand and userbase through advertising. Threats involve competition from other MP3 devices, brand loyalty to Apple, rivalry between Apple and Spotify, new competitive products, and negative reviews/prices undermining sales.
The document discusses ideas for an experimental photography project with a theme of discovery. It proposes taking photos that look strange or mysterious without revealing what is happening, capturing a frozen moment in time like a raindrop falling into a hand, creating a composite face out of different close-up photos, showing different perspectives of the same thing, using vortography which involves mirrors and reflection, and combining movement and something stationary. The ideas are said to explore discovery by showing things in an unusual way, at a precise moment, from various angles, or with contrasting elements.
Scanography is a photography technique that uses a scanner like a digital camera to take images. Unlike photos from a camera, scanography images have a shallow depth of field, with only the part of an object touching the glass being in focus. This gives scanned 3D objects a soft effect. High speed photography involves either taking photos fast enough to freeze high-speed motion, or capturing successive frames at a high rate. This allows recording events too fast for the naked eye. Light writing is a form of stop motion animation created by moving a light source in long exposures to illuminate parts of the scene over time, giving the illusion of drawing or painting with light.
Scanography is a photography technique that uses a scanner like a digital camera to take images. Unlike photos from a camera, scanography images have a shallow depth of field, with only the part of an object touching the glass being in focus. This gives scanned 3D objects a soft effect. High speed photography aims to capture fast motion either through a fast shutter speed or high frame rate. It is used in science, sports, and the military but can also be considered a art form. Light writing is a form of stop motion animation created through light painting, where light is used to illuminate parts of a scene over a long exposure, or light drawing, where light is shone directly into the camera to "draw" an image.
This document discusses different types of experimental photography including traditional, non-traditional, fine art, and commercial photography. It provides examples from photographers Dara Scully, David Hockney, Kristin Smith, and Tatiana Antonuk to illustrate techniques like movement, photomontage, lighting, and self-portraits. The examples show how photographers use traditional and digital methods to create contemporary or historical works that could appear in galleries, books, or commercial contexts.
The document describes various experimental photography techniques that were explored, including:
- Taking out-of-focus photos by manually adjusting the camera's focus ring. This produced blurred images of objects at different distances.
- Creating photomontages by taking many close-up photos of a scene and merging them together in Photoshop to form a collage-like composite image.
- Capturing movement by using a slow shutter speed and camera shake to blur moving objects while keeping stationary elements in focus.
- Photographing reflections by finding objects like glass panels that reflected other scenes or objects in an interesting way.
The document outlines marketing and PR objectives for relaunching the band Crumple Zone through a "Greatest Hit" tour spanning New Zealand to California over the Christmas holidays. It profiles the band members, now aged 60, and analyzes their core audience of women in their 50s who were fans in the band's heyday in the 1970s. It discusses targeting this audience through TV, radio, magazines, and social media to promote their new album and tour, with the goals of selling 2 million albums and raising awareness. Internal and media motivations for the project focus on reconnecting with loyal fans and generating interest in the band's comeback.
This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of a new Spotify MP3 player. The strengths include access to thousands of songs and built-in streaming, while weaknesses are reliance on WiFi and competition from established MP3 players. Opportunities exist to expand Spotify's brand and user base through advertising. Threats include strong competition from Apple and other current/future MP3 players, as well as potential negative reviews.
This document contains Bekki Asquith's work on developing copy and branding ideas for a new Irn-Bru 32 energy drink product. It includes:
- Slogan ideas that involve asking rhetorical questions to engage customers or use of Scottish slang.
- Experiments testing font readability at different sizes and colors for various branding elements like web banners and packaging.
- Considerations for the can design, wanting to use a long thin style associated with energy drinks to differentiate it from original Irn-Bru.
- Potential fonts reviewed for the product packaging and labeling, wanting something bold and uppercase to stand out.
The document discusses ideas for an Irn-Bru advertisement. For idea 1, the document recommends fonts that have a handwritten element to match the thought bubble concept. It suggests the font "Whatever It Takes" and using uppercase fonts popular with the Irn-Bru brand. Images of thought bubbles and fantasies are proposed. The recommended color scheme matches the Irn-Bru blues and oranges. For idea 2, casual fonts like "Lighthouse" are suggested to convey comedy. Images of everyday people dressed up in humorous scenarios are proposed, with an orange on blue color scheme to stand out.
