Buzz Marketing Group's ELEVENTH WAVE of our annual report profiling 20somethings. This month, we discussed Millennials and the 2012 Presidential Election
Buzz Marketing Group's ELEVENTH WAVE of our annual report profiling 20somethings. This month, we discussed Millennials and the 2012 Presidential Election
Presentation held at Open Mobile Summit in London. Subject is how the openOS changed the world of mobile and how new opportunities arise for MNOs and that there will be commoditization of OEMs.
A quick and easy guide to understanding content marketing. Whether you're a small business owner, marketer, or advertiser, you can attract new customers, extend your reach to new audiences, build relationships with prospective customers, increase brand awareness and generate sales leads--simply by putting the right content in the right places.
Presentation held at Open Mobile Summit in London. Subject is how the openOS changed the world of mobile and how new opportunities arise for MNOs and that there will be commoditization of OEMs.
A quick and easy guide to understanding content marketing. Whether you're a small business owner, marketer, or advertiser, you can attract new customers, extend your reach to new audiences, build relationships with prospective customers, increase brand awareness and generate sales leads--simply by putting the right content in the right places.
The FIRST WAVE of Buzz Marketing Group's year-long profile of today's mom. Our annual report reveals the truth about Moms - that they are connected, organized, innovative, and philanthropic.
The 20somethings of the Millennial Generation are inspiring, innovative, educated and - most of all - connected. Buzz Marketing Group interviewed over 500 men and women across the United States to learn about the lives of this unique generation.
Generation Z encompasses ages 13 to 19, with a psychographic overlap with young Millennials ages 20 to 24. As digital natives with more familiarity with virtual worlds than previous generations, Generation Z is redefining the "new normal."
Resilient. Trendy. Unapologetic. These are the words Multicultural Millennials use to define themselves. We're in a marketing season where consumers are defining themselves, and deciding how and where they see themselves. They're filtering out what doesn't serve their vision of themselves.
We hope this report inspires you to expand how you view Multicultural Millennials and the clear marketing opportunity that exists wth this unique demographic.
For our April buzzReport, Buzz Marketing Group is proud to present the third installment of our four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into the world of the Millennial and gain insight into how they shop, what they buy, how much they spend, and how they want to interact with retailers.
This information is useful to any brand or retailer that hopes to better understand the Millennial generation. So what are you waiting for? Dive in!
BuzzMG reached out to thousands of Moms from all over the nation to discuss family vacations and vacation planning. To find out what we learned, read our latest report!
BuzzMG interviewed hundreds of Millennials from all over the country to gain insight into Generation Y's opinions of current entrepreneurial trends and fads. Read our report to learn more!
BuzzMG sits down with Millennials from all over the nation to talk about their financial stability, their employment situations, and their opinions on the economy.
1. The
Buzz on Moms
Report
Holiday Spending
10.0
Our annual report reveals the truth about Moms: they are connected,
inspiring, innovative, and philanthropic.
2. Who was
Involved?
7000
2
h ed 10.29.1
Launc These panelists .
564 members from our
buzzSpotter® network 1,604 a ttempts
participated in this survey
about Moms and how F ie lded o n
line Panelists
they re raising the
Millennial Generation. Closed 11.02.12
100%
female
564 Par tic ipa n ts
buzzmg.com
3. AZ
2%
location CA
Rest
of
the
FL
TX
11%
USA
4%
4%
14%
SC
GA
2%
4%
PA
5%
The majority of IL
OR
9%
participants are 3%
from these states. IN
OH
2%
5%
MD
NC
3%
NY
MA
2%
STATS BY STATE AND PERCENTAGE >>> 13%
NJ
MI
4%
6%
MN
3%
MO
2%
2%
buzzmg.com
4. AGE 21-‐24
4%
25-‐30
7%
31-‐35
26%
The respondents 21%
36-‐40
ranged in age from
21 – 55 years old. 41-‐45
17%
46-‐50
14%
51-‐55
11%
buzzmg.com
5. Other
ethnicity Asian
American
Hispanic
2%
7%
8%
Black
16%
White
67%
buzzmg.com
6. Relationship
status Divorced
7%
Single
17%
DaTng
3%
In
a
relaTonship
18%
Married
55%
buzzmg.com
7. Education
Ph.D
None
of
the
Above
1%
6%
Masters
Degree
12%
High
school
diploma
26%
Associates
Degree
Bachelors
Degree
17%
38%
buzzmg.com
8. employment
56%
15%
11%
8%
6%
3%
2%
Working
full-‐ Working
part-‐ Unemployed
Self-‐employed
Stay
at
home
A
student
A
student-‐
Tme
Tme
mom
worker
buzzmg.com
9. Household
income
e n th e
o ms fall be twe
47% o f our M ouse h o ld in c o me
ge h
na tio nal ave ra
33,000 and $
82,000
of $
47%
28%
2%
15%
1%
4%
4%
Less
than
$8,000
-‐
$33,000-‐
$82,000
-‐
$170,000
-‐
More
than
I
don't
want
$8,000
$33,000
$82,000
$170,000
$370,000
$370,000
to
specify
buzzmg.com
10. Who do you
shop with?
