In this international youth study by InSites Consulting you'll find out everything you need to know about what Happiness means for Generation Y. The report shares detailed results for US, UK, the Netherlands, Sweden, Spain, Russia, Romania, Poland, Italy, India, Germany, France, Denmark, China, Brazil and Belgium.
Cool today, Gone tomorrow? (by Generation Y around the world)Joeri Van den Bergh
This global InSites Consulting Gen Y research report shares insights into what Coolness means for Generation Y. The full report offers results for over 15 countries on cool cities, people and brands.
Globally Gen Yers perceive Apple as the coolest brand. Favorite city to visit is New York, followed by London and Paris and they perceive sports(wo)men less cool than pop artists and actors/actresses.
This global Gen Y research report shares insights into what uniqueness means for Generation Y. The full report offers results of over 15 countries worldwide.
The big majority of Millennials find themselvers unique. Russian, Romanian and especially Brazilian Yers are absolutely convinced that they're truly unique. This perception is mainly driven by the things they say to others, the clothes they wear and the music they're listening to.
The truth and nothing but the truth (by Generation Y around the world)Joeri Van den Bergh
The truth and nothing but the truth (by Generation Y around the World). This report offers the result of a large-scale InSites Consulting youth study.
The big majority of Gen Yers across the globe believe they’re honest and reliable, but not that many see themselves as real and authentic. Millennials are clearly in an identity struggle, finding their place under the sun. Especially Belgian Yers lack self-confidence to see themselves as such. Half of the Italians, Brazilians and Americans believe they’re authentic and real. In their identity search, Gen Yers are not always acting as we would expect. They feel most at ease in their direct social environment, surrounded by their partner, friends and parents. At the same time, 1 out of 4 Millennials can only be his/her true self when being alone!
Globally youngsters think Facebook pages of brands are not credible Blogs, friends and brand users are more credible.
Cool today, Gone tomorrow? (by Generation Y around the world)Joeri Van den Bergh
This global InSites Consulting Gen Y research report shares insights into what Coolness means for Generation Y. The full report offers results for over 15 countries on cool cities, people and brands.
Globally Gen Yers perceive Apple as the coolest brand. Favorite city to visit is New York, followed by London and Paris and they perceive sports(wo)men less cool than pop artists and actors/actresses.
This global Gen Y research report shares insights into what uniqueness means for Generation Y. The full report offers results of over 15 countries worldwide.
The big majority of Millennials find themselvers unique. Russian, Romanian and especially Brazilian Yers are absolutely convinced that they're truly unique. This perception is mainly driven by the things they say to others, the clothes they wear and the music they're listening to.
The truth and nothing but the truth (by Generation Y around the world)Joeri Van den Bergh
The truth and nothing but the truth (by Generation Y around the World). This report offers the result of a large-scale InSites Consulting youth study.
The big majority of Gen Yers across the globe believe they’re honest and reliable, but not that many see themselves as real and authentic. Millennials are clearly in an identity struggle, finding their place under the sun. Especially Belgian Yers lack self-confidence to see themselves as such. Half of the Italians, Brazilians and Americans believe they’re authentic and real. In their identity search, Gen Yers are not always acting as we would expect. They feel most at ease in their direct social environment, surrounded by their partner, friends and parents. At the same time, 1 out of 4 Millennials can only be his/her true self when being alone!
Globally youngsters think Facebook pages of brands are not credible Blogs, friends and brand users are more credible.
Updated presentation from Defined Care 2004 summit on the role of rx drugs in society with implications for marketing, managed care and disease management.
Happiness is a choice. You can choose to be happy. There’s going to be stress in life, but it’s your choice whether you let it affect you or not.
Learn 7 rules that the happiest people follow:
http://seminarjunkiescommunity.com/7-simple-rules-to-live-a-happy-life/
Like us on Facebook to get daily inspired: https://www.facebook.com/SeminarJunkiesCommunity/
Updated presentation from Defined Care 2004 summit on the role of rx drugs in society with implications for marketing, managed care and disease management.
Happiness is a choice. You can choose to be happy. There’s going to be stress in life, but it’s your choice whether you let it affect you or not.
Learn 7 rules that the happiest people follow:
http://seminarjunkiescommunity.com/7-simple-rules-to-live-a-happy-life/
Like us on Facebook to get daily inspired: https://www.facebook.com/SeminarJunkiesCommunity/
This report describes the students' results about entrepreneurial competences developed in the Erasmus+ Project "Empower Students With Entrepreneurial Skills"
Millennials are disrupting the status quo in nearly every arena – from the music and food industries to politics to how we interact socially. Nowhere is their influence more keenly felt, however, than in the workplace – especially because it’s impossible to manage them.