The document contains initial ideas for advertising slogans and concepts to promote Irn-Bru 32's energy-giving properties. Some of the ideas include showing what people say Irn-Bru 32 would need to do to be better, highlighting a "strange new craze" of increased energy from drinking it, using a "spot the difference" concept to show its energizing effects, and featuring quotes from people describing how it makes them feel full of energy and able to accomplish things or see the world differently.
The document contains initial ideas for potential slogans and advertisements for Irn-Bru 32. The ideas range from highlighting things the drink cannot do but can provide energy, to showing people with exaggerated displays of energy and enthusiasm after drinking the beverage. One idea features a man who feels like he can be whatever he wants after drinking Irn-Bru 32, showing him dressed as a cat in his garden. The document explores different concepts to convey the energizing effects of the product in a lighthearted, fun way.
The document contains initial ideas for potential slogans and advertisements for Irn-Bru 32. The ideas range from highlighting things the drink cannot do but can provide energy, to showing people with exaggerated displays of energy and enthusiasm after drinking the beverage. One idea features a man who feels he can be whatever he wants after drinking Irn-Bru 32, showing him dressed as a cat in his garden. The summaries aim to capture the essence and variety of ideas presented.
The document evaluates the effectiveness of a social media campaign created to promote the services of a homeless youth charity called SASH. The creator analyzes each element of the campaign, including posters featuring stories of homeless youth and a leaflet about SASH's Nightstop service. She believes the techniques used, such as personal stories, images of relatable youth, and consistent branding, help communicate the message that homelessness can affect anyone. However, she notes the campaign could better target volunteers. Overall, the evaluation finds the content and design achieve the goals of raising awareness and informing the public about SASH's work.
This document outlines the plans for a poster campaign about homelessness. It will include 3 posters with consistent color scheme, fonts, and general theme highlighting the reality of homelessness through different statistics. Each poster will feature photographs of normal-looking teenagers and young adults along with copy telling a bit about each person and emphasizing that anyone can become homeless at any time. The goal is to convey the message that homelessness can happen to anyone unexpectedly and that help is needed.
The document provides details on the design of poster and sticker campaigns for a homeless charity called SASH. For the posters, the designer proposes using simple layouts with full page images and logos, and including short case studies and statistics. Example images would show everyday situations to emphasize that homelessness can happen to anyone. For fonts, a serif font would be used for most text with a different font to draw attention to calls for help. The charity's green color would feature prominently. Stickers would use images of homeless people and brief impactful messages with contact details in two shades of green.
This document presents three ideas for social action and community media mood boards. The first idea focuses on highlighting that many homeless people appear normal but need help. The second idea tells the story of a man named Martin who lost his job, became homeless, and his life fell apart quickly. The third idea discusses helping a woman named Kelly find housing for 6 months until she could afford rent, and encourages helping others in similar situations.
The document outlines a pitch proposal for a poster campaign to promote SASH, a homelessness charity. The campaign will consist of 3 posters using images of everyday 16-24 year olds to highlight how common homelessness is. The posters will feature minimal copy but include statistics like "80% of homeless people are normal people like you." The target audience is 16-24 year olds and the posters will be placed in locations they frequent. Resources needed include design software, stock images, fonts and personnel like a graphic designer, copywriter and models. Production is scheduled to be mostly completed in the first week with contingencies in the second week if needed.
- 67% of 17-24 year olds surveyed wouldn't know where to go if they or a friend became homeless, showing a need for education on available help.
- Only 1 of the 15 surveyed had heard of the charity SASH, indicating more awareness raising is needed.
- 87% felt there is not enough help for the homeless in the UK overall.
The document summarizes two advertisements, one for Waitrose supermarket and one for Aldi supermarket.
The Waitrose ad focuses on quality, using high-quality images and endorsements from a famous chef to promote their food as high quality. In contrast, the Aldi ad does not emphasize quality and uses simpler images, instead focusing on low prices by showing name brand prices next to Aldi's cheaper generic alternatives.
The document then analyzes differences in target markets between the two supermarkets, with Waitrose appealing more to upper-class consumers interested in quality and Aldi appealing more to lower-income consumers focused on value and price.
