The document summarizes key findings from a 2014 study of over 700 mothers regarding their food shopping habits and preferences. Some of the main findings include: 92% of mothers said eco-friendly products were at least somewhat important; 92% chose supermarkets based on coupons and specials; 90% visited at least two supermarket chains per week; and 80% menu planned at least once a week, with 32% planning everyday. The study was conducted online in January 2014 through Buzz Marketing Group.