In just over a decade, it’s estimated that Millennials will make up nearly 75% of the workforce. That’s why it’s essential for companies and their leaders to understand who Millennials are and what makes them tick. Or, in other words, how to keep them engaged. Engaged employees have an enormous impact on customer experience, the quality of products and services, and a company’s bottom line. Millennials are changing the rules regarding employee engagement. To be competitive, organizations need to learn how to attract, engage, and retain Millennials or they won’t be able to stay competitive in dynamic and ever changing workplace.
While a lot has been written about managing Millennials, data and experience suggest that attempting to manage them in the traditional sense won’t work. Millennials want to be part of fast moving, innovative organizations where they can contribute immediately. They are not content to wait in line for opportunities. And they want near continual feedback. After all, they are the first always-connected generation and they’ve grown accustomed to immediate feedback via “likes” and comments in their social media accounts. That’s why businesses that are thriving aren’t trying to manage Millennails, but rather are finding ways to channel the energy of Millennials by giving them big problems to solve and then letting them go to work.
Join us on this webinar to find out how to attract, engage, and retain Millennials in today’s ever-changing workplace.
frAGILE - Is NextGen marketing more chemistry than science?Joeri Van den Bergh
In today’s post-truth society change comes rapidly and unexpected. How do brands speed up their NextGen (Gen Y & Z) marketing strategies to get ready for the new decade? Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, MasterCard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh (Co-founder & NextGen expert) shares insights on brands that bond beyond disruption.
Work-life balance is the most important aspect in a job for Millennials. In the US, 72% of Millennials (aged 20 to 36 years old) find a positive work-life balance key. Yet global research by InSites Consulting also shows that Millennials are clearly struggling to find this equilibrium, with 71% of US Millennials stating they are unhappy with their current work-life ratio.
Who's up NXT: a global cross-generational study by InSites ConsultingJoeri Van den Bergh
New data from an InSites Consulting Generation Next study in which we interviewed more than 10,000 people from four different generations: Babyboomers, Generation X, Y and Z.
Although the NextGens (Y & Z) is 24H connected, the need for real facetime is bigger than ever. The NextGen is looking for soulmates and allies in life, in brands and companies. Joeri Van den Bergh (co-founder & NextGen specialist at InSites Consulting & author of ‘How Cool Brands Stay Hot’) studies the current behavior of the youngest generations to understand how marketing will change tomorrow.
Who's up NXT? A cross-generational view on NextGen marketingJoeri Van den Bergh
The current young population (Generation Y and Z) is the most diverse and best educated generation ever. They have been shaped by technology and are true marketing game changers. Old handbook marketing approaches are bound to fail with this large consumer demographic. High time for a cross-generational reality check!
In a recent InSites Consulting global research project (in cooperation with GMI) we talked to Baby Boomers, Gen X, Gen Y & Gen Z consumers, taking a closer look at what differentiates these new consumer generations in the market today from the post ones.
For more information visit http://www.howcoolbrandsstayhot.com/trends
Enjoy the inspiration!
Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and beyond. In this brand-new consumer trends paper, we gathered 5 paradoxical trends defining the consumer of today and of the future:
1. Learn from Joeri Van den Bergh how global brands such as Heineken and Renault are using serendipity in their advertising.
2. Find out from Steven Van Belleghem how companies benefit from the abundance of useful information to predict consumer behavior.
3. Follow Tom Palmaerts to experience four possible cloaking channels: de-facing, de-sharing, de-leting and the dark web…
4. Discover with Sven Mastbooms how existing business models are under pressure due to the consumers’ urge to take a quicker, easier and cheaper shortcut to the solution.
5. And finally tune in to Herman Konings to find out how consumers are taking control of their own health.
Infographic: Millennials & Social Media - Smart facts on smartphones, apps & ...Joeri Van den Bergh
Did you know that, on average, 60% of GenYers owns a smartphone? The other 40% mainly states that their current phone is doing just fine, that a smartphone is too expensive to buy or that they simply do not need one. Find out how GenYers use their mobile phone in part 4 of the infographic series: Millennials & Social Media. Discover which countries have the highest rate of daily Internet access through the smartphone or what mobile services and apps Millennials are most fond of.
Infographic: Millennials and Social Media - Brand expectations on social medi...Joeri Van den Bergh
Did you know that, on average, GenYers follow about 12 brands passively and interact with 6? Find out all about ‘Brand expectations on social media’ in this Generation Y infographic by InSites Consulting? Discover the sectors which are most followed by Generation Y, drivers for following a brand and the top 15 consumer expectations from brands on social media.