This SWOT analysis is for a new MP3 player that allows internet streaming of songs from Spotify to challenge Apple's market dominance. Strengths include access to thousands of Spotify songs, appealing new technology, easy internet functionality, and preference over Apple products. Weaknesses consist of reliance on WiFi/data, competition from existing iPods, similarity to laptops, declining MP3 market, high production costs, and need to pay for downloaded songs. Opportunities center around growing Spotify's brand and userbase through advertising. Threats involve competition from other MP3 devices, brand loyalty to Apple, rivalry between Apple and Spotify, new competitive products, and negative reviews/prices undermining sales.
The document discusses ideas for an experimental photography project with a theme of discovery. It proposes taking photos that look strange or mysterious without revealing what is happening, capturing a frozen moment in time like a raindrop falling into a hand, creating a composite face out of different close-up photos, showing different perspectives of the same thing, using vortography which involves mirrors and reflection, and combining movement and something stationary. The ideas are said to explore discovery by showing things in an unusual way, at a precise moment, from various angles, or with contrasting elements.
Scanography is a photography technique that uses a scanner like a digital camera to take images. Unlike photos from a camera, scanography images have a shallow depth of field, with only the part of an object touching the glass being in focus. This gives scanned 3D objects a soft effect. High speed photography involves either taking photos fast enough to freeze high-speed motion, or capturing successive frames at a high rate. This allows recording events too fast for the naked eye. Light writing is a form of stop motion animation created by moving a light source in long exposures to illuminate parts of the scene over time, giving the illusion of drawing or painting with light.
Scanography is a photography technique that uses a scanner like a digital camera to take images. Unlike photos from a camera, scanography images have a shallow depth of field, with only the part of an object touching the glass being in focus. This gives scanned 3D objects a soft effect. High speed photography aims to capture fast motion either through a fast shutter speed or high frame rate. It is used in science, sports, and the military but can also be considered a art form. Light writing is a form of stop motion animation created through light painting, where light is used to illuminate parts of a scene over a long exposure, or light drawing, where light is shone directly into the camera to "draw" an image.
This document discusses different types of experimental photography including traditional, non-traditional, fine art, and commercial photography. It provides examples from photographers Dara Scully, David Hockney, Kristin Smith, and Tatiana Antonuk to illustrate techniques like movement, photomontage, lighting, and self-portraits. The examples show how photographers use traditional and digital methods to create contemporary or historical works that could appear in galleries, books, or commercial contexts.
The document describes various experimental photography techniques that were explored, including:
- Taking out-of-focus photos by manually adjusting the camera's focus ring. This produced blurred images of objects at different distances.
- Creating photomontages by taking many close-up photos of a scene and merging them together in Photoshop to form a collage-like composite image.
- Capturing movement by using a slow shutter speed and camera shake to blur moving objects while keeping stationary elements in focus.
- Photographing reflections by finding objects like glass panels that reflected other scenes or objects in an interesting way.
The document outlines marketing and PR objectives for relaunching the band Crumple Zone through a "Greatest Hit" tour spanning New Zealand to California over the Christmas holidays. It profiles the band members, now aged 60, and analyzes their core audience of women in their 50s who were fans in the band's heyday in the 1970s. It discusses targeting this audience through TV, radio, magazines, and social media to promote their new album and tour, with the goals of selling 2 million albums and raising awareness. Internal and media motivations for the project focus on reconnecting with loyal fans and generating interest in the band's comeback.
This document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of a new Spotify MP3 player. The strengths include access to thousands of songs and built-in streaming, while weaknesses are reliance on WiFi and competition from established MP3 players. Opportunities exist to expand Spotify's brand and user base through advertising. Threats include strong competition from Apple and other current/future MP3 players, as well as potential negative reviews.
This document contains Bekki Asquith's work on developing copy and branding ideas for a new Irn-Bru 32 energy drink product. It includes:
- Slogan ideas that involve asking rhetorical questions to engage customers or use of Scottish slang.
- Experiments testing font readability at different sizes and colors for various branding elements like web banners and packaging.
- Considerations for the can design, wanting to use a long thin style associated with energy drinks to differentiate it from original Irn-Bru.
