The FIRST WAVE of Buzz Marketing Group's year-long profile of today's mom. Our annual report reveals the truth about Moms - that they are connected, organized, innovative, and philanthropic.
Buzz Marketing Group's ELEVENTH WAVE of our annual report profiling 20somethings. This month, we discussed Millennials and the 2012 Presidential Election
The FIRST WAVE of Buzz Marketing Group's year-long profile of today's mom. Our annual report reveals the truth about Moms - that they are connected, organized, innovative, and philanthropic.
Buzz Marketing Group's ELEVENTH WAVE of our annual report profiling 20somethings. This month, we discussed Millennials and the 2012 Presidential Election
Don't worry be happy (results from an international youth study by InSites Co...Joeri Van den Bergh
In this international youth study by InSites Consulting you'll find out everything you need to know about what Happiness means for Generation Y. The report shares detailed results for US, UK, the Netherlands, Sweden, Spain, Russia, Romania, Poland, Italy, India, Germany, France, Denmark, China, Brazil and Belgium.
This workshop introduces performance management as a way of ensuring that corporate goals are cascaded down throughout the firm so that everyone is heading in the same direction. To ensure this process, a web-based software monitoring app is described. The app is based on a series of planned meetings between supervisor and direct report during the course of the year that reviews progress.
Don't worry be happy (results from an international youth study by InSites Co...Joeri Van den Bergh
In this international youth study by InSites Consulting you'll find out everything you need to know about what Happiness means for Generation Y. The report shares detailed results for US, UK, the Netherlands, Sweden, Spain, Russia, Romania, Poland, Italy, India, Germany, France, Denmark, China, Brazil and Belgium.
This workshop introduces performance management as a way of ensuring that corporate goals are cascaded down throughout the firm so that everyone is heading in the same direction. To ensure this process, a web-based software monitoring app is described. The app is based on a series of planned meetings between supervisor and direct report during the course of the year that reviews progress.
Where does my professional identity end, and my personal identity begin? Is there a distinction?
Brief presentation to illustrate a talk to Art of Digital event on June 25 2009
McCrindle Research exists to conduct world class research and communicate the insights in innovative ways.
The McCrindle Baynes Villages Census Report 2011 is Australia's benchmark industry report for the retirement villages sector.
The 20somethings of the Millennial Generation are inspiring, innovative, educated and - most of all - connected. Buzz Marketing Group interviewed over 500 men and women across the United States to learn about the lives of this unique generation.
Commissioned by the Canadian Association of Radio Broadcasters, this survey is an adjunct to a larger Canadian study exploring the role and relevance of radio in today’s fast-changing media landscape. The purpose of this U.S. survey was to better understand the impact of Pandora on broadcast radio in the U.S. in advance of Pandora’s anticipated launch in Canada within the next few years.
The Atlantic/Aspen Institute American Values SurveyBurson-Marsteller
An in-depth look at America's Values in 2012 as the nation heads into a critical national election in November. From death to taxes, the economy to politics, family, religion, science, education, free speech and beyond, this survey of 2,000 Americans identifies the issues that divide us and the ties that unite us as a nation.
These are some of the findings of The Atlantic/Aspen Institute American Values Survey, conducted by research firm Penn Schoen Berland and in partnership with global public relations and strategic communications firm Burson-Marsteller. The findings will be the subject of a discussion at the Aspen Ideas Festival.
Aaron Smith will share the Pew Internet Project’s most recent data on the constantly shifting digital ecosystem in the U.S. and highlight some major trends that have emerged since the project’s inception in 1999.
Access of Children with Disabilities to Education, Health and Social Protecti...Meri Poghosyan
UNICEF undertook an effort to gather reliable information on the access of chil- dren with disabilities to health, education and social protection services. The survey also sought to reveal the levels of participation of children with disabilities in different life activities, such as sport, culture and community events, as well as the attitudes and awareness of their families or caregivers. The analysis of data reveals that children with disabilities in Armenia face strong barriers in access to services, in particular related to school inclusion, rehabilitation and community participation.
Amanda Lenhart spoke to the “Media and the Well-Being of Children and Adolescents” conference at the Annenberg Public Policy Center at the University of Pennsylvania. The conference brought together academics, researchers, non-profits and industry to discuss the effects of media on child mental and physical health and well-being. In her talk, Amanda focused on bringing together data that highlights the demographic differences among groups of youth in their adoption, use and experiences with technology and social media. While such data may have illustrated what was called a “digital divide” in the past, it now highlights a variety of digital differences among groups of youth. This talk brings together data previously shared in a variety of reports on youth as well as some new analysis.
Generation Z encompasses ages 13 to 19, with a psychographic overlap with young Millennials ages 20 to 24. As digital natives with more familiarity with virtual worlds than previous generations, Generation Z is redefining the "new normal."
Resilient. Trendy. Unapologetic. These are the words Multicultural Millennials use to define themselves. We're in a marketing season where consumers are defining themselves, and deciding how and where they see themselves. They're filtering out what doesn't serve their vision of themselves.
We hope this report inspires you to expand how you view Multicultural Millennials and the clear marketing opportunity that exists wth this unique demographic.
For our April buzzReport, Buzz Marketing Group is proud to present the third installment of our four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into the world of the Millennial and gain insight into how they shop, what they buy, how much they spend, and how they want to interact with retailers.
This information is useful to any brand or retailer that hopes to better understand the Millennial generation. So what are you waiting for? Dive in!
BuzzMG reached out to thousands of Moms from all over the nation to discuss family vacations and vacation planning. To find out what we learned, read our latest report!