Infographic: Millennials & Social Media - The what, where & why based on a gl...Joeri Van den Bergh
Did you know that an average GenY’er joins 2.5 social networks or that about 80% of GenY’ers log on to social media every single day? Find out all about Millennials and their use of social media in our brand new Generation Y infographic. Discover the main drivers for using social media and where they consult them the most. Millennials are the most marketing-savvy and advertising-critical generation ever.
How Cool Brands Stay Hot: Branding to Generation Y by Joeri Van den Bergh, presented at the NHTV Breda Digital Entertainment 10 Year Event in Breda (NL) on Thursday February 7, 2013.
No guts, No glory: 5 steps to become a brave new marketerJoeri Van den Bergh
Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere.
This InSites Consulting marketing paper on Generation Y is based on interviews with 21 global marketing executives from various industries (such as Converse, Heineken, Abercrombie & Fitch, BBC, Microsoft, Reckitt & Benckiser and many more) and it offers a 5step plan for marketers to improve their marketing towards the demanding Gen Y customers.
How Cool Brands Stay Hot at the WOMMA Summit 2012, presented by Joeri Van den Bergh (Gen Y expert InSites Consulting and author of How Cool Brands Stay Hot) and Anna Zanghi (Head of Global Innovation & Product Development at MasterCard Worldwide) in Las Vegas (US) on November 14, 2012.
How to connect with urban millennials: results from a global research communityJoeri Van den Bergh
This Marketing paper offers insights on what drives Generation Y and how global brands can really connect with youth worldwide. By discussing trends with young people in our global research community, we managed to gather 10 interesting Gen Y evolutions. The paper also highlights the key dimensions behind cool places, products and brands.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
2. // COUNTRIES INVOLVED IN THE GLOBAL HAPPINESS STUDY
STUDY in 16 COUNTRIES WORLDWIDE
4.056 consumers (15 – 25 y.o.), representative total country population.
Data collected on proprietary research panels from InSites Consulting.
To benchmark results we refer to the ‘average cross studied countries’ which cannot be seen as a representative global figure.
Results for brands are filtered on awareness – Respondents had to know the brand at least reasonably well.
3. IN THIS INTERNATIONAL STUDY WE’VE
FOCUSSED ON HAPPINESS
In this report you’ll find out everything you
need to know about what Happiness means
for Generation Y.
In the coming months we’ll focus on other Gen
Y related topics separately. So follow us on
Twitter, read the updates on our website and
watch our SlideShare for new presentations.
Saw some cool stuff you want to discuss?
Contact us! Joeri.vandenbergh@insites.eu
But above all, start listening to Generation Y!
4. THIS REPORT SHARES THE DETAILED RESULTS
FOR
- United States - Italy
- United Kingdom - India
- The Netherlands - Germany
- Sweden - France
- Spain - Denmark
- Russia - China
- Romania - Brazil
- Poland - Belgium
6. Gen Y, a.k.a. the millennial generation, boys and
girls between 15-30, is increasingly entering the
job market. Since they are globally a bigger
cohort than their predecessors (Gen X), their
influence on society, politics and business the
next decades will be higher and comparable to
the influential Babyboomer generation.
But this new active generation feels that they are
not taken serious at this point. Not only by
politicians and the government but also by
corporations and brands.
7. // Hot takeaways
The majority of Yers in the world are feeling happy.
Around the globe at least more than half of Millennials
are expressing they feel happy. Especially Dutch (65%),
Swedish (66%), Brazilian (69%), Chinese (66%) and
Indian (68%) Millennials are the most happy youth
groups. A relatively larger amount of UK youth (almost 1
out of 5) is feeling unhappy. Together with Italian and
French Gen Y’ers, they are the most unhappy nations.
To most Gen Y’ers around the world holidays, having sex
and being challenged and achieving something are the
top 3 sources of happiness. Connecting with friends &
family and listening to music are also frequently
mentioned. Graduating, getting a driver’s license,
meeting the love of your life are all remarkable moments
in youth’s life leading to happiness. Divorcing parents,
diseases and broken relationships make them sad.
For many Millennials cool brands know how to tap into
the emotion of happiness. Especially Coca-Cola and
technology brands like Apple, Microsoft, Samsung and
Nintendo are connecting with this generation’s emotional
mindset.