93%
55%
45%
22%
20%
Myself
My
Child(ren)
My
Friends
My
Parent(s)
Other
buzzmg.com
11. 39%
When will you
begin Holiday
shopping?
16%
15%
13%
7%
5%
4%
1%
November
I
shop
all
Black
October
2
Weeks
Before
Halloween
Last
year
long
Friday
before
October
minute
Christmas
buzzmg.com
12. How many
times will You
go shopping?
Once
Twice
Three
Tmes
5%
3%
7%
Four
Tmes
6%
Five
Tmes
3%
As
many
Tmes
as
I
need
to
76%
buzzmg.com
13. How will the
economy
impact your
7%
spending?
I
will
try
to
reuse
last
year's
items
I
will
not
be
impacted
by
the
economy
this
year
16%
I
will
buy
more
store
brand/generic
products
16%
I
will
spend
less
overall
and
I
will
use
more
coupons
31%
I
will
do
more
online
shopping
47%
I
will
do
more
comparaTve
shopping
online
56%
I
will
look
for
more
sales
73%
buzzmg.com
14. How much do
you plan to
spend this
year?
22%
18%
14%
15%
13%
10%
7%
$0
-‐
$200
$200
-‐
$400
$400
-‐
$600
$600
-‐
$800
$800
-‐
$1,000
-‐
More
than
$1,000
$1,200
$1,200
buzzmg.com
15. Do you plan to
spend more or
less than last
year?
more
than
last
year
less
than
last
year
21%
25%
the
same
amount
as
last
year
54%
buzzmg.com
16. How do you plan
to pay for your
purchases this
Cash
year?
22%
Debit
Card
44%
Credit
Card
34%
buzzmg.com
17. Are you more
likely to purchase
something if part
of the proceeds go
to charity?
No
40%
Yes
60%
buzzmg.com
18. What type of
charities do you
prefer to
Global
10%
donate to?
NaTonal
29%
Local
62%
buzzmg.com
19. Which causes
do you prefer
to support?
75%
54%
43%
32%
Children
(
Make
A
Health
Related
Women's
Issues
Green
(
NaTonal
Wish)
(
Breast
Cancer
)
(
DomesTc
Violence
)
Wildlife
FederaTon
)
buzzmg.com
20. Are you using Did you use
coupons this coupons last
year? e in th e numbe r
of year?
n1 1% in c reas mpariso n to last
Th e re is a oupo ns in c o
c
M o ms using
2012
year. 2011
89%
78%
22%
11%
Yes
No
Yes
No
buzzmg.com
21. Where will you
purchase your
items this year?
88%
82%
78%
54%
49%
31%
29%
29%
7%
Online
Retail
LocaTons
Department
Discount
Stores
Electronics
Drug
Stores
Catalogs
Smart
Phones/ Other
Stores
Stores
Tablets
buzzmg.com
22. How much do
you plan to
spend on
electronics?
31%
16%
14%
12%
9%
7%
4%
4%
2%
2%
$100
-‐
$200
-‐
$300
-‐
$400
-‐
$500
-‐
$600
-‐
$700
-‐
$800
-‐
$900
-‐
More
$200
$300
$400
$500
$600
$700
$800
$900
$1,000
than
$1,000
buzzmg.com
23. Which
electronics do
None
of
the
Above
you plan to
11%
buy?
DVD
Player
Laptop
7%
18%
TV
10%
Smart
Phone
13%
MP3
Player
11%
Tablet
E-‐reader
21%
9%
buzzmg.com
24. Will you use your
technology
I
don't
plan
on
purchase at home
purchasing
technology
this
year
and at work?
13%
Yes,
at
both
work
and
home
43%
Just
at
home
42%
Just
at
work
2%
buzzmg.com
25. If you plan to
buy a laptop,
ASUS
5%
which brand?
Toshiba
Apple
9%
23%
Samsung
10%
Dell
/
Alienware
15%
HP
17%
Sony
9%
Acer
/
Gateway
Lenovo
8%
4%
buzzmg.com
26. Where are you
most likely to
Other,
please
specify
purchase
K-‐mart
6%
electronics?
4%
Best
Buy
26%
Amazon
20%
Target
16%
eBay
6%
Radioshack
Walmart
4%
18%
buzzmg.com
27. What is most
important when
FuncTonality
purchasing a
Value
laptop?
8%
Brand
Name
Reviews
17%
10%
Lowest
Price
16%
Quality
49%
buzzmg.com
28. Co n tac t Us!
Buzz Marketing Group
1515 Market St.
Suite 1810
Philadelphia, PA 19102
215.399.5679
www.buzzmg.com