- Potential fonts reviewed for the product packaging and labeling, wanting something bold and uppercase to stand out.
The document discusses ideas for an Irn-Bru advertisement. For idea 1, the document recommends fonts that have a handwritten element to match the thought bubble concept. It suggests the font "Whatever It Takes" and using uppercase fonts popular with the Irn-Bru brand. Images of thought bubbles and fantasies are proposed. The recommended color scheme matches the Irn-Bru blues and oranges. For idea 2, casual fonts like "Lighthouse" are suggested to convey comedy. Images of everyday people dressed up in humorous scenarios are proposed, with an orange on blue color scheme to stand out.
The document contains initial ideas for advertising slogans and concepts to promote Irn-Bru 32's energy-giving properties. Some of the ideas include showing what people say Irn-Bru 32 would need to do to be better, highlighting a "strange new craze" of increased energy from drinking it, using a "spot the difference" concept to show its energizing effects, and featuring quotes from people describing how it makes them feel full of energy and able to accomplish things or see the world differently.
The document contains initial ideas for potential slogans and advertisements for Irn-Bru 32. The ideas range from highlighting things the drink cannot do but can provide energy, to showing people with exaggerated displays of energy and enthusiasm after drinking the beverage. One idea features a man who feels like he can be whatever he wants after drinking Irn-Bru 32, showing him dressed as a cat in his garden. The document explores different concepts to convey the energizing effects of the product in a lighthearted, fun way.
The document contains initial ideas for potential slogans and advertisements for Irn-Bru 32. The ideas range from highlighting things the drink cannot do but can provide energy, to showing people with exaggerated displays of energy and enthusiasm after drinking the beverage. One idea features a man who feels he can be whatever he wants after drinking Irn-Bru 32, showing him dressed as a cat in his garden. The summaries aim to capture the essence and variety of ideas presented.
The document evaluates the effectiveness of a social media campaign created to promote the services of a homeless youth charity called SASH. The creator analyzes each element of the campaign, including posters featuring stories of homeless youth and a leaflet about SASH's Nightstop service. She believes the techniques used, such as personal stories, images of relatable youth, and consistent branding, help communicate the message that homelessness can affect anyone. However, she notes the campaign could better target volunteers. Overall, the evaluation finds the content and design achieve the goals of raising awareness and informing the public about SASH's work.
This document outlines the plans for a poster campaign about homelessness. It will include 3 posters with consistent color scheme, fonts, and general theme highlighting the reality of homelessness through different statistics. Each poster will feature photographs of normal-looking teenagers and young adults along with copy telling a bit about each person and emphasizing that anyone can become homeless at any time. The goal is to convey the message that homelessness can happen to anyone unexpectedly and that help is needed.
The document provides details on the design of poster and sticker campaigns for a homeless charity called SASH. For the posters, the designer proposes using simple layouts with full page images and logos, and including short case studies and statistics. Example images would show everyday situations to emphasize that homelessness can happen to anyone. For fonts, a serif font would be used for most text with a different font to draw attention to calls for help. The charity's green color would feature prominently. Stickers would use images of homeless people and brief impactful messages with contact details in two shades of green.
This document presents three ideas for social action and community media mood boards. The first idea focuses on highlighting that many homeless people appear normal but need help. The second idea tells the story of a man named Martin who lost his job, became homeless, and his life fell apart quickly. The third idea discusses helping a woman named Kelly find housing for 6 months until she could afford rent, and encourages helping others in similar situations.
The document outlines a pitch proposal for a poster campaign to promote SASH, a homelessness charity. The campaign will consist of 3 posters using images of everyday 16-24 year olds to highlight how common homelessness is. The posters will feature minimal copy but include statistics like "80% of homeless people are normal people like you." The target audience is 16-24 year olds and the posters will be placed in locations they frequent. Resources needed include design software, stock images, fonts and personnel like a graphic designer, copywriter and models. Production is scheduled to be mostly completed in the first week with contingencies in the second week if needed.
- 67% of 17-24 year olds surveyed wouldn't know where to go if they or a friend became homeless, showing a need for education on available help.
- Only 1 of the 15 surveyed had heard of the charity SASH, indicating more awareness raising is needed.
- 87% felt there is not enough help for the homeless in the UK overall.