9. // BE AWARE OF THE BORING STUFF ON THIS SLIDE
Methodology
• Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size
• N = 251 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age
Questionnaire Gender
Male 50%
Female 50%
• Survey of 20 minutes 15-18 38%
Age 19-21 27%
22-25 35%
I’m still studying 54%
No job, not looking for one 4%
No job, looking for on 13%
Professional Job, < 1 year working experience 9%
Situation Job, 1 year working experience 6%
Job, 2 years working experience 5%
Job, 3 years working experience 2%
Job, > 3 years working experience 8%
Single, no kids 80%
Single, kids 3%
Private situation
Partner, no kids 11%
Partner, kids 6%
10. // HAPPY PEOPLE
Q: I consider myself to be a happy person.
100%
75%
50%
25%
57 % of the American Y’rs
considers themselves to
be a happy person.
USA Average cross studied countries
N = 251 / F = No / / % represent the amount of people that (completely) agrees with this statement
11. // WHEN SHOULD YOU ENCOUNTER A MILLENNIAL
Q: Throughout a day, a week, a year, people’s feeling of happiness can vary. First we would like you to think about your happiness throughout a day. Q: Now we would like you to think about
your happiness throughout a week. Q: And how happy are you in each of these months?
The extent to which American Yers feel happy clearly differs from time to time. As a brand you
want to be in touch with the Millennials in the evening between 20:00 and 22:00, preferably
on a Midsummer Saturday.
Day Week Year
100
90
80
70
60
50
40
30
20
Monday
Wednesday
Tuesday
Thursday
November
Friday
April
October
August
June
Sunday
January
September
Saturday
March
December
February
July
12:00 – 14:00
18:00 – 20:00
24:00 – 02:00
May
06:00 – 08:00
08:00 – 10:00
10:00 – 12:00
14:00 – 16:00
16:00 – 18:00
20:00 – 22:00
22:00 – 24:00
02:00 – 04:00
04:00 – 06:00
USA AVERAGE
N = 251 / F = No
12. // MAXIMIZE THEIR HAPPINESS
Q: How happy are you in each of these situations and places?
happiness is maximized listening to good music and when being challenged and
Gen Yers’
succeed in something. Millennials can be theirselves when being surrounded by their family and friends, and this
reflects in a happy feeling as well. Their happiness is least maximised when being at work, at the hairdresser or at a wellness centre
-0 10 20 30 40 50 60 70 80 90 100
When I’m enjoying good music 74
When I’m challenged and
succeed in achieving something 73
When I’m with friends/family 71
When I’ve learned to master a new skill 71
When I’m having sex 70
When I’m on holiday 70
When I’m in bed 70
When I’m enjoying good food/drink 69
When I’m at the beach / sea-side 67
When I’m home 62
When I’m in a natural
environment (e.g. a forest) 61
When I’m looking at
beautiful buildings, pieces of art, etc. 60
When I’m shopping 59
When I’m in the mountains 55
When I’m sporting 51
When I’m at work 44
When I’m at the hairdresser 43
When I’m in a wellness centre 42
70%
N = 251 / F = No USA Average cross studied countries
0%
13. // I WILL NEVER FORGET THE DAY… (1/2)
Q: Throughout our life we experience moments we will never forget because they arouse us (…). We are very interested in the most emotional moments of your life. You can specify up to 3
moments. Could you also indicate what kind of emotion that lays underneath that moment?
N = 181 / F = If 1st moment
1 out of 4 American Yers has never 80%
experienced an unforgettable 60%
moment in their life! 50% of the 40%
Millennials has already experienced 2 days
they’ll never forget. In case Yers have 20%
experienced 3 unforgettable moments, 0%
chances become high that they mention at 55% 11% 11% 6% 14% 4%
least 1 moment of sadness or disgust.
N = 125 / F = If 2nd moment
80%
60%
40%
22%
20%
12% 0%
40% 18% 18% 8% 14% 2%
28%
N = 96 / F = If 3rd moment
80%
38%
60%
40%
20%
No moments 1 moment 0%
2 moments 3 moments 32% 17% 9% 9% 23% 9%
N = 251 / F = No
United States AVERAGE
14. // I WILL NEVER FORGET THE DAY… (2/2)
Q: Throughout our life we experience moments we will never forget because they arouse us (…). We are very interested in the most emotional moments of your life. You can specify up to 3
moments. Could you also indicate what kind of emotion that lays underneath that moment?