BuzzMG interviewed hundreds of Millennials from all over the country to gain insight into Generation Y's opinions of current entrepreneurial trends and fads. Read our report to learn more!
BuzzMG sits down with Millennials from all over the nation to talk about their financial stability, their employment situations, and their opinions on the economy.
1. The
Buzz on Moms
Report
Meet the Traveler
4.0
Our annual report reveals the truth about Moms: they are connected,
inspiring, innovative, and philanthropic.
2. Who was
Involved?
7000
11
h ed 10.22.
Launc These panelists .
449 members from our
buzzSpotter® network 1,122 a ttempts
participated in this survey
about Moms to learn how F ie lded o n
line Panelists
they re raising the
Millennial Generation. Closed 12.23.11
100%
female
449 Par tic ipa n ts
buzzmg.com
3. Where do
you live?
Rural 9%
Suburbs 56%
As you can see, our
respondents are mostly
suburban moms with 56%
City 36%
raising children here. Less
than half live in the city
and only 9% of moms live
in rural areas.
4. ethnicity
Other
2%
American
Hispanic African
Indian
9% American
1%
16%
Asian
American
4%
Caucasian
68%
buzzmg.com
5. s are
Marital Th e majo rity o f ou
r mo m
Status married.
Other 1%
Widowed 1%
Divorced 6%
Married 73%
In a relationship 12%
Single 8%
buzzmg.com
6. st o ne
o ms take a t lea
66% o f our m year.
How many o r two family
vaca tio ns pe r
y.
vacations do their Only 6% do n t take an
families take each
year?
More than Four Zero
Four
6% 6%
5%
Three
17% One
34%
Two
32%
7. lan th e ir
76% o f o u r m o ms p
How far in vaca tio ns a t least th ree
to six
advance do they m o n th s in adva
nc e .
plan?
9-12 months Over 12 months Less than 3
7% 5% months
24%
6-9 months
19%
3-6 months
45%
8. site fo r
e m ost popular
E xpedia is th line and
Which sites do o wed b y Pric e
our m o ms fo ll
they use? Trave lo c ity.
Expedia 78%
Priceline 72%
Travelocity 72%
Hotwire 64%
Hotels 58%
Kayak 43%
Cheapairfare 29%
Tripmama 15%
*Book directly through airline site 55%
*Book directly through hotel chain site 65%
9. My vacation
a tio ns
destinations said th a t th e ir vac
72% o f Mo ms es o ffe red
p ric e in c e n tiv
are based on… we re based o n ng e lse .
y th i
m o re th an an
Other 6%
My previous visit(s) to this location 52%
Price/incentives offered 72%
Reviews I find online 49%
Family/friend's recommendations 59%
10. Do they plan
o ms
around school th an h alf o f our m
A little m o re ns
family vaca tio
holidays? still plan th e ir days.
l h o li
arou nd sc h oo
Not always
32%
Yes
53%
No
15%
11. What is their
preferred th e
airline? lines is c learly th
Sou th west A ir s wi
e fo r our m o m
favo rite airlin
vo tes.
26% o f th e ir
Other 4%
My family does not fly 10%
US Airways 5%
United Airlines 7%
26%
Southwest Airlines
JetBlue Airways 8%
Delta Air Lines 16%
Continental Airlines 4%
American Airlines 14%
Alaska Airlines 2%
AirTran Airways 3%
12. My choice is ur m o m s base t
h e ir
On c e again, o y th ing
based on… c h o ic es o n p r
ic es m o re th an an
e lse .
Other
Boarding
7%
practices
Route 14%
16%
Loyalty program
17% Price point
36%
No change or
cancel fees
10%
13. el
is th e p re fe rred h o t
Hilto n Ho te ls with 37% o f t
he
What is their c h ain fo r our
m o ms
preferred vo tes.
hotel chain?
Other 16%
We do not stay in hotels 9%
Starwood Hotels & Resorts 10%
Ritz-Carlton 1%
Radisson 9%
InterContinental 2%
Hilton 37%
Fairmont 1%
Disney Hotels 6%
Choice 8%
14. n t fac to r
th e m ost impo r ta
Pric e po in t is d b y ame nitie
s fo r
My choice is fo r our m o ms
fo llo we
uites and lo yalty p rogr
ams.
kids, family s
based on…
Other Amenities for
Kitchen included 6% kids
9% 18%
Kids menu
7%
Family suites
17%
Loyalty program
17%
Price point
26%
15. On vacation I Our m o ms re
n t cars o n vaca tio n ba
sed o n
e n t a car
15% o f th e m r
rent a car… th e ir needs. O
nly
d o nly 20% said th e y
ne ve r
e ve r y time an
re n t a car.
Every time Never
15% 20%
Sometimes
65%
16. What is their
preferred rental
car company? tio n
re n t cars o n vaca
Th ose wh o do rp rise
p re fe r to re n t fro m E n te
12% udge t.
Other fo llo wed b y He r tz and B
Thrifty 2%
National 2%
Hertz 18%
Enterprise 34%
Budget 18%
Avis 8%
Alamo 5%
17. Do they look for If so, are they
ideo re vie ws
video reviews prior Only h alf o f
ou r m o ms loo k fo r v
re th an influenced by these
c h o ic es and sligh tly m o
to making travel be fo re making n c ed b y th e v
ideos th a t
videos?
are influe
choices? h alf o f th e m
th e y find.
reviews
No
No Yes 47% Yes
50% 50%
53%
18. Co n tac t Us!
Buzz Marketing Group
1515 Market St.
Suite 1810
Philadelphia, PA 19102
215.399.5679
www.buzzmg.com