Brandon Daffern is a 17-year-old male student studying media, photography, and film. He enjoys playing sports, video games, and spending time with friends. He has varied tastes in music and films, especially liking the Fast & Furious franchise. Understanding Brandon's demographics will help Celador Films target their horror movie The Descent to audiences most likely to engage with it. Brandon's educational background, interests, and social class provide insight for how the film's content and marketing could appeal to him and those with similar characteristics. Knowing a target audience well allows films to have more impact.