Extreme experience (e.g. When I was
Skydiving, mount climbing) dumped by my
Graduated partner
Meeting the love
of my life
Becoming a Surprise
sport champion Dead of a person
N = 58
close to me
Happiness
Anger
My first kiss N = 180 N = 29
Getting married
Got my driving
license
Got in a fight
Fear
Disgust
New school
N = 50 N = 19
Watching 9/11
Sadness
on television
Almost lost my N = 66
job
Encountered
Was diagnosed Discovered my
aggression Parents got with a serious partner cheated
divorced illness on me
N represents the number of moments mentioned across respondents
Based on a qualitative interpretation, these ‘unforgetable moments were defined because they were mentioned by a substantial part of the sample that encountered that specific emotion.
15. // BRAND EMOTIONALITY
Q: Below you find a list of brands / products. Could you please indicate which of the following emotions you feel when thinking of the brand and its products?
Brands can definitely arouse Gen Yers. Feelings of disgust, surprise and especially happiness are
evoked when thinking of brands. Brands like M&M’s and iPhone which score high on other
CRUSH values as well, can surprise youngsters and make them happy.
Zara
HP
80% Diesel
Coca-Cola S. Ericsson
M&M’s
Red Bull Coca-Cola Dell Apple
Axe / Lynx 80% Microsoft
Dove 60% Axe / Lynx
Nokia Sony
S. Ericsson 60% Nintendo Doritos Red Bull
40%
Zara Doritos A&F C. Allstars
40%
A&F Apple Sony 20% iPhone
Diesel 20% H&M
Pepsi 0% Mars
McDonald’s 0% Dove
Levi’s Adidas
T. Hilfiger Levi’s
McDonald’s T. Hilfiger
Mars Nivea
Nintendo H&M
iPhone Puma Nokia Puma
Gilette HP Microsoft L’Oreal
C. Allstars Dell Samsung Nike
M&M’s Gilette
Pepsi Adidas Nivea
L’Oreal Samsung
Nike
USA AVERAGE
N = 251 / F = No
16. // Hot takeaways
57% of American Yers consider themselves to be a
happy person. The extent to which American Yers feel
happy clearly differs from time to time. As a brand you
want to be in touch with the Millennials in the evening
between 20:00 and 22:00, preferably on a Midsummer
Saturday. Their happiness is maximized when enjoying
good music, when being challenged and having
achieved something or when on a holiday.
Spontaneously, these American Yers refer to meeting the
love of their life (with all the ins and outs) and graduating
as one of the happiest moments of their lives!
18. // BE AWARE OF THE BORING STUFF ON THIS SLIDE
Methodology
• Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size
• N = 249 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age
Male 51%
Gender
Questionnaire Female 49%
• Survey of 20 minutes Age
15-18
19-21
37%
27%
22-25 36%
I’m still studying 53%
No job, not looking for one 3%
No job, looking for on 10%
Professional Job, < 1 year working experience 11%
Situation Job, 1 year working experience 6%
Job, 2 years working experience 4%
Job, 3 years working experience 3%
Job, > 3 years working experience 9%
Single, no kids 76%
Single, kids 4%
Private situation
Partner, no kids 15%
Partner, kids 5%
19. // HAPPY PEOPLE
Q: I consider myself to be a happy person.
100%
75%
55
50%
25%
% of the UK Y’rs
considers themselves to
be a happy person
but...
18% is feeling unhappy
UK Average cross studied countries
N = 249 / F = No / / % represent the amount of people that (completely) agrees with this statement
20. // WHEN SHOULD YOU ENCOUNTER A MILLENNIAL
Q: Throughout a day, a week, a year, people’s feeling of happiness can vary. First we would like you to think about your happiness throughout a day. Q: Now we would like you to think about
your happiness throughout a week. Q: And how happy are you in each of these months?
The extent to which UK Yers feel happy clearly differs from time to time. As a brand you want to be in touch with
2,0
the Millennials in the evening between 20:00 and 22:00, preferably on a Midsummer Saturday.
1,5
Day Week Year
100
1,0
90
80
0,5
70
60
0,0
50
40
-0,5
30
-1,0
20
May
Saturday
June
Thursday
April
Monday
Friday
Sunday
January
Wednesday
March
July
August
September
October
06:00 – 08:00
08:00 – 10:00
10:00 – 12:00
12:00 – 14:00
14:00 – 16:00
16:00 – 18:00
18:00 – 20:00
20:00 – 22:00
22:00 – 24:00
24:00 – 02:00
02:00 – 04:00
04:00 – 06:00
Tuesday
February
November
December
-1,5
-2,0
UK
Average cross studied countries
N = 249 / F = No
21. // MAXIMIZE THEIR HAPPINESS
Q: How happy are you in each of these situations and places?
Gen Yers’ happiness is maximized when when having sex and when on a holiday.
Millennials are also happy when challenged or enjoying good music.
A visit to the hairdresser and looking at art is not maximizing the happiness of UK Yers at all.
- 10 20 30 40 50 60 70 80 90 100
0
When I’m having sex 75
When I’m on holiday 75
When I’m challenged and
succeed in achieving something 75
When I’m enjoying good music 74
When I’m with friends/family 71
When I’ve learned to master a new skill 71
When I’m enjoying good food/drink 69
When I’m at the beach / sea-side 69
20%
17%
15%
22%
18%
17%
15%
14%
11%
9%
7%
7%
When I’m in bed 67
Shopping
Going to the cinema
Watching television
Gaming (computer / console)
Going out (bar, disco...)
Hanging out, doing nothing
Making music (DJ, instrument...)
Visit family
Having sex
Sporting / Exercising
Checking my social networks
Reading (books, newspapers...)
When I’m home 66
When I’m in a natural
environment (e.g. a forest) 64
When I’m sporting 62
When I’m in the mountains 60
When I’m shopping 59
When I’m in a wellness centre 55
When I’m at work 53
When I’m looking at
beautiful buildings, pieces of art, etc. 50
UK Average cross studied countries
When I’m at the hairdresser 49
N = 249 / F = No
22. // I WILL NEVER FORGET THE DAY… (1/2)
Q: Throughout our life we experience moments we will never forget because they arouse us (…). We are very interested in the most emotional moments of your life. You can specify up to 3
moments. Could you also indicate what kind of emotion that lays underneath that moment?
1 out of 3 UK Yers has never 80%
N = 168 / F = If 1st moment
experienced an unforgettable
60%
moment in their life! 26% of the
40%
Millennials has already experienced 2 days
they’ll never forget. 20%
I n c a s e Ye r s h a v e e x p e r i e n c e d 3 0%
unforgettable moments, chances become 59% 15% 8% 4% 14% 1%
high that they mention at least 1 moment of
happiness or sadness. N = 109 / F = If 2nd moment
80%
60%
40%
24% 20%
0%
10%
43% 16% 13% 6% 18% 4%
33%
N = 85/ F = If 3rd moment
80%
34% 60%
40%
20%
0%
No moments 1 moment
2 moments 3 moments 40% 12% 12% 19% 11% 6%
N = 249 / F = No
23. // I WILL NEVER FORGET THE DAY… (2/2)
Q: Throughout our life we experience moments we will never forget because they arouse us (…). We are very interested in the most emotional moments of your life. You can specify up to 3
moments. Could you also indicate what kind of emotion that lays underneath that moment?
When I was
Graduated dumped by my
partner
Meeting the love
of my life
Becoming a
sport champion Surprise
Dead of a person
N =57
close to me
Enjoying a
holiday abroad
Happiness
Anger
N = 181 N = 20
My first kiss
Getting married
Got my driving
license
Being robed Fear
Disgust
N = 38 N = 12
New school Found out my mom
Sadness
was sleeping with an
N = 54 other man
Encountered
aggression
Was diagnosed Being dumped
Parents got with a serious by my boy/girl
divorced illness friend
N represents the number of moments mentioned across respondents
Based on a qualitative interpretation, these ‘unforgetable moments were defined because they were mentioned by a substantial part of the sample that encountered that specific emotion.
24. // BRAND EMOTIONALITY
Q: Below you find a list of brands / products. Could you please indicate which of the following emotions you feel when thinking of the brand and its products?
Brands can definitely arouse Gen Yers. Feelings of disgust, surprise and especially happiness are evoked when
2,0
thinking of brands. Brands like Coca-Cola which score high on other CRUSH values as well, can surprise
youngsters and make them happy.
1,5
1,0
0,5
Pepsi Pepsi
Gilette McDonald’s Gilette McDonald’s
Nivea 80% A&F Nivea 80% A&F
Microsoft Red Bull Microsoft Red Bull
0,0
Nintendo 60% T. Hilfiger Nintendo 60% T. Hilfiger
Levi’s Nike Levi’s Nike
40% 40%
Sony Dell Sony Dell
-0,5
20% Zara 20% Puma
Zara Puma
M&M’s 0% S. Ericsson M&M’s 0% S. Ericsson
-1,0
Axe / Lynx Adidas Axe / Lynx Adidas
C. Allstars Mars C. Allstars Mars
Nokia Apple Nokia Apple
-1,5
Samsung Doritos Samsung Doritos
L’Oreal Dove L’Oreal Dove
H&M Diesel H&M Diesel
Coca-Cola iPhone Coca-Cola iPhone
HP HP
-2,0
UK
Average cross studied countries
N = 249 / F = No
25. // Hot takeaways
Half of the UK Yers consider themselves to be a happy
person. The extent to which UK Yers feel happy clearly
differs from time to time. As a brand you want to be in
touch with the Millennials in the evening between 20:00
and 22:00, preferably on a Midsummer Saturday. Their
happiness is maximized when being on a holiday and
when having sex, or in success when being challenged.
Spontaneously, these UK Yers refer to their first kiss &
getting their drivers license.
27. // BE AWARE OF THE BORING STUFF ON THIS SLIDE
Methodology
• Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size
• N = 254 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age
Male 51%
Gender
Female 49%
Questionnaire 15-18 37%
• Survey of 20 minutes Age 19-21 27%
22-25 37%
I’m still studying 70%
No job, not looking for one 2%
No job, looking for on 4%
Professional Job, < 1 year working experience 6%
Situation Job, 1 year working experience 5%
Job, 2 years working experience 2%
Job, 3 years working experience 4%
Job, > 3 years working experience 8%
Single, no kids 66%
Single, kids 3%
Private situation
Partner, no kids 28%
Partner, kids 3%
28. // HAPPY PEOPLE
Q: I consider myself to be a happy person.
100%
75%
50%
25%
65 % of the Dutch Y’rs
considers themselves to
be a happy person.
The Netherlands Average cross studied countries
N = 254 / F = No / / % represent the amount of people that (completely) agrees with this statement
29. // WHEN SHOULD YOU ENCOUNTER A MILLENNIAL
Q: Throughout a day, a week, a year, people’s feeling of happiness can vary. First we would like you to think about your happiness throughout a day. Q: Now we would like you to think about
your happiness throughout a week. Q: And how happy are you in each of these months?
The extent to which Dutch Yers feel happy clearly differs from time to time. As a brand you want to be in touch
with the Millennials in the evening between 20:00 and 22:00, preferably on a Midsummer Saturday.
2,0
Day Week Year
1,5
100
90
1,0
80
70
0,5
60
0,0
50
40
-0,5
30
20
May
Saturday
June
Thursday
April
Monday
Friday
Sunday
January
Wednesday
March
July
August
September
October
06:00 – 08:00
08:00 – 10:00
10:00 – 12:00
12:00 – 14:00
14:00 – 16:00
16:00 – 18:00
18:00 – 20:00
20:00 – 22:00
22:00 – 24:00
24:00 – 02:00
02:00 – 04:00
04:00 – 06:00
Tuesday
February
November
December
-1,0
-1,5
-2,0
NETHERLANDS
Average cross studied countries
N = 254 / F = No
30. // MAXIMIZE THEIR HAPPINESS
Q: How happy are you in each of these situations and places?
Gen Yers’ happiness is maximized when having sex and when on a holiday.
Millennials can be theirselves when being surrounded by their family and friends, and this reflects in a happy feeling as well.
Working is pernicious for the Gen Yer’s happiness...not a surprise if you know that ‘sloth’ is their biggest sin!
- 10 20 30 40 50 60 70 80 90 100
0
When I’m having sex 75
When I’m on holiday 75
When I’m challenged and
succeed in achieving something 75
When I’m enjoying good music 74
When I’m with friends/family 71
When I’ve learned to master a new skill 71
When I’m enjoying good food/drink 69
When I’m at the beach / sea-side 69
When I’m in bed 67
28%
27%
23%
22%
19%
18%
17%
15%
66
9%
9%
8%
8%
7%
When I’m home
When I’m in a natural
64
Shopping
Cooking
Chatting / telephoning
Surfing on the internet
Gaming (computer / console)
Going out (bar, disco...)
Making music (DJ, instrument...)
Watching television
Visit family
Sporting / Exercising
Having sex
Checking my social networks
Reading (books, newspapers...)
environment (e.g. a forest)
When I’m sporting 62
When I’m in the mountains 60
When I’m shopping 59
When I’m in a wellness centre 55
When I’m at work 53
When I’m looking at
beautiful buildings, pieces of art, etc. 50
When I’m at the hairdresser 49
NETHERLANDS Average cross studied countries
N = 254 / F = No
31. // I WILL NEVER FORGET THE DAY… (1/2)
Q: Throughout our life we experience moments we will never forget because they arouse us (…). We are very interested in the most emotional moments of your life. You can specify up to 3
moments. Could you also indicate what kind of emotion that lays underneath that moment?
1 out of 3 Dutch Yers has never 80%
N = 163 / F = If 1st moment
experienced an unforgettable 60%
moment in their life! 26% of the 40%
Millennials has already experienced 2 20%
days they’ll never forget.
0%
In case Yers have experienced 3
48% 6% 10% 3% 31% 3%
unforgettable moments , chances
become high that they mention at least 1 N = 101 / F = If 2nd moment
80%
moment of sadness or disgust.
60%
40%
20%
24%
0%
40% 12% 8% 12% 24% 4%
36%
14% N = 66 / F = If 3rd moment
80%
60%
26%
40%
20%
0%
No moments 1 moment 40% 12% 12% 19% 11% 6%
2 moments 3 moments
N = 254 / F = No
32. // I WILL NEVER FORGET THE DAY… (2/2)
Q: Throughout our life we experience moments we will never forget because they arouse us (…). We are very interested in the most emotional moments of your life. You can specify up to 3
moments. Could you also indicate what kind of emotion that lays underneath that moment?
First kiss Been fired When I was
dumped by my
Graduated partner
Meeting the love
of my life
Surprise
Becoming a Dead of a person
N =30
mother close to me
Happiness
Anger
Enjoying a N = 144 N = 30
holiday abroad
Getting married
Got my driving
license
When I got in a fight
Fear
Disgust
N = 32 N = 13
Future
Sadness
N = 81
Moved
Encountered
aggression
Was diagnosed Being dumped
Parents got with a serious by my boy/girl
divorced illness friend
N represents the number of moments mentioned across respondents
Based on a qualitative interpretation, these ‘unforgetable moments were defined because they were mentioned by a substantial part of the sample that encountered that specific emotion.
33. // BRAND EMOTIONALITY
Q: Below you find a list of brands / products. Could you please indicate which of the following emotions you feel when thinking of the brand and its products?
Brands can definitely arouse Gen Yers. Feelings of disgust, surprise and especially happiness are evoked when
thinking of brands. Brands like Coca-Cola which score high on other CRUSH values as well, can surprise
2,0
youngsters and make them happy.
1,5
1,0
Pepsi Pepsi
0,5
Gilette McDonald’s Gilette McDonald’s
Nivea 80% A&F Nivea 80% A&F
Microsoft Red Bull Microsoft Red Bull
Nintendo 60% T. Hilfiger Nintendo 60% T. Hilfiger
0,0
Levi’s Nike Levi’s Nike
40% 40%
Sony Dell Sony Dell
Zara 20% Puma Zara 20% Puma
-0,5
M&M’s 0% S. Ericsson M&M’s 0% S. Ericsson
Axe / Lynx Adidas Axe / Lynx Adidas
-1,0
C. Allstars Mars C. Allstars Mars
Nokia Apple Nokia Apple
Samsung Doritos Samsung Doritos
-1,5
L’Oreal Dove L’Oreal Dove
H&M Diesel H&M Diesel
Coca-Cola iPhone Coca-Cola iPhone
HP HP
-2,0
NETHERLANDS
Average cross studied countries
N = 254 / F = No
34. // Hot takeaways
2 out of 3 of the Dutch Yers consider themselves to be a
happy person. The extent to which Dutch Yers feel happy
clearly differs from time to time. As a brand you want to
be in touch with the Millennials in the evening between
20:00 and 22:00, preferably on a Midsummer Saturday.
Their happiness is maximized when being on a holiday
and when having sex, or when being challenged and
having achieved something. Spontaneously, these Dutch
Gen Yers refer to meeting the love of their life (with all the
ins and outs) and graduating.
36. // BE AWARE OF THE BORING STUFF ON THIS SLIDE
Methodology
• Online survey
• Recruiting via InSites Research Community
(www.talktochange.com)
Sample Size
• N = 257 respondents
• Screening: 15 – 25 years old
• Quota representative on region, gender, age Male 51%
Gender
Female 49%
15-18 38%
Questionnaire Age 19-21 26%
• Survey of 20 minutes 22-25 36%
I’m still studying 57%
No job, not looking for one 4%
No job, looking for on 12%
Professional Job, < 1 year working experience 8%
Situation Job, 1 year working experience 6%
Job, 2 years working experience 1%
Job, 3 years working experience 4%
Job, > 3 years working experience 9%
Single, no kids 66%
Single, kids 2%
Private situation
Partner, no kids 27%
Partner, kids 6%
37. // HAPPY PEOPLE
Q: I consider myself to be a happy person.
100%
75%
50%
25%
66 % of the Swedish Y’rs
considers themselves to
be a happy person.
Sweden Average cross studied countries
N = 257 / F = No / / % represent the amount of people that (completely) agrees